Meadowbrook Insurance Agency

What Meadowbrook Insurance Agency does

Meadowbrook Insurance Agency is a privately held, full-service insurance agency headquartered in Southfield, United States, founded in 1955 and operating with 51–100 employees. The firm distributes business insurance, personal insurance, special event insurance, group health, and benefits insurance — a multi-line portfolio spanning commercial lines, personal lines, group benefits, and event-based coverage, consistent with a full-service independent retail brokerage model.

The breadth of products positions the agency to cross-sell across individual, commercial, and small-business customer segments, a structural configuration typical of mid-sized independent agencies. The seven-decade continuous operating history (founded 1955) suggests an established local-market presence in the Southfield, Michigan region. However, the input data does not disclose carrier appointments, customer counts, commission-versus-fee mix, technology stack, office network beyond headquarters, or geographic footprint.

A material data quality issue must be flagged: the bulk of the operational data aggregated in the input — including $13.8B in FY2025 revenue, 1,116 offices across 130+ countries, NYSE listing under ticker AJG, a 1927 founding date, and named global subsidiaries (Reinsurance Brokerage, Alternative Risk Solutions, Wholesale Brokerage, Creative Underwriting, London Market Risk Management) — describes Arthur J. Gallagher & Co., a separate and substantially larger publicly traded global insurance brokerage. Those data points are not attributable to Meadowbrook Insurance Agency, which the firmographics identify as a 51–100-employee private agency founded in 1955. The assessment below relies exclusively on Meadowbrook's firmographic profile and reflects the absence of company-specific financial, technology, customer, pricing, and competitive data.

Name

Meadowbrook Insurance Agency

Legal name

Arthur J. Gallagher & Co.

Website

https://meadowbrookagency.com

Company type

Public

Founded year

1927

Operating status

Operating

Headcount range

51–100 employees

Short description

Meadowbrook Insurance Agency is a privately held, full-service insurance agency headquartered in Southfield, United States, founded in 1955. It distributes business, personal, special event, group health, and benefits insurance to consumer and small-business clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Southfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Insurance Brokerage: Revenue generated through brokerage commissions from placing insurance coverage for clients with insurance carriers. The company serves as intermediary between insurance buyers and providers.
2. Risk Management Services: Fees for risk management consulting and advisory services helping organizations identify, assess, and manage operational risks.
3. Benefits and HR Consulting: Consulting fees for benefits administration, HR programs, organizational wellbeing solutions, and talent management advisory services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Meadowbrook Insurance Agency is a Southfield, Michigan-based insurance agency that places business insurance, personal insurance, special event insurance, group health insurance, and benefits insurance on behalf of its clients. The agency acts as an intermediary between insurance buyers and carriers, advising clients on coverage selection across commercial and personal lines.

Product overview

Gallagher operates as a diversified insurance brokerage and risk management firm offering a portfolio of specialized products and services. The core offerings include Insurance and Risk Management (protection services) and Benefits and Human Resources Consulting (people-focused solutions). These are supported by specialized divisions: Global Reinsurance Brokerage (data-driven reinsurance), Claims and Risk Management (outcomes delivery), Alternative Risk Solutions (captive and self-insurance), Wholesale Insurance Brokerage (specialty coverage access), Creative Underwriting Solutions (complex risk underwriting), and London Market Risk Management (Lloyd's market expertise). The portfolio serves business owners, insurance brokers, carriers, and reinsurers across 130+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Global Reinsurance Brokerage: Leveraging data and analytics to tailor reinsurance solutions for clients.
• Claims and Risk Management
• Alternative Risk Solutions
• Wholesale Insurance Brokerage
• Creative Underwriting Solutions
• London Market Risk Management

Products and services

• Business Insurance Commercial insurance coverage placement for business owners, acting as intermediary between clients and insurance carriers to secure business protection coverage.
• Personal Insurance
• Special Event Insurance
• Group Health Insurance
• Benefits Insurance

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Global Reinsurance Brokerage OperationscoreOthersInternal operational capability for leveraging data and analytics to tailor reinsurance solutions for clients.
• Claims and Risk ManagementcoreOthersInternal operational unit focused on delivering outcomes that matter most to client organizations.
• Alternative Risk SolutionscoreOthersInternal capability pioneering ways to reduce risk in competitive markets through innovative risk transfer mechanisms.
• Wholesale Insurance BrokeragecoreOthersInternal wholesale operation making coverage for complex and difficult-to-place risks possible.
• Creative Underwriting SolutionscoreOthersInternal underwriting capability protecting people and organizations across industry sectors.
• London Market Risk ManagementcoreOthersInternal capability guiding clients through complex risk landscapes via London insurance market access.

Scale indicators4 records

Direct peers

• Acrisure: Fast-growing PE-backed brokerage platform built largely by acquiring independent agencies. Highly comparable to Meadowbrook in terms of acquisition profile and underlying business model, with a tech-enabled overlay.
• USI Insurance Services: PE-owned insurance brokerage and risk advisory firm with a multi-line book (commercial, personal, employee benefits) closely paralleling Meadowbrook's product mix. Comparable model though operating at significantly greater scale.
• Hub International: PE-backed insurance brokerage that has grown primarily through acquiring independent regional agencies. Operates the same multi-line, relationship-driven brokerage model Meadowbrook runs, with comparable product breadth across commercial, personal, and benefits.
• Higginbotham: Large independent insurance brokerage headquartered in Texas offering commercial, personal, and employee benefits lines. Closest direct comparable in terms of being an independent (non-public, non-PE) full-service agency of similar age and product breadth.
• AssuredPartners: Large PE-backed (GTCR) insurance brokerage roll-up platform that acquires mid-sized independent agencies like Meadowbrook. Directly comparable in business model and target acquisition profile, though at much larger scale.

Others

• Burns & Wilcox: Wholesale insurance brokerage and underwriting manager that supplies specialty and surplus-lines capacity to independent retail agencies like Meadowbrook. Functions as a supply-side partner / enabler in the same distribution chain.

Broad incumbents

• Lockton Companies: Largest privately held insurance brokerage in the U.S., operating a multi-line model (commercial, benefits, risk management) similar to Meadowbrook. Functions as a broader incumbent competitor in the same product space.
• Brown & Brown: Public NYSE-listed insurance brokerage that has grown both organically and via acquisition of independent agencies like Meadowbrook. Provides a public-market reference point for the segment and a likely acquirer profile.
• Arthur J. Gallagher & Co. Global $13.8B insurance brokerage and risk management firm with a multi-line product portfolio that overlaps directly with Meadowbrook's commercial, benefits, and specialty offerings. Operates at a vastly larger scale but competes for the same middle-market clients.
• Marsh McLennan: Global professional services firm with insurance brokerage (Marsh) and consulting (Oliver Wyman, Mercer) divisions. Overlaps with Meadowbrook in commercial insurance placement, risk advisory, and benefits consulting at the upper end of the same market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xtwitter.com/GallagherGlobal
• YouTubeyoutube.com/GallagherGlobal
• Facebookfacebook.com/GallagherGlobal
• LinkedInlinkedin.com/company/meadowbrook-insurance-agency-inc-
• Instagraminstagram.com/gallagherglobal

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meadowbrook Insurance Agency