In2ition Realty

What In2ition Realty does

In2ition Realty Brokerage is a Canadian preconstruction sales and marketing firm founded in 2008 by Debbie Cosic and headquartered in Mississauga, Ontario. The firm operates a sales-led model that provides builders and developers with end-to-end services spanning land assembly, market research, pricing strategy, floor plan and presentation centre design, project branding, broker relations, sales execution, and post-sellout leasing and property management. Its primary customers are residential developers and home builders (including Branthaven, Chestnut Hill, Rosehaven, Menkes, Brookfield Residential, Amacon, and Sorbara Group), with a secondary customer base of end-buyers accessing projects through In2ition's direct sales teams and its Platinum Agent realtor network, which is supported by a dedicated broker portal at ionsales.ca.

The company is organized into functional divisions covering Sales, Operations, Marketing, Design, Research, Broker Relations, Training, Leasing, and Property Management, with a leadership bench of four Vice Presidents and multiple Directors. Since inception, In2ition has overseen the sales and marketing of more than $25 billion in real estate across 100+ projects, anchored in the Greater Toronto Area but extending into Nova Scotia, Saskatchewan, Alberta, Ontario secondary markets, and one international mandate in Croatia. Revenue is generated primarily through commissions on preconstruction sales, supplemented by design services fees and recurring leasing and property management fees; pricing is project-specific and not publicly disclosed.

In2ition differentiates on the basis of an integrated, turn-key service offering under a single roof, a captive realtor distribution channel, and a multi-decade track record reflected in 30+ industry awards from BILD, NAHB, OHBA, and regional home builder associations between 1997 and 2023. The firm is privately held, with no disclosed institutional investors, parent company, or external funding rounds.

Name

In2ition Realty

Legal name

In2ition Realty Brokerage

Website

https://in2ition.ca

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

In2ition Realty is a Mississauga-based preconstruction sales and marketing brokerage founded in 2008 that provides turn-key sales, design, market research, and broker relations services to residential builders and developers, primarily across the Greater Toronto Area and expanding into other Canadian provinces.

Ownership category

akta.pro rank

Product category

Preconstruction Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

New Construction & Builder Sales (BPAJAAAB)

akta.pro secondary industries

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Closing Coordination & Transaction Management (Broker/Agent Support) (BPAJAOAH)

Keywords

• Preconstruction sales
• Real estate marketing
• Property leasing
• Brokerage services
• Market research

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Preconstruction Sales Commission: In2ition generates revenue through commissions from builders and developers for sales and marketing services on preconstruction real estate projects. This includes new condo developments, townhomes, and single-family homes across the GTA.
2. Design Services: The Design Services Division provides floor plans, furniture layouts, renderings, interior design for sales offices and model suites, staging, and décor consultation. Revenue generated from builder/developer clients for these turn-key design solutions.
3. Leasing and Property Management: The Leasing team handles rental and management of single-family residential units and condominiums, facilitating tenant-landlord relationships and liaising with condominium corporations.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

In2ition Realty provides turn-key preconstruction sales, marketing, and merchandising services for residential builders and developers, spanning land assembly, market research, design services, broker relations, and end-to-end project sales execution. The firm additionally offers ongoing leasing and property management for residential units and an online broker portal that channels third-party realtor sales into its represented projects.

Product overview

In2ition Realty is a real estate sales and marketing brokerage offering a comprehensive, turn-key suite of services for builders and developers bringing real estate projects to fruition. Their core offering combines Preconstruction Sales & Marketing Services, Market Research, Land Assembly, Broker Relations, Leasing & Property Management, and Design Services into an integrated platform. The company represents an extensive portfolio of development projects across the GTA and beyond, including high-rise condominiums, mid-rise condos, townhomes, and single-family homes from numerous builder clients. Additional offerings include a Broker Portal for realtor access and Assignment Sales Services for resale transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Preconstruction Sales and Marketing Services Full-service sales and marketing representation for preconstruction real estate developments, including floor plan design, pricing strategy, project branding, target marketing, and staff training. Designed for residential builders and developers launching new construction projects.
• Market Research Services Demographic analysis, new and resale market pricing research, and competitor offering and absorption analysis for builders and developers. Provides ground-up market intelligence using real-time data and in-field research.
• Land Assembly Services Site identification and procurement assistance for vacant and urban redevelopment land, including a research proposal outlining product potential and pricing recommendations for builder and developer clients.
• Broker Relations Services (Platinum Agent Group) Relationship management with the realtor community through the Platinum Agent group, providing realtors with priority access to all new projects and offerings and accelerating sales targets for builder clients.
• Leasing and Property Management Rental and management services for single-family residential units and condominiums, including tenant-landlord facilitation and liaison with condominium corporations. Used by landlords and property investors for ongoing property oversight.
• Design Services Turn-key design solutions including floor plans, furniture layouts, renderings, finish consultations, staging, and interior design for sales offices and model suites. Also provides buyer customization consultation through design consultants.
• Broker Portal (ionsales.ca) Online portal for realtors to access information on the latest community launches, special incentives, pricing updates, and realtor-only events. Registration and login via ionsales.ca.
• Assignment Sales Services Facilitation of assignment sales transactions between builders, assignors, and assignees, enabling purchase of homes in sold-out projects with earlier move-in dates.

