Floral Computer Systems
Floral Computer Systems (dba Koronet) is a vertical SaaS provider offering a modular commerce, operations, and payments platform — including the K2K B2B network — for growers, importers, wholesalers, and exporters across 20+ countries.
- Company typePrivate
- Founded1982
- HeadquartersDunedin, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Floral Computer Systems does
Floral Computer Systems, operating under the brand Koronet (legal entity Floral Software Holdings Inc.), is a vertical SaaS provider serving the global floral supply chain. Founded in 1982 and headquartered in Dunedin, Florida, the company builds a modular commerce, operations, and payments platform tailored to growers, importers, exporters, and wholesalers across 20+ countries. Its core product, Koronet eSuite, bundles selling, buying, and payment capabilities, supported by standalone modules including Koronet Procurement (supplier and purchasing automation), Koronet eShops (B2B e-commerce), Komet Sales (sales workflow automation), Koronet Ops (multi-location inventory and warehousing), Koronet Payments (payment digitization and reconciliation), and Koronet Ads (in-network advertising). These products are connected by the K2K (Koronet-to-Koronet) Network, a B2B transactional network providing real-time inventory visibility and direct trading relationships among 16,000+ active users and access to 50,000+ verified floral buyers.
The platform is built around vertical-specific workflows, integrated payment infrastructure via partnerships with Stripe and Nium (with CFSB as the US banking partner), and ecosystem integrations with Axerrio and Unosof. Technology differentiators emphasized include real-time inventory tracking across locations, network-effect-driven buyer/seller matching, and modular adoption allowing businesses to deploy single products or the full suite. The company supports English and Spanish localization, reflecting an active LATAM presence alongside North American operations.
Koronet generates revenue through three streams: subscription SaaS for its modular platform (annual billing, quote-based pricing), transaction-based payment processing fees, and advertising via Koronet Ads. Go-to-market combines an enterprise field-sales motion ('Book a Demo' CTAs) with a product-led self-serve motion for modular adoption, targeting both enterprise and mid-market floral businesses. The company reports $7B+ in annual floral transactions processed through its network but does not disclose its own revenue, headcount, funding, or ownership structure.
Floral Computer Systems firmographics
Firmographics- Name
- Floral Computer Systems
- Legal name
- Floral Software Holdings Inc.
- Website
- https://floralcomputer.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Floral Computer Systems (dba Koronet) is a vertical SaaS provider offering a modular commerce, operations, and payments platform — including the K2K B2B network — for growers, importers, wholesalers, and exporters across 20+ countries.
- Ownership category
- akta.pro rank
Floral Computer Systems industry classification
Industry- Product category
- Floral Industry Software
- NAICS
- Florists (459310)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
Keywords
Where Floral Computer Systems is headquartered
LocationHeadquarters
- HQ city
- Dunedin
- HQ country
- United States
- HQ region
- North America
Markets served
Floral Computer Systems business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Software: Modular SaaS platform with individual products (Procurement, eShops, Komet Sales, Ops) and bundled eSuite available on subscription basis. Pricing based on business size and modules selected.
- Transaction/Payment Processing: Payment services for floral transactions including digitization of payments, reconciliation, and payment automation. Services provided through Stripe and Nium partnerships.
- Advertising (Koronet Ads): Advertising platform enabling floral businesses to promote products to verified buyers within the Koronet Network ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Modular product pricing - businesses can select individual solutions or bundled packages |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Floral Computer Systems product offering
Product offeringCore offering
Floral Computer Systems (operating as Koronet) sells a modular B2B SaaS platform, anchored by Koronet eSuite, that combines e-commerce, procurement, payments, inventory, and sales automation for the floral industry. The platform is interconnected through the K2K Network, a B2B transactional network giving floral businesses access to 50,000+ verified buyers across 20+ countries. Revenue is generated through subscriptions for software modules, transaction-based payment processing, and advertising on the network.
