AutomaticTV
AutomaticTV, a brand of GRUP MEDIAPRO, builds AI-powered multicamera sports production systems that autonomously broadcast soccer, basketball, ice hockey, volleyball, handball, and futsal for leagues, federations, clubs, broadcasters, and betting companies.
- Company typePrivate
- Founded2014
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AutomaticTV does
AutomaticTV is an AI-driven, multicamera sports production business operated as a brand of the Spanish media conglomerate GRUP MEDIAPRO S.L.U. Its core offering is a hardware-plus-software system that uses computer vision to track game action in real time, automatically switch between cameras, and output broadcast-style video without on-site camera operators or directors. The product line is structured in four hardware tiers (ATV One, ATV Ace, ATV Pro, ATV Broadcast) spanning entry-level amateur venues to top-tier broadcast quality, with two additional software layers: AIBASKET, a basketball-specific module that synchronizes video with digital score-sheet data, and MyAutomaticTV, a cloud platform for content management, live streaming, VOD, OTT distribution, and ad/subscription/pay-per-view monetization. The manual production overlay is provided via the ATV Director app (joystick/gamepad control with automatic or semi-automatic modes).
The system supports six sports in fully automatic mode (soccer, basketball, ice hockey, volleyball, handball, futsal) and any other sport in manual mode, with integrations to the dominant sports-analysis tools (Hudl, Nacsports, Longomatch, Mediacoach), production software (vMix), and broadcast protocols (SDI, NDI, RTMP, SRT, UDP). A low-latency mode addresses betting-company use cases.
AutomaticTV makes money through three streams: (1) one-time hardware sales of its production systems under multi-year contracts, (2) recurring subscription revenue from the MyAutomaticTV cloud platform, and (3) professional services for installation, training, and customization. Go-to-market is sales-led, direct, and global, leveraging GRUP MEDIAPRO's enterprise relationships and ~34 offices worldwide. Named enterprise customers span LaLiga, the NBA (Summer League), the Canadian Elite Basketball League (CEBL), R.C.D. Espanyol, the Peru Women's First Division, and Switzerland Men's 1st Division Handball, alongside a long tail of amateur clubs, schools, and colleges served through the website's contact channel.
AutomaticTV firmographics
Firmographics- Name
- AutomaticTV
- Legal name
- GRUP MEDIAPRO S.L.U.
- Website
- https://automatic.tv
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AutomaticTV, a brand of GRUP MEDIAPRO, builds AI-powered multicamera sports production systems that autonomously broadcast soccer, basketball, ice hockey, volleyball, handball, and futsal for leagues, federations, clubs, broadcasters, and betting companies.
- Ownership category
- akta.pro rank
AutomaticTV industry classification
Industry- Product category
- Sports Broadcast Automation
- NAICS
- Motion Picture and Video Industries (5121), Audio and Video Equipment Manufacturing (3343)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Live Production Switching & Routing (Vision Mixers, Routers) (MPAHAKAE)
- akta.pro secondary industries
- Playout Infrastructure & Hardware (Servers, Storage, SDI/IP Gateways) (MPAHAKAJ), Control Room Orchestration & Workflow Integration (NRCS/MOS, Automation APIs) (MPAHAKAK), Broadcast/Recording for Live Events (OB, Multicam, Livestream Capture) (MPAGAKAI)
Keywords
Where AutomaticTV is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
AutomaticTV business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain
Revenue model
- Hardware Systems Sales: Sale of AutomaticTV production systems including ATV One, ATV Ace, ATV Pro, and ATV Broadcast. Each system includes master camera(s) and server hardware. Customers can upgrade by adding cameras over time.
- MyAutomaticTV Cloud Platform: Cloud-based video content management platform offering live streaming, VOD, OTT platform capabilities, monetization through ads/subscriptions/pay-per-view, and sponsorship integration.
- Professional Services: Implementation support, training, and customization services for enterprise customers including leagues, federations, and broadcasters.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | ATV One - Entry-level system for smallest venues |
| One time/ perpetual license | Multi-year contract | ATV Ace - Mid-tier system for amateur teams |
| One time/ perpetual license | Multi-year contract | ATV Pro - High-quality multicamera system |
| One time/ perpetual license | Multi-year contract | ATV Broadcast - Top-tier broadcast production system |
| One time/ perpetual license | Multi-year contract | AIBASKET - Basketball-specific solution |
| Subscription | Monthly | MyAutomaticTV Cloud Platform |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
AutomaticTV product offering
Product offeringCore offering
AutomaticTV sells AI-driven multicamera production hardware systems (ATV One, ATV Ace, ATV Pro, ATV Broadcast) and a specialized basketball solution (AIBASKET) that automatically capture and produce live sports broadcasts without on-site camera operators or directors. These systems are complemented by the MyAutomaticTV cloud platform for live streaming, VOD, OTT distribution, tactical analysis, and content monetization, plus professional implementation and training services. The offering is targeted at sports leagues, federations, broadcasters, clubs, and betting companies that need professional-quality sports video at lower cost and reduced crew size.
