What Fighting Pretty does

Fighting Pretty Inc. is a 501(c)(3) nonprofit organization founded in 2013 and headquartered in Portland, Oregon, that supports women battling all types of cancer, at any stage of treatment, through curated physical care packages, community programs, and events. Its core products include the Strength and Beauty Program (kits containing mini boxing gloves, paraben-free lip products, and inspirational resources distributed through hospitals, cancer clinics, and support groups), personalized Pretty Packages (pre-curated or customizable gift packages sent directly to recipients), and the Beauty and Bubbles program (free salon and spa pampering events delivered through a network of 30+ partner salons across the USA). The organization also operates a Shopify e-commerce storefront selling branded mini boxing gloves and merchandise, hosts recurring community touchpoints including the annual Shuck Cancer Walk and Pretty Powerful Event, and maintains the 'Fighting Pretty through Cancer' Facebook community plus a blog and digital resources (Fighter Freebies, Coloring Pages).

The business model is primarily donation-driven: revenue is generated through individual donations processed via Neon CRM, the Fight Club monthly giving program (priced at approximately $10/month), corporate sponsorships, e-commerce merchandise sales, Pretty Package purchases, and event-based fundraising (ticketed via RallyUp). The go-to-market motion is community-led, leveraging personal stories on the blog, social media (Facebook, Instagram, Twitter, LinkedIn, YouTube), word-of-mouth within the survivor community, a student ambassador program, and direct hospital/clinic distribution partnerships. Technology is operational rather than product-facing — Fighting Pretty relies entirely on third-party SaaS platforms (Strikingly, Shopify, Neon CRM, RallyUp) and has no proprietary software, no app, and no AI/ML components.

The organization operates with a lean team of 1–10 employees led by founder Kara Skaflestad (a 13-year breast cancer survivor), Operations Director Wendy Clifford, and Social Media Manager Meg Nanna, with governance and program execution supported by a broad resource partner ecosystem spanning intimate apparel, post-mastectomy products, skincare, and peer-support nonprofits.

Name

Fighting Pretty

Legal name

Fighting Pretty Inc.

Website

https://fightingpretty.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Fighting Pretty is a 501(c)(3) nonprofit that provides curated care packages, community programs, and salon/spa events to women battling cancer in the United States, supported by donations and a monthly giving program.

Ownership category

akta.pro rank

Product category

Cancer Patient Support Services

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Combat Sports & Boxing Fitness Equipment Retail (Bags, Gloves, Pads, Wraps) (CRAMADAI)

akta.pro secondary industries

Group/Party Makeup Services (HSALAHAK), Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ)

Keywords

• Cancer support services
• Nonprofit care packages
• Patient empowerment programs
• Community fundraising events
• Beauty wellness kits

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) nonprofit, Fighting Pretty's primary revenue is from individual donations, monthly giving program (Fight Club), and corporate sponsorship. Donations are processed through the Neon CRM donation portal and are not refundable per the organization's policy.
2. E-commerce Sales: The organization operates a Shopify-powered shop selling mini boxing gloves and related merchandise. Products are sold directly to consumers as one-time purchases.
3. Pretty Packages (Fee-based Gifting Service): Fighting Pretty offers personalized Pretty Packages that individuals can purchase and send to loved ones battling cancer. Users can choose from pre-curated packages or customize items. The organization assembles and ships these packages.
4. Event-based Fundraising: Revenue is generated through event fundraising including the annual Shuck Cancer Walk and the Pretty Powerful Event (ticketed via RallyUp), with proceeds supporting program operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Fighting Pretty is a 501(c)(3) nonprofit that curates and distributes physical care packages — Strength and Beauty Kits and Pretty Packages — containing mini boxing gloves and beauty products to women undergoing cancer treatment. It also runs the Beauty and Bubbles salon pampering program, the Fight Club monthly donor community, and fundraising events such as the Shuck Cancer Walk. The organization blends tangible comfort items with peer community support to address emotional well-being during cancer treatment.

Product overview

Fighting Pretty is a 501(c)(3) non-profit organization that provides support programs and resources for women battling all types of cancer. The organization operates primarily through a portfolio of care-based programs including Strength and Beauty Kits (distributed to hospitals and clinics), Personalized Pretty Packages (gift packages sent to individuals), and the Beauty and Bubbles Program (free salon/spa events). Additional offerings include the Fight Club monthly donor community, downloadable Fighter Freebies (desktop backgrounds and social media graphics), printable Coloring Pages, and a Blog featuring survivor stories and cancer-related resources. The organization also sells merchandise including Mini Boxing Gloves, Lavender Gloves of Strength, and collaborative products like the F*cking Fine Tote Bag with Portt. Fundraising events include the annual Shuck Cancer Walk.