Product overview
Koronet by Floral Computer Systems is a modular platform-plus-products architecture offering a comprehensive floral commerce and operations ecosystem. The core offering is Koronet eSuite, an all-in-one platform combining sell, buy, and payment capabilities. Supporting modules include Koronet Procurement (purchasing management), Koronet eShops (e-commerce), Koronet Ads (digital advertising), Komet Sales (sales management), Koronet Ops (inventory and warehousing), and Koronet Payments (payment automation). These products connect through the Koronet Network (K2K), a B2B transactional network designed specifically for floral businesses, enabling real-time inventory visibility, order and payment automation, and connectivity among 16,000+ active users and 4,000+ businesses across 20+ countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Koronet eSuite An all-in-one platform that integrates e-commerce, procurement, inventory management, and payments into a single connected system for floral businesses, enabling them to sell, buy, and get paid online through one bundled offering.
- Koronet Procurement A purchasing solution that enables floral businesses to manage suppliers and orders in one place, compare pricing, check availability in real time, and automate purchasing workflows; targeted at procurement teams and purchasing managers.
- Koronet eShops An e-commerce platform that enables floral businesses to sell products online, manage digital channels, and reach verified buyers worldwide through the Koronet Network.
- Koronet Ads A digital advertising tool that helps floral businesses promote their products to verified buyers and reach new customers within the Koronet Network ecosystem.
- Komet Sales A sales management platform offering workflow automation, real-time inventory visibility, and integration across all business functions for floral companies; referenced by Allure Farms for a 55% sales increase.
- Koronet Ops An operations platform providing inventory management, warehousing, and e-commerce data management capabilities across multiple locations for floral businesses.
- Koronet Payments A payment solution that enables businesses to digitize payments, reduce collection delays, and automate reminders, reconciliation, and statement links; powered by Stripe and Nium partnerships.
- Koronet Network (K2K) A B2B transactional network connecting growers, importers, exporters, and wholesalers, providing access to 50,000+ verified floral buyers across 20+ countries and facilitating real-time inventory sharing, pricing management, and trading relationships.
Quantifiable outcome
- 55% sales increase
- +3 more outcomes
Companies that use Floral Computer Systems
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles2 records
Floral Computer Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Floral Computer Systems partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- StripecoreStripe provides payment processing services for Koronet's payment solutions in select countries. Stripe's infrastructure enables secure digital payment processing, transaction handling, and payment digitization for floral transactions within the Koronet ecosystem.
- Nium, Inc.coreNium provides payment services in partnership with Community Federal Savings Bank (CFSB) for Floral Software Holdings Inc. Nium enables payment processing capabilities for Koronet's platform, operating as a service provider to CFSB with FDIC insurance coverage.
- Community Federal Savings Bank (CFSB)coreCFSB provides the banking foundation for Nium-powered payment services on the Koronet platform. CFSB is FDIC insured (Certificate# 57129) and registered with the Federal Deposit Insurance Corporation, ensuring compliant payment services in the U.S. market.
- AxerriocoreAxerrio is a platform integrated into the Koronet ecosystem that enables wholesale floral businesses (like Divflo) to sell directly online and receive immediate payments. Axerrio provides e-commerce and payment integration within the Koronet Network.
- UnosofcoreUnosof is a platform integrated into the Koronet ecosystem enabling businesses to connect with wholesalers, share inventory, manage pricing, and sell in real time. Integration facilitates smooth trading relationships across systems within the Koronet Network.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Floral Computer Systems competitors and assessment
Company assessmentEmerging players
- JOOR: JOOR operates a global B2B marketplace and virtual showroom for fashion wholesale, connecting brands and retailers. Comparable as a vertical-specific B2B transactional network with similar emphasis on digital trading relationships, payment integration, and analytics for underserved wholesale industries.
- Faire: Faire is a leading B2B wholesale marketplace connecting independent retailers with brands across categories including home and lifestyle. Comparable as a fast-growing B2B marketplace with network effects, transaction fees, and self-serve onboarding—analogous to Koronet's K2K model but in a different vertical.
