Optimal Way
Optimal Way is a Barcelona-based software vendor providing digital management platforms (OW Basket) and AI-powered broadcasting tools (AIBasket) to basketball federations, serving 5+ Spanish regional federations and expanding into European markets through the SHOOTER Erasmus+ program.
- Company typePrivate
- Founded2013
- HeadquartersBarcelona, Spain
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Optimal Way does
Optimal Way Consulting, S.L.U., founded in 2013 and headquartered in Barcelona, Spain, is a privately held software vendor specializing in digital management platforms for basketball federations. The company builds and operates OW Basket, a modular federation management system covering competition scheduling, referee arbitration, licensing, digital match records, and player/coach portals, and claims 48% market share among Spanish autonomous basketball federations. Its core customer base comprises regional Spanish basketball federations (FCBQ, FNB, FBCYL, FB CLM, FRB, ESF), several of which have been on the platform for 7+ years. Optimal Way also delivers complementary IT consulting services — web design, mobile app development, ERP integration, and custom development — some of which are channeled through Spain's government-funded Kit Digital and Kit Consulting programs.
The company's technology stack centers on two proprietary products. AIBasket, launched in January 2024, is an AI-powered broadcasting solution that synchronizes digital match records with game video in real time, offering automated broadcast production, play-by-play tracking, and personalized clip generation; it was developed in partnership with EURECAT, AutomaticTV, and Mediapro Group. DAAI (Intelligent Automatic Referee Appointments), developed with EURECAT and INDESCAT and funded by the Generalitat de Catalunya, applies AI to automate referee scheduling for basketball competitions. In March 2025, Optimal Way launched the OW Basket Tournament APP, a standalone product extending the platform to public administrations and independent tournament organizers without federation licenses.
Optimal Way generates revenue primarily through subscription-based licensing of its federation management software and related implementation/professional services. The go-to-market is direct enterprise sales to federation leadership, supplemented by industry-event presence and the EU-funded SHOOTER Erasmus+ program (January 2025–June 2027), which is opening a channel into Basketball Ireland, the Bulgarian Basketball Federation, and the Basketball Federation of Kosovo. The company also benefits from Spanish and Catalan public-sector innovation grants (Acció, Kit Digital, Kit Consulting) that co-fund product development and customer deployment.
Optimal Way firmographics
Firmographics- Name
- Optimal Way
- Legal name
- Optimal Way, S.L.U.
- Website
- https://optimalwayconsulting.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Optimal Way is a Barcelona-based software vendor providing digital management platforms (OW Basket) and AI-powered broadcasting tools (AIBasket) to basketball federations, serving 5+ Spanish regional federations and expanding into European markets through the SHOOTER Erasmus+ program.
- Ownership category
- akta.pro rank
Optimal Way industry classification
Industry- Product category
- Sports Federation Management Software
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)
Keywords
Where Optimal Way is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Optimal Way business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Federation Management Software Licensing: The company provides comprehensive digital management solutions for basketball federations, including competition management, licensing, and arbitration modules. Revenue appears to come from software licensing and implementation services to federations.
- Technology Consulting Services: Technological consultancy services for sports organizations seeking digital transformation, including ERP integration and custom developments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise licensing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Optimal Way product offering
Product offeringCore offering
Optimal Way builds and licenses digital management and broadcasting software for basketball federations, centered on the OW Basket platform (federation, arbitration, coach, player, web, digital act, and licensing modules) and the AIBasket AI broadcasting solution. The company also delivers technology consulting, custom mobile and web app development, and ERP system integration as adjacent services to its federation customers.
Product overview
Optimal Way offers a platform-plus-modules architecture centered on two main products: OW Basket (a comprehensive basketball federation management platform) and AIBasket (an AI-powered broadcasting and analytics solution). OW Basket consists of integrated modules including Federation Portal, Arbitration Portal, Coach Portal, Players and Coaches App, Web, Digital Act, and License Manager. The company also offers OW Basket Tournament APP as a standalone application for tournament management without federation license requirements. All products focus on digital transformation for basketball federations and sports organizations.
Differentiator
Problem solved
Functional benefit
Brands
- OW Basket: Digital management solution for sports federations specializing in basketball, including competition management, arbitration portals, license management, and digital act systems.
- AIBasket
Products and services
- OW Basket Comprehensive, centralized basketball federation management platform with integrated modules covering Federation Portal, Arbitration Portal, Coach Portal, Players and Coaches App, Web, Digital Act, and License Manager. Designed for sports federations requiring end-to-end management of competitions, licensing, arbitration, and operations.
- AIBasket AI-based basketball broadcasting solution providing instant synchronization of data collected in digital records with game video. Enables automatic recording scheduling, live and on-demand game viewing, professional broadcasts with graphics and statistics, and play clip generation for federations and competition organizers.
- OW Basket Tournament APP Standalone application for comprehensive management of 3x3 and 5x5 basketball tournaments with team and player registration, payment management, automatic schedule generation, rankings, results management, digital match reports, and web statistics. Targeted at federations, public administrations, and independent tournament organizers that do not require federative licenses.
- Technology Consulting and Digital Transformation Services Technology consultancy, ERP integration, custom web and mobile app development, and integrated accounting/management controls delivered to sports federations and other organizations as part of broader digital-transformation engagements.
