Progress Your Health

What Progress Your Health does

Progress Your Health Inc. is a privately held, founder-operated virtual naturopathic practice founded in 2003 by husband-and-wife team Dr. Valorie Davidson and Dr. Robert Maki, both Bastyr University graduates. The practice diagnoses and treats women's hormonal imbalances with a focus on perimenopause, menopause, thyroid disorders (including Hashimoto's), and adrenal dysfunction, delivered via email, phone, and video conferencing from offices in Bellingham, Washington and California. Its clinical differentiator is a bio-identical hormone replacement therapy (BHRT) approach using a "rhythmic dosing protocol" that cycles estrogen and progesterone to mimic the body's natural 26-28 day ovarian cycle, combined with comprehensive hormone, thyroid, and adrenal blood panels (Free T4, Free T3, TPO antibodies, and Hashimoto's-specific markers) that go beyond standard TSH testing.

The business spans multiple productized revenue streams: virtual clinical consultations delivered direct-to-consumer; an online supplement shop (shop.progressyourhealth.com); The Perimenopause Plan book (Amazon, 2021); the Progress Your Health Podcast (198+ episodes distributed on Apple, Spotify, Google Podcasts, and Amazon); the Progress Your Hormones online community (launched 2024, membership-format, with live events, symptom guides, and expert Q&As); the HormoneNavigator mobile app; and an "Ask the Doctor" Q&A service. Top-of-funnel acquisition is driven by a free hormone quiz, content marketing (blog, social media on Instagram and TikTok), and a ConvertKit-powered email newsletter.

The practice is bootstrapped with no institutional investors, parent company, acquisitions, or external funding. Headcount is stated at 11-50 with only two clinicians identified; revenue is not publicly disclosed; pricing for consultations and community membership is quote-based rather than published. Geographic service is described as regional, with clinical licensure scoped to Washington and California.

Name

Progress Your Health

Legal name

Progress Your Health Inc.

Website

https://progressyourhealth.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Progress Your Health is a privately held virtual naturopathic practice founded in 2003 by Drs. Valorie Davidson and Robert Maki, treating women in perimenopause and menopause with bio-identical hormone replacement therapy, comprehensive hormone testing, and educational content including a podcast, book, and online community.

Ownership category

akta.pro rank

Product category

Women's Hormone Health Services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Women’s Wellness & Hormone Lifestyle Coaching (Non-Clinical) (HSADAGAI)

akta.pro secondary industry

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

Keywords

• Naturopathic hormone care
• Bioidentical hormone therapy
• Perimenopause treatment
• Women's wellness services
• Virtual hormone consultations

Headquarters

HQ city

Rancho Cucamonga

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Clinical Consultations: Virtual healthcare consultations with naturopathic doctors specializing in hormone health. Patients schedule consultations via the website and receive personalized treatment plans.
2. Product Sales: Online shop selling supplements and health-related products through shop.progressyourhealth.com
3. Hormone Community Membership: Online interactive community launched in 2024 where women can connect with doctors and access educational resources, likely with subscription component.
4. Book Sales: Sale of The Perimenopause Plan book written by Dr. Valorie Davidson, available on Amazon.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Progress Your Health is a virtual naturopathic medical practice that diagnoses and treats hormonal imbalances in women, primarily during perimenopause and menopause. The practice delivers care through remote consultations (email, phone, video) and offers personalized bio-identical hormone replacement therapy (BHRT) plans, supplemented by educational content, an online community, supplements, and published resources.

Product overview

Progress Your Health is a hormone health practice operated by husband-and-wife team Dr. Valorie Davidson and Dr. Robert Maki, both licensed naturopathic doctors. The company offers a suite of hormone health services including virtual consultations, the Progress Your Health Podcast (featuring 198+ episodes on topics including perimenopause, menopause, thyroid, and adrenal health), the Perimenopause Plan book, and the Progress Your Health Hormone Community (launched in 2024). Services focus on bio-identical hormone replacement therapy (BHRT), thyroid disorders, and adrenal dysfunction, delivered virtually through email, phone, or video conferencing.

