Name

Asdeporte

Legal name

AS DEPORTE, S.A. DE C.V.

Website

https://asdeporte.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Endurance Sports Event Management and Registration

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Spectator Sports (71121), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

akta.pro secondary industry

Obstacle Course & Adventure Races (OCR, Mud Runs, Adventure Racing) (MPAKAIAE)

Keywords

• Sports event registration
• Endurance race timing
• Triathlon race management
• Running event platform
• Cycling race organization

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain

Revenue model

1. Event Registration Fees: Fees charged to participants for registering in events. Prices vary by event (e.g., Cancun Marathon from $390 MXN, Trail & Wine from $350 USD). The company acts as platform operator for its own events and third-party events.
2. asdeporte Plus Subscription: Monthly ($159 MXN) or annual ($1649 MXN) subscription providing 10% event discounts, exclusive kit pickup, InBody analysis, accident insurance, photo discounts, and Tribu community access.
3. Event Photography and Merchandise: Sale of event photos and merchandise during competitions. Plus members receive 30% discount on photo packages.
4. Third-Party Event Registration Services: Platform services for third-party event organizers who use asdeporte's registration infrastructure (e.g., IRONMAN, Spartan, L'Étape).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Asdeporte operates a digital event registration and management platform for endurance sports in Mexico, enabling athletes to discover, register for, and track results across 159+ annual events including running races, triathlons, cycling events, and obstacle races. The company produces and manages its own event series (Serial Asdeporte) including Triatlón Asdeporte, Circuito de las Estaciones, 3Kids, and WomanUp, while also providing registration-as-a-service infrastructure to third-party branded events such as IRONMAN México, Spartan Race México, and L'Étape México by Tour de France. Complementary offerings include the asdeporte Plus subscription program with discounts, insurance, and InBody analysis, the Tribu social community feature, and a digital wallet system for stored registration funds.

Product overview

Asdeporte operates as a sports event registration and management platform for running, triathlon, and cycling events in Mexico. The core offering consists of a web and mobile platform (asdeporte Platform) for event discovery, registration, and results tracking, supporting both self-organized events and third-party events. The platform is complemented by asdeporte Plus, a premium subscription providing discounts, priority services, and wearable connectivity, and Tribu, a social community feature for team-based engagement and performance comparison. Additional components include the Wallet payment system, Web Check-in for streamlined athlete verification, and a Blog/Content Hub providing sports journalism and training content. The platform also encompasses branded event series (Seriales) such as Triatlón Asdeporte, 3kids, and Circuito de las Estaciones, along with partnerships for IRONMAN, L'Étape México, and Spartan Race events.

Differentiator

Problem solved

Functional benefit

Products and services

• asdeporte Platform Web and mobile platform (asdeporte.com) for discovering, registering for, and managing participation in running races, triathlons, cycling events, and obstacle races across Mexico. Includes 159+ annual public events, integration with third-party organizers (IRONMAN, Spartan, L'Étape), wearable device connectivity, and historical results access. Self-serve registration target audience: individual athletes in Mexico.
• asdeporte Plus Membership Recurring subscription service ($159 MXN/month or $1,649 MXN/year) for individual athletes offering 10% off event registrations, exclusive kit pickup, guaranteed shirt sizes, accident insurance up to $35,000 MXN, InBody body composition analysis, wearable device connection, photo discounts, training plans, and Tribu social community access. Target customer: amateur endurance athletes in Mexico seeking recurring benefits.
• Serial Asdeporte (Owned Event Series) Owned and operated endurance sports event portfolio including Triatlón Asdeporte (AsTri) premium triathlon series, seasonal Circuito de las Estaciones running series across Mexico City, Guadalajara, and Monterrey, 3Kids youth events, WomanUp women's running series, Asdeporte Play, Ecotura, Tune Up City, and Asdeporte Running. Target audience: amateur and competitive athletes across Mexico.
• Third-Party Event Registration Services Platform-as-a-service registration and timing infrastructure licensed to third-party global brand events including IRONMAN México (Cozumel, Los Cabos, Monterrey, Acapulco), Spartan Race México (Spartan Sprint National Series Acapulco and others), and L'Étape México by Tour de France. asdeporte handles athlete registration processing, race timing, and results management. Target customer: third-party event organizers and global sports brands.

Quantifiable outcome

• 159+ public events available on platform
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered flagship, core, strategic and minor.