Differentiator

Problem solved

Functional benefit

Brands

• Pretty Package: Personalized care packages for women battling cancer containing strength and beauty products
• Strength and Beauty Program
• Beauty and Bubbles
• Fight Club
• Fight Club Community

Products and services

• Strength and Beauty Kits Curated kits containing mini boxing gloves, paraben-free lip products, and inspirational resources distributed to women in active cancer treatment through hospitals, cancer clinics, and support groups.
• Personalized Pretty Packages Personalized gift packages sent by supporters to women battling cancer. Available as pre-curated selections or customizable through the 'Make it a Pretty Package' option; assembled and shipped by Fighting Pretty.
• Beauty and Bubbles Program Annual Feel Good events providing free manicures, pedicures, and self-care treatments to women battling cancer at partner salons and spas across the USA.
• Fight Club Monthly Donor Program Monthly recurring donor community program that funds Pretty Packages and ongoing support programs for women battling cancer.
• Mini Boxing Gloves (Merchandise) Fighting Pretty branded mini boxing gloves sold via the Shopify storefront, serving as symbols of strength for women battling cancer and as fundraising merchandise.
• Lavender Gloves of Strength Mini boxing gloves in lavender purple representing gynecologic cancer awareness, sold to raise funds and awareness.
• Shuck Cancer Walk Annual fundraising walk event raising money for children's hospitals and breast cancer centers.

Quantifiable outcome

• 200+ women pampered through Beauty and Bubbles since 2018
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

27 partnerships are on record, tiered core and minor.

