Rachelle Bery

What Rachelle Bery does

Rachelle Béry is a Quebec-based specialty health food grocery chain operating 100+ locations across Quebec and New Brunswick under two formats: standalone Épicerie Rachelle Béry health grocery stores and Espace santé Rachelle Béry health-and-supplement sections embedded within IGA stores. The chain offers fresh produce, meats, fish, artisanal breads, cheeses, prepared/bistro foods, supplements, vitamins, and natural beauty products, with a deliberate emphasis on Quebec-sourced and organic offerings via its 'Local-Local' positioning and a curated portfolio of exclusive Quebec artisan brands (Silknsoak, Trois fois par jour, Nälkä, SETA Organic, Malté, 8 Acres, À chacun son pain, MCS). Its target customer is the health-conscious Quebec (and adjacent francophone) consumer seeking organic, natural, local, and dietary-specific (gluten-free, vegan, allergen-free) products.

The business is owned by Sobeys Inc., a major Canadian grocery conglomerate, and Rachelle Béry functions as a distinct specialty sub-brand within the Sobeys/IGA retail network; gift cards are interoperable across the Sobeys family of banners (IGA, Safeway, FreshCo, Foodland, Thrifty Foods), and the Scene+ loyalty program is integrated. Distribution combines corporate-owned and franchised retail stores, IGA-embedded health sections, and digital channels including the Voila online grocery platform plus third-party delivery partnerships with Instacart and Uber Eats. The revenue model is fundamentally a high-velocity retail transaction business (transaction-fee/one-time-purchase economics on grocery, supplement, and beauty items), supplemented by catering services, gift card sales, and content-driven engagement through a 328+ recipe library, weekly digital flyers, an email newsletter, and community/sustainability programming (FoodHero food-waste initiative, BIXI partnership, Expo Manger Santé exhibition). No proprietary technology platform or AI capability is disclosed; the technology stack consists of standard retail integrations rather than differentiated infrastructure.

Name

Rachelle Bery

Legal name

Rachelle Béry

Website

https://rachellebery.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rachelle Béry is a Quebec-based specialty health food grocery chain operating 100+ locations across Quebec and New Brunswick under standalone épiceries and IGA-embedded health sections, owned by Sobeys Inc. and serving health-conscious consumers seeking organic, local, and dietary-specific products.

Ownership category

akta.pro rank

Product category

Specialty Health Food Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), All Other Specialty Food Retailers (445298), Specialty Food Retailers (4452), Special Food Services (7223)

SIC

Retail-Grocery Stores (5411), Retail-Eating Places (5812)

akta.pro primary industry

Health Food & Supplement Stores (CRAHAEAC)

akta.pro secondary industries

Grocery & Food Omnichannel (CRAFAEAE), Supermarket Operators with In-Store Foodservice/Prepared Foods Focus (CRAHAAAJ), Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads) (CRAHAKAA)

Keywords

• Health food retail
• Organic grocery
• Natural supplements
• Specialty grocery store
• Local Quebec produce

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices67 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail grocery sales: Revenue from sales of health food products, organic produce, supplements, and natural health/beauty products through physical retail locations.
2. Gift cards: Sale of gift cards for use at Rachelle Béry stores and partner Sobeys network stores across Canada.
3. Online grocery sales: Revenue from online orders through Voila platform partnership.
4. Catering services: Catering services offered to customers for events and gatherings.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Rachelle Béry operates health-focused grocery stores (Épicerie santé) and health boutiques (Espace santé) selling organic and locally-sourced produce, meats, fish, artisanal breads, cheeses, supplements, vitamins, natural beauty products, and prepared foods. The chain serves consumers through 100+ physical locations across Quebec and New Brunswick, complemented by online ordering via Voila and delivery through Instacart and Uber Eats. The offering also includes catering services, cooking workshops, and a gift card program accepted across the Sobeys retail network.

