What StriveAV does

Strive AV Limited is a UK-based commercial audiovisual systems integrator founded in 1999 and headquartered in East Grinstead, West Sussex. The company designs, supplies, installs, programs and supports audiovisual and unified communications systems across meeting rooms, boardrooms, lecture theatres, video walls, digital signage, sound masking, audio systems, command and control rooms, visitor management, and occupancy analytics. Its certified engineering teams deliver across Microsoft Teams Rooms, Zoom Rooms, Cisco Webex, Google Meet and Pexip video conferencing platforms, with AV-over-IP (SDVoE, Crestron NVX, Q-SYS NV) and DSP platforms (Q-SYS, Biamp) underpinning the technical architecture, and integrations into regulated workflows such as MIFID II compliance recording (Smarsh, NICE, Verba, Theta Lake) and trading-floor market data and turrets (Bloomberg, Refinitiv, FactSet, BT IP Trade, Etrali, IPC).

The company serves enterprise, financial services, legal, higher education, healthcare, retail, hospitality, public sector, and places of worship clients, with UK-wide delivery from headquarters plus engineering teams along the M25 and M62 corridors, sole supply framework contracts at multiple UK universities (Imperial College London, Cardiff Metropolitan, Goldsmiths, University of Sussex), and a white-label International AV Partner model for overseas integrators deploying UK projects. Notable named customers include Bloomberg, Vodafone, Toyota, Pirelli, Fujifilm, Haleon, Innocent Drinks, Cheyne Capital, the University of Oxford, and Warwickshire Council. Reference pricing for meeting room AV ranges from approximately £4,000-£8,000 for huddle rooms to £30,000-£60,000+ for boardrooms, with hybrid support contracts at £1,800-£3,500 per room per year; lifecycle support is delivered via a 24-hour manned service desk with a four-hour response SLA on critical faults.

Commercially, StriveAV generates revenue through project-based AV systems integration, equipment supply, programming, and managed support services, complemented by an AV-as-a-Service subscription offering that bundles equipment, installation, support and refresh into fixed monthly payments for OPEX buyers. Distribution is direct project-based delivery plus procurement framework engagement (Crown Commercial Service, NEUPC, LUPC, SUPC, HEPCW, ESPO, NEPO) for public sector and education clients. The business is privately held by Managing Director and Owner Toni Moss, who acquired the company in February 2016; leadership comprises a director team of seven across technical sales, commercial, sales, operations, project management and regional sales, supported by 20+ accredited specialists.

Name

StriveAV

Legal name

Strive AV Limited

Website

https://striveav.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

UK-based commercial audiovisual systems integrator founded in 1999, delivering end-to-end AV design, installation, programming and lifecycle support for meeting rooms, boardrooms, lecture theatres, digital signage and video walls across enterprise, financial services, legal, higher education and public sector clients throughout the UK.

Ownership category

akta.pro rank

Product category

Audiovisual Systems Integration

NAICS

Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Corporate Event Production & AV Services (HSACADAB)

akta.pro secondary industries

Classroom AV Systems Integration (Projectors, Displays, Sound, Control) (EDAEAHAC), Hybrid Event AV & In-Room Integration (Room Kits, Switching, Capture, Projection) (THAHAOAF), AV/Collaboration & Unified Communications Support (VoIP, Video, UCaaS) (BPAAACAJ)

Keywords

• Audiovisual systems integration
• Meeting room AV
• Video conferencing solutions
• Digital signage installation
• AV-as-a-Service

