TwoSix Digital
TwoSix Digital is a privately held, founder-owned digital marketing agency in Brighton, Michigan, that provides audits, content planning, paid media, SEO, and educational subscription programs exclusively to destination marketing organizations and travel, tourism, and hospitality clients across the United States.
- Company typePrivate
- Founded2014
- HeadquartersBrighton, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What TwoSix Digital does
TwoSix Digital is a privately held, founder-owned digital marketing agency headquartered in Brighton, Michigan, that serves exclusively the travel, tourism, and hospitality industries. Founded by Dave Serino, a 27-year industry veteran, the firm operates with 1-10 employees and offers nine integrated service lines: Digital/Social Media Audits (delivered as 100+ page customized reports), Tactical Content Planning Program, Educational Programs, Email Marketing Strategy, Organic SEO & Optimization, Coaching and Consulting, Integrated Digital Campaigns, Digital Strategy, and the flagship Destination Uplift subscription. Its technology stack is built on standard digital marketing infrastructure (Google Analytics/GA4, Mailchimp, Constant Contact, Meta/YouTube/TikTok ad platforms, programmatic display, and ConnectedTV) rather than proprietary software, with the Destination Uplift platform representing the only in-house-developed digital property—a webinar and on-demand education hub for DMOs and their local partners.
The company generates revenue through a mix of professional services fees (custom-quoted based on scope), hourly coaching/consulting packages, and an annual subscription product (Destination Uplift, priced at $9,500/year for DMOs under $2M budget and $15,000/year for larger DMOs). GTM is sales-led and event-driven: the team has presented at nearly 200 tourism conferences, attends industry events such as the Destinations International Annual Convention, and relies on direct outreach, content marketing through an active blog and monthly newsletter, and client referrals. The customer base is concentrated in government and quasi-government Destination Marketing Organizations (DMOs), with select private-sector tourism operators (Crystal Mountain Resort, Pictured Rocks Cruises) supplementing the book of business.
The firm claims over 65 years of combined team experience in tourism, 36 clients served, a 16% Net Promoter Score, and campaign performance benchmarks (e.g., 2.16% social CTR and $0.22 CPC for Visit Yosemite) that it positions as evidence of execution quality. Its core commercial bet is that deep vertical specialization and customized (rather than templated) deliverables command premium pricing in a niche where horizontal marketing agencies lack domain credibility.
TwoSix Digital firmographics
Firmographics- Name
- TwoSix Digital
- Legal name
- TwoSix Digital
- Website
- https://twosixdigital.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TwoSix Digital is a privately held, founder-owned digital marketing agency in Brighton, Michigan, that provides audits, content planning, paid media, SEO, and educational subscription programs exclusively to destination marketing organizations and travel, tourism, and hospitality clients across the United States.
- Ownership category
- akta.pro rank
TwoSix Digital industry classification
Industry- Product category
- Travel and Tourism Digital Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
- akta.pro secondary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where TwoSix Digital is headquartered
LocationHeadquarters
- HQ city
- Brighton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TwoSix Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Digital Marketing Services: Full-service agency offering integrated marketing solutions to DMOs and travel/tourism/hospitality organizations. Revenue is generated through service fees for consulting, strategy development, campaign management, and educational programs.
- Coaching & Consulting: Specialized training sessions and consulting for digital marketing strategy development, content planning, blog writing, and social media strategies. Hours are purchased in packages and billed at an hourly rate. Annual consulting programs available.
- Destination Uplift Subscription: Annual webinar subscription program for DMOs with tiered pricing based on DMO budget size. Provides 10 live webinars throughout the year plus on-demand access to previous content.
