Mari Smith International
- Company typePrivate
- Founded2007
- HeadquartersAshland, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Mari Smith International firmographics
Firmographics- Name
- Mari Smith International
- Legal name
- Mari Smith International, Inc.
- Website
- https://marismith.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Mari Smith International industry classification
Industry- Product category
- Social Media Marketing Training & Consulting
- NAICS
- Professional and Management Development Training (611430), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742), Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Marketing, Branding & Sales Skills (EDAMAHAG)
- akta.pro secondary industries
- Corporate/L&D Course Licensing from Creators (B2B Upskilling) (MPACALAH), Corporate Learning & Training Content Development (EDAGAKAC), Brand & Portfolio Strategy Consulting (MPAAAFAB), Corporate Leadership & Management (EDAGANAA)
Keywords
Where Mari Smith International is headquartered
LocationHeadquarters
- HQ city
- Ashland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mari Smith International business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Online Training Programs: Self-study and live group coaching programs including FBOMM, Beyond Followers Bootcamp, AI workshop ($77), Lead Generation masterclass ($47), and Social Savvy Superstars. Tiered pricing from $47 to premium group coaching.
- Speaking & Corporate Training: Keynote speaking at conferences (national and international) and customized social media training for companies via webinar or onsite. Travel throughout North America and internationally.
- Human Design Readings: Personalized Human Design readings via Zoom covering Type, Strategy, Inner Authority, business insights, and decision-making aligned with energetic blueprint. Includes email follow-up support.
- VIP Consulting Packages: High-level consulting engagements for product launches, strategic planning, and marketing audits. Premium pricing for strategic expert guidance.
- Brand Ambassador Engagements: Partner brand ambassadorships with companies like Adobe Post, where Mari evangelizes products/services aligned with her audience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | AI-Empowered Reels, Groups, Ads Workshop |
| One time/ perpetual license | Pay-as-you-go | Facebook & Instagram Lead Generation Masterclass |
| Subscription | Monthly | Social Savvy Superstars |
| Subscription | Multi-year contract | Personalized Human Design Reading |
| Subscription | Multi-year contract | Breakthrough with Mari VIP Session |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels11 records
Mari Smith International product offering
Product offeringCore offering
Mari Smith International, Inc. sells social media marketing education, training, and consulting services delivered through self-study online courses, live group coaching cohorts, keynote speaking engagements, customized corporate training, and personalized Human Design readings. The portfolio includes the FBOMM Masterclass, Beyond Followers Bootcamp, Social Savvy Superstars, AI-Empowered workshops, VIP Executive Strategy Sessions, and brand ambassador engagements, targeting purpose-driven entrepreneurs, SMBs, and enterprise clients globally.
Product overview
Mari Smith International operates as a social media marketing education company offering a portfolio of training products and services. The core offerings include the FBOMM (Facebook & Instagram Organic Marketing Masterclass) as a live group coaching program, the Beyond Followers Bootcamp and Social Savvy Superstars as self-study video training, and the Human-First Marketing Method integrating Human Design principles. Additional products include standalone workshops (AI-Empowered Reels, Groups, Ads; Lead Generation Made Simple), personalized Human Design Readings, VIP Breakthrough strategy sessions, keynote speaking services, and corporate training. Free resources include the Social Scoop newsletter with companion Facebook Group and free video trainings on Human Design and algorithm strategies. The company also publishes books including 'The New Relationship Marketing' and co-authored 'Facebook Marketing: An Hour A Day'. Products are delivered via Infusionsoft for e-commerce, with community built on Mighty Networks.
Differentiator
Problem solved
Functional benefit
Brands
- Social Scoop: Mari Smith's email newsletter and companion Facebook Group providing weekly marketing tips and insights.
- FBOMM - Facebook & Instagram Organic Marketing Masterclass
- Beyond Followers Bootcamp
- Human Design Reading Services
- Mari Smith Superstars
Products and services
- FBOMM - Facebook & Instagram Organic Marketing Masterclass Live group coaching program teaching entrepreneurs and SMBs how to grow reach, visibility, engagement, and sales organically on Facebook and Instagram using proven marketing strategies.
- Beyond Followers Bootcamp Self-study 3-part online training program teaching how to get seen, get leads, and future-proof marketing using social media and beyond.
- Social Savvy Superstars 4-part self-study online training program guiding users through Mari's proven 4-Pillars to social media success, hosted on Mighty Networks community.
- Human Design Reading Personalized Human Design reading by IHDS Certified Analyst providing decision-making guidance, marketing insights, leadership alignment, and business growth recommendations based on individual's energetic blueprint.
- Breakthrough with Mari VIP Executive Strategy Session 1:1 high-level executive strategy session offering a 2026 Business & Marketing Deep Dive for entrepreneurs seeking breakthrough results and alignment for business growth.
- Keynote Speaking & Webinars Keynote speaking and webinar services for national and international events, providing high-value educational content blending timeless marketing strategies with cutting-edge Facebook tactics.
- Corporate Training & Consulting Customized social media training programs for companies of all sizes, delivered virtually via webinar or onsite, with expert guidance for driving real business results and ROI.
- AI-Empowered Reels, Groups, Ads Workshop Self-study workshop on mastering Reels, Facebook Groups, and Meta Advertising at budget-friendly pricing, priced at $77.
- Facebook & Instagram Lead Generation Made Simple 3-part self-study masterclass miniseries on lead generation fundamentals for Facebook and Instagram, priced at $47.
- Human-First Marketing Method Marketing methodology integrating Human Design System principles with social media marketing to help entrepreneurs grow businesses authentically and successfully.
Quantifiable outcome
- Organic reach spikes to 129,000 on single posts
- +1 more outcomes
Companies that use Mari Smith International
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Mari Smith International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature4 records
Mari Smith International partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core and minor.
