Penguin

What Penguin does

Penguin is a US-based hosted VoIP PBX service provider founded in 2004 and headquartered in Turlock, California (with phone presence in the Modesto area). The company delivers cloud-hosted business phone systems using SIP protocol, serving small and medium businesses, managed service providers, multi-location businesses, and hybrid or remote teams across the United States and Canada.

The core product is a hosted VoIP PBX service offering unlimited local and long-distance calling within the US and Canada, anchored on a 7.2 Tbps network capacity with a reported 99% uptime sustained for over five years. The platform is supplemented by a Penguin Softphone License for mobile and desktop calling at $5 per extension per month, a vFax digital fax service, and number porting at a $20 one-time fee per number. Penguin also distributes a broad equipment catalog spanning Yealink (T-series IP desk phones, DECT cordless systems including W76P and W79P, headsets, and the CP935W conference phone), Snom (PA1+ paging), and Grandstream (HT802 V2 ATA), with hardware pricing from $75 for refurbished units to $650 for conference endpoints. Integrations cover Avaya, Poly, Grandstream, Fanvil, Yealink, Cisco, Microsoft Teams-compatible endpoints, and major UC platforms, with CCPA compliance as the formal privacy posture.

Penguin monetizes primarily through recurring monthly subscriptions, with a base plan at $125 per month covering five extensions and $25 per additional extension per month, plus transactional revenue from equipment sales and porting. Go-to-market is direct-to-SMB via the callpenguin.com website featuring transparent self-serve pricing, a pricing calculator, and a consultative 'Book a Call' sales motion, supported by US-based 24/7 support. The company has no disclosed funding, no parent entity, no subsidiaries, and no M&A history, and operates at a headcount of 11-50 employees.

Name

Penguin

Legal name

Penguin

Website

https://callpenguin.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Penguin is a US-based hosted VoIP PBX provider founded in 2004 and headquartered in Turlock, California, delivering cloud-hosted business phone systems, softphone applications, vFax, and VoIP equipment to small and medium businesses across the United States and Canada.

Ownership category

akta.pro rank

Product category

Hosted VoIP Business Telephony

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711)

SIC

Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Cloud PBX & Hosted Telephony (HDAIAHAB)

akta.pro secondary industry

VoIP Access & ITSP Services (HDAIAHAD)

Keywords

• Hosted VoIP services
• Cloud PBX systems
• Business phone service
• Unified communications
• VoIP equipment sales

Headquarters

HQ city

Turlock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. VoIP Subscription Services: Monthly subscription fees for hosted VoIP phone service with unlimited calling within U.S. and Canada. Base plan starts at $125/month for 5 extensions with $25 per additional extension.
2. Equipment Sales: Sale of VoIP hardware including desk phones, portable phones, headsets, and accessories from vendors like Yealink, Snom, and Grandstream. Prices range from $75 for refurbished phones to $650 for conference phones.
3. Softphone License: Mobile/desktop softphone application at $5 per month per extension

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Penguin provides cloud-hosted VoIP PBX phone services for small and medium businesses, delivering unlimited local and long-distance calling within the U.S. and Canada, with 99% uptime and 24/7 US-based support. The offering is delivered through transparent monthly subscription plans starting at $125/month for 5 extensions, plus per-extension add-ons and the Penguin Softphone License for mobile/desktop calling, with vFax digital fax capability included. Penguin also sells VoIP hardware from vendors such as Yealink, Snom, and Grandstream (desk phones, portable DECT handsets, headsets, conference phones, paging systems, and ATAs) directly to customers alongside the service.

Product overview

Penguin operates as a hosted VoIP PBX phone service provider offering a unified communications platform with the core hosted VoIP service at its center, supplemented by the Penguin Softphone License for mobile/desktop use and vFax service for digital faxing. The product portfolio includes Yealink desk phones (T7X Ultra series, T5X series, T4X series, and refurbished models), Yealink portable/wireless DECT phone systems (W76P, W79P, W59R, AX86R, AX83H, W53H), Yealink headsets (WH64, WH62, WH63, Convertible DECT), Snom PA1+ paging systems, Grandstream HT802 V2 ATA, and Yealink CP935W conference phones. Penguin's pricing is transparent with a $125/month base plan (5 extensions) and $25/extension/month with no hidden fees.