Quantifiable outcome
- 48% market share in Spanish basketball federation technology
- +1 more outcomes
Companies that use Optimal Way
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Optimal Way technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature4 records
Optimal Way partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Federació Catalana de Basquetbol (FCBQ)coreFounding customer and lead partner for SHOOTER Erasmus+ project. Initiated digital transformation and hosts multiple Optimal Way solutions including OW Basket and AIBASKET.
- AutomaticTVcoreAI solution partner for AIBASKET product. AutomaticTV provides video technology that integrates with Optimal Way's data systems for basketball broadcasting with bidirectional integration of data and images.
- EURECATcoreTechnology partner for the DAAI (Intelligent Automatic Referee Appointments) project. EURECAT provides expertise in technology and artificial intelligence-based solutions, collaborating with Optimal Way on AI-powered referee assignment automation for the Catalan Basketball Federation.
- INDESCAT (Catalan Sports Cluster)coreCoordinator for the DAAI project, supporting the innovation initiative between Optimal Way, EURECAT, and the Catalan Basketball Federation. INDESCAT provides competitive reinforcement program support.
- Basketball IrelandminorPartner in SHOOTER Erasmus+ project (January 2025 - June 2027) for digital transformation of European basketball federations.
- Bulgarian Basketball FederationminorPartner in SHOOTER Erasmus+ project for European basketball federation digitalization.
- Basketball Federation of KosovominorPartner in SHOOTER Erasmus+ project for European basketball federation digital transformation.
- Acció (Generalitat de Catalunya)coreGovernment agency providing competitive reinforcement initiatives funding for innovative projects. Supports DAAI project through innovation-focused programs.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Optimal Way competitors and assessment
Company assessmentEmerging players
- Veo Technologies: AI-powered camera and automated broadcast platform for team sports. Directly comparable to AIBasket's automated broadcast and video-data synchronization proposition, particularly for amateur and semi-professional basketball.
Direct peers
- PlayMetrics: Youth and amateur sports club management platform with registration, scheduling, and payment modules. Overlaps with Optimal Way's Tournament APP and OW Basket player/club workflows.
- Sport:80: UK-based platform providing sport organization and federation management software (membership, events, education, safeguarding). Directly comparable to Optimal Way's OW Basket federation management modules, with similar SaaS-to-federations GTM motion.
- GeniSports: Sports federation and competition management software provider active in Spanish-speaking markets. Closely aligned with Optimal Way's niche of providing digital management to national and regional sports federations.
- Stack Sports: Sports technology platform offering league, federation, and club management software across multiple sports. Comparable in delivering integrated federation/club/competition management solutions with recurring SaaS revenue to governing bodies.
- TeamSnap: Team and league management app for amateur sports with millions of users. Comparable on the consumer-facing team/organizer layer of federation operations, though more focused on team admins than federation governance.
Broad incumbents
- Sportradar: Global sports data and technology company providing data, content, and integrity services to leagues and federations. Comparable on the data-and-broadcast-tech intersection with Optimal Way's AI initiatives, though at vastly larger scale.
- Catapult Sports: Global leader in athlete performance monitoring and analytics for elite sports. Comparable on the sports-data and analytics layer, though focused on performance tracking rather than federation administration.
- Hudl: Dominant sports video, data, and analysis platform used across basketball globally. Overlaps with Optimal Way's AIBasket broadcast/sync capabilities but operates at much larger scale across multiple sports and tiers.
- Deltatre: Sports media and broadcast technology provider serving major leagues and federations globally. Overlaps with AIBasket's broadcast-integration capabilities through its broader OTT and live-production portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Optimal Way social profiles
Digital presenceOptimal Way financial estimates
Financial estimateRevenue estimate
Valuation estimate
Optimal Way leadership team
Management profileNumber of profiles
Optimal Way funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Optimal Way M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Optimal Way
What does Optimal Way do?
Optimal Way builds and licenses digital management and broadcasting software for basketball federations, centered on the OW Basket platform (federation, arbitration, coach, player, web, digital act, and licensing modules) and the AIBasket AI broadcasting solution. The company also delivers technology consulting, custom mobile and web app development, and ERP system integration as adjacent services to its federation customers.
Is Optimal Way a public or private company?
Optimal Way is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Optimal Way founded?
Optimal Way was founded in 2013. It employs 1 to 10 people.
Where is Optimal Way based?
Optimal Way is headquartered in Barcelona, Spain, in the Europe region.
How does Optimal Way make money?
Two revenue lines are on record. Federation Management Software Licensing is the primary driver. The others are technology Consulting Services.
Who are Optimal Way's main competitors?
Veo Technologies is listed as an emerging player. Direct peers are PlayMetrics, Sport:80, GeniSports, Stack Sports and TeamSnap. Broad incumbents are Sportradar, Catapult Sports, Hudl and Deltatre.
Does Optimal Way have an API?
No public API is recorded for Optimal Way.
What industry is Optimal Way in?
Optimal Way's product category is Sports Federation Management Software. Its primary akta.pro industry code is MPAKAKAM, Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity). Its NAICS code is 711211 and its SIC code is 7900.