- Facebook (Meta)flagshipFacebook headhunted Mari in 2015 to partner as their leading Small Business and Facebook Marketing expert. She facilitated and taught at the Boost Your Business series of live training events across the United States. She also helped create Facebook's Blueprint certification programs. Mari traveled to Dublin, Ireland; London, England; and Palo Alto, CA to work directly with Facebook teams.
- AdobecoreBrand Ambassador for Adobe Post - an awesome new mobile app for creating stunning social graphics in seconds. Mari evangelizes the product to her audience through content and recommendations.
- Business.comcoreOfficial Marketing Expert contributor for Business.com, writing helpful Facebook marketing and social media blog posts monthly. Also involved in video content collaboration and conducted a digital marketing makeover contest winner.
- AnimotominorVideo creation partnership where Mari creates videos for business use using Animoto's drag-and-drop interface and promotes the platform to her audience.
- Social Media ExaminercoreOne of the original fire starters that helped launch Social Media Examiner and thrilled to be back blogging regularly for this mega online magazine.
- LeadPagesminorMarketing partnership for list building and landing page services.
- InfusionsoftcoreE-commerce and email marketing automation platform powering the online store. Long-standing technology partnership.
- Mighty NetworkscorePlatform powering the Mari Smith's Superstars premium community with course delivery and community features.
- AgoraPulseminorSocial media management tool partnership and referral relationship.
- The Big Social Media Conference (UK)minorInternational speaking partnership for keynote engagement at The Big Social Media Conference in England.
- Harvard UniversitycoreEducational institution where Mari taught Facebook marketing at Harvard.
- HubSpot INBOUND ConferenceflagshipMari led a packed breakout session at HubSpot's annual INBOUND conference in Boston with 15,000 attendees.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Mari Smith International competitors and assessment
Company assessmentOthers
- Later: Social media scheduling and analytics platform frequently used by Mari's target audience; an adjacent tool provider rather than direct training competitor but overlapping buyer persona.
Broad incumbents
- Neil Patel (NP Digital / NeilPatel.com): Large-scale digital marketing educator and agency operator offering free tools, courses, and advisory services that compete for the same SMB marketing-training audience.
- Social Media Examiner / Social Media Marketing World: Larger media brand and conference operator covering social media marketing, where Mari has been a featured speaker and contributor; competes for the same SMB training audience at greater scale.
- DigitalMarketer: Established multi-expert training and certification platform for digital marketing, offering courses, tools, and community that overlap with Mari's flagship FBOMM and corporate training offerings.
- HubSpot Academy: HubSpot's free training and certification platform for marketing, sales, and social media; competes for SMB training mindshare, and Mari has spoken at HubSpot's INBOUND conference.
Direct peers
- Marie Forleo: Personal-brand business educator selling premium programs (B-School) and coaching to purpose-driven entrepreneurs, mirroring Mari's high-ticket course + VIP model.
- Pat Flynn (Smart Passive Income): Individual entrepreneur-educator who sells online courses, podcasts, and coaching to SMBs and creators—a directly comparable solo-expert training business model.
- Jenna Kutcher: Personal-brand-driven entrepreneur educator offering courses, podcasts, and coaching on marketing and business growth, with a similar audience of purpose-driven SMBs and female entrepreneurs.
- Amy Porterfield: A solo-entrepreneur online marketing educator who sells premium courses, webinars, and coaching programs to SMBs and entrepreneurs—essentially the same business model and target customer as Mari Smith International.
- Chalene Johnson: Personal-brand-driven entrepreneur and wellness educator selling premium courses, coaching programs, and live events to SMBs and consumers—similar product mix and GTM motion.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mari Smith International social profiles
Digital presenceMari Smith International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mari Smith International leadership team
Management profileNumber of profiles
Profiles1 record
Mari Smith International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mari Smith International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mari Smith International
What does Mari Smith International do?
Mari Smith International, Inc. sells social media marketing education, training, and consulting services delivered through self-study online courses, live group coaching cohorts, keynote speaking engagements, customized corporate training, and personalized Human Design readings. The portfolio includes the FBOMM Masterclass, Beyond Followers Bootcamp, Social Savvy Superstars, AI-Empowered workshops, VIP Executive Strategy Sessions, and brand ambassador engagements, targeting purpose-driven entrepreneurs, SMBs, and enterprise clients globally.
Is Mari Smith International a public or private company?
Mari Smith International is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mari Smith International founded?
Mari Smith International was founded in 2007. It employs 11 to 50 people.
Where is Mari Smith International based?
Mari Smith International is headquartered in Ashland, United States, in the North America region.
How does Mari Smith International make money?
Five revenue lines are on record. Online Training Programs are the primary driver. The others are speaking & Corporate Training, human Design Readings, VIP Consulting Packages and brand Ambassador Engagements.
Who are Mari Smith International's main competitors?
Later is listed as an others. Broad incumbents are Neil Patel (NP Digital / NeilPatel.com), Social Media Examiner / Social Media Marketing World, DigitalMarketer and HubSpot Academy. Direct peers are Marie Forleo, Pat Flynn (Smart Passive Income), Jenna Kutcher, Amy Porterfield and Chalene Johnson.
Does Mari Smith International have an API?
No public API is recorded for Mari Smith International.
What industry is Mari Smith International in?
Mari Smith International's product category is Social Media Marketing Training & Consulting. Its primary akta.pro industry code is EDAMAHAG, Marketing, Branding & Sales Skills, with a secondary code of MPACALAH, Corporate/L&D Course Licensing from Creators (B2B Upskilling). Its NAICS code is 611430 and its SIC code is 7311.