Headquarters

HQ city

East Grinstead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. AV Systems Integration Services: Design, installation, and support of AV solutions including consultation, installation, programming, project management, and ongoing maintenance contracts.
2. Equipment Supply: Direct manufacturer relationships for AV equipment procurement. Equipment supply as part of integrated project delivery.
3. AV-as-a-Service (AVaaS): Subscription model bundling equipment, installation, support and refresh into fixed monthly payments for OPEX buyers.
4. Support and Maintenance Contracts: Support contracts with 24-hour manned service desk, including reactive and preventative maintenance options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Strive AV is a full-service commercial audiovisual systems integrator that designs, supplies, installs, programs, and supports AV and unified communications solutions for enterprise, education, financial services, legal, public sector, healthcare, retail, hospitality, and places of worship. Its core deliverable spans meeting room AV (huddle through boardroom), certified video conferencing platforms (Microsoft Teams Rooms, Zoom Rooms, Cisco Webex, Google Meet, Pexip), digital signage, video walls, audio systems, sound masking, occupancy analytics, visitor management, and command and control rooms. Services cover consultation and design, installation, programming, project management, equipment supply, support and maintenance, AV-as-a-Service (AVaaS), international white-label delivery, and Martyn's Law compliance.

Product overview

StriveAV is a full-service commercial audiovisual systems integrator delivering a comprehensive portfolio of solutions and services. The core offering spans meeting room AV (from huddle rooms at £4k-£8k through to boardrooms at £30k-£60k+), video conferencing platforms (Microsoft Teams Rooms, Zoom Rooms, Cisco Webex, Google Meet, Pexip), audio systems, digital signage, video walls, occupancy analytics, visitor management, sound masking, and command & control rooms. These solutions are delivered through nine distinct service lines: consultation and design, installation, equipment supply, support and maintenance, AV-as-a-Service (AVaaS), international AV partner delivery, programming, project management, and Martyn's Law compliance. The company operates across sectors including corporate headquarters, financial services, legal firms, education, healthcare, retail, hospitality, public sector, and places of worship, with UK-wide project delivery from its East Grinstead headquarters. Pricing is project-based with reference cost bands rather than published list prices, and lifecycle support including post-warranty is offered through a 24-hour manned service desk.

