BIXI-Montréal
BIXI-Montréal is a municipal non-profit operating a public bike-sharing system of 13,000+ bikes (including 3,500 electric) across 1,000+ stations in 15 Greater Montreal municipalities, serving urban residents, tourists, and group subscribers via subscriptions and pay-per-use rides.
- Company typePrivate
- Founded2014
- HeadquartersMontréal, Québec, Canada
- Headcount101–250
- GTM typeB2C
- OfferingServices
What BIXI-Montréal does
BIXI-Montréal is a non-profit organization established in 2014 by the City of Montreal to operate the public bike-sharing system across the Greater Montreal region. The organization manages a fleet of more than 13,000 bicycles — including 3,500 electric pedal-assist units — distributed across over 1,000 self-service docking stations in 15 municipalities including Montreal, Laval, Longueuil, Sherbrooke, and surrounding cities. Since launch, the system has recorded 100 million cumulative trips, indicating sustained operational scale.
The platform is built around a station-based docking infrastructure with mobile application integration enabling 24/7 self-serve bike access, account management, and trip management. The bikes and stations were designed by world-renowned industrial designer Michel Dallaire in collaboration with Cycles Devinci, producing a distinctive rounded boomerang-inspired frame oriented toward durability and maneuverability. The core technology is conventional for the bike-share category (docks, app, payment backend) but is augmented by the AMI BIXI rewards ecosystem, which includes the Balancer feature that incentivizes users to rebalance the network in exchange for points redeemable for free electric rides.
BIXI monetizes through a mix of recurring subscriptions (monthly at $24/month and seasonal annual tiers) and usage-based one-way passes ($1.60 unlock fee plus $0.21/min for regular bikes and $0.36/min for electric bikes), supplemented by trailer rental add-ons, group/corporate memberships, and presenting sponsorships from Loto-Québec, Wealthsimple, Fizz, Beneva, and Rachelle Béry. Primary customers are urban residents of the Greater Montreal area for daily commuting and short-distance travel, with secondary segments including tourists and group/organizational subscribers. Distribution is entirely product-led via the mobile app and self-serve stations.
BIXI-Montréal firmographics
Firmographics- Name
- BIXI-Montréal
- Legal name
- BIXI Montréal
- Website
- https://bixi.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- BIXI-Montréal is a municipal non-profit operating a public bike-sharing system of 13,000+ bikes (including 3,500 electric) across 1,000+ stations in 15 Greater Montreal municipalities, serving urban residents, tourists, and group subscribers via subscriptions and pay-per-use rides.
- Ownership category
- akta.pro rank
BIXI-Montréal industry classification
Industry- Product category
- Bike-Sharing / Urban Micro-Mobility Services
- NAICS
- Recreational Goods Rental (532284), Taxi and Ridesharing Services (48531)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)
- akta.pro primary industry
- Station-Based Bike Rentals (Bikeshare) (THADAGAD)
- akta.pro secondary industries
- Bikeshare (Station-Based/Docked) (TLAFAMAE), E-Bikes & Electric Bicycles (CRACASAA)
Keywords
Where BIXI-Montréal is headquartered
LocationHeadquarters
- HQ city
- Montréal, Québec
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
BIXI-Montréal business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Monthly Subscription: Recurring monthly membership providing unlimited 45-minute trips on regular bikes with per-minute charges for longer trips.
- Seasonal Subscription: Annual/seasonal membership with similar usage model to monthly, covering the operating season.
- One-Way Pass (Pay-per-use): Per-trip fees including unlock fee plus per-minute usage charges for non-subscribers.
- Trailer Rentals: Additional fees for trailer attachments for cargo transport.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Membership at $24/month |
| Subscription | Multi-year contract | Seasonal Membership |
| Usage-based | Pay-as-you-go | One-Way Pass (Pay-per-use) |
| Subscription | Monthly | AMI BIXI Rewards - Balancer |
| Subscription | Monthly | AMI BIXI - Wealthsimple Signup Bonus |
| Subscription | Pay-as-you-go | AMI BIXI - Wealthsimple Cashback |
| Unit Pricing | Pay-as-you-go | Trailer Add-on |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
BIXI-Montréal product offering
Product offeringCore offering
BIXI-Montréal operates a station-based, self-service public bike-sharing system with over 13,000 bicycles (including 3,500 electric bikes) and 1,000+ docking stations spanning 15 municipalities in the Greater Montreal area. Users access bikes through monthly or seasonal memberships, one-way passes, or trailer add-ons via the BIXI mobile application. The service is enhanced by the AMI BIXI rewards program, which gamifies usage and network rebalancing through cashback and free-ride incentives in partnership with Wealthsimple.
Product overview
BIXI-Montréal operates a unified bike-sharing platform consisting of a fleet of over 13,000 bicycles (including 3,500 electric bikes) distributed across more than 1,000 stations in Montreal and surrounding areas. The core offering comprises regular and electric bike rentals accessible through monthly/seasonal memberships or one-way passes. The service is enhanced by the AMI BIXI rewards program, which includes the Balancer module that gamifies network rebalancing for members. Additional offerings include trailer rentals for cargo/child transport and a mobile application for station navigation and account management.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 100 million cumulative trips completed
- +1 more outcomes
Companies that use BIXI-Montréal
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
BIXI-Montréal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BIXI-Montréal partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- Cycles DevincicoreSaguenay-based bicycle manufacturer that collaborated with world-renowned designer Michel Dallaire to create the BIXI bike. The bikes feature a distinctive rounded boomerang-inspired frame with clean elegant lines, built for robustness, safety, and maneuverability.
