SEM Group

What SEM Group does

SEM Group Australia (legal entity Solar Energy Management Group Australia P/L, ABN 91 606 113 875) is a private Australian solar installation contractor founded in 2015 in Darwin, Northern Territory. The company designs, sells, and installs photovoltaic systems for residential and commercial customers across Northern Territory, Queensland, South Australia, and Victoria, with wholly-owned operating subsidiaries SEM QLD Pty Ltd and SEM SA Pty Ltd. Its core product portfolio spans solar panels (LG, Trina, Longi, Q.MAXX modules), SolarEdge and Fronius inverters with power-optimization technology, Tesla PowerWall2 and LG Chem battery storage, EV charging hardware (Tesla, SolarEdge, MyEnergi Zappi, Wallbox), LG/Gree/Mitsubishi air-conditioning units, and complementary electrical contracting, LED lighting, and power factor correction services.

The business operates a sales-led go-to-market combining in-house consultants, field sales representatives, a Brisbane showroom, and B2B referral partnerships with Bolton Clarke, Raine & Horne, and Now Leasing NT. Revenue is generated primarily through one-time system sales and installation (residential systems from A$3,200, commercial installations up to A$150,000 eligible for instant asset write-off) supplemented by recurring maintenance contracts and long-dated Power Purchase Agreements (7-20 years). Technology differentiation rests on SolarEdge power optimization (individual panel-level management, 25-year optimiser warranty), the mySolarEdge monitoring platform, and 1 Tree per 1KW environmental initiative. The company holds Clean Energy Council accreditation, LG Platinum Air-Conditioning Partner status, and SolarEdge Trusted Installer designation, with notable enterprise customers including Coles, Bolton Clarke, Downer, NT Government, QLD Government, and multiple state schools.

Name

SEM Group

Legal name

Solar Energy Management Group Australia P/L

Website

https://semgroupaus.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

SEM Group is an Australian solar installer offering residential and commercial PV systems, battery storage, EV charging, air-conditioning, and electrical services across Northern Territory, Queensland, and expanding into South Australia and Victoria.

Ownership category

akta.pro rank

Product category

Solar Installation Services

NAICS

Solar Electric Power Generation (221114)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industries

Energy & Renewables Specialty Contracting (Solar PV, Storage, EV Charging) (IMAFALAJ), Solar Distribution & Wholesale Supply (Channel, Procurement, Logistics) (EUAMABAK)

Keywords

• Solar installation services
• Residential solar systems
• Commercial solar power
• Battery storage solutions
• EV charging infrastructure

Headquarters

HQ city

Northern Territory

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Solar PV System Sales and Installation: One-time sale and installation of solar photovoltaic systems for residential and commercial customers. Revenue generated from system pricing, installation fees, and government STC rebates (Small-scale Technology Certificates).
2. Air Conditioning Sales and Installation: Sale and installation of split-system air conditioning units, including LG Platinum partner arrangements. Includes both traditional and solar hybrid systems.
3. Electrical Services: General electrical work including wiring, lighting installations, ceiling fans, and electrical contracting for commercial projects.
4. Construction and Renovation: Re-roofing, wall-cladding, and full home renovations. Revenue from materials and labor for construction projects.
5. Maintenance and Servicing: Ongoing maintenance services including solar system maintenance, air conditioning servicing and cleaning, and repairs.
6. Power Purchase Agreements (PPA) and Solar Leasing: Long-term contracts where customers pay monthly for electricity generated by installed solar systems. PPAs involve per-unit payments while leases involve fixed monthly payments. Includes system maintenance throughout term.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

SEM Group designs, sells and installs solar photovoltaic (PV) systems, battery storage, EV chargers, air conditioning, and complementary electrical services for residential and commercial customers across Australia. The company operates with its own in-house team of consultants, installers, electricians and refrigeration mechanics, using premium products from brands such as LG, Tesla, SolarEdge and Fronius, and offers flexible financing including Power Purchase Agreements and operating leases.