- Integrated Digital Campaigns: Development and execution of online campaigns including sweepstakes, email acquisition programs, promoted content, and major event promotions. Includes paid social media advertising on Facebook, Instagram, Pinterest, YouTube, TikTok, display/native advertising, and ConnectedTV.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | DMO Budget Under $2M: $9,500/year |
| Subscription | Annual | DMO Budget Over $2M: $15,000/year |
| Other | Pay-as-you-go | Coaching & Consulting: Hourly Billing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
TwoSix Digital product offering
Product offeringCore offering
TwoSix Digital is a full-service digital marketing agency that sells integrated marketing services exclusively to Destination Marketing Organizations (DMOs) and travel, tourism, and hospitality businesses. Offerings include digital and social media audits, tactical content planning, email marketing strategy, organic SEO, paid integrated digital campaigns, digital strategy development, coaching/consulting, and an annual subscription-based education program called "Destination Uplift." Services are delivered primarily through custom projects, hourly consulting, and an annual webinar/content subscription.
Product overview
TwoSix Digital is a full-service digital marketing agency offering a comprehensive suite of nine integrated services exclusively for destination marketing organizations (DMOs) and travel/tourism/hospitality clients. The core portfolio includes Digital/Social Media Audits (comprehensive analytics and channel analysis), Tactical Content Planning Program (strategic content roadmap), Educational Programs (workshops and webinars), Email Marketing Strategy, Organic SEO & Optimization, Coaching and Consulting, Integrated Digital Campaigns (paid advertising across Meta, YouTube, CTV), Digital Strategy (marketing plan development), and the flagship Destination Uplift educational subscription program. These services work together as an integrated ecosystem where audits inform strategy, which guides tactical planning and campaign execution, supported by educational resources and ongoing consulting. The company leverages over 65 years of combined tourism industry experience to deliver measurable digital marketing solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Destination Uplift: A digital marketing education program hosted by TwoSix Digital that allows DMOs to enhance the marketing prowess of local partners. The program provides webinars, on-demand content library, and resources focused on digital marketing trends, tactics and measurement for tourism businesses.
Products and services
- Digital/Social Media Audits Comprehensive review of Google Analytics and social media channels (Facebook, Instagram, Pinterest, Twitter, TikTok, Snapchat, YouTube) to analyze brand presence, engagement, and effectiveness, delivered as a 100+ page customized audit report for travel and tourism organizations.
- Tactical Content Planning Program Research-driven strategic development program producing a comprehensive tactical content plan including daily themes, guidelines, campaign ideas, brand voice suggestions, distribution processes, and paid advertising recommendations for DMOs.
- Educational Programs On-site workshops and online webinars covering digital marketing best practices, social media strategies, and content planning, with options for one-on-one consulting follow-up sessions, designed for DMO staff and local tourism partners.
- Email Marketing Strategy Development of e-mail marketing strategies, content plans, message templates, and distribution schedules for travel and tourism organizations, including automated welcome email creation.
- Organic SEO & Optimization Website analysis and optimization program providing technical SEO recommendations, website analytics setup, link profile assessment, and implementation of improvements for organic search positioning.
- Coaching and Consulting Bi-weekly training sessions for marketing professionals covering digital marketing strategy, content planning, blog writing, social media advertising, measurement, and integration best practices, billed at an hourly rate in packages or month-to-month, with annual consulting programs available.
- Integrated Digital Campaigns Fully integrated online campaign development including sweepstakes, email acquisition programs, promoted content, and event promotion, complemented by paid social media, display, native, search, ConnectedTV, and YouTube advertising on platforms including Facebook, Instagram, Pinterest, YouTube, and TikTok.
- Digital Strategy Strategic marketing plan development for DMOs involving SWOT analysis, target market research, consumer profiling, and identification of promotional opportunities within budget and staffing constraints.
- Destination Uplift Year-long digital marketing education subscription program for DMOs to provide local partners (businesses, attractions, hotels, resorts) with 10 expert-led webinars, on-demand content library, and resources on digital marketing trends and tactics; priced at $9,500/year for DMOs with budgets under $2M and $15,000/year for DMOs with budgets over $2M; free for local partners of participating DMOs.
Quantifiable outcome
- Social Media CTR of 2.16% and CPC of $0.22 achieved for Visit Yosemite campaign
- +1 more outcomes
Companies that use TwoSix Digital
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles2 records
TwoSix Digital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TwoSix Digital partnerships and signals
Strategic signalScale indicators10 records
Recent moves5 records
Expansion highlights5 records
TwoSix Digital competitors and assessment
Company assessmentEmerging players
- Arrivalist: Destination marketing measurement and analytics platform used by DMOs to track visitation and campaign impact. Comparable to TwoSix Digital in serving DMO measurement and reporting needs, with overlapping focus on tourism marketing ROI.
