What Novagric does

Novagric (officially Novedades Agrícolas, S.A.) is a Spain-based agricultural technology company founded in 1978 that designs, manufactures, and installs turnkey greenhouse, irrigation, and water treatment infrastructure for agricultural producers worldwide. The company operates as a vertically integrated EPC contractor, combining in-house engineering, manufacturing, assembly, and agronomic advisory with a portfolio of proprietary branded products that includes multiple greenhouse structural designs (multitúnel capilla, gótico, tropical-asimétrico, LUX, raspa y amagado, fotovoltaico, among others), irrigation systems (drip, sprinkler, pivot, fertigation, solar pumping, anti-frost), water treatment plants (potabilization, desalination, disinfection, nanobubble), and a smart-agriculture software/hardware stack (UCROP management platform, Synion precision sensors, NovaKit remote connectivity, CLIMATEC climate controller).

The company monetizes primarily through one-time turnkey project contracts that bundle design, manufacturing, construction, and commissioning, with additional revenue from hardware supply and recurring technical support and after-sales service. Pricing is project-specific and quote-based with no public price list, reflecting a B2B enterprise sales motion targeting agricultural enterprises, mid-market growers, government buyers, and research/education institutions. Customer segments span horticultural producers, fruit tree and woody crop growers, nurseries, ornamental plant producers, medicinal cannabis cultivators, vertical farming operators, alternative crop producers, and international agricultural development projects, with named reference customers including Mercadona in Spain and cannabis projects for the Government of Uruguay.

Novagric has executed projects across 50+ countries and 5 continents, with a wholly-owned regional subsidiary in Mexico and active project presence in Europe, Africa, the Middle East, Latin America, and Asia. The company is privately held as a Spanish Sociedad Anónima with no public listing, no disclosed funding rounds, and no identified institutional investors or parent company in the source data. It positions itself as a turnkey specialist in protected agriculture, precision irrigation, and agricultural water treatment, with leadership in the Almería region of Spain, which the source material describes as having the highest greenhouse density globally.

Name

Novagric

Legal name

Novedades Agrícolas, S.A.

Website

https://novagric.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

101–250 employees

Short description

Novagric is a Spanish, family-controlled agricultural technology company founded in 1978 that designs, manufactures, and installs turnkey greenhouse, irrigation, and water treatment infrastructure for agricultural enterprises, governments, and research institutions across 50+ countries on five continents.

Ownership category

akta.pro rank

Product category

Agricultural Technology & Greenhouse Systems

NAICS

Water Supply and Irrigation Systems (221310), Soil Preparation, Planting, and Cultivating (115112)

SIC

Agricultural Services (700)

akta.pro primary industry

Greenhouse Structures & Construction (Frames, Glazing, Benches) (AFAAAHAA)

akta.pro secondary industries

Precision Irrigation & Water Management (Smart Irrigation, Scheduling, VRI, Water Sensors) (AFAGALAF), Irrigation System Design & Engineering (AFACAFAA), Irrigation, Fertigation & Nutrient Delivery Systems (Dosing, Injectors, Sensors) (AFAAAHAE), Irrigation Automation & Controllers (Timers, Solenoids, Control Panels) (AFABAHAI)

Keywords

• Greenhouse construction
• Irrigation systems
• Agricultural technology
• Water treatment plants
• Protected agriculture

Headquarters

HQ city

Mazarrón

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Turnkey Greenhouse Projects: Complete design, manufacturing, and construction of greenhouses for various crop types including multitunnel, gothic, tropical-asymmetric, chapel, tunnel, and photovoltaic designs. Revenue generated from project contracts covering the full project lifecycle.
2. Irrigation System Projects: Design and installation of irrigation systems for field crops including drip irrigation, sprinkler systems, pivot irrigation, and fertigation systems for woody crops, orchards, and agricultural fields.
3. Water Treatment Plants: Manufacturing and installation of water treatment and disinfection plants for agricultural water supply, including potabilization, purification, desalination, and nanobubble systems.
4. Technical Support and After-Sales Service: Post-sale technical support, maintenance services, and ongoing assistance for installed systems and equipment.
5. Agricultural Materials Supply: Supply of greenhouse materials, irrigation equipment, and agricultural technology components for projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Novagric designs, manufactures, and installs turnkey greenhouse structures, irrigation systems, and water treatment plants for agricultural producers worldwide. The company delivers complete projects covering engineering, manufacturing, construction, agronomic advisory, and after-sales support, complemented by proprietary smart agriculture platforms (UCROP, CLIMATEC, XILEMA, Synion, NovaKit) for climate control, fertigation, remote monitoring, and precision irrigation.