Product overview

Rachelle Béry operates a network of health-focused grocery stores (épiceries santé) and health boutiques (Espaces santé) across Quebec and New Brunswick. The company offers a diverse portfolio including fresh produce, meats, cheeses, prepared foods, supplements, vitamins, and natural beauty products. The business model emphasizes local Quebec producers, organic sourcing, and seasonal products. Exclusive brands include Silknsoak (shower steam products), Trois fois par jour (body care), Nälkä (protein drinks), SETA Organic (superfood beverages), Malté (natural body care from brewery byproducts), MCS (Marie-Claude Savard supplements), and 8 Acres grass-fed beef. Services include catering, home delivery, cooking workshops, educational programs for children, a recipe database, digital flyers, and a gift card program usable across the broader Sobeys retail network.

Differentiator

Problem solved

Functional benefit

Brands

• Épicerie Rachelle Béry: Health food grocery stores offering fresh produce, meats, baked goods, and general grocery items
• Espace santé Rachelle Béry

Products and services

• Épicerie santé Rachelle Béry Retail grocery stores offering health-focused products including local, organic, and seasonal produce, meats, cheeses, and prepared foods for individual consumers.
• Espace santé Rachelle Béry Health and wellness boutiques within IGA stores (and standalone) featuring supplements, vitamins, natural care, and natural beauty products for health-conscious consumers.
• Traiteur (Catering) Catering service for events and gatherings featuring health-focused menus using local, organic, and Quebec-sourced ingredients.
• Livraison à domicile (Home delivery) Home delivery service enabling customers to receive Rachelle Béry groceries at home, including eco-conscious local delivery options and third-party delivery via Instacart and Uber Eats.
• Ateliers de Rachelle Wellness and cooking workshops led by the Rachelle Bery team, providing educational experiences around healthy eating and natural living.
• Les Apprentis Bio Educational program for children to learn about organic eating and healthy lifestyle practices.
• Cartes-cadeaux (Gift cards) Gift cards available in electronic and physical formats, redeemable across the Sobeys network including Rachelle Béry, IGA, Foodland, Safeway, and other participating banners.
• Compliments (Private label) Private-label health and wellness product line offered under the Compliments brand across Rachelle Béry stores.
• Silknsoak (exclusive brand) Patented Quebec-made shower steam cubes that release essential oils and natural ingredients when exposed to water.
• Vins bios du chef Stefano Faita (exclusive product) 100% organic Italian wines curated by Chef Stefano Faita and sold exclusively at Rachelle Béry.
• 8 Acres Beef (exclusive product) 100% grass-fed Canadian beef from regenerative agriculture, raised without antibiotics, hormones, or GMOs, sold exclusively at Rachelle Béry.
• À chacun son pain (exclusive brand) Organic artisanal breads from the Charlevoix region, made with stone-ground local flour, ECOCERT and Aliments du Québec certified, available exclusively at Rachelle Béry.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

15 partnerships are on record, tiered core and minor.

