flespi
flespi is a modular PaaS middleware that aggregates, normalizes, and routes data from 1,000+ IoT and telematics device types into a unified JSON API. It serves IoT solution providers, hardware manufacturers, and system integrators with proprietary protocol parsing, a high-throughput MQTT broker, and AI-driven support, operating as a platform under Gurtam.
- Company typePrivate
- Founded2015
- HeadquartersMinsk, Belarus
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
flespi firmographics
Firmographics- Name
- flespi
- Legal name
- flespi
- Website
- https://flespi.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- flespi is a modular PaaS middleware that aggregates, normalizes, and routes data from 1,000+ IoT and telematics device types into a unified JSON API. It serves IoT solution providers, hardware manufacturers, and system integrators with proprietary protocol parsing, a high-throughput MQTT broker, and AI-driven support, operating as a platform under Gurtam.
- Ownership category
- akta.pro rank
flespi industry classification
Industry- Product category
- IoT/Telematics Middleware Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Facilities Management Services (541513)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)
Keywords
Where flespi is headquartered
LocationHeadquarters
- HQ city
- Minsk
- HQ country
- Belarus
- HQ region
- Europe
Markets served
flespi business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- Platform Usage Fees: Usage-based pricing with free tier for testing and development. Commercial tiers apply for production use with additional features, higher limits, and SLA guarantees.
- Free Tier: Free platform access for testing and development purposes. Includes basic features, limited channels, devices, and API calls.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for developers |
| Usage-based | Monthly | Enterprise plan with SLA |
| Usage-based | Monthly | Ultimate plan with premium SLA |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
flespi product offering
Product offeringCore offering
flespi is a modular Platform-as-a-Service (PaaS) that aggregates, normalizes, and forwards telemetry data from 1,000+ types of IoT and telematics devices via REST and MQTT APIs. The platform provides raw data ingestion, JSON normalization, real-time analytics, over-the-air device management, video telematics, and tachograph data processing, along with a free public MQTT broker. Its core value is replacing fragmented, protocol-specific telematics infrastructure with a single unified API layer backed by proprietary parsing (PVM), storage (MDB), and state database (HASD) technologies.
Product overview
flespi is a Telematics & IoT Data Hub platform offering a unified middleware solution for aggregating, normalizing, and managing data from diverse IoT and telematics sources. The platform consists of the core Platform Telematics Hub with components for raw data ingestion, data transformation, real-time analytics & events, video telematics, device management, automation, and tacho functionality. Data access is provided via REST API and MQTT API/MQTT Broker. The platform includes developer tools (Toolbox, API Box, SetBox, TrackIt, MQTT Board, MQTT Tiles, MapView, FormBox, HelpBox) and underlying technologies (PVM, MDB Database, HASD). AI capabilities are delivered through the AI Assistant (Codi) for support and autonomous protocol engineering agents.
Differentiator
Problem solved
Functional benefit
Brands
- Codi: AI-powered support assistant providing 24/7 technical assistance across device types and telematics scenarios
Products and services
- Platform Telematics Hub Central platform that aggregates normalized data from various IoT and telematics sources, manages devices over the air, enriches messages, and provides access via API. Targeted at IoT solutions companies, hardware manufacturers, and integrators.
- MQTT Broker (MBUS) Fast, secure, free public MQTT broker with MQTT 5.0 support, private namespace, WSS, ACLs, and rich API. Capable of receiving 1 million messages/second and sending 3 million messages/second.
- Streams (Data Forwarding) Independent instances that forward data from channels and devices to third-party platforms in push mode, supporting MQTT, Wialon Retranslator, HTTP, and custom protocols (AWS IoT, Azure IoT, Google Cloud, ThingsBoard, AWS S3).
- Real-time Analytics & Events Calculates aggregated metrics using custom algorithms, detects events, and generates notifications from hundreds of messages in real-time, with anomaly detection and threshold-based notifications.
- Video Telematics Processes and integrates video data from cameras and video-enabled devices, with video streaming, storage, and forwarding to third-party platforms.
- Device Management Configures IoT and telematics devices over the air via API or universal configuration tool, with firmware update capabilities and remote management features.
- Tacho (Digital Tachograph) Tachograph data extraction and processing functionality for compliance with digital tachograph regulations, including tacho-file-parse plugin for fleet operators.
- AI Assistant (Codi) Continuously learning AI support technology providing instant technical assistance across hundreds of device types and complex telematics scenarios 24/7, handling 98% of support and consulting services automatically.
- MQTT Tiles Open-source MQTT-based IoT dashboard visualization tool with versatile widgets including gauges, toggles, buttons, maps, and text blocks, supporting MQTT 5.0 and any MQTT broker with WSS protocol.
- MQTT Board Playground application for MQTT connections - MQTT 5.0 client tool for testing and debugging MQTT communications.
- TrackIt Open-source GPS tracking tool for monitoring vehicle and asset locations.
- SetBox Universal tracker configurator for setting up and managing GPS tracking devices.
- HelpBox Live support chat integrated with Telegram Messenger for instant notifications and communication with the flespi team.
- Toolbox Debug and diagnostics utility for the flespi platform providing channel, device, stream, and modem logs, messages history, and real-time monitoring.
- PVM (Protocol Virtual Machine) Universal protocol parsing technology that unscrambles telematics messages according to protocol specifications, applies universal parameter naming, and saves messages in JSON format. Enables rapid integration of new GPS tracker types.
