Aspen Grove Studios

What Aspen Grove Studios does

Aspen Grove Studios is a privately held, Houston-based digital products company founded in 2015, operating commercially under the brand WP Zone (and historically as Divi Space). The company builds and sells a portfolio of plugins, child themes, layout packs, educational courses, and an online child theme builder for the WordPress ecosystem, with a specific concentration on extensions for Elegant Themes' Divi Page Builder and WooCommerce. Core proprietary products include Divi Ghoster (branding customization), Divi Shop Builder (WooCommerce page extension), WP and Divi Icons (3,400+ icons for Gutenberg/Divi/Extra), Advanced Pricing Table for Divi, Gravity Forms Styler for Divi, Testify, Page Builder Everywhere, and Divi Switch, alongside 30+ industry-specific Divi child themes and 25+ multi-page layout packs. The company is an affiliate of Elegant Themes, the developer of Divi, and integrates natively as Divi modules and WordPress child themes rather than via external APIs.

Revenue is generated through three streams: (1) one-time individual product licenses (plugins, themes, layouts, courses); (2) tiered memberships — a Free tier with limited access, an Annual membership at $149/yr granting access to the full product suite including future releases, and a Lifetime membership at $399 one-time for perpetual access; and (3) educational course sales. Distribution is direct-to-consumer via a self-serve e-commerce storefront at wpzone.co with instant digital downloads, supported by content marketing, the Divi Nation Facebook community, email newsletters, and Trustpilot reviews. The company serves a horizontal long-tail of approximately 250,000 cumulative customers across three persona segments — web designers and developers (primary), business owners, and solopreneurs/side hustlers — globally, with no disclosed enterprise logos or revenue figures.

The company operates with a very small team (1-10 employees), has not raised disclosed external funding, and shows no AI/ML capabilities, M&A activity, regulatory actions, or formal leadership changes in the source data. Its competitive position is anchored in depth within the Divi sub-ecosystem rather than horizontal WordPress market share, with its primary competitive risks being platform shifts by Elegant Themes (e.g., Divi 5 architecture changes) and emerging AI-native website builders that bypass the traditional plugin/theme stack.

Name

Aspen Grove Studios

Legal name

Aspen Grove Studios

Website

https://aspengrovestudios.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Aspen Grove Studios (d/b/a WP Zone) is a bootstrapped WordPress product company that sells Divi plugins, WooCommerce extensions, child themes, layouts, and courses to web designers, business owners, and solopreneurs via a self-serve membership and one-time-license storefront.

Ownership category

akta.pro rank

Product category

WordPress Themes and Plugins

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Membership Communities with Learning (Community-Led Education) (MPACALAF)

akta.pro secondary industry

Open-Source & Developer Communities (BPAMABAM)

Keywords

• WordPress themes
• Divi plugins
• Child themes
• Website templates
• WordPress products

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Individual Product Sales: One-time purchase of individual WordPress plugins, Divi plugins, WooCommerce plugins, child themes, and layouts. Products include Divi Ghoster, WP and Divi Icons, Divi Shop Builder, Advanced Pricing Table For Divi, Gravity Forms Styler For Divi, and various child themes and layout packs.
2. Membership Subscriptions: Three-tier membership model: Free (limited access to 1 WordPress plugin, 2 child themes, 3 WooCommerce plugins), Annual ($149/year with 24 WordPress plugins, 19 Divi plugins, 10 WooCommerce plugins, 28 child themes, 7 icon packs, 10+ Divi layouts, 500 WP Layouts storage), and Lifetime ($399 one-time with full access to all current and future products).
3. Educational Courses: Divi, WooCommerce & WordPress courses sold individually or included in membership plans. Courses teach website creation techniques and revenue generation strategies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Aspen Grove Studios develops and sells WordPress and Divi ecosystem products, including themes, child themes, layout packs, and plugins aimed at website owners and designers. Operating under the doing-business-as name WP Zone (formerly Divi Space), the studio has built a customer base of approximately 250,000 users.

Product overview

WP Zone (formerly Aspen Grove Studios and Divi Space) is a WordPress product company offering a broad portfolio of plugins, child themes, layouts, courses, and membership bundles centered on the Divi Page Builder and WooCommerce ecosystems. The core offering is a suite of Divi plugins (including Divi Ghoster, Divi Shop Builder, Advanced Pricing Table, Gravity Forms Styler, Testify, Page Builder Everywhere, and Divi Switch) that extend Divi's functionality across branding, ecommerce, forms, and site-wide customization. These are complemented by 30+ Divi child themes with pre-built designs for various industries and 25+ multi-page layout packs. The company also provides educational products including Divi/WooCommerce/WordPress courses and ebook guides, and a Do-It-Yourself tool (Divi Child Theme Builder) for generating child themes. Sales are structured through individual product purchases and a tiered membership model (Free, Annual at $149/yr, Lifetime at $399 one-time) that bundles access to all current and future products, with the Lifetime and Annual memberships including the broadest plugin and theme access.

Differentiator

Problem solved

Functional benefit

Products and services

• WP Zone WordPress/Divi Product Suite

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Partnerships

One partnership is on record.

• Elegant ThemescoreTechnology or IntegrationWP Zone is an affiliate of Elegant Themes, the developer of Divi. Divi is a registered trademark of Elegant Themes. WP Zone develops plugins, themes, and extensions that complement the Divi ecosystem.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Divi Supreme: Sells a multi-purpose Divi plugin and related add-ons for the same Divi user base. Comparable as a direct competitor bundling multiple Divi extensions, similar in concept to WP Zone's Ultimate Toolkit membership.
• YITH: Sells a large portfolio of WooCommerce and WordPress premium plugins (YITH WooCommerce plugins). Comparable as a high-volume WordPress/WooCommerce plugin vendor with a similar product-led, e-commerce distribution model.
• Divi Engine: Builds Divi child themes, plugins, and custom development services for the Divi ecosystem. Comparable as a Divi-specialist product and services vendor with a similar SMB/designer customer base.
• Divi Cake: Divi-focused shop offering child themes, layouts, and plugins. Directly comparable niche positioning and product mix targeting Divi website builders and agencies.
• Divi Life: Direct competitor selling Divi-specific child themes, plugins, and layouts. Closely comparable business model (niche Divi product shop) targeting the same web designer and SMB customer base.

Broad incumbents

• Elementor: Leading WordPress page builder and a primary alternative to Divi. Comparable as the ecosystem competitor whose market share trajectory most directly affects WP Zone's platform risk.
• Elegant Themes: Creator of the Divi page builder and Extra theme, and WP Zone's core strategic partner. Comparable as the underlying platform whose ecosystem WP Zone builds on; also a latent competitor that could expand its own first-party plugin/theme offerings.
• Brainstorm Force (Astra): Creator of the Astra WordPress theme and Starter Templates, plus a portfolio of WP plugins including page-builder add-ons. Comparable as a leading WordPress design toolkit vendor competing for the same designer/SMB customer.
• ThemeIsle: WordPress theme and plugin vendor with a freemium, bundle-based product strategy (Neve, Hestia, Otter Blocks). Comparable as a WordPress product company selling themes, plugins, and bundles to SMBs and designers.

Emerging players

• Crocoblock: Sells JetPlugins and design tools for Elementor. Comparable as a page-builder-specific plugin/theme shop, but focused on Elementor rather than Divi; useful proxy for the broader niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AspenGroveLLC

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aspen Grove Studios