Differentiator

Problem solved

Functional benefit

Products and services

• Meeting Rooms End-to-end design and delivery of certified hybrid meeting spaces ranging from huddle rooms (3-5 people, single 55-65 inch display with integrated VC bar, typically £4k-£8k fully installed) through standard meeting rooms (6-12 people, separate components with ceiling microphones, £12k-£25k) to boardrooms (12+ people, twin large displays, ceiling array microphones, PTZ camera, DSP-driven audio with custom programming, £30k-£60k+, up to £100k+ for premium specs). For UK enterprises needing standardised hybrid meeting environments.
• Microsoft Teams Rooms Fully-certified Microsoft Teams Rooms (MTR) deployment for UK enterprises. Hardware certified from Logitech, Poly, Yealink, Neat, Cisco. Supports MTR Basic (free up to 25 rooms) and MTR Pro (~£36/room/month with AI camera features). For organisations standardising on Microsoft Teams as their collaboration platform.
• Zoom Rooms Certified Zoom Rooms deployment with hardware from Logitech, Poly, Yealink, and Neat. Software licensing ~£45/room/month plus AI add-ons. Positioned for mixed-platform estates needing a platform-agnostic AV approach.
• Cisco Webex Rooms Certified Cisco Webex Room Kit deployment for huddle, medium, and boardroom spaces. Includes Webex Compliance Recording for MIFID II financial services clients and Webex AI Assistant for in-tenant transcription.
• Lecture Theatres Multi-functional presentation venues with sound, lighting, projection, and recording systems for higher education. Lecture capture integration (Panopto, Kaltura, Echo360), hybrid teaching spaces, and campus-wide digital signage under framework agreements. For UK universities and higher education institutions.
• Digital Signage Dynamic display solutions spanning corporate HQ (lobby, town hall, floorplate, wayfinding, room status, canteen), retail (menu boards, branch signage), education, and healthcare. CMS platforms include Samsung MagicInfo, ScreenCloud, BrightSign, and Yodeck.
• Video Walls Immersive display environments using LCD or fine-pitch dvLED panels, from corporate lobby video walls to trading floor deployments of 60-240 panels. AV-over-IP backbone (SDVoE or Q-SYS NV) with sub-second latency and redundant decoders for mission-critical environments.
• Audio Systems Professional audio solutions including ceiling array microphones (Shure MXA920, Sennheiser TCC2, Biamp Parle), d&b Soundscape immersive audio, background music systems, and hearing loop installation for accessibility compliance.
• Sound Masking Advanced sound masking solutions using a tuned 100Hz to 5kHz spectrum at 42-48 dBA to reduce speech intelligibility and minimise distractions in open-plan office environments. Enhances speech privacy in collaborative workspaces.
• Visitor Management Streamlined visitor registration and security enhancement through intelligent visitor management systems. Handles pre-registration, sign-in, badge printing, host notifications, NDAs, and evacuation lists for multi-tenant buildings.
• Occupancy Sensing and Analytics Intelligent workspace analytics monitoring room utilisation and occupancy trends by triangulating booking platform data, occupancy sensors, and AV usage. Reduces meeting room no-shows from 30-45% to 5-10% with booking enforcement and policy controls.
• Room and Desk Booking Workspace management solutions for desk and room booking, supporting platforms including Robin, OfficeRnD, Joan, and essensys. Includes Evoko Liso scheduling panels, hybrid working software, and occupancy data triangulation for flexible attendance management.
• Command and Control Rooms Specialist AV for control room environments with video wall integration, sub-second redundancy, and integration with life-safety systems. Designed for 24/7 operations with 4-hour critical fault SLA.
• Wireless Presentation BYOD wireless presentation systems including Barco ClickShare, Mersive Solstice, Crestron AirMedia, and Airtame. Enables screen sharing from any device without cables in huddle rooms through boardrooms.
• Interactive Displays Interactive display solutions including 65-86 inch multi-touch panels from Promethean, ViewSonic ViewBoard, and Samsung Flip. Used in education (replacing projectors and whiteboards), corporate training rooms, and active learning spaces.
• AV-as-a-Service (AVaaS) Subscription model for OPEX buyers bundling equipment, installation, support, and technology refresh into a fixed monthly payment. Includes lifecycle pricing with warranty year 2 onwards included. For organisations preferring OPEX over CAPEX.
• Consultation and Design AV needs analysis, system design, and equipment specification services. Includes site surveys before quoting, room-by-room BOQ, AV drawings (single-line schematics, rack elevations, BIM coordination), and lifecycle pricing.
• Installation AV system installation across commercial environments with manufacturer-certified engineers (Crestron, Cisco, Logitech, Poly, Q-SYS, Epson, SMART Technologies, ViewSonic). Includes site preparation, first-fix coordination with M&E trades, commissioning, and handover.
• Support and Maintenance Support contracts with a 24-hour manned service desk. Includes reactive maintenance, preventative PPM (quarterly servicing), hybrid contracts (£1,800-£3,500/room/year), remote monitoring (Crestron XiO Cloud, Q-SYS Reflect, Logitech Sync), and 4-hour critical fault SLA.
• Equipment Supply AV equipment procurement through direct manufacturer relationships. Hardware procurement including displays, cameras, microphones, control systems, and cabling. Lead times range from 1-16 weeks depending on category.
• Programming Control system programming for Crestron, Q-SYS, and other platforms. Crestron NVX video-over-IP, SIMPL programming, custom touch panel UI design, and AV-over-IP routing from central rack rooms.
• Project Management AV project management for new builds and refits. Named director assigned from design through to handover, 2-3 room templates, single programming codebase, centralised commissioning, and phased rollout planning.
• International AV Partner Global AV delivery for multi-site, multi-country rollouts via an international AV partner model. White-label UK delivery for overseas integrators, covering labour-only installation or full project management from survey to client sign-off.
• Martyn's Law Compliance Terrorism (Protection of Premises) Act 2025 (Martyn's Law) compliance services. Includes tier assessment, gap analysis against four formal categories, audit of existing AV and life-safety technology, lockdown alert systems, emergency communications integration, and implementation planning.

Quantifiable outcome

• 24-hour manned service desk response
• +3 more outcomes

Named customers15 records

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration51 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core.

