DiDay
DiDay is a French consumer platform that helps individuals through the moving journey by aggregating moving services (quote comparison, volume calculator, box ordering, truck rental) and exclusive partner deals across furniture, energy, insurance and streaming, monetizing via affiliate commissions and lead-gen fees.
- Company typePrivate
- Founded-
- HeadquartersRennes, France
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What DiDay does
DiDay (legally registered as Diday, RCS 851 885 178 R.C.S. Rennes) is a French consumer-facing moving and relocation services platform headquartered at 20 Quai Duguay Trouin in Rennes, with a registered data-protection office in Paris. The company targets individuals in metropolitan France across four sequential stages of the moving journey — from considering relocation ("Envie d'ailleurs") to actively searching for housing, preparing for an imminent move, and settling into a new home — and provides tools and partner-deal aggregation at each stage. Its core product surface consists of a web platform at diday.com and a personalized customer portal at my.diday.com, featuring a volume calculator, a moving-quote comparator, a moving-box ordering service, truck rental referrals, and a curated catalogue of exclusive daily deals with brands such as IKEA, Boulanger, Fnac, Merinos, Samsung, OHM Énergie, Canal+, Netflix, Disney+, AXA and Groupama. The platform is complemented by an editorial content library ("Les Guides du Moment") covering city guides and moving tips to drive top-of-funnel SEO traffic. The site is built on Webflow, indicating a low-code technology stack without proprietary AI/ML components.
The business model is asset-light and transaction-fee-driven: DiDay monetizes exclusively through affiliate/referral commissions and lead-generation fees from partner brands and service providers (moving companies, energy providers, insurance companies, streaming services), with no disclosed subscription, listing, or advertising revenue. Consumer access is free after registration, and the company extends payment flexibility via a partnership with Oney for 3x or 4x interest-free installments on purchases. The company is privately held, has 11–50 employees, and has not disclosed any external funding rounds, parent company, or acquisition activity. Co-founder Jeremie Berrebi is listed as a Co-Founder and Executive Board Member. DiDay additionally offers partner-branded financial service integrations such as Pautions and Zéro Dépôt, which provide alternatives to traditional rental security deposits, indicating gradual expansion of the platform into adjacent home-move financial services.
DiDay firmographics
Firmographics- Name
- DiDay
- Legal name
- Diday
- Website
- https://diday.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DiDay is a French consumer platform that helps individuals through the moving journey by aggregating moving services (quote comparison, volume calculator, box ordering, truck rental) and exclusive partner deals across furniture, energy, insurance and streaming, monetizing via affiliate commissions and lead-gen fees.
- Ownership category
- akta.pro rank
DiDay industry classification
Industry- Product category
- Moving and Relocation Services
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where DiDay is headquartered
LocationHeadquarters
- HQ city
- Rennes
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
DiDay business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure
Revenue model
- Affiliate/Referral Commissions: Revenue generated through affiliate partnerships with brands and service providers. Diday receives commissions when users purchase from partner deals (e.g., Merinos, IKEA, Boulanger, streaming services, energy providers, insurance companies)
- Lead Generation Fees: Fees paid by partners for referrals and leads generated through the platform, including moving companies, insurance providers, and utility services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Customer Account |
| Other | Pay-as-you-go | Partner Deals and Discounts |
| Transaction based/ take rate | Pay-as-you-go | Moving Services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
DiDay product offering
Product offeringCore offering
DiDay is a French consumer platform that helps individuals through every stage of moving by aggregating moving services (quote comparison, box ordering, truck rental, volume calculator) and exclusive negotiated deals with partner brands across home furnishings, electronics, energy, insurance, and streaming. Users register for free on a personalized customer portal to access curated daily deals, plan their relocation, and purchase moving-related products and services from third-party partners. Revenue is generated through affiliate commissions and lead-generation fees paid by partner brands and service providers.
Product overview
DiDay is a unified moving and mobility platform that provides a comprehensive suite of services to simplify the relocation process. The core offering consists of the personalized client dashboard (Espace client Diday), which serves as the central hub for users to access all services including a moving quote comparator (Comparateur devis déménagement), volume calculator (Calculateur de volume déménagement), moving box ordering (Demande de cartons de déménagement), and truck rental. The platform is complemented by exclusive daily deals (Deals quotidiens exclusifs) negotiated with partner brands across home services, energy, electronics, and furnishings, as well as editorial content through Les Guides du Moment. Additional features include partnerships with Pautions and Zéro Dépôt for security deposit alternatives, and payment flexibility through Oney installment plans.
Differentiator
Problem solved
Functional benefit
Products and services
- Moving Quote Comparison Service (Comparateur devis déménagement) Online comparator that allows users in France to obtain and compare quotes from multiple professional moving companies to find offers suited to their budget and moving needs. The service generates leads that are monetized through referral fees paid by moving partners.
- Moving Box Ordering Service (Demande de cartons de déménagement)
- Truck Rental Service (Location de camion de déménagement)
- Exclusive Daily Deals for Movers (Deals quotidiens exclusifs)
Quantifiable outcome
- Users can pay moving expenses in 3x or 4x interest-free installments
- +3 more outcomes
Companies that use DiDay
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles1 record
DiDay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
DiDay partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- OneycorePayment partnership enabling customers to pay for purchases in 3x or 4x interest-free installments. Critical for making moving expenses more affordable.