Quantifiable outcome
- 500,000 messages/sec block mode read, 100,000 messages/sec random access from MDB
- +4 more outcomes
Companies that use flespi
Customer profileNamed customers7 records
Segments4 records
flespi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability10 records
Feature6 records
flespi partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- KloudIPcoreSri Lanka-based developer and provider of B2B IoT & telematics solutions offering integrated solutions for production, smart healthcare, connected fleets and vehicles, smart cities, consumer IoT, smart logistics, retail, and other areas. Technology stack includes NodeJS, MongoDB, MySQL, Postgres, React native, Angular, VueJS.
- CogniteqcorePoland-based custom software development company empowering businesses with ingenious solutions. Technology stack includes Swift, Kotlin, Java, Flutter, React, Vue.js, Angular, Node.js, PHP, Python, MQTT. Implemented advanced GPS app projects.
- ZuducoreUK-based award-winning software development team helping over 300 clients worldwide achieve digital success since 2014. Specializes in mobile apps, web apps and websites. Technology stack includes mongoDB, Node.js, React, Flutter, Angular, Vue.js, Swift, Kotlin, Objective-C, Java.
- TAI CapitalcoreUAE-based company specializing in customized fleet management solutions including fuel control, driver control, temperature control. Uses flespi and Wialon platforms. Technology stack includes PHP + ORM (Symfony/Doctrine), Angular/VueJS, MySQL, Redis, Laravel, Node-red, Grafana, MQTT.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
flespi competitors and assessment
Company assessmentBroad incumbents
- Azure IoT Hub: Microsoft's managed IoT messaging and device management service. Listed as a flespi downstream integration target and a key alternative for enterprises already standardized on Azure. Microsoft already blocked flespi SSO access in March 2026, signaling competitive friction.
- AWS IoT Core: Hyperscaler IoT service providing MQTT messaging, device registry, rules engine, and shadow services. Listed as a flespi integration target but also a powerful competitor offering bundled IoT infrastructure within the AWS ecosystem for enterprise customers.
Direct peers
- Ubidots: IoT application enablement platform providing device connectivity, data ingestion, visualization, and event management. Targets the same developer/IoT-solution-builder customer segment as flespi with comparable PaaS-style API-first architecture.
- HiveMQ: Enterprise MQTT broker and IoT messaging platform. Competes with flespi's MQTT broker offering, particularly for enterprise customers needing MQTT infrastructure with clustering, high availability, and enterprise support contracts.
- ThingsBoard: Open-source IoT platform offering device management, data ingestion, processing, and visualization. Direct competitor to flespi's telematics hub in the IoT middleware space, with overlapping use cases in device connectivity and rules engine functionality.
- EMQX: Leading MQTT broker and IoT messaging platform supporting millions of concurrent connections. Directly competes with flespi's MBUS MQTT broker and is a natural alternative for customers evaluating IoT messaging infrastructure with similar MQTT 5.0 support and high-throughput capabilities.
- Losant: IoT platform offering device management, data ingestion, real-time workflows, and visualization dashboards. Closely comparable to flespi's full-stack telematics hub offering for IoT solution builders and integrators.
Others
- Wialon: Flagship fleet management platform of Gurtam, flespi's parent company. Not a direct competitor (both share the Gurtam ecosystem) but addresses the telematics end-customer use case, making it a useful reference point for understanding the parent company's broader market position.
Emerging players
- Particle: IoT platform combining hardware modules with cloud connectivity, device management, and application logic. Targets IoT solution developers with a vertically integrated approach, partially overlapping with flespi's device-management and API-first positioning.
- DevicePilot: Connected device management platform providing real-time device monitoring, event detection, and analytics. Comparable to flespi's analytics/events and device management modules, targeting IoT solution providers and integrators.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
flespi social profiles
Digital presenceflespi financial estimates
Financial estimateRevenue estimate
Valuation estimate
flespi leadership team
Management profileNumber of profiles
flespi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
flespi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about flespi
What does flespi do?
flespi is a modular Platform-as-a-Service (PaaS) that aggregates, normalizes, and forwards telemetry data from 1,000+ types of IoT and telematics devices via REST and MQTT APIs. The platform provides raw data ingestion, JSON normalization, real-time analytics, over-the-air device management, video telematics, and tachograph data processing, along with a free public MQTT broker. Its core value is replacing fragmented, protocol-specific telematics infrastructure with a single unified API layer backed by proprietary parsing (PVM), storage (MDB), and state database (HASD) technologies.
Is flespi a public or private company?
flespi is a private company. It is classified as corporate owned and is currently operating.
When was flespi founded?
flespi was founded in 2015. It employs 1 to 10 people.
Where is flespi based?
flespi is headquartered in Minsk, Belarus, in the Europe region.
How does flespi make money?
Two revenue lines are on record. Platform Usage Fees are the primary driver. The others are free Tier.
Who are flespi's main competitors?
Broad incumbents on record are Azure IoT Hub and AWS IoT Core. Direct peers are Ubidots, HiveMQ, ThingsBoard, EMQX and Losant. Wialon is listed as an others. Emerging players are Particle and DevicePilot.
Does flespi have an API?
Yes. flespi offers REST API and MQTT API for programmatic access to all platform functionality. REST API works only via HTTPS protocol. MQTT API supports MQTT 3.1, 3.1.1, and 5.0 over TCP and WebSockets with SSL protection. Authorization uses 64-byte flespi security tokens. An OAuth2 server is being developed to connect flespi directly to AI agentic platforms via MCP (Model Context Protocol) for Claude, ChatGPT, and other AI platforms. Developer documentation is at flespi.io.
What industry is flespi in?
flespi's product category is IoT/Telematics Middleware Platform. Its primary akta.pro industry code is HDAEAKAB, Enterprise PaaS (App Runtime & Managed Application Platforms). Its NAICS code is 5182 and its SIC code is 7370.