Differentiator

Problem solved

Functional benefit

Brands

• Progress Your Health Podcast: The company's flagship educational podcast covering hormone health topics for women in perimenopause and menopause, with over 198 episodes.
• Progress Your Hormones Community
• HormoneNavigator App
• The Perimenopause Plan

Products and services

• Hormone Consultation Services Virtual hormone consultation services provided by licensed naturopathic doctors Dr. Valorie Davidson and Dr. Robert Maki, including personalized treatment plans for hormone imbalances, thyroid disorders, adrenal dysfunction, and bio-identical hormone replacement therapy. Consultations are delivered via email, phone, or video conferencing for individual women experiencing perimenopause, menopause, and hormonal imbalances.
• Progress Your Health Hormone Community Online interactive community where women dealing with perimenopause and menopause can connect with Dr. Davidson, Dr. Maki, and other women, featuring live events, symptom guides, and expert Q&As. Includes access to the HormoneNavigator App for hormone health management.
• Progress Your Health Podcast Weekly podcast series (PYHP) hosted by Dr. Valorie Davidson and Dr. Robert Maki providing hormone-related health education covering topics such as perimenopause, menopause, thyroid health, adrenal function, and bio-identical hormone replacement therapy. Available on Amazon, Apple Podcasts, Google Podcasts, and Spotify with 198+ episodes.
• The Perimenopause Plan: A Guide to Surviving the Hormonal Changes in Perimenopause Book written by Dr. Valorie Davidson focusing on perimenopause symptoms, causes, lab testing interpretation, and treatment options including natural approaches and bio-identical hormone replacement. Available for purchase on Amazon.
• Progress Your Health Supplements Shop Online shop at shop.progressyourhealth.com selling supplements and health-related products to support women's hormone health and treatment plans.
• Ask the Doctor Service

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alloy Women's Health: Telehealth and e-commerce brand focused on women's midlife and menopause care, including hormone therapy and supplements. Directly comparable women's hormone care offering with DTC e-commerce component.
• Gennev: Women's menopause telehealth and education platform (now part of Midi Health). Comparable menopause-focused telehealth and content offering targeting the same demographic.
• Evernow: Telehealth platform providing menopause and hormone-related care with ongoing clinician access. Closely comparable virtual menopause care model targeting the same mid-life female demographic.
• Winona: Online menopause clinic offering hormone replacement therapy and consultations for women. Comparable direct-to-consumer hormone therapy delivery model with virtual clinician access.
• Elektra Health: Women's menopause care platform combining telehealth visits with education and community. Comparable in combining virtual clinician access with a community/membership layer similar to Progress Your Health's Hormone Community.
• Midi Health: Virtual care clinic focused on perimenopause and menopause for women, offering clinician-led consultations and ongoing treatment plans. Directly comparable to Progress Your Health in target patient, condition focus, and virtual delivery model.

Others

• BetterMe: Direct-to-consumer women's wellness and weight management platform with coaching and supplements. Adjacent rather than directly competing, but comparable in targeting mid-life women via content and product commerce.

Broad incumbents

• Maven Clinic: Large virtual women's and family health platform covering fertility, pregnancy, postpartum, and menopause. Broader incumbent in women's virtual health that overlaps with Progress Your Health's mid-life female segment.
• Hims & Hers Health: Public telehealth company with an expanding women's health vertical including menopause and hormone offerings. Broad incumbent providing comparable DTC telehealth and subscription model at vastly greater scale.

Emerging players

• The Cusp: Menopause-focused women's health app offering education, community, and clinician access. Comparable mid-life women's wellness/community positioning with partial clinical offering overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/drvalorie
• LinkedInlinkedin.com/company/progress-your-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Progress Your Health