ExpoBadge

What ExpoBadge does

ExpoBadge, Inc. is a privately held event technology company founded in 1985 and headquartered in Orange, California, with a secondary office in Las Vegas, Nevada. The company serves event organizers, show managers, and exhibitors across trade shows, conferences, and conventions with onsite event registration, lead retrieval, and badge production services, reporting an approximate 45,000-customer base accumulated over four decades of operations.

The company's product portfolio centers on a proprietary registration platform, EBRS (ExpoBadge Registration Software), supplemented by a Lead Retrieval Mobile App available on iOS and Android, an Android-based handheld scanner for badge scanning and lead capture, and an API Developers Kit for system integration with third-party event technology stacks. Additional offerings include attendance tracking, custom badge solutions, CEU (Continuing Education Unit) online certification stations, and Express Print-on-Demand services. Beyond software, ExpoBadge provides trained professional onsite registration staff, distinguishing its bundled service-and-software model from pure self-service competitors and creating a recurring role in event-day execution.

ExpoBadge operates a usage-based, per-event pricing model with quote-based (non-public) rates spanning hardware sales or rental, software licensing, and onsite professional services revenue streams. Its customer base spans three counterparty types — event organizers, show managers, and exhibitors — giving the company exposure to both supply (organizer-driven) and demand (exhibitor/attendee-driven) sides of the trade show ecosystem. Recent moves include a partnership with cloud event platform Accelevents (September 2024), an updated API deployment (October 2025), and product launches in Express Print-on-Demand, self check-in, and CEU certification, indicating incremental product and ecosystem modernization rather than fundamental business model change.

Name

ExpoBadge

Legal name

ExpoBadge, Inc.

Website

https://expobadge.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

ExpoBadge is a privately held event technology provider founded in 1985 offering onsite registration, lead retrieval, and badge production services to event organizers, show managers, and exhibitors via proprietary software, mobile apps, and hardware.

Ownership category

akta.pro rank

Product category

Event Registration Technology

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Services-Advertising (7310)

akta.pro primary industry

Lead Capture / Lead Retrieval & Badge Scanning Tools (THAHAFAF)

akta.pro secondary industries

Conference & Trade Show Registration Platforms (THAHAFAB), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG)

Keywords

• Onsite event registration
• Lead retrieval services
• Badge printing systems
• Trade show technology
• Attendee tracking software

Headquarters

HQ city

Orange

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Lead Retrieval Services: Rental and sale of lead retrieval scanners and mobile app licenses for exhibitors to capture attendee contact information at events. Services ordered on a per-event basis.
2. Onsite Registration Services: Professional onsite registration support including badge production, check-in management, and attendee tracking. Includes staffing by ExpoBadge's trained representatives.
3. Hardware Sales/Rental: Sale and rental of handheld scanners and related equipment for lead retrieval operations.
4. Badge Production: Badge printing services including pre-show and onsite badge production with high-speed printers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

ExpoBadge provides onsite event registration, lead retrieval, and badge production solutions for conferences, trade shows, and conventions. The company offers the proprietary EBRS (ExpoBadge Registration Software) platform, a Lead Retrieval Mobile App for iOS/Android, Android-based handheld scanners, and an API Developers Kit for third-party integration. These technology products are complemented by professional onsite staffing, pre-show badge production, attendance tracking, CEU certification, and express print-on-demand services delivered directly at event venues.

Product overview

ExpoBadge offers a unified event technology platform focused on onsite registration and lead retrieval for conferences, trade shows, and conventions. The product portfolio centers on three core hardware/software products: the Lead Retrieval Mobile App (iOS/Android), Handheld Scanner (Android-based device), and API Developers Kit for system integration. These are complemented by the proprietary EBRS (ExpoBadge Registration Software) platform. Services include onsite registration, attendance tracking, custom badge solutions, CEU certification stations, and express print-on-demand capabilities. The company has operated since 1985, serving thousands of events.

Differentiator

Problem solved

Functional benefit

Products and services

• Lead Retrieval Mobile App Smart lead retrieval application for iOS and Android smartphones and tablets that allows exhibitors to scan, rate, and survey attendees at events, with captured lead details accessible through ExpoBadge's secure online platform.
• Android Handheld Scanner Android-based dedicated handheld scanning device that delivers lead details instantly with an intuitive note-taking feature for each lead, accessible via ExpoBadge's secure online platform.
• API Developers Kit Integration tool that allows exhibitors with their own Lead Retrieval system to access real-time attendee contact information from ExpoBadge's attendee database. Sample badge and API documentation can be ordered through the online ordering system.
• EBRS: ExpoBadge Registration Software Proprietary onsite registration software for badge production and attendee check-in, supporting pre-show badge production and onsite registration workflows with seamless integration with different registration platforms and databases.
• Onsite Registration Services Professional onsite registration services including integration support, pre-show badge production, and on-site registration desk management delivered by ExpoBadge's trained representatives at event venues.
• Lead Retrieval Services Exhibitor-focused service providing scanners and mobile app licenses for swift badge scanning and contact detail capture at events for immediate follow-up, ordered on a per-event basis through the online ordering system.
• Custom Badge Solutions Badge printing service for pre-show and onsite badge creation using top-of-line printers capable of borderless full-color output at one badge every two seconds, with integrated printer networking and built-in media cutter.

Quantifiable outcome

• One badge every two seconds printing speed
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Hubilo: Hubilo is an event engagement and lead capture platform providing exhibitor tools for scanning, qualifying, and following up with leads, directly competitive with ExpoBadge's lead retrieval mobile app and handheld scanner products.
• Swapcard: Swapcard provides an event engagement platform with native lead retrieval, badge scanning, and attendee networking features directly comparable to ExpoBadge's mobile app and handheld scanner offering, targeting the same trade show and conference exhibitor base.
• EventMobi: EventMobi offers event apps and onsite technology solutions including check-in, badge printing, and lead capture features that overlap directly with ExpoBadge's onsite registration, custom badge, and lead retrieval offerings.
• Cadmium: Cadmium provides event technology including abstract management, speaker management, and onsite solutions for association conferences and trade shows, with overlapping capabilities in attendee registration and onsite badge production versus ExpoBadge.

Broad incumbents

• Cvent: Cvent is a major event management platform that includes Cvent LeadCapture for exhibitor lead retrieval alongside broader registration, venue sourcing, and attendee engagement solutions, competing with ExpoBadge as part of a much larger suite serving the same trade show market.
• Bizzabo: Bizzabo is an event experience platform offering registration, lead capture, mobile event apps, and analytics used by enterprise event teams and trade show organizers, with overlapping capabilities to ExpoBadge's lead retrieval and onsite registration services.
• Eventbrite: Eventbrite is a large-scale event ticketing and registration platform that, while more focused on consumer and small-business events, competes for organizer mindshare on registration and attendee management functionality overlapping with ExpoBadge's platform.
• Aventri: Aventri (formerly etouches) provides event management software including registration, onsite solutions, and lead retrieval for trade shows and conferences, with a broader portfolio approach that competes against ExpoBadge's specialized onsite services.

Emerging players

• vFairs: vFairs provides virtual, hybrid, and in-person event platforms with registration, lead capture, and exhibitor tools, representing an emerging competitor that combines onsite-style services with virtual event capabilities not present in ExpoBadge's offering.
• Feathr: Feathr is an event marketing and data platform providing exhibitor and organizer tools for attendee engagement and lead follow-up, addressing adjacent parts of the trade show lead capture and qualification workflow that ExpoBadge serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/expobadge-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ExpoBadge