Quantifiable outcome

• Over $25 billion in real estate sales and marketing overseen since 2008
• +1 more outcomes

Named customers29 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor.

• Alzheimer SocietyminorOthersCharitable partner receiving donations through In2ition's philanthropic program focused on supporting causes related to women and children's health care, housing, and education.
• ArtscapeminorOthersCharitable partner receiving donations through In2ition's philanthropic program.
• Canadian Cancer SocietyminorOthersCharitable partner receiving donations through In2ition's philanthropic program.
• Habitat for HumanityminorOthersCharitable partner receiving donations through In2ition's philanthropic program focused on housing causes.
• Heart & Stroke FoundationminorOthersCharitable partner receiving donations through In2ition's philanthropic program.
• Mississauga Food BankminorOthersLocal charitable partner receiving donations through In2ition's philanthropic program focused on supporting underprivileged communities.
• Peel Children's Aid FoundationminorOthersCharitable partner receiving donations through In2ition's philanthropic program with focus on children's welfare.
• Plan CanadaminorOthersInternational charitable partner receiving donations through In2ition's philanthropic program.
• Race for HumanityminorOthersCharitable partner; In2ition has received Building Industry Community Spirit Award in partnership with Race for Humanity.
• SOS Children's VillagesminorOthersInternational charitable partner receiving donations through In2ition's philanthropic program.
• The Scott MissionminorOthersCharitable partner receiving donations through In2ition's philanthropic program.
• Variety VillageminorOthersCharitable partner receiving donations through In2ition's philanthropic program.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Engel & Völkers Canada: Global luxury real estate brand with Canadian operations including the GTA. Overlaps with In2ition on high-end new-construction representation but as a portfolio brand rather than a dedicated preconstruction platform.
• Right at Home Realty: One of Canada's largest independent brokerages with a strong GTA presence. Competes for new-construction mandates and realtor talent, though its primary franchise is resale rather than preconstruction specialization.
• Royal LePage: Major Canadian real estate brand with GTA brokerages. Overlaps with In2ition on new-construction representation and resale but at a broader network scale and with a different go-to-market model.
• Sotheby's International Realty Canada: National luxury and new-development real estate brand with a major GTA presence. Competes with In2ition on luxury preconstruction mandates, though as a broader full-service brokerage rather than a new-construction specialist.
• RE/MAX Canada: Large Canadian real estate network with brokerages handling both resale and new construction across the GTA. Competes for realtor mindshare and builder contracts but as a generalist network rather than a focused preconstruction platform.

Direct peers

• PSR Brokerage: Toronto-based new-development and preconstruction sales brokerage. Comparable to In2ition in focusing exclusively on new-construction representation for developers in the GTA condo and townhome market.
• Baker Real Estate: Toronto-based preconstruction condominium sales and marketing firm representing major GTA developers. Closest direct competitor to In2ition with an overlapping builder client base, similar commission model, and comparable project scale in new-condo launches.
• Milborne Group (now Acorn): GTA-focused preconstruction sales and marketing brokerage representing many of the same developers as In2ition. Directly comparable in model (turn-key preconstruction representation) and customer base (large residential builders).

Emerging players

• Wahi (formerly condos.ca): Canadian preconstruction marketplace and brokerage platform with a tech-enabled model. Partially overlapping with In2ition on new-construction buyer flow and developer sales, but competing on a digital-first, lower-fee angle.
• eXp Realty Canada: Cloud-based brokerage operating in Canada with growing preconstruction exposure. A potential disruptor to traditional brokerages like In2ition given its lower-overhead, tech-forward model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/In2itionRealty
• LinkedInca.linkedin.com/company/in2ition-realty
• Instagraminstagram.com/in2itionrealty/?hl=en
• Xx.com/In2itionRealty

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about In2ition Realty