• Hospitals and Cancer Clinics (Distribution Partners)coreChannel Partner/ Reseller/ DistributorFighting Pretty works with hospitals, cancer clinics, and support groups to distribute Strength and Beauty Kits directly to women in active cancer treatment. These distribution partners serve as the primary channel for delivering the organization's core program to its target beneficiaries.
• Frenchie's Modern NailscoreGTM or Marketing PartnerFrenchie's Modern Nails is a key Beauty Sponsor for the 2024/2025 Beauty and Bubbles program. They host annual Beauty and Bubbles events in Pittsburgh, Pennsylvania, providing free nail services to women battling cancer. They were featured on CBS News for their annual Beauty and Bubbles event.
• Nicole Richards SaloncoreGTM or Marketing PartnerNicole Richards Salon served as a Beauty Sponsor for the Beauty and Bubbles program, donating their time and salon services to provide pampering experiences for women battling cancer.
• Eleve WaterminorGTM or Marketing PartnerEleve Water served as a Beverage Sponsor for the Beauty and Bubbles program, providing hydration beverages for the events.
• De Soi (drinkdesoi.com)minorGTM or Marketing PartnerDe Soi served as a Beverage Sponsor for the Beauty and Bubbles program, donating their beverages for the events.
• Luna Beauty StudiocoreGTM or Marketing PartnerLuna Beauty Studio served as a Beauty Sponsor for the Beauty and Bubbles program, providing beauty services to women battling cancer at their events.
• Big Oyster BrewerycoreGTM or Marketing PartnerBig Oyster Brewery hosted the 3rd Annual Shuck Cancer Walk, providing the venue for this community fundraising and awareness event. The organization's support was key to the event's success.
• Apple ElectricminorGTM or Marketing PartnerApple Electric was a sponsor of the 3rd Annual Shuck Cancer Walk, contributing to the fundraising success of the event.
• MeinekeminorGTM or Marketing PartnerMeineke was a sponsor of the 3rd Annual Shuck Cancer Walk, contributing to the event's fundraising goals.
• Breakthru BeverageminorGTM or Marketing PartnerBreakthru Beverage was a sponsor of the 3rd Annual Shuck Cancer Walk, supporting the event's operations and fundraising.
• AnaOno IntimatesminorGTM or Marketing PartnerAnaOno Intimates is featured as a resource partner on Fighting Pretty's Resources page. The brand makes intimate apparel for women with breast cancer and is highlighted as a resource for women in the Fighting Pretty community.
• Care + WearminorGTM or Marketing PartnerCare + Wear is featured as a resource partner. The brand offers fashionable healthwear for cancer patients. Fighting Pretty supporters can use code FIGHT15 for a 15% discount, with an additional donation made to Fighting Pretty with each purchase through the referral link.
• HandfulminorGTM or Marketing PartnerHandful offers activewear and bras for breast cancer survivors. Their Breast Friends Forever program offers a lifetime 30% discount for breast cancer survivors. Featured as a resource on Fighting Pretty's Resources page.
• Kokobal Mastectomy PillowsminorGTM or Marketing PartnerKokobal offers post-mastectomy pillows. Fighting Pretty supporters can use code FPKOKOBAL10 for a 10% discount, with an additional donation made to Fighting Pretty from any purchase made through the referral link.
• Soleil Rose SwimwearminorGTM or Marketing PartnerSoleil Rose Swimwear is featured as a resource for women with asymmetrical breasts after breast cancer treatment. Fighting Pretty supporters can use code FIGHTINGPRETTY15 for a 15% discount, with an additional donation made to Fighting Pretty from any purchase.
• Gemelle BeautyminorGTM or Marketing PartnerGemelle Beauty is an award-winning lymphatic face and body oil brand featured as a resource partner. Part of each purchase made through Fighting Pretty's referral link is donated to the organization.
• Thrive CausemeticsminorGTM or Marketing PartnerThrive Causemetics is a luxury beauty brand that donates to help women thrive with every product purchased. Featured as a resource on Fighting Pretty's Resources page.
• Camwell BotanicalsminorGTM or Marketing PartnerCamwell Botanicals offers oncologist-designed vegan creams for skin damaged by radiation and chemotherapy. Featured as a resource partner. Code 'fightingpretty' provides 25% off for Fighting Pretty community members.
• the breastiesminorGTM or Marketing Partnerthe breasties is a nonprofit providing free retreats, wellness activities, events, and an all-inclusive online community for women affected by breast and reproductive cancers. Featured as a resource partner on Fighting Pretty's Resources page.
• Family ReachminorGTM or Marketing PartnerFamily Reach is a national 501(c)(3) nonprofit dedicated to removing financial barriers between cancer patients and their treatment. Featured as a resource partner on Fighting Pretty's Resources page.
• Young Survival CoalitionminorGTM or Marketing PartnerYoung Survival Coalition strengthens the community and addresses the unique needs of young adults affected by breast cancer. Featured as a resource partner on Fighting Pretty's Resources page.
• Tigerlily FoundationminorGTM or Marketing PartnerTigerlily Foundation is a national breast cancer foundation providing education, awareness, advocacy, and hands-on support to young women (ages 15-45) before, during, and after breast cancer. Featured as a resource partner.
• The Pink FundminorGTM or Marketing PartnerThe Pink Fund provides real financial help for breast cancer patients undergoing treatment, covering living expenses so patients don't have to choose between treatment and paying bills. Featured as a resource partner.
• Adventure FoundminorGTM or Marketing PartnerAdventure Found provides emotional restoration for families impacted by cancer through out-of-comfort-zone activities. Featured as a resource partner on Fighting Pretty's Resources page.
• Cancer PathwaysminorGTM or Marketing PartnerCancer Pathways provides free education, support, and resources to those impacted by cancer through licensed mental health professionals. Featured as a resource partner on Fighting Pretty's Resources page.
• Stupid CancerminorGTM or Marketing PartnerStupid Cancer helps empower adolescents and young adults affected by cancer by ending isolation and building community. Featured as a resource partner on Fighting Pretty's Resources page.
• LymphaDIVAsminorGTM or Marketing PartnerLymphaDIVAs creates medically correct and fashionable compression apparel for breast cancer survivors dealing with lymphedema. Featured as a resource on Fighting Pretty's Resources page.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tigerlily Foundation: Tigerlily Foundation provides education, awareness, advocacy, and hands-on support to young women (ages 15-45) affected by breast cancer. Listed as a Fighting Pretty resource partner, it is a direct peer in the young-women-with-cancer support space.
• Young Survival Coalition: Young Survival Coalition supports young adults affected by breast cancer through community, education, and advocacy. Listed as a Fighting Pretty resource partner, it overlaps directly in the target demographic and emotional-support service category.
• the breasties: the breasties is a nonprofit offering free retreats, wellness activities, and an inclusive community for women affected by breast and reproductive cancers. Listed as a resource partner by Fighting Pretty, it competes for the same donor and community mindshare in the young-women-with-cancer niche.
• Living Beyond Breast Cancer: Living Beyond Breast Cancer provides trusted information and emotional support to people impacted by breast cancer. Comparable to Fighting Pretty in providing direct supportive programming for women in cancer treatment.
• Stupid Cancer: Stupid Cancer empowers adolescents and young adults affected by cancer through community and programming to end isolation. Listed as a resource partner, it overlaps with Fighting Pretty's community-building mission and target segments.
• Look Good Feel Better: Look Good Feel Better is a nonprofit that provides beauty-focused support programs and self-care resources to women facing cancer. It is the closest mission-equivalent peer to Fighting Pretty's Pretty Packages and Beauty and Bubbles programs, operating with a similar distribution model through hospitals and clinics.
• Family Reach: Family Reach is a 501(c)(3) nonprofit removing financial barriers between cancer patients and treatment. Listed as a Fighting Pretty resource partner, it overlaps in mission alignment for cancer patient families though it focuses on financial rather than emotional support.

Broad incumbents

• CancerCare: CancerCare provides free, professional support services including counseling, support groups, and financial assistance to anyone affected by cancer. It is a broader incumbent in the cancer patient support category, larger in scope than Fighting Pretty but serving overlapping needs.
• National Breast Cancer Foundation: National Breast Cancer Foundation provides early detection, education, and support services, including free mammograms and patient navigation. A broad incumbent in breast cancer support, comparable to Fighting Pretty in mission alignment but materially larger in scale.

Emerging players

• Cleaning for a Reason: Cleaning for a Reason provides free home cleaning services to cancer patients through a partner network. Comparable to Fighting Pretty's Beauty and Bubbles salon partner model - both rely on third-party service providers donating time to cancer patients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/fighting_pretty
• YouTubeyoutube.com/channel/UCWDsIVBLMUgZkNkFK9DfsHA
• Facebookfacebook.com/FightingPretty
• LinkedInlinkedin.com/company/fighting-pretty
• Instagraminstagram.com/fightingpretty

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fighting Pretty