• MasscomscoreStrategic or Co-development PartnerSpecialist partner for Martyn's Law compliance. Their emergency response system pairs with StriveAV's public address, digital signage and occupancy analytics for venue protective duty coverage. Combined response and visitor-communication coverage, deployed and supported by a single integration team.
• CrestroncoreTechnology or IntegrationManufacturer partner for control systems, AV-over-IP (NVX), and touch panel programming. Manufacturer-certified engineers.
• Q-SYScoreTechnology or IntegrationAudio DSP and AV-over-IP platform partner. Manufacturer-certified engineers available.
• Microsoft (Teams Rooms)coreTechnology or IntegrationCertified Microsoft Teams Rooms integrator. Hardware certified from Logitech, Poly, Yealink, Neat, Cisco.
• LogitechcoreTechnology or IntegrationVideo collaboration hardware partner including Rally Bar, Rally Camera, MeetUp. Manufacturer-certified.
• PolycoreTechnology or IntegrationVideo conferencing hardware partner including Studio X series. Manufacturer-certified.
• BarcocoreTechnology or IntegrationClickShare wireless presentation partner. Also video wall solutions.
• SamsungcoreTechnology or IntegrationCommercial display partner. MagicInfo digital signage software. Displays from 32 inch to dvLED video walls.
• Cisco (Webex)coreTechnology or IntegrationWebex Rooms and Webex video conferencing platform partner. Manufacturer-certified.
• ShurecoreTechnology or IntegrationCeiling array microphones (MXA920) and wireless microphone systems partner.
• SennheisercoreTechnology or IntegrationTeamConnect Ceiling 2 (TCC2) and speech line wireless microphones partner.
• ZoomcoreTechnology or IntegrationCertified Zoom Rooms integrator.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Kinly: UK and Nordic-headquartered AV and collaboration integrator formed via merger of Kinly and Atea; delivers meeting room, video conferencing and AVaaS solutions to corporate and public sector clients, directly overlapping StriveAV's enterprise and white-label delivery proposition.
• Pure AV: UK AV integrator delivering collaboration, video conferencing, digital signage and AV support to corporate, education and public sector clients; closely comparable to StriveAV in customer mix, vendor partnerships and project-based delivery model.
• Saville Audio Visual: Long-established UK commercial AV integrator providing design, installation and AV support contracts to corporate, education and public sector markets; directly comparable to StriveAV on meeting room, lecture theatre and framework-based delivery.
• AVMI: UK-based commercial AV integrator with similar enterprise, education and public sector focus; offers design, integration and managed services across meeting rooms, video walls and digital signage, competing head-to-head with StriveAV on UK framework contracts.
• Vanti: UK smart building and AV integrator combining workspace technology, audio visual and building intelligence; competes with StriveAV on enterprise meeting rooms, digital signage and integrated workplace deployments.
• ProAV: UK-headquartered commercial AV integrator with global delivery capability across corporate, education and venues; offers design, integration and managed services that directly overlap StriveAV's meeting room, digital signage and event-space offerings.
• Snelling Business Systems: UK AV and UC integrator delivering meeting room, video conferencing and digital signage solutions to corporate and public sector clients; similar in size, customer mix and project-based delivery model to StriveAV.

Broad incumbents

• AVI-SPL: Global AV integration and collaboration services leader with extensive UK and European delivery; competes with StriveAV on large multi-site enterprise rollouts and managed services where scale and global coverage matter.
• CDW UK: Large UK IT and AV solutions provider offering end-to-end workplace technology including meeting rooms, video conferencing and digital signage; competes with StriveAV in mid-market and enterprise segments through broader IT services bundling.
• Diversified: Global technology integration firm delivering AV, UC, digital media and broadcast solutions to enterprise, public sector and venues; broader portfolio and global footprint make it a competitor for large StriveAV-eligible deals.

Market position

Strengths5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/striveav
• Facebookfacebook.com/StriveAV
• LinkedInlinkedin.com/company/striveav

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StriveAV