Product overview

SEM Group Australia is a solar installation company offering a comprehensive portfolio of renewable energy and related services across residential, commercial, and construction sectors. The core offering centers on solar panel systems (featuring LG, Trina, Longi, and Q.MAXX modules) paired with SolarEdge or Fronius inverters, complemented by battery storage solutions (Tesla PowerWall2, LG Chem) and EV charging infrastructure (Tesla, SolarEdge, MyEnergi Zappi, Wallbox). Additional services include air-conditioning (LG, Gree, Mitsubishi), electrical contracting, LED lighting, power factor correction, and construction/renovation. The company provides flexible financing options and commercial Power Purchase Agreements, positioning itself as a one-stop energy solutions provider for homes and businesses across Northern Territory, Queensland, Victoria, and South Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Solar Power Complete residential solar installation service including system design, installation, and ongoing maintenance, with options for solar-only or solar-plus-battery configurations, targeted at Australian homeowners.
• Commercial Solar Power Large-scale commercial solar installation service for businesses, schools, councils, and government bodies, including ground-mount and solar carpark structures, ranging from 30kW to 300kW+ systems.
• Solar Maintenance Ongoing maintenance and servicing for installed solar PV systems to ensure optimal performance and longevity, available to residential and commercial customers.
• Air-Conditioning Sales and Installation Sale and installation of split-system and solar hybrid air conditioning units, including LG Platinum partner arrangements, with Wi-Fi and Google Home connectivity, available to residential and commercial customers.
• Electrical Contracting Commercial and residential electrical contracting services including wiring, lighting installations, ceiling fans, data and communications, security cameras, and general electrical maintenance.
• LED Lighting Commercial LED lighting installation service offering up to 80% energy efficiency compared to fluorescent lighting, with 50,000-hour lifespans and mercury-free operation, targeted at commercial customers.
• Power Factor Correction Commercial power factor correction systems that reduce KVA power demand, minimize electricity waste, prevent utility penalty charges, and improve overall electrical efficiency for businesses.
• Power Purchase Agreements (PPA) and Solar Leasing Solar PPA and operating lease arrangements allowing businesses to pay per unit of electricity generated or fixed monthly amounts without capital outlay, with flexible 7–20 year terms and ongoing system maintenance included.
• Construction and Renovation Services Construction and renovation services including re-roofing, wall-cladding, and solar carport construction for residential and commercial properties, often delivered alongside solar installations.
• EV Chargers Electric vehicle charging solutions including Tesla Gen 3 Wall Connector, SolarEdge EV Charging Single-Phase Inverter, MyEnergi Zappi (7kW & 22kW), and Wallbox Quasar bidirectional charger, for residential and commercial customers.

Quantifiable outcome

• 39.4 kWh generated in a single day by a residential system
• +4 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor, core and flagship.

• Rewards4EarthminorGTM or Marketing PartnerPartnership with Rewards4Earth loyalty program for Queensland customers. Customers earn Erth Points at eligible retailers, local clubs/charities receive donations, and a percentage is donated to registered environmental charities.
• LG ElectronicscoreTechnology or IntegrationPlatinum Air-Conditioning Partner and Authorised Solar Partner. Offers premium LG solar panels, air conditioning units, and home batteries. LG NeON H+ and NeON2 panels used in installations. Note: LG Solar announced closure of solar panel production in 2022 but home batteries continue.
• TeslacoreTechnology or IntegrationPartnership for Tesla products including PowerWall 2 solar batteries and Tesla Gen 3 Wall Connectors for EV charging. Products featured in residential and commercial installations.
• SolarEdgecoreTechnology or IntegrationTrusted Installer and Authorised Partner for SolarEdge inverters, power optimizers, and EV charging solutions. Over 500 SolarEdge systems installed across Australia. Provides power optimization technology for both residential and commercial installations.
• FroniuscoreTechnology or IntegrationPartnership for Fronius inverters used in solar installations, particularly for residential systems.
• Bolton ClarkeflagshipChannel Partner/ Reseller/ DistributorCorporate Program partner providing solar packages with up to $700 savings and solar+battery packages with up to $800 savings to Bolton Clarke employees. Multiple large-scale solar installations completed at Bolton Clarke retirement villages across Australia.
• Raine & HornecoreChannel Partner/ Reseller/ DistributorCorporate Program partner offering special deals to landlords including free first air-con clean with WS or WH split-system installation, 10% off lights and fan replacements with 6 months interest-free financing.
• Now Leasing NTcoreChannel Partner/ Reseller/ DistributorCorporate Program partner for Northern Territory landlords offering special air-conditioning, electrical, and solar battery deals for limited time.
• Compare Your BillsminorGTM or Marketing PartnerPartnership to help customers find the best electricity retailer and feed-in tariff options after solar installation.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Smart Energy: Australian residential solar and battery installer using a sales-led direct model similar to SEM's consultant-driven approach.
• Verdia: Commercial and industrial solar and energy solutions provider offering financing/PPAs, comparable to SEM's commercial PPA and energy efficiency work.
• Solargain: National Australian solar and battery installer for residential and commercial customers, closely comparable to SEM's core install business.
• GEM Energy Australia: Queensland-based residential and commercial solar, battery, and energy solutions installer directly overlapping SEM's QLD commercial and residential offering and geography.
• Natural Solar: Australian residential solar and battery installer (Tesla Powerwall specialist), overlapping SEM's solar-plus-storage residential offering.
• Solahart: Established Australian solar power, battery, and hot water installer with a dealer network, directly competing in residential solar installation.
• Todae Solar: Australian commercial solar EPC serving businesses, schools, and government with large rooftop installs, matching SEM's commercial solar segment.

Regional players

• Nickel Energy: Northern Australia commercial solar installer operating in similar NT/QLD territory as SEM's core regional footprint.

Broad incumbents

• Origin Energy: Large Australian energy retailer offering residential solar and battery installation as part of a broad energy portfolio that overlaps SEM's consumer solar business.

Emerging players

• 1KOMMA5°: Fast-growing solar, battery, and EV charging installer/aggregator expanding in Australia, overlapping SEM's integrated home-energy bundle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEM Group