- Michel DallairecoreWorld-renowned Montreal industrial designer who designed the BIXI bikes, stations, and overall physical components to create a cohesive system that harmoniously blends into the urban environment.
- Loto-QuébecflagshipPresenting sponsor of BIXI featured on the website footer. Loto-Québec is a Crown corporation of the Government of Quebec operating lotteries, casino, and gaming establishments.
- WealthsimpleflagshipFinancial technology partner in the AMI BIXI rewards program. Offers include $1 cashback per trip for new Wealthsimple customers (up to 200 trips), and 18% bonus cashback (20% total) on BIXI transactions for Wealthsimple Visa Infinite cardholders.
- FizzminorMobile and internet service provider, presenting sponsor on the BIXI website. Fizz is a brand operated by VMedia Inc.
- BenevaminorInsurance partner and presenting sponsor on the BIXI website. Beneva is a Canadian insurance company formed by the merger of Laurentienne and SSQ Insurance.
- Rachelle BéryminorHealth and nutrition partner featured as a sponsor. Rachelle Béry is a Quebec-based health food retailer.
- City of MontrealcoreBIXI Montréal was created in 2014 by the City of Montreal to manage the city's bike-sharing system. The city maintains an ownership/stewardship relationship with the non-profit organization.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
BIXI-Montréal competitors and assessment
Company assessmentDirect peers
- Divvy (Chicago): Chicago's station-based bike-share system operated by Lyft. Highly comparable operating model with electric and classic bikes, monthly/annual memberships, and dock-based stations embedded in a major North American city.
- Citi Bike: New York City's flagship station-based bike-share system operated by Lyft. Closest comparable to BIXI in terms of docked station model, urban municipal partnership, and subscription + pay-per-use pricing.
- Capital Bikeshare: Washington DC-area docked bike-share operated by Lyft. Directly comparable as a regional multi-jurisdictional docked network with subscription pricing.
- Mobi by Vancouver: Vancouver's public bike-share system with docked stations and e-bikes. Comparable as another Canadian municipal docked bike-share facing similar weather, geography, and urban density conditions.
- Toronto Bike Share: Canadian docked bike-share system operated in partnership with the City of Toronto. Closely comparable in geography, climate and municipal structure, though a different operator.
Broad incumbents
- Lyft: Operates Citi Bike, Divvy and Capital Bikeshare as well as dockless scooters and bikes. Compares to BIXI as a broader shared-mobility incumbent with overlapping bike-share operations and technology platform.
- JCDecaux: Global outdoor advertising and street furniture company that has historically operated and sponsored city bike-share programs (e.g., JCDecaux Cyclocity). Comparable as a large incumbent in municipal bike-share operations and street-level urban infrastructure.
Emerging players
- Lime: Major dockless micromobility operator (e-bikes and e-scooters) present in many North American cities. Compares to BIXI as a competing shared-mobility mode targeting similar short-trip urban use cases.
- Bird: Dockless e-scooter and e-bike operator with significant North American footprint. Comparable as a competing micromobility service addressing similar last-mile urban trips.
Others
- PBSC Urban Solutions: Montreal-based technology provider that builds and operates bike-share systems (BIXI-derived technology) for cities worldwide. Comparable as the underlying tech ecosystem BIXI sits within and a potential infrastructure peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
BIXI-Montréal social profiles
Digital presenceBIXI-Montréal financial estimates
Financial estimateRevenue estimate
Valuation estimate
BIXI-Montréal leadership team
Management profileNumber of profiles
BIXI-Montréal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BIXI-Montréal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BIXI-Montréal
What does BIXI-Montréal do?
BIXI-Montréal operates a station-based, self-service public bike-sharing system with over 13,000 bicycles (including 3,500 electric bikes) and 1,000+ docking stations spanning 15 municipalities in the Greater Montreal area. Users access bikes through monthly or seasonal memberships, one-way passes, or trailer add-ons via the BIXI mobile application. The service is enhanced by the AMI BIXI rewards program, which gamifies usage and network rebalancing through cashback and free-ride incentives in partnership with Wealthsimple.
Is BIXI-Montréal a public or private company?
BIXI-Montréal is a private company. It is classified as state government owned and is currently operating.
When was BIXI-Montréal founded?
BIXI-Montréal was founded in 2014. It employs 101 to 250 people.
Where is BIXI-Montréal based?
BIXI-Montréal is headquartered in Montréal, Québec, Canada, in the North America region.
How does BIXI-Montréal make money?
Four revenue lines are on record. Monthly Subscription is the primary driver. The others are seasonal Subscription, one-Way Pass (Pay-per-use) and trailer Rentals.
Who are BIXI-Montréal's main competitors?
Direct peers on record are Divvy (Chicago), Citi Bike, Capital Bikeshare, Mobi by Vancouver and Toronto Bike Share. Broad incumbents are Lyft and JCDecaux. Emerging players are Lime and Bird. PBSC Urban Solutions is listed as an others.
Does BIXI-Montréal have an API?
No public API is recorded for BIXI-Montréal.
What industry is BIXI-Montréal in?
BIXI-Montréal's product category is Bike-Sharing / Urban Micro-Mobility Services. Its primary akta.pro industry code is THADAGAD, Station-Based Bike Rentals (Bikeshare), with a secondary code of TLAFAMAE, Bikeshare (Station-Based/Docked). Its NAICS code is 532284 and its SIC code is 4100.