What App smart does

app smart GmbH is a Wiesbaden-headquartered provider of IT solutions for digitalization and mobility in the gastronomy industry, founded in 2014 and operating as a wholly-owned subsidiary of Danish OrderYoYo A/S since 1 July 2022. The company serves restaurants and food-delivery operators with an integrated cloud-based SaaS product suite — the order smart Web Shop and App Shop for online ordering and menu management, a Cloud-POS for digital cash register operations, and Marketing Tools for customer engagement and independent channel building — with 4,500+ active customers and a self-described "market-leading" position in the German-speaking region.

Underlying technology is a multi-tenant cloud SaaS architecture delivered through web and mobile interfaces, integrated with third-party demand and advertising platforms (Google Ads, Order with Google) and distributed via a wholesale channel partnership with Metro. The 2022 acquisition extended the company's footprint to Germany, Austria, Denmark, the United Kingdom, and Ireland; geo expansion since then occurs via the parent group rather than through disclosed greenfield sales investment.

The revenue model is quote-based SaaS subscription with monthly billing; pricing is not publicly disclosed. Go-to-market combines a self-serve website funnel for SMB/individual restaurants with a contact-form inside-sales motion for mid-market accounts, supplemented by the Metro partnership and Google demand integrations. No public funding rounds, no management-team disclosure, and no revenue/ARR data are available, which materially limits visibility into unit economics and growth velocity.

Name

App smart

Legal name

app smart GmbH

Website

https://app-smart.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

app smart GmbH provides cloud-based SaaS solutions — online ordering web and app shops, a Cloud-POS, and marketing tools — to over 4,500 restaurant and food-delivery businesses in German-speaking Europe, operating as a subsidiary of Danish OrderYoYo A/S since 2022.

Ownership category

akta.pro rank

Product category

Restaurant Technology Software

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)

Keywords

• Restaurant digitalization
• Online ordering platforms
• Cloud point of sale
• Gastronomy e-commerce
• Food delivery systems

Headquarters

HQ city

Wiesbaden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (implied): Recurring subscription revenue from web shop, app shop, and Cloud-POS solutions. Based on SaaS business model for restaurant digitalization tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

App smart GmbH sells a cloud-based SaaS suite for the gastronomy sector, combining the order smart Web and App Shop Systems for online ordering, a modern Cloud-POS (digital cash register) for in-store order and payment processing, and Marketing Tools that let restaurants build and run their own marketing channels. The integrated product set enables restaurants and delivery services to digitize their menu and ordering operations, optimize in-house processes, and accept orders directly through channels including Google Search and Maps via Order with Google.

Product overview

App smart offers an integrated platform of digital solutions for gastronomy businesses, combining the order smart Web and App ordering system, Cloud POS for point-of-sale operations, and Marketing Tools. The product suite also includes the Shopsystem app-smart for e-commerce functionality. Together, these products enable restaurants and delivery services to digitize their offerings, optimize operational processes, and establish independent marketing channels. The company positions itself as a comprehensive solution provider covering online ordering, payment processing, and customer engagement for over 4,500 active customers in the German-speaking market.

Differentiator

Problem solved

Functional benefit

Brands

• order smart: Web and App solutions for delivery services and restaurants, including Cloud POS and marketing tools.

Products and services

• order smart Web and App-based ordering solution for restaurants and delivery services that enables digital menu management, order processing, and e-commerce functionality for the gastronomy sector. Marketed on the company website as the order smart Web and App solution.
• Cloud POS Modern cloud-based point-of-sale system that provides digital cash register functionality for restaurants, enabling order management, payment processing, and operational workflow optimization for the gastronomy sector.
• Marketing Tools Marketing toolkit enabling restaurants and delivery services to build their own marketing channels, manage customer engagement, and promote their offerings independently to strengthen competitiveness. Marketed as a standalone offering alongside Cloud POS on the company website.
• Shopsystem app-smart E-commerce shop system providing restaurants and delivery services with professional web and app-based storefront capabilities for online sales and delivery-service management.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• GooglecoreStrategic or Co-development PartnerStrategic partnership confirmed with Google for digital solutions. Cooperation in areas of Google advertising and Order with Google integration for restaurant delivery services.
• MetrominorChannel Partner/ Reseller/ DistributorPartnership with Metro (major wholesale distributor) for market access to gastronomy customers in German-speaking region.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Deliverect: Belgian-headquartered restaurant-tech SaaS that integrates online ordering channels (including Uber Eats, Glovo, Deliveroo) with restaurant POS systems — directly overlapping App smart's online-ordering-to-POS value proposition for European restaurants.
• Lightspeed Restaurant: Cloud POS and commerce platform purpose-built for restaurants, including online ordering and delivery integrations — overlaps directly with App smart's Cloud-POS and order smart web/app shop offerings.
• OrderYoYo A/S: Danish parent company that acquired App smart in July 2022; both build online shop systems for restaurants and delivery services across Europe, making OrderYoYo the closest direct comparable — it is also App smart's corporate parent.
• Toast: US restaurant OS combining POS, online ordering, marketing, and payments; broader scale but same vertical SaaS thesis and product stack as App smart's integrated suite.
• resmio: German restaurant management SaaS offering reservation, online ordering, and guest-management tools — directly comparable as a DACH-focused vertical SaaS for restaurants with overlapping SMB customer base.

Regional players

• iMenue: Austrian restaurant online-ordering and food-delivery SaaS serving the DACH market; comparable vertical focus but with primary geographic strength in Austria, complementing App smart's German core.

Broad incumbents

• Square for Restaurants: Block-owned SMB commerce platform with a dedicated restaurant POS and online-ordering module; