Oxygen Benefits

What Oxygen Benefits does

Oxygen Benefits is a U.S. insurance agency operating as Oxygen Benefits Consulting LLC, a subsidiary of JSC Impact Company, that provides group benefits brokerage and consulting services to employers. The firm sells a comprehensive suite of insurance and retirement products — group health (medical, prescription, dental, vision), Medicare advisory, long-term disability, life, 401(k), pension, workers' compensation, and property and casualty — sourced through broker partnerships with 16 major carriers including Blue Cross Blue Shield, United Healthcare, Aetna, Cigna, Anthem, MetLife, and Principal. The company is based in Mountainside, New Jersey, with offices in New York and New Jersey, and claims the ability to serve clients nationwide.

The firm's central technology differentiator is a proprietary software product called "Oxygen," which the company describes as AI-powered and markets as capable of reducing client healthcare premiums by 10% or more through group benefits plan analysis and optimization. No public technical documentation, patents, benchmarks, or third-party validation of the software have been disclosed, and the 1–10 person headcount is not consistent with a substantial in-house AI engineering function. The Oxygen software is therefore better understood as a marketing-anchored differentiator on top of a traditional brokerage practice rather than a validated algorithmic capability.

Oxygen Benefits operates on a sales-led, consultative go-to-market model. The CEO and Director of Operations personally engage business clients for initial consultations, and the firm earns commission-based revenue from insurance carriers for placed business. Customer segments span small to large employers on a horizontal basis, but disclosed logos skew heavily toward education and government accounts in the Northeast (e.g., New York College of Podiatric Medicine, Consulate General of Italy New York, South Orange Maplewood School District, PCTI, Jersey City Public Schools). The company has not disclosed pricing, headcount detail, revenue, or funding events, and its only documented digital channels are a company website and a LinkedIn page.

Name

Oxygen Benefits

Legal name

Oxygen Benefits

Website

https://oxygenbenefits.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Oxygen Benefits is a U.S. insurance brokerage that sells group health, disability, life, retirement, workers' compensation, and P&C products to employers, sourced through major carriers. It is a JSC Impact Company subsidiary, led by CEO Wayne Dougal, and markets a proprietary AI software for premium optimization.

Ownership category

akta.pro rank

Product category

Insurance Brokerage — Employee Benefits

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)

akta.pro primary industry

Benefits Administration (BPACAPAC)

akta.pro secondary industries

Worksite Supplemental Life Insurance (Voluntary Life) (FSAIAMAF), Worksite Vision Insurance (FSAIAMAH), Workers’ Compensation Insurance (FSAJAMAF)

Keywords

• Employee benefits consulting
• Group health insurance
• Insurance brokerage services
• Benefits plan administration
• Workers compensation coverage

Headquarters

HQ city

Mountainside

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Commission: The company earns commissions from insurance carriers for placing business with them. They work with all major carriers including Blue Cross Blue Shield, United Healthcare, Aetna, Cigna, Anthem, and others.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Oxygen Benefits is a full-service insurance agency that brokers employee benefits packages to employers, with group health insurance (Medical, Prescription, Dental & Vision) as its flagship offering. The firm also places Medicare, long-term disability, life insurance, 401(k), pension plans, workers' compensation, and property & casualty coverage with major carriers, and supports its brokerage work with a proprietary AI tool designed to reduce client premiums by 10% or more.

Product overview

Oxygen Benefits is a full-service insurance agency offering a comprehensive suite of benefit plans and insurance solutions for businesses. The company operates as a single integrated service offering rather than a modular platform, providing Group Health Insurance (Medical, Prescription, Dental & Vision), Medicare, Long-Term Disability Insurance, Life Insurance, 401(k), Pension Plans, Workers' Compensation, and Property & Casualty Insurance. Central to the offering is the company's proprietary Oxygen AI software, which differentiates the service by promising to lower insurance premiums by 10% or more through proprietary solutions. The company works with major insurance carriers including Blue Cross Blue Shield, United Healthcare, Aetna, Cigna, Anthem, AmeriHealth, Emblem Health, Guardian, The Hartford, Health First, AIG, MetLife, Mutual of Omaha, Delta Dental, Oscar, and Principal to provide options across all their product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Health Insurance Group health insurance covering Medical, Prescription, Dental & Vision benefits for employers and their employees, the agency's primary offering.
• Medicare Enrollment Assistance Medicare enrollment guidance and consulting for employees approaching age 65, helping them make informed decisions about healthcare coverage.
• Long-Term Disability Insurance Disability insurance protecting employees from temporary loss of income, designed as a key component of a quality employee benefits package.
• Life Insurance Life insurance policies that provide compensation to employees' families in the event of the employee's death, offered as a popular employee benefit.
• 401(k) Plan Design and Management 401(k) retirement plan design and management services to help businesses attract and retain quality employees with a competitive retirement offering.
• Pension Plans Employer-contributed retirement plan administration and consulting, helping companies make informed decisions about workers' future benefit provisions.
• Workers' Compensation Workers' compensation insurance covering employees injured on the job, in auto accidents, or suffering work-related illnesses, with workplace safety consulting.
• Property & Casualty Insurance Broad property and casualty insurance coverage for structures, property, and belongings, customized to protect businesses and their assets.

Quantifiable outcome

• Reduce healthcare premiums by 10% or more using Oxygen's proprietary solutions and AI software

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core.

• Blue Cross Blue ShieldcoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner providing medical insurance products to Oxygen Benefits clients.
• United HealthcarecoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner providing medical insurance products to Oxygen Benefits clients.
• AetnacoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner providing medical insurance products to Oxygen Benefits clients.
• CignacoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner providing medical insurance products to Oxygen Benefits clients.
• AnthemcoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner providing medical insurance products to Oxygen Benefits clients.
• AmeriHealthcoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner providing medical insurance products to Oxygen Benefits clients.
• Emblem HealthcoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner providing medical insurance products to Oxygen Benefits clients.
• GuardiancoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing employee benefits products to Oxygen Benefits clients.
• The HartfordcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing employee benefits and workers' compensation products to Oxygen Benefits clients.
• Health FirstcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing medical insurance products to Oxygen Benefits clients.
• AIGcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing employee benefits and insurance products to Oxygen Benefits clients.
• MetLifecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing employee benefits products to Oxygen Benefits clients.
• Mutual of OmahacoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing employee benefits and life insurance products to Oxygen Benefits clients.
• Delta DentalcoreChannel Partner/ Reseller/ DistributorDental insurance carrier partner providing dental coverage products to Oxygen Benefits clients.
• Oscar HealthcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing health insurance products to Oxygen Benefits clients.
• Principal Financial GroupcoreChannel Partner/ Reseller/ DistributorInsurance and retirement benefits carrier partner providing 401(k) and pension plan products to Oxygen Benefits clients.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• USI Insurance Services: Top-10 US insurance brokerage with a strong employee benefits practice serving mid-market and large employers. Comparable to Oxygen Benefits across product suite, carrier access, and consulting-led GTM.
• Hub International: Large North American insurance brokerage with extensive employee benefits and commercial lines capabilities. Comparable to Oxygen Benefits in core broker activities, though at vastly greater scale.
• Holmes Murphy: Mid-market-focused insurance broker with strong employee benefits and risk management practices. Comparable to Oxygen Benefits in customer size, product breadth, and consultative service model.
• NFP (an Aon company): Specialty insurance broker and consultant with a deep employee benefits practice. Directly comparable in target market, product mix, and reliance on senior producer relationships with major carriers.
• OneDigital: One of the largest US employee benefits-focused brokerages, combining group health, retirement, and HR consulting with proprietary technology. Most directly comparable to Oxygen Benefits in target customer (employers), product breadth, and consultative sales model.
• CBIZ Benefits & Insurance Services: Mid-market-focused benefits and insurance brokerage division of CBIZ. Directly comparable in target customer (small-to-mid employers), product mix, and consulting-led delivery.

Broad incumbents

• Arthur J. Gallagher: Global insurance brokerage and risk management firm with significant employee benefits consulting. Operates at far greater scale but competes for the same employer benefits dollars as Oxygen Benefits.
• Brown & Brown: Diversified national insurance brokerage with a sizable employee benefits segment. A broader incumbent — overlapping product set but with a much wider portfolio of specialty and commercial lines.

Emerging players

• World Insurance Associates: Rapidly scaling US insurance brokerage built via roll-up acquisitions, with strong personal and commercial lines growth. Comparable as an emerging consolidator in the same brokerage category.
• Patriot Growth Insurance Services: Fast-growing PE-backed insurance brokerage platform focused on employee benefits and commercial lines. Comparable niche focus and acquisition-driven growth playbook, though more tech-forward than Oxygen.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/oxygen-benefits-consulting-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oxygen Benefits