Direct peers
- Madden Media: Tourism marketing agency specializing in destination marketing, content, paid media, and creative services for DMOs and travel clients. Comparable to TwoSix Digital in vertical focus, service mix, and target buyer (destination marketing organizations).
- TravelBoom Marketing: Digital marketing agency focused on hotels, resorts, and tourism clients offering SEO, paid media, and web services. Comparable to TwoSix Digital in travel/hospitality vertical focus and integrated digital campaign execution.
- Miles Partnership: Largest U.S. tourism marketing agency exclusively serving DMOs, state tourism offices, and travel industry clients. Direct competitor to TwoSix Digital for integrated marketing, content, paid media, and education engagements in the DMO space.
- Development Counsellors International (DCI): Destination marketing and economic development agency serving tourism boards, DMOs, and cities. Closely comparable to TwoSix Digital in serving government and quasi-government tourism clients with strategy, branding, and digital marketing services.
- Tempest Media Solutions: Travel marketing agency serving destinations, hotels, and tourism brands with media planning, content, and digital strategy. Comparable to TwoSix Digital in niche tourism focus and integrated campaign execution.
- Simpleview: Provider of CRM, CMS, and digital marketing services built specifically for DMOs and destination organizations. Competes directly with TwoSix Digital in serving DMO clients across digital strategy, content, and campaign execution.
Broad incumbents
- Sojern: Travel-focused digital advertising platform using traveler intent data to power programmatic, display, video, and social campaigns for DMOs, hotels, and tourism brands. Overlaps with TwoSix Digital's paid media buying and campaign execution work but operates at much greater scale and with proprietary data.
- LocaliQ: Digital marketing solutions business (owned by Gannett/USA Today) targeting local businesses and DMOs with paid media, SEO, and audience targeting. Broader incumbent that competes for local and destination marketing budgets where TwoSix Digital also plays.
- Adara: Travel data co-op and audience platform powering identity, activation, and measurement for tourism marketers. Adjacent to TwoSix Digital's media planning and audience targeting work but offers a proprietary data layer rather than creative/strategy services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
TwoSix Digital social profiles
Digital presenceTwoSix Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
TwoSix Digital leadership team
Management profileNumber of profiles
Profiles8 records
TwoSix Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TwoSix Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TwoSix Digital
What does TwoSix Digital do?
TwoSix Digital is a full-service digital marketing agency that sells integrated marketing services exclusively to Destination Marketing Organizations (DMOs) and travel, tourism, and hospitality businesses. Offerings include digital and social media audits, tactical content planning, email marketing strategy, organic SEO, paid integrated digital campaigns, digital strategy development, coaching/consulting, and an annual subscription-based education program called "Destination Uplift." Services are delivered primarily through custom projects, hourly consulting, and an annual webinar/content subscription.
Is TwoSix Digital a public or private company?
TwoSix Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TwoSix Digital founded?
TwoSix Digital was founded in 2014. It employs 1 to 10 people.
Where is TwoSix Digital based?
TwoSix Digital is headquartered in Brighton, United States, in the North America region.
How does TwoSix Digital make money?
Four revenue lines are on record. Digital Marketing Services are the primary driver. The others are coaching & Consulting, destination Uplift Subscription and integrated Digital Campaigns.
Who are TwoSix Digital's main competitors?
Arrivalist is listed as an emerging player. Direct peers are Madden Media, TravelBoom Marketing, Miles Partnership, Development Counsellors International (DCI), Tempest Media Solutions and Simpleview. Broad incumbents are Sojern, LocaliQ and Adara.
Does TwoSix Digital have an API?
No public API is recorded for TwoSix Digital.
What industry is TwoSix Digital in?
TwoSix Digital's product category is Travel and Tourism Digital Marketing Services. Its primary akta.pro industry code is BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio), with a secondary code of MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 5418 and its SIC code is 7311.