Sero PumpSystems
SERO PumpSystems, Inc. is the North American subsidiary of German SERO PumpSystems, exclusively manufacturing multi-stage side channel pumps for oil and gas, chemical, and industrial process markets via 35+ industrial pump distributors.
- Company typePrivate
- Founded2006
- HeadquartersStafford, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sero PumpSystems does
SERO PumpSystems, Inc. is a Texas-incorporated subsidiary of the German SERO PumpSystems group, established in late 2006 to serve the North American industrial pump market. The entity operates as the exclusive North American channel for the parent's multifunction side channel pump technology, which traces its IP origins to the world's first dedicated side channel pump patent issued in 1929. SERO PumpSystems, Inc. serves industrial process operators in oil and gas (amine injection, NGL boosting, hydrocarbon condensate, depropanizer/debutanizer, boiler feedwater), chemical processing (VOC, mercaptan, ammonia, Freon, liquid CO2, propane/butane, ethanol, selective catalytic reduction), and general industrial services (LPG, refrigeration, biodiesel, methanol, urea, aerosol propellants, tank farm transfer, underground storage). Customers are typically operators with challenging pump duties involving low NPSH, high entrained gas, vapor-laden fluids, or zero-leakage requirements that centrifugal or positive displacement pumps address poorly.
The product portfolio comprises three proprietary pump families built on a shared side channel pump architecture with low NPSH first-stage impeller functionality. SEMA™ is a sealless multi-stage magnetic drive pump for zero-emission service; SHP® is a multi-stage barrel-design pump with API-610 design features (material codes C-6 and A-8, dual containment, ANSI 900 lb flanges, MAWP 1450 PSI, head to 3,500 ft); SRZS™ is a multi-stage radially split segmented pump for critical process services with up to 50% entrained gas handling and exceptional differential pressures at 1750 RPM. All three are individually configured per application rather than sold as catalog SKUs.
SERO PumpSystems, Inc. operates an indirect go-to-market model with no direct sales force; products move exclusively through a network of 35+ authorized industrial pump distributors across the United States and Canada, anchored by DXP Enterprises, Tencarva Machinery, RF MacDonald, and Odessa Pumps, and supported by a dedicated spare parts distribution center in Stafford, TX. Revenue is generated from custom-engineered capital equipment sales and aftermarket spare parts at quote-based, undisclosed pricing. The US operation is a lean 1-10 employee technical sales, channel management, and parts logistics entity, with manufacturing executed by the German parent.
Neither the US subsidiary nor the parent discloses revenue, funding, or ownership changes. No venture capital, private equity, or public market signals are associated with either entity. Operational status is active and ongoing with no documented regulatory actions, mergers, acquisitions, or restructuring in the input data.
Sero PumpSystems firmographics
Firmographics- Name
- Sero PumpSystems
- Legal name
- SERO PumpSystems, Inc.
- Website
- https://seropumps.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SERO PumpSystems, Inc. is the North American subsidiary of German SERO PumpSystems, exclusively manufacturing multi-stage side channel pumps for oil and gas, chemical, and industrial process markets via 35+ industrial pump distributors.
- Ownership category
- akta.pro rank
Sero PumpSystems industry classification
Industry- Product category
- Industrial Process Pumps
- NAICS
- Pump and Compressor Manufacturing (33391), Oil and Gas Field Machinery and Equipment Manufacturing (333132)
- SIC
- Pumps & Pumping Equipment (3561), Oil & Gas Field Machinery & Equipment (3533)
- akta.pro primary industry
- Positive Displacement Pumps (IMAHANAB)
- akta.pro secondary industry
- Specialty & Metering Pumps (IMAHANAC)
Keywords
Where Sero PumpSystems is headquartered
LocationHeadquarters
- HQ city
- Stafford
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sero PumpSystems business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Industrial Pump Sales: Sale of multi-stage side channel pumps including SEMA, SHP, and SRZS product lines. Pumps are sold through a network of industrial distributor partners in North America.
- Spare Parts: Original SERO PumpSystems spare parts sold through dedicated distributor partners. Parts distribution center in Stafford TX stocks commonly used parts for pumps in service throughout North America.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Sero PumpSystems product offering
Product offeringCore offering
SERO PumpSystems is a manufacturer of multifunction side channel pumps with three distinct product lines (SEMA, SHP, and SRZS) designed for industrial process applications involving low NPSH, high entrained gas, and zero-emission requirements. The company also distributes original spare parts for its pumps through a North American network of authorized industrial distributor partners and a parts distribution center in Stafford, TX.