- MerinosminorExclusive deal offering up to 40% discount on bedding and mattresses. Valid until October 2026.
- RhinovminorInterior decoration service with 15% discount starting from €99/room. Has served 45,000 customers.
- TikominorConnected thermostat provider offering up to 25% savings on electric heating bills. Thermostats are free for customers.
- CompactorminorVacuum storage solutions provider offering €50 voucher on €200+ orders. Valid until July 2033.
- OHM ÉnergieminorEnergy provider offering up to 20% discount on electricity rates compared to regulated tariffs. Fixed price for 1 year with consumption tracking included.
- ProxiserveminorHome heating service provider offering €30 immediate reduction on water heater purchases.
- FnacminorElectronics and entertainment retailer offering €100 vouchers for students on moving-related purchases.
- IKEAcoreFurniture retailer partnership offering 20% discount for registered users. Major deal category for home furnishing after moving.
- BoulangerminorAppliance retailer offering 15% discount on electronics for moving customers.
- SamsungminorElectronics brand offering 20% student discount through Diday partnership.
- AXAminorInsurance provider with exclusive deals for Diday users.
- GroupamaminorInsurance provider with exclusive deals for Diday users.
- Canal+minorStreaming service with exclusive promotional deals for Diday users.
- NetflixminorStreaming service with exclusive promotional deals for Diday users.
- Disney+minorStreaming service with exclusive promotional deals for Diday users.
- BeIN SportminorSports streaming service with exclusive promotional deals for Diday users.
- WebflowcoreWebsite hosting provider. Site is hosted by Webflow Inc. headquartered in San Francisco, USA.
- BookingminorTravel accommodation booking platform with deals for Diday users.
- ManoManominorDIY and gardening products retailer with deals for Diday users.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
DiDay competitors and assessment
Company assessmentEmerging players
- Pretto: French online mortgage broker that supports consumers through the home-buying journey with comparison and advisory services. Adjacent to DiDay's 'Recherche de logement' segment and home-mover monetization logic.
- Luko: French home insurance insurtech that monetizes the post-move insurance setup moment with a digital, content-led funnel. Comparable to DiDay's insurance partner deals (AXA, Groupama) from the consumer-facing insurtech angle.
Broad incumbents
- MeilleursAgents: Established French real-estate agent and price-estimate comparison platform. Comparable to DiDay's home-search stage as a French property comparison destination, though operating in a different vertical.
- ManoMano: Leading European marketplace for DIY, home improvement, and gardening products, also a DiDay partner. Comparable as a broader platform that monetizes the post-move home setup category at much larger scale.
Direct peers
- Papernest: Paris-based platform that helps households switching homes compare and subscribe to energy, internet, insurance, and streaming services. Direct peer to DiDay — same French market, same moving-triggered comparison model, same affiliate/lead-generation revenue mechanics.
- Hello Watt: French energy comparison and home-services platform serving movers and switchers with electricity, gas, and home renovation offers. Closely comparable to DiDay's post-move utility and energy deal aggregation.
- Selectra: European telecom and energy comparison group with a strong French presence, monetizing via affiliate referrals to utilities and ISPs. Comparable to DiDay in the price-comparison / cashback shopping platform category.
- Movinga: German full-service moving platform that helps consumers plan, book, and execute relocations online. Comparable to DiDay in providing an integrated digital moving journey though geographically focused on DACH.
- 1001Movers: International moving quote comparison platform where users request quotes from multiple movers. Directly overlaps with DiDay's quote comparator and volume calculator core services.
Regional players
- Habitatpresto: French home-services platform connecting homeowners with tradespeople (renovation, repair, installation). Comparable as a France-only platform monetizing home-related services around the moving moment, but regional in focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
DiDay social profiles
Digital presenceDiDay financial estimates
Financial estimateRevenue estimate
Valuation estimate
DiDay leadership team
Management profileNumber of profiles
Profiles1 record
DiDay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DiDay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DiDay
What does DiDay do?
DiDay is a French consumer platform that helps individuals through every stage of moving by aggregating moving services (quote comparison, box ordering, truck rental, volume calculator) and exclusive negotiated deals with partner brands across home furnishings, electronics, energy, insurance, and streaming. Users register for free on a personalized customer portal to access curated daily deals, plan their relocation, and purchase moving-related products and services from third-party partners. Revenue is generated through affiliate commissions and lead-generation fees paid by partner brands and service providers.
Is DiDay a public or private company?
DiDay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DiDay founded?
DiDay was founded in -1. It employs 11 to 50 people.
Where is DiDay based?
DiDay is headquartered in Rennes, France, in the Europe region.
How does DiDay make money?
Two revenue lines are on record. Affiliate/Referral Commissions are the primary driver. The others are lead Generation Fees.
Who are DiDay's main competitors?
Emerging players on record are Pretto and Luko. Broad incumbents are MeilleursAgents and ManoMano. Direct peers are Papernest, Hello Watt, Selectra, Movinga and 1001Movers. Habitatpresto is listed as a regional player.
Does DiDay have an API?
No public API is recorded for DiDay.
What industry is DiDay in?
DiDay's product category is Moving and Relocation Services. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its SIC code is 7311.