• VoilacoreChannel Partner/ Reseller/ DistributorVoila is the online grocery shopping platform partner for Rachelle Béry, enabling customers to shop online and receive home delivery of health food products.
• InstacartcoreChannel Partner/ Reseller/ DistributorInstacart partnership enables grocery delivery from Rachelle Béry locations, providing convenient same-day or next-day delivery options for customers.
• Uber EatsminorChannel Partner/ Reseller/ DistributorUber Eats delivery partnership allows customers to order Rachelle Béry products for delivery through the Uber Eats platform.
• SobeyscoreStrategic or Co-development PartnerSobeys is the parent company/brand network. Rachelle Béry gift cards are accepted across the entire Sobeys network including IGA, Safeway, FreshCo, Foodland, Thrifty Foods, and other partner banners across Canada.
• SilknsoakminorGTM or Marketing PartnerQuebec company created by two sisters offering patented shower steam cubes with essential oils. Exclusive product partnership with Rachelle Béry.
• NälkäminorGTM or Marketing PartnerQuebec protein and bio beverage company founded by Déborah and Simon, offering biological protein mixes certified 'Fabriqué au Québec'. Exclusive partnership offering protein beverages in Café Érable, Chocolat Noir, and Vanille Matcha flavors.
• SETA OrganicminorGTM or Marketing PartnerQuebec company founded by Isabelle and Nicolas offering organic superaliment latte and smoothie mixes. Products are vegan, gluten-free, and ethically sourced. Part of exclusive artisan offerings.
• MaltéminorGTM or Marketing PartnerQuebec natural hair and body care company using beer grain (drêche) from Quebec microbreweries in circular economy approach. Certified 'Fabriqué au Québec' with vegan, biodegradable products.
• 8 AcresminorGTM or Marketing PartnerCanadian grass-fed beef producer offering 100% grass-fed beef raised without antibiotics, added hormones, or GMOs. Available exclusively at Rachelle Béry epiceries.
• Trois fois par jourminorGTM or Marketing PartnerBrand founded by Marilou offering body care, home fragrance, and lifestyle products. Available exclusively at Rachelle Béry.
• MCS (Marie-Claude Savard)minorGTM or Marketing PartnerBeauty and wellness supplement brand by Marie-Claude Savard offering marine collagen, biotin, vitamin C, and multivitamin products. Exclusive at Rachelle Béry.
• À chacun son painminorGTM or Marketing PartnerCharlevoix artisan bakery offering organic stone-ground flour breads. ECOCERT and Aliments du Québec certified, handmade in Baie-Saint-Paul.
• BIXI MontrealminorGTM or Marketing PartnerBicycle sharing program partnership offering benefits to BIXI members at Rachelle Béry locations, promoting eco-friendly transportation and local shopping.
• FoodHerominorGTM or Marketing PartnerFood waste reduction initiative partner helping to reduce food waste through special programming.
• Expo Manger SantéminorGTM or Marketing PartnerAnnual healthy eating and green living exhibition collaboration, showcasing health food and sustainable living products.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Metro: Major Quebec and Ontario grocery retailer operating Metro, Super C, and Jean Coutu formats. Competes directly with Rachelle Béry for Quebec health-conscious grocery spend via its organic private-label and natural assortment expansion.
• Sobeys: Parent company of Rachelle Béry and one of Canada's two largest grocery operators. Comparable as a multi-banner grocery platform with overlapping health/private-label ambitions but vastly larger geographic and category footprint.
• IGA (Quebec): Parent-affiliated mainstream Quebec grocery banner that hosts embedded Espace santé Rachelle Béry sections. Overlaps with Rachelle Béry on organic/natural SKUs but operates a much broader conventional grocery assortment across Quebec.
• Jean Coutu: Quebec pharmacy chain owned by Metro that sells supplements, vitamins, and natural health/beauty products. Comparable as a Quebec retail channel competing for the supplement and natural-beauty basket that Espace santé Rachelle Béry also targets.
• Provigo / Loblaw: Canada's largest grocery operator, including Provigo in Quebec and PC Organics/President's Choice natural private label. Comparable as a national incumbent increasingly overlapping Rachelle Béry on organic and natural categories.

Emerging players

• Goodfood: Canadian direct-to-consumer meal-kit and ready-meal company headquartered in Quebec. Partially overlaps with Rachelle Béry's Bistro and catering categories and represents an emerging prepared-meals channel pulling spend from health-conscious Quebec consumers.

Direct peers

• Avril Supermarché Santé: Quebec-based health food grocery chain with a comparable assortment of organic, natural, and local products plus supplements. Directly competes for the same health-conscious Quebec consumer with a similar banner-format specialty grocery model.

Regional players

• Brunet: Quebec pharmacy banner affiliated with McKesson that sells supplements, vitamins, and natural health products. Adjacent competitor for the supplement and wellness basket, particularly in regions where Rachelle Béry has limited store density.
• Whole Foods Market: US-based premium natural and organic grocery banner owned by Amazon. Operates the same health-grocery positioning but only in the United States, serving as a relevant category benchmark rather than a direct Canadian competitor.

Others

• Voilà: Sobeys-owned Canadian online grocery platform that is Rachelle Béry's primary e-commerce front end. Comparable as a sibling channel and as an indicator of how Rachelle Béry's digital sales are routed through a sister Sobeys property.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rachelle-bery-health-stores

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rachelle Bery