• L'Étape México by Tour de FranceflagshipStrategic or Co-development PartnerOfficial Mexican edition of the iconic Tour de France amateur cycling event. asdeporte produces and operates the event allowing amateur cyclists to experience the Tour de France brand and route-style racing in Mexico.
• IRONMAN MéxicocoreChannel Partner/ Reseller/ DistributorRegistration platform and services provider for IRONMAN branded triathlon events in Mexico including Cozumel, Los Cabos, Monterrey, and Acapulco. asdeporte handles athlete registration and timing services.
• Spartan Race MéxicocoreChannel Partner/ Reseller/ DistributorRegistration platform partnership for Spartan obstacle race events in Mexico including the Spartan Sprint National Series Acapulco and multiple other Spartan events.
• Circuito de las EstacionesflagshipStrategic or Co-development Partnerasdeporte's flagship seasonal running race series held across multiple Mexican cities (Mexico City, Guadalajara, Monterrey) with events for each season (Primavera, Verano, Otoño, Invierno).
• Triatlón Asdeporte (AsTri)flagshipStrategic or Co-development PartnerPremium triathlon series produced by asdeporte, including AsTri Cancún which hosted World Championships in 1995 and 2002. Part of the Serial Premium designation.
• WomanUpstrategicStrategic or Co-development PartnerWomen's running event series promoting female athletic participation. asdeporte produces this event as part of its commitment to female athletes.
• 3KidsstrategicStrategic or Co-development PartnerYouth sports events series designed for children, creating early engagement with the asdeporte platform and building future athlete community.
• Brooks RunningminorGTM or Marketing PartnerRunning shoe brand featured as sponsor in asdeporte events and marketing materials.
• CinemexminorGTM or Marketing PartnerMexican cinema chain partnership for event promotions and cross-marketing.
• InnovasportminorGTM or Marketing PartnerSports retailer partnership for event promotions and potential merchandise collaboration.
• OpenbankminorGTM or Marketing PartnerDigital bank sponsorship and brand partnership in asdeporte events.
• Federación Mexicana de Triatlón (FMTRI)coreStrategic or Co-development PartnerOfficial federation partnership for triathlon events, technical standards, athlete affiliation, and insurance coverage for triathlon participants.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RunSignup: US-leading endurance race registration, timing, and results platform. Comparable as a digital infrastructure provider for third-party race organizers and a host for thousands of running, triathlon, and cycling events, mirroring asdeporte's marketplace and timing capabilities.
• Spartan Race: Global obstacle course race operator whose Mexico series is registered via asdeporte. Comparable as an obstacle race brand and a key event partner whose events share asdeporte's athlete base and registration infrastructure.
• IRONMAN: Global triathlon and endurance event organizer that licenses its brand and events to asdeporte for the Mexican market. Comparable as a triathlon series operator and a primary brand whose race registrations flow through the asdeporte platform.
• Active.com: Long-standing endurance and recreational sports registration platform in North America. Directly comparable registration, results, and event management infrastructure; asdeporte's platform serves an analogous role for the Mexican market and is referenced in asdeporte's registration flow.
• Eventbrite: Large-scale ticketing and event registration platform serving consumer events including races and sports. Comparable as a horizontal registration infrastructure competitor, but lacks asdeporte's owned event portfolio, timing/results database, and sport-specific social community.
• Strava: Global endurance and social fitness platform with millions of athletes tracking runs, rides, and triathlons. Directly comparable to asdeporte's combined event registration + Tribu social community proposition, though Strava operates at international scale without owned events.
• A.S.O. / Tour de France (L'Étape): Amaury Sport Organisation, owner of the Tour de France and operator of the L'Étape amateur cycling series. L'Étape México is operated by asdeporte; the parent is a flagship comparable for owned event IP and brand licensing economics.

Others

• Sportia: Mexican sports retail and events e-commerce site linked from asdeporte's main navigation as its tienda/store. Comparable as a complementary ecosystem participant for athlete merchandise and gear in the same Mexican endurance market.

Emerging players

• Ticketleap: Event ticketing and registration platform serving smaller and recurring events. Comparable as an event-tech infrastructure provider; less sports-specific than asdeporte but competes for organizer registrations in overlapping consumer event categories.

Regional players

• Maratón CDMX (Telcel): Iconic Mexico City marathon operated independently of asdeporte. Comparable as a flagship Mexican mass-participation running event and as a competing destination for participant registration fees in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/asdeporte
• YouTubeyoutube.com/user/AsdeporteOficial
• Facebookfacebook.com/AsDeporteOficial
• Instagraminstagram.com/asdeporte

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asdeporte