Product overview
AutomaticTV is an AI-powered sports video production platform developed by GRUP MEDIAPRO. The product portfolio consists of four hardware-based production system tiers: ATV One (entry-level 4K/25-30fps for amateurs), ATV Ace (mid-tier 6K/25-30fps with premium quality), ATV Pro (professional multicamera 2x4K with up to 5 outputs), and ATV Broadcast (top-tier 4K/50-60fps broadcast with SDI/NDI support and replays). The company also offers AI Basket, a specialized basketball solution with digital score sheet synchronization, supported by the MyAutomaticTV cloud platform for content management, VOD, OTT streaming, and monetization. ATV Director provides manual camera control as an alternative to AI-driven production. The systems enable automatic sports production (Soccer, Basketball, Ice Hockey, Volleyball, Handball, Futsal) or manual production of any sport or event.
Differentiator
Problem solved
Functional benefit
Brands
- ATV One: Entry-level automatic sports production system for amateur teams with 4K camera at 25/30 fps
- ATV Ace
- ATV Pro
- ATV Broadcast
- AI Basket
- MyAutomaticTV
- ATV Director
Products and services
- ATV One Entry-level AI-powered automatic sports production system featuring a 4K Master camera at 25/30 fps with automatic event detection, designed for the smallest venues and amateur teams needing easy installation and instant content access for coaches and analysts.
- ATV Ace Mid-tier automatic sports production solution featuring a 6K Master camera at 25/30 fps, delivering premium image quality for amateur teams seeking professional-grade output with manual camera control and tactical/scouting feeds.
- ATV Pro Professional multicamera automatic production system with 2x 4K cameras at 25/30 fps and high dynamic range, supporting up to 5 simultaneous outputs for tactical, training, and broadcast-grade production by demanding clubs, coaches, and analysts.
- ATV Broadcast Top-tier broadcast-quality automatic production system with a 4K Master camera at 50/60 fps, HDR images, multiple audio signals, SDI/NDI protocol support, up to 5 outputs at 50/60 fps, additional cameras (up to 2x 4K or 4x FullHD), replays, voice-over integration, and advanced graphics for broadcasters and streaming platforms.
- AIBASKET Basketball-specialized production and data synchronization solution that instantly synchronizes video footage with digital score sheet data, enabling automatic game scheduling, live and replay viewing via federation website or app, and customized clip creation linked to game events for federations, leagues, and clubs.
- MyAutomaticTV Cloud-based platform for sports audiovisual content management covering live streaming, VOD, OTT distribution, sponsor integration, social publishing, graphics and stats overlay, clip creation, tactical analysis, and monetization via ads, subscriptions, or pay-per-view, targeted at federations, leagues, clubs, coaches, and players.
Quantifiable outcome
- Reduce production costs with smaller crews
- +4 more outcomes
Companies that use AutomaticTV
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles4 records
AutomaticTV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability5 records
Feature8 records
AutomaticTV partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- GRUP MEDIAPROflagshipAutomaticTV is a brand of GRUP MEDIAPRO, born from their R&D department. The company leverages GRUP MEDIAPRO's 25+ years of sports broadcasting experience and production guidelines. GRUP MEDIAPRO produces major global sporting events and provides the expertise behind AutomaticTV's production quality standards.
- HudlcoreFull integration with Hudl sports analysis platform, allowing coaches and analysts to access AutomaticTV footage directly in Hudl for tactical analysis and performance tracking.
- NacsportscoreDirect integration with Nacsports video analysis software, enabling seamless workflow for sports analysts using Nacsports tools.
- LongomatchcoreCompatible with Longomatch sports analysis tools, allowing users to analyze AutomaticTV footage using Longomatch's tagging and analysis features.
- Mediacoach (LaLiga)coreIntegrated with Mediacoach, LaLiga's official sports analysis platform. Allows drawing over AutomaticTV videos and tactical camera feeds for advanced analysis.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
AutomaticTV competitors and assessment
Company assessmentDirect peers
- Spiideo: Spiideo delivers AI-powered sports video analysis and automated capture solutions for team sports. It overlaps directly with AutomaticTV in AI-driven production and analysis workflows and competes in the same club, federation, and analyst customer segments.