Direct peers
- Teleflora: Teleflora operates one of the largest floral delivery networks in North America with technology for sending and fulfilling orders between member florists; comparable to Koronet Network (K2K) as a B2B floral network connecting verified buyers and sellers through a shared technology platform.
- BloomNation: BloomNation operates a floral-specific e-commerce platform serving retail florists and connecting them with consumers; competes with Koronet in floral commerce infrastructure, though Koronet sits further upstream at the B2B wholesale and supply-chain layer while BloomNation targets retail florists.
- Floranext: Floranext provides websites, POS, and back-office software specifically to retail florists; Koronet complements with Komet Sales, eShops, and Ops modules targeting wholesalers and growers. Both are vertical-specific software vendors competing for the floral industry's technology spend.
- BloomNet: BloomNet operates a B2B floral network with order transmission, payment services (BloomNet Pay), and software tools for member florists. Closely comparable to Koronet Network's combination of transactional network, payments, and modular software for floral businesses.
- FTD: FTD (now part of the same parent as Teleflora/BloomNet) operates a major floral wire service and B2B network for order transmission between member florists; a direct competitor to Koronet's K2K network in facilitating inter-florist transactions and delivering a wide buyer/seller reach.
Broad incumbents
- BigCommerce: BigCommerce provides enterprise e-commerce and B2B commerce software across verticals including florists. A broad incumbent offering overlapping commerce capabilities (catalog, checkout, B2B pricing) that competes with Koronet's eShops and eSuite modules at the merchant-software layer.
- Shopify: Shopify powers commerce for many floral retailers via its e-commerce and B2B offerings (Shopify B2B, ShopApp). It is a broad incumbent providing foundational commerce infrastructure that Koronet integrates with and competes against on the e-commerce front, though it lacks floral-specific workflows and the K2K network.
- 1-800-Flowers: 1-800-Flowers is a major North American floral and gifting retailer that has expanded into B2B gifting programs and brand portfolios (Harry & David, Simply Chocolate). A broader incumbent offering some overlapping capabilities across commerce, fulfillment, and corporate gifting—but not focused on B2B supply-chain technology for the trade.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Floral Computer Systems social profiles
Digital presenceFloral Computer Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Floral Computer Systems leadership team
Management profileNumber of profiles
Floral Computer Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Floral Computer Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Floral Computer Systems
What does Floral Computer Systems do?
Floral Computer Systems (operating as Koronet) sells a modular B2B SaaS platform, anchored by Koronet eSuite, that combines e-commerce, procurement, payments, inventory, and sales automation for the floral industry. The platform is interconnected through the K2K Network, a B2B transactional network giving floral businesses access to 50,000+ verified buyers across 20+ countries. Revenue is generated through subscriptions for software modules, transaction-based payment processing, and advertising on the network.
Is Floral Computer Systems a public or private company?
Floral Computer Systems is a private company. It is classified as unknown and is currently operating.
When was Floral Computer Systems founded?
Floral Computer Systems was founded in 1982. It employs 1 to 10 people.
Where is Floral Computer Systems based?
Floral Computer Systems is headquartered in Dunedin, United States, in the North America region.
How does Floral Computer Systems make money?
Three revenue lines are on record. Subscription Software is the primary driver. The others are transaction/Payment Processing and advertising (Koronet Ads).
Who are Floral Computer Systems's main competitors?
Emerging players on record are JOOR and Faire. Direct peers are Teleflora, BloomNation, Floranext, BloomNet and FTD. Broad incumbents are BigCommerce, Shopify and 1-800-Flowers.
Does Floral Computer Systems have an API?
No public API is recorded for Floral Computer Systems.
What industry is Floral Computer Systems in?
Floral Computer Systems's product category is Floral Industry Software. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of CRAFABAN, Flowers, Gifts & Specialty Occasion Marketplaces. Its NAICS code is 459310 and its SIC code is 7373.