Product overview

Novagric (Novedades Agrícolas, S.A.) is a Spanish agricultural technology company offering an integrated portfolio of greenhouse structures, irrigation systems, and water treatment solutions. The company provides both physical products (greenhouses and irrigation equipment) and smart agriculture technology platforms. The product range includes multiple greenhouse types (Multitúnel Capilla, Gótico, Tropical-Asimétrico, LUX, de Chapa, Raspa y Amagado, CasaSombra, Túnel, KIT, and Fotovoltaico), irrigation systems (Fertirrigación XILEMA, Riego por Goteo, Subterráneo, Aspersión, Pivots), water treatment solutions (Potabilización, Depuración, Desalación, UV+Cloro disinfection, Nanoburbujas), and smart agriculture platforms (UCROP management platform, Synion sensors, NovaKit connectivity, CLIMATEC climate controller). Services include turnkey project delivery for greenhouses and irrigation, plus technical-agronomic advisory. The company operates from 1978 and serves projects across 5 continents in over 50 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Invernaderos Multitúnel Capilla (Multi-tunnel Chapel Greenhouse) Multi-tunnel chapel-style greenhouse designed for controlled environment agriculture, providing optimal ventilation and growing conditions for commercial horticultural production.
• Invernaderos Multitúnel Gótico (Gothic Multi-tunnel Greenhouse)
• Invernaderos Multitúnel Tropical-Asimétrico (Tropical-Asymmetric Multi-tunnel Greenhouse)
• Invernaderos Multitúnel Grande LUX (LUX Multi-tunnel Greenhouse)
• Invernadero Raspa y Amagado (Traditional Almería-style Greenhouse)
• Invernadero Fotovoltaico (Photovoltaic Greenhouse)
• Fertirrigación XILEMA (XILEMA Fertigation System)
• Riego por Goteo (Drip Irrigation System)
• Pivots de Riego (Center Pivot Irrigation Systems)
• Bombeo Solar (Solar-Powered Pumping Systems)
• Embalses de Riego (Irrigation Reservoirs)
• Sistema Antiheladas (Anti-Frost Protection Systems)
• Plantas de Potabilización de Agua (Water Potabilization Plants)
• Plantas de Desalación (Desalination Plants)
• Sistema de Nanoburbujas (Nanobubble Technology Systems)
• UCROP - Plataforma de Gestión Agrícola (Agricultural Management Platform)
• Synion - Sensor de Riego (Precision Irrigation Sensor)
• NovaKit - Conexión Remota (Remote Connectivity Solution)
• Programador de Riego (Irrigation Programmer/Scheduler)
• Controlador Climático CLIMATEC (Climate Controller)
• Servicio Llave en Mano de Invernaderos (Turnkey Greenhouse Projects)
• Proyectos de Riego Llave en Mano (Turnkey Irrigation Projects)
• Asesoramiento Técnico-Agronómico (Technical-Agronomic Advisory)

Quantifiable outcome

• Cherry tomato yields exceeding 30 kg/m2 achieved in largest Spanish greenhouse project
• +3 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Lindsay Corporation: US-listed manufacturer of center pivot irrigation systems and infrastructure products under the Zimmatic brand. Comparable to Novagric's pivot irrigation business line, but operates as a broader, publicly traded equipment manufacturer rather than integrated turnkey agtech specialist.
• Valmont Industries (Valley Irrigation): US-listed diversified manufacturer operating Valley Irrigation for mechanized irrigation and broader infrastructure products. Overlaps with Novagric's pivot irrigation and water infrastructure offerings but at much larger scale and across multiple end markets beyond agriculture.

Direct peers

• Kubo Group: Netherlands-based turnkey greenhouse project company serving horticultural producers worldwide with full project lifecycle services. Directly comparable to Novagric's integrated greenhouse project delivery and agronomic advisory model.
• Certhon: Dutch turnkey greenhouse builder delivering high-tech greenhouse projects for vegetables, flowers, and pharmaceuticals globally. Closely comparable to Novagric on project-based delivery model, controlled environment technology, and international customer footprint.
• Priva: Netherlands-based provider of climate control, process control, and cloud platforms for horticulture and indoor agriculture. Directly comparable to Novagric's CLIMATEC climate controller and UCROP farm management platform as well as Synion sensors.
• Netafim: Israel-based global leader in drip and precision irrigation, owned by Orbia. Directly comparable to Novagric's irrigation portfolio including drip, fertigation, and precision agriculture, and similarly serves large agricultural enterprises across diverse climates.
• Rivulis: Global micro and drip irrigation manufacturer and project company. Comparable to Novagric's irrigation systems line including drip, sprinkler, and pivot offerings, with overlapping agricultural producer customer segments.
• Van der Hoeven Horticultural Projects: Dutch designer and builder of high-tech greenhouses for international horticultural and cannabis projects. Comparable to Novagric in turnkey greenhouse execution, climate control integration, and exposure to licensed cannabis cultivation verticals.
• Richel Group: French manufacturer specializing in turnkey greenhouse construction for horticultural producers across Europe, Africa, and internationally. Directly comparable to Novagric's multitunnel, gothic, and tropical greenhouse turnkey offerings and similar enterprise agricultural customer base.

Emerging players

• Argo Group / Hort Americas: North American supplier of controlled environment agriculture inputs including substrates, lighting, and nutrients. Comparable to Novagric's greenhouse supply and turnkey project components, but focuses on inputs distribution rather than full project execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/novagric
• Facebookfacebook.com/novagric
• LinkedInlinkedin.com/company/novedades-agricolas-s.a.

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novagric