- Pixellot: Pixellot provides AI-powered, unmanned sports production systems that automatically capture, analyze, and stream games. It is the most direct competitor to AutomaticTV, with overlapping customer base (amateur to professional leagues) and a similar value proposition of reducing or eliminating on-site production crews.
- Veo Technologies: Veo offers AI-enabled sports cameras and a cloud platform that automatically capture, edit, and share match footage. It is a direct competitor in the AI-automated sports production category, particularly in amateur and youth sports markets, with comparable hardware-plus-cloud economics.
Broad incumbents
- Hudl: Hudl is the dominant sports video analysis platform for amateur and professional teams worldwide. While it integrates with AutomaticTV, it also offers its own capture and analysis tools, making it both a partner and a potential competitor for the sports analysis vertical AutomaticTV addresses.
- LiveU: LiveU specializes in live video transmission and remote production over cellular/IP networks, including SRT/RIST workflows. It is a broad incumbent adjacent to AutomaticTV's media transport capabilities and serves similar sports, news, and event customers.
- ChyronHego: ChyronHego provides broadcast graphics, sports telestration, and player tracking technology. It overlaps with AutomaticTV in the sports analysis and tactical-camera segment and is a broad incumbent in live sports broadcast workflows.
- Catapult Sports: Catapult provides wearable and video-based athlete tracking and performance analysis for elite sports teams. It is adjacent to AutomaticTV's coaching/analyst segment, and both compete for sports technology budgets at professional clubs and federations.
- EVS Broadcast Equipment: EVS is a leading provider of live broadcast video infrastructure used in sports production, including replay, highlights, and playout. It serves as a broad incumbent whose systems sit alongside AutomaticTV in professional broadcast trucks and OB workflows for top-tier sports.
Emerging players
- Genius Sports: Genius Sports provides sports data, technology, and content services, including low-latency live feeds for betting and media. It is an emerging player that overlaps with AutomaticTV's low-latency sports betting vertical while operating a broader data and content portfolio.
- Track160: Track160 offers AI-driven sports video analysis and officiating tools that automate game event detection and tactical insights. It overlaps with AutomaticTV's sports analysis integrations and competes for the same coaching and federation customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
AutomaticTV social profiles
Digital presenceAutomaticTV financial estimates
Financial estimateRevenue estimate
Valuation estimate
AutomaticTV leadership team
Management profileNumber of profiles
AutomaticTV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AutomaticTV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AutomaticTV
What does AutomaticTV do?
AutomaticTV sells AI-driven multicamera production hardware systems (ATV One, ATV Ace, ATV Pro, ATV Broadcast) and a specialized basketball solution (AIBASKET) that automatically capture and produce live sports broadcasts without on-site camera operators or directors. These systems are complemented by the MyAutomaticTV cloud platform for live streaming, VOD, OTT distribution, tactical analysis, and content monetization, plus professional implementation and training services. The offering is targeted at sports leagues, federations, broadcasters, clubs, and betting companies that need professional-quality sports video at lower cost and reduced crew size.
Is AutomaticTV a public or private company?
AutomaticTV is a private company. It is classified as corporate owned and is currently operating.
When was AutomaticTV founded?
AutomaticTV was founded in 2014. It employs 11 to 50 people.
Where is AutomaticTV based?
AutomaticTV is headquartered in Barcelona, Spain, in the Europe region.
How does AutomaticTV make money?
Three revenue lines are on record. Hardware Systems Sales are the primary driver. The others are myAutomaticTV Cloud Platform and professional Services.
Who are AutomaticTV's main competitors?
Direct peers on record are Spiideo, Pixellot and Veo Technologies. Broad incumbents are Hudl, LiveU, ChyronHego, Catapult Sports and EVS Broadcast Equipment. Emerging players are Genius Sports and Track160.
Does AutomaticTV have an API?
No public API is recorded for AutomaticTV.
What industry is AutomaticTV in?
AutomaticTV's product category is Sports Broadcast Automation. Its primary akta.pro industry code is MPAHAKAE, Live Production Switching & Routing (Vision Mixers, Routers), with a secondary code of MPAHAKAJ, Playout Infrastructure & Hardware (Servers, Storage, SDI/IP Gateways). Its NAICS code is 5121 and its SIC code is 7812.