Product overview
SERO PumpSystems is a manufacturer of multifunction side channel pumps with three distinct product lines: SEMA™ (sealless magnetic drive pumps for zero-emission applications), SHP® (high-pressure API-610 compliant pumps for low-flow industrial services), and SRZS™ (multi-stage pumps for critical process services). All three product families share core side channel pump technology with low NPSH requirements and entrained gas handling capabilities, but serve different market segments—from environmentally sensitive zero-leakage applications (SEMA) to high-pressure hydrocarbon processing (SHP) and general critical process services (SRZS).
Differentiator
Problem solved
Functional benefit
Brands
- SEMA™: Sealless multi-stage pumps designed for zero emission service with magnetic drive technology. Features include low flow with high differential pressure, entrained gas handling capabilities, and zero leakage design.
- SHP®
- SRZS™
Products and services
- SEMA™ Pump
Quantifiable outcome
- Exceptional differential pressures developed at 1750 RPM - up to 1150 ft head
- +4 more outcomes
Companies that use Sero PumpSystems
Customer profileSegments3 records
Ideal customer profiles3 records
Sero PumpSystems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Sero PumpSystems partnerships and signals
Strategic signalPartnerships
34 partnerships are on record, tiered major, core and minor.
- DXP EnterprisesmajorMajor US distributor with multiple locations in Houston TX, Odessa TX, Commerce City CO, and Cincinnati OH handling SERO pump sales and service.
- DXP - NatPro (Canada)majorCanadian distribution arm with locations in Calgary AB, Edmonton AB, Brampton ON, and Dorval QC serving the Canadian market.
- Tencarva MachinerymajorHeadquarters in Lakeland FL with multiple locations across the Southeast US including Macon GA, Madison MS, Greensboro NC, Greenville SC, Memphis TN, and Nashville TN.
- RF MacDonald Co.coreHeadquarters in Hayward CA with additional location in Bakersfield CA, serving the California market.
- Odessa PumpscoreHeadquarters in Odessa TX with locations in Houston TX and Irving TX, serving the Texas Permian Basin region.
- AL Equipment Co, Inc.minorDistributor in Glendale Heights, IL serving the Chicago area.
- American Controls, Inc.minorDistributor in Farmington Hills, MI serving the Detroit/Michigan market.
- Atlantic Pump & EngineeringminorDistributor in Sanford, ME serving the Maine/New England market.
- AWC Process Solutions, Ltd.minorDistributor in Surrey BC Canada serving the British Columbia market.
- Beckwith & KuffelminorDistributor in Seattle, WA serving the Pacific Northwest market.
- BRIminorDistributor in St. Louis, MO serving the Missouri market.
- Brownlee-Morrow Co.minorDistributor in Birmingham, AL serving the Alabama market.
- CH Spencer & Co.minorDistributor in Salt Lake City, UT serving the Utah market.
- Compressor Pump & Service, Inc.minorDistributor in Salt Lake City, UT serving the Utah industrial market.
- Denver Industrial PumpsminorDistributor in Golden, CO serving the Colorado market.
- ePumps, Inc.minorDistributor in Tulsa, OK serving the Oklahoma market.
- Estabrook CorporationminorDistributor in Cleveland, OH serving the Ohio market.
- Gas Equipment Co.minorDistributor in Dallas, TX serving the Texas market.
- Geiger Pump & EquipmentminorDistributor in Baltimore, MD serving the Maryland market.
- Industrial Gas TechnologyminorAuthorized SERO Service Center in Bowling Green, KY.
- JCI Industries Inc.minorDistributor in Lee's Summit, MO serving the Missouri market.
- Knighten IndustriesminorDistributor with locations in Odessa, TX and Houston, TX serving the Permian Basin region.
- M4 EquipmentminorDistributor in Stafford, TX serving the Houston area.
- McGraw Equipment Inc.minorDistributor in Katy, TX serving the greater Houston market.
- Phoenix Pumps, Inc.minorDistributor in Phoenix, AZ serving the Arizona market.
- Progressive Pumps Corp.minorDistributor in Spring, TX serving the Houston market.
- PSI Equipment Inc.minorDistributor in Delray Beach, FL serving the Florida market.
- Pump & Corrosion TechnologiesminorDistributor in Wilmington, DE serving the Delaware/Pennsylvania market.