Differentiator

Problem solved

Functional benefit

Products and services

• Hosted VoIP PBX Service Core cloud-hosted VoIP PBX phone service for businesses, providing unlimited local and long-distance calling within the U.S. and Canada, with 99% uptime, 24/7 US-based support, CRM and UC tool integration, and transparent all-in-one monthly pricing.
• Penguin Softphone License Mobile and desktop softphone application that enables Penguin VoIP customers to place and receive calls from any device, priced at $5 per month per extension.
• vFax Service Digital fax service included in Penguin VoIP plans that enables customers to port their existing fax number and receive faxes digitally through the hosted PBX platform.
• Yealink Desk Phones IP desk phones (Yealink T7X Ultra series including T73W/T74W/T85W/T87W, T5X series, T4X series, and refurbished T4X models) resold by Penguin for use with its hosted VoIP service, priced from $75 (refurbished) to $650.
• Yealink DECT Wireless Phones DECT cordless and portable/wireless handset systems (W76P, W79P, W59R, AX86R, AX83H, W53H) resold by Penguin for mobile staff using its hosted VoIP service, priced from $89 to $295.
• Yealink Headsets DECT and Bluetooth wireless headsets (WH64 Mono UC, WH62 Mono, WH63 Portable UC, and a Convertible DECT Wireless Headset Teams-compatible variant) resold by Penguin for use with its VoIP service, priced from $175 to $249.
• Yealink CP935W Wireless Conference Phone Wireless touch-sensitive HD conference phone with a 6-microphone array for small to medium conference rooms, sold by Penguin for $650.
• Snom PA1+ Broadcast-over-IP Paging System SIP-enabled paging and announcement system that broadcasts HD audio from Snom SIP phones, sold by Penguin for $149.
• Grandstream HT802 V2 2-Port ATA Two-port analog telephone adapter (ATA) that converts legacy analog phones/fax machines to IP telephony, with Grandstream UCM Zero Configuration provisioning, sold by Penguin for $100.

Quantifiable outcome

• Customers report saving over 50% compared to legacy providers like AT&T
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• GoTo (formerly Jive Communications): Unified communications and hosted VoIP provider with strong SMB heritage (Jive). Closely mirrors Penguin's target customer profile and per-extension subscription model with comparable feature set.
• Vonage: Cloud communications platform (now part of Ericsson) offering hosted voice, SIP trunking, and UCaaS APIs. Competes with Penguin on hosted PBX functionality for SMBs, with additional strength in API/CPaaS.
• RingCentral: Public market leader in cloud UCaaS/hosted PBX for SMBs and mid-market. Competes head-on with Penguin on subscription VoIP with unlimited calling plans, softphone apps, and 24/7 support, but at significantly greater scale and broader feature set.
• Nextiva: SMB-focused hosted VoIP/UCaaS competitor with transparent pricing, CRM integrations, and U.S.-based support positioning — nearly identical value proposition to Penguin's transparency-and-reliability messaging.
• 8x8: Cloud communications provider offering hosted PBX and UCaaS for SMB and enterprise. Directly comparable business model with monthly per-extension subscription pricing and similar feature parity around auto-attendant, integrations, and mobility.
• Ooma: Cloud PBX and VoIP provider for small businesses and consumers with subscription pricing and equipment sales. Comparable hardware-plus-service revenue model and direct overlap with Penguin's target SMB segment.

Broad incumbents

• Zoom (Zoom Phone): Zoom Phone is a cloud PBX offering bundled with the broader Zoom Workplace platform. Represents a major competitive threat to standalone PBX providers like Penguin, especially for SMBs already using Zoom Meetings.
• AT&T (Business Voice / Cloud Voice): Incumbent telecom whose legacy SMB voice services are Penguin's primary displacement target. Cited directly in customer testimonials as the legacy provider Penguin wins against on price.

Emerging players

• Aircall: Cloud-based phone system built for SMB sales and support teams with deep CRM integrations. Overlaps Penguin's CRM-integration story while emphasizing workflow automation and modern UX.
• Dialpad: AI-native UCaaS/contact center provider targeting SMBs and mid-market with hosted voice. Direct competitive overlap on PBX replacement, differentiated by AI transcription and real-time analytics that Penguin does not currently advertise.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/callpenguin_com
• Facebookfacebook.com/penguinvoip
• LinkedInlinkedin.com/company/callpenguin

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Penguin