Motif Media

What Motif Media does

Motif Media is a Boston-based, privately held video and audio content production studio founded in 2022 by Nick Schiffer and Doug DuVall, two former college classmates whose professional collaboration dates to 2012. The company produces brand videos, docuseries, how-to videos, social content, customer testimonials, company culture videos, construction project documentation, drone videography, and full-service podcast production for small and mid-sized businesses, with a vertical specialization in the construction and trades sector.

The studio's core technology stack is professional production equipment — digital cinema cameras, DSLRs, drones, steady cams, and professional editing software — combined with deliberate lighting, camera movement, and composition techniques intended to produce cinematic output rather than over-produced marketing content. Beyond client deliverables, Motif Media produces two owned podcasts, The Modern Craftsman (200+ episodes, 2.7M+ downloads as of 2024, transitioned to weekly releases in 2019) and the NS Podcast (60+ episodes), which function simultaneously as service showcases and top-of-funnel demand generation assets.

The business model is project-based professional services with quote-based pricing negotiated through direct contact (email and phone). The go-to-market is sales-led and relationship-driven, originating from the founders' Boston-area construction and trades network and extending nationally through portfolio-driven inbound interest. Publicly disclosed clients include Andersen Windows, NS Builders, Materia, Steele Canvas, Contractor Coalition Summit, and Harnish Workwear; NS Builders is an insider-affiliated client (founder Nick Schiffer's own construction firm). The company is bootstrapped with no external institutional funding, headcount is reported at 1-10, and the operating geography spans the U.S. Northeast with Boston as the headquarters.

Name

Motif Media

Legal name

Motif Media

Website

https://motifmedia.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Motif Media is a Boston-based video and podcast production studio that produces cinematic brand videos, docuseries, and podcast content for small and mid-sized businesses, with a specialization in the construction and trades sector.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Industries (5121), Motion Picture and Video Production (51211), Motion Picture and Video Production (512110), Sound Recording Studios (51224), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industries

Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK), Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

Keywords

• Video production services
• Brand video production
• Podcast production services
• Construction videography
• Drone videography

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Video Production Services: Project-based professional video production for brands, including social content, docuseries, how-to videos, video editing, and brand videos. Revenue generated through custom project engagements with businesses.
2. Podcast Production Services: Full-service podcast production including recording, editing, and distribution support. Package-style offering for businesses wanting to establish podcast presence.
3. Social Content Production: Production of short and long-form social media content for brands and individuals, delivered as standalone projects or as part of broader video marketing engagements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Motif Media is a video content production studio that produces professional video, photo, and audio content for businesses, with a specialized focus on construction, skilled trades, and SMB brand clients. The studio creates cinematic brand videos, social content, docuseries, how-to videos, podcast production, and construction videography using cinema-grade cameras, drones, and professional editing tools. Engagements are delivered as project-based services with documented ROI outcomes for clients such as Andersen Windows, NS Builders, Materia, Steele, Harnish Workwear, and the Contractor Coalition Summit.

Product overview

Motif Media is a Boston-based video content production studio offering a comprehensive suite of video, photo, and audio production services. The company operates as a service-based studio rather than a software product, providing Social Content, Docuseries, How-To Videos, Podcast Production, Video Production, Video Editing, Construction Videography, Brand Video Production, Customer Testimonial Videos, Company Culture Videos, Construction Project Documentation, Drone Videography, and Video Content Repurposing services. Founded by Nick Schiffer and Doug DuVall in 2012, the studio specializes in creating content that sells through authentic storytelling, with a strong focus on the construction and trades industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Content Production of short and long-form social content for brands or individuals, designed to capture attention and stop scrolling on social media platforms.
• Docuseries Long-form documentary-style content that dives into business processes and details, providing evergreen marketing material with long-tail value across multiple platforms.
• How-To Videos Step-by-step instructional videos demonstrating how to complete projects or tasks with clear, practical visuals, designed to reduce support burden and showcase expertise.
• Podcast Production Full-service weekly podcast production including recording, polishing, packaging, titling, artwork, and distribution support for businesses establishing a podcast presence.
• Video Production Professional video production combining expertise, art, and first-in-class equipment to deliver visually striking narrative storytelling for brands.
• Video Editing Post-production editing that transforms footage into cinematic visual communications, including color grading and sound design.
• Construction Videography Specialized video production for construction projects, capturing scale and craftsmanship by blending aerial drone footage with ground-level storytelling and process-driven clips.
• Brand Video Production Trust-building brand video content that tells authentic brand stories through relatable moments and transparent documentation of business processes, including testimonial and company culture variants.
• Video Content Repurposing Strategic repurposing of video content across multiple platforms and formats to maximize ROI from single productions and extend the life of each piece of content.

Quantifiable outcome

• 4000% ROI reported for multiple clients including Andersen, NS Builders, Materia, Steele, Contractor Coalition Summit, and Harnish
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lemonlight: Lemonlight is a video production company producing brand, explainer, and social content for businesses. Comparable as a professional-services video studio with a similar SMB/mid-market client base and content-led positioning.
• Vidico: Vidico is a video production agency specializing in brand, product, and explainer videos for tech and consumer companies. Comparable as a similarly-positioned, founder-led creative video studio serving mid-market and enterprise brands.
• Thinkmojo: Thinkmojo is a creative video agency producing brand, culture, and explainer videos for tech and consumer companies. Comparable as a boutique production studio serving mid-market and enterprise clients with similar deliverable types.
• Sandwich Video: Sandwich Video is a small, founder-led creative video production studio known for branded content and campaigns. Comparable in scale (small team) and product mix (brand video, social, campaign work) to Motif Media.
• Coolfire Studios: Coolfire Studios is a video content agency producing brand, training, and marketing videos for businesses. Comparable as a mid-sized professional-services production studio serving enterprise clients with similar video and podcast offerings.
• Blue Chalk Media: Blue Chalk Media is a branded content and documentary production studio producing long-form storytelling for brands and media companies. Comparable for its documentary/docuseries production capability, which overlaps with Motif Media's docuseries offering.
• Casual Films: Casual Films is a global branded video production agency with offices across multiple regions, producing brand stories, internal comms, and social content. Comparable in core service offering (branded video for businesses) though larger in geographic footprint.

Broad incumbents

• B-Reel: B-Reel is an established creative and digital production agency producing brand content, films, and interactive experiences. Comparable in branded video production capability, though broader in services and larger in scale.
• Tungsten Media Group: Tungsten Media Group is a video production and creative services firm producing branded, commercial, and corporate video content. Comparable as a professional-services video studio, though larger and serving enterprise more than SMB.

Emerging players

• Demo Duck: Demo Duck is a boutique explainer and brand video production studio serving SMB and mid-market clients. Comparable as a small-team creative studio producing branded and explainer video content for businesses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/motif-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motif Media