- Pumping SolutionsminorDistributor in Blue Island, IL serving the Chicago area.
- Saladin Pump & EquipmentminorDistributor in Beaumont, TX serving the Southeast Texas market.
- Salentine Pump & Equipment, Inc.minorDistributor in Menomonee Falls, WI serving the Wisconsin market.
- Total Equipment Co.minorDistributor in Coraopolis, PA serving the Pennsylvania/Pittsburgh market.
- Westcomm Pump & Equipment Ltd.minorCanadian distributor with locations in Calgary, Edmonton, and Vancouver serving Western Canada.
- Viking Pump of CanadaminorCanadian distributor in Windsor, ON serving the Ontario market.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Sero PumpSystems competitors and assessment
Company assessmentBroad incumbents
- Flowserve Corporation: Broad incumbent: a global industrial pump OEM with a comprehensive API-610 process pump portfolio (and inherited SIHI side channel expertise), competing with SERO on most of the same hydrocarbon and chemical specs at much larger scale.
- Grundfos: Broad incumbent: a global Danish industrial pump manufacturer with a wide multi-stage and CR portfolio touching SERO's commercial-industrial service territory, though largely less focused on US-side specialty API process service.
- Sulzer: Broad incumbent: a Switzerland-based industrial pump and rotating equipment manufacturer offering multi-stage process, API, and engineered pumps that overlap directly with SERO's SRZS and SHP applications across oil & gas and chemical.
Direct peers
- Sundyne: Direct peer: a US-based specialist manufacturer of side channel and other regenerative process pumps, serving API-compliant hydrocarbon and chemical applications that closely mirror SERO's low-NPSH, high-head product positioning.
- Cat Pumps: Direct peer: a US manufacturer of high-pressure triplex plunger pumps (up to ~7,000 PSI) competing with SERO's SHP for low-flow, high-head, and high-pressure industrial service applications in oil & gas, chemical, and process markets.
- Patterson Pump Company: Direct peer: a US manufacturer of API-610 process pumps, large multi-stage, and specialty industrial pumps serving overlapping oil & gas, chemical, and power-generation customers across similar low-flow, high-head duty points.
- KSB: Direct peer: a major German-headquartered pump manufacturer offering side channel, multi-stage, and API process pumps serving overlapping hydrocarbon, chemical, and industrial customers with comparable German-engineered product positioning.
- LEWA (LEWA GmbH): Direct peer: a German specialist manufacturer of metering, dosing, and process diaphragm and centrifugal pumps serving the same chemical, hydrocarbon, and refining customers that require tight NPSH, zero-leakage, and high-pressure capabilities.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Sero PumpSystems social profiles
Digital presenceSero PumpSystems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sero PumpSystems leadership team
Management profileNumber of profiles
Profiles1 record
Sero PumpSystems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sero PumpSystems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sero PumpSystems
What does Sero PumpSystems do?
SERO PumpSystems is a manufacturer of multifunction side channel pumps with three distinct product lines (SEMA, SHP, and SRZS) designed for industrial process applications involving low NPSH, high entrained gas, and zero-emission requirements. The company also distributes original spare parts for its pumps through a North American network of authorized industrial distributor partners and a parts distribution center in Stafford, TX.
Is Sero PumpSystems a public or private company?
Sero PumpSystems is a private company. It is classified as corporate owned and is currently operating.
When was Sero PumpSystems founded?
Sero PumpSystems was founded in 2006. It employs 1 to 10 people.
Where is Sero PumpSystems based?
Sero PumpSystems is headquartered in Stafford, United States, in the North America region.
How does Sero PumpSystems make money?
Two revenue lines are on record. Industrial Pump Sales are the primary driver. The others are spare Parts.
Who are Sero PumpSystems's main competitors?
Broad incumbents on record are Flowserve Corporation, Grundfos and Sulzer. Direct peers are Sundyne, Cat Pumps, Patterson Pump Company, KSB and LEWA (LEWA GmbH).
Does Sero PumpSystems have an API?
No public API is recorded for Sero PumpSystems.
What industry is Sero PumpSystems in?
Sero PumpSystems's product category is Industrial Process Pumps. Its primary akta.pro industry code is IMAHANAB, Positive Displacement Pumps, with a secondary code of IMAHANAC, Specialty & Metering Pumps. Its NAICS code is 33391 and its SIC code is 3561.