What Listel does

Listel is a French rosé wine brand established in 1883 by Les Salins du Midi, an industrial conglomerate historically rooted in salt production in the Camargue region. The brand originates from the first vines planted on the 'Isles de Stel' sandy plot in Camargue, and it has cultivated a distinctive 'vin gris' (grey wine) style for over 140 years. Its core technology centers on traditional winemaking methods that derive a unique pale rosé color from the Camargue terroir, specific grape varieties (Cinsault, Grenache, Merlot), and cellar master techniques — notably a delayed fermentation process in which musts are held in refrigerated tanks from October to March and vinified only in April to guarantee summer freshness. The Cuvée St Louis line additionally employs slow cold fermentation at 16°C, and the company complements this with a 100% recyclable Bag-in-Box (BIB) packaging format equipped with EU Directive 2019/904-compliant solidarity taps.

The product portfolio is narrowly focused on three rosé SKUs: Grain de gris (traditional), Grain de gris bio (organic), and Cuvée St Louis (premium), offered in multiple formats including 25cL, 75cL, 150cL bottles and 3L BIB. Listel serves French general consumers seeking quality rosé wines with a Mediterranean lifestyle association, primarily through French retail distribution (wine retailers and supermarkets). The brand self-claims to be the most popular rosé wine brand in France, supported by 140+ years of heritage, a signature bottle design, and a sustainability narrative around recyclable packaging. The company is private, owned by parent Les Salins du Midi, with a reported entity-level headcount of 1-10, and operates exclusively within the French market.

The business model is one-time sale of wine products through retail and consumer channels, with no disclosed pricing, no subscription or recurring revenue mechanics, and no direct-to-consumer digital infrastructure. Pricing is not publicly disclosed, and revenue figures are unavailable in the source material. Marketing is brand-focused, centered on heritage and Mediterranean lifestyle, executed through the official website (listel.fr) and product information pages. There is no evidence of funding rounds, M&A, partnerships, or international expansion, making Listel a stable, parent-owned heritage brand rather than an active growth-stage venture.

Name

Listel

Website

https://listel.fr

Company type

Private

Founded year

1883

Operating status

Operating

Headcount range

1–10 employees

Short description

Listel is a French heritage wine brand founded in 1883, owned by Les Salins du Midi, producing Camargue-origin rosé wines ('vin gris') — Grain de gris, Grain de gris bio, and Cuvée St Louis — sold through French retail in bottle and Bag-in-Box formats.

Ownership category

akta.pro rank

Headquarters

HQ city

Sète

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Wine Product Sales: Direct sales of rosé wine products through multiple formats including bottles (25cL, 75cL) and Bag-in-Box (3L, 150cL) to end consumers

Distribution channels1 record

Marketing channels2 records

Core offering

Listel produces and sells French rosé wines (vin gris / gris de gris) from the Camargue region, offering three core product lines: Grain de gris (traditional), Grain de gris bio (organic), and Cuvée St Louis (premium). The wines are packaged in multiple formats including bottles (25cL, 75cL, 150cL) and 100% recyclable Bag-in-Box (3L) with EU-compliant solidarity taps, distributed primarily through French retail channels.

Product overview

Listel is a French wine company producing rosé wines, specifically 'vin gris' (grey wine), from the Camargue region. The product portfolio consists of three core wine products: Grain de gris (traditional), Grain de gris bio (organic), and Cuvée St Louis (premium). All wines are characterized by their unique pale rosé color derived from the Camargue terroir and special winemaking methods. Listel also offers Bag-in-Box (BIB) packaging with 100% recyclable materials and solidarity closures (robinet solidaires) compliant with EU Directive 2019/904.

Differentiator

Problem solved

Functional benefit

Brands

• Grain de gris: Traditional rosé wine made from Cinsault, Grenache, and Merlot grapes with fruity and spiced notes.
• Grain de gris bio
• Cuvée St Louis

Products and services

• Grain de gris Traditional rosé wine made from Cinsault, Grenache, and Merlot grapes. Features fruity and spicy notes with aromas of red fruits, blood orange, white peach, and lilac, finishing with fresh acidity. Targeted at French consumers seeking quality rosé wine with Mediterranean lifestyle association.
• Grain de gris bio Organic rosé wine offering exotic spice notes with a lively pink hue. Presents subtle aromas of spring flowers, juicy summer fruits (yellow melon, strawberry, apricot), and gentle exotic spices, characterized by lightness and vivacity. Targeted at French consumers seeking organic rosé wine options.
• Cuvée St Louis Premium gris de gris (sea grey) wine made from Grenache, produced through slow cold fermentation at 16°C. Offers notes of red fruits (strawberry, redcurrant, white peach, Williams pear) with a hint of fresh basil, and a juicy, refreshing finish with acidic balance. Targeted at French consumers seeking premium rosé wine.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Pernod Ricard: Global wine and spirits conglomerate whose portfolio includes Mumm, Perrier-Jouët, and Jacob's Creek; comparable as a large player with wine holdings that competes for French and international rosé shelf space.
• M. Chapoutier: Major Rhône Valley wine house with broader French wine portfolio and international presence; comparable to Listel as a heritage French wine producer with a strong domestic brand and export footprint.
• Castel Frères: One of France's largest wine producers and bottlers with extensive French and international distribution; comparable to Listel as a French wine heavyweight operating across multiple price tiers and channels.
• Baron Philippe de Rothschild: Owner of Château Mouton Rothschild and the Mouton Cadet brand; comparable to Listel as a long-established French wine house competing across premium and accessible wine categories.

Direct peers

• Estandon Coopérative: Provence wine cooperative producing branded rosés for retail; comparable to Listel as a multi-cuvéé French rosé producer with broad retail distribution in France.
• Château d'Esclans: Producer of Whispering Angel and other premium Provence rosés; the most internationally recognized French rosé brand, directly comparable to Listel in product category, consumer target (summer lifestyle rosé drinkers), and packaging format focus.
• Domaine Ott: Iconic Provence rosé wine estate producing premium 'gris' and rosé cuvées; comparable to Listel as a heritage French rosé brand with a strong regional identity and premium positioning.
• Miraval: Provence rosé brand owned by the Jolie-Pitt family and distributed by Pitt; comparable to Listel as a high-profile French rosé brand competing in retail and on-premise channels globally.
• Gérard Bertrand: Languedoc-based wine producer with a large rosé-focused portfolio (including Château de Villepemit, Clos du Temple); comparable to Listel as a leading southern France wine producer targeting the same French rosé consumer.
• Château Minuty: Major Provence rosé producer with strong global distribution; comparable to Listel as a French rosé house competing for the same consumer occasions and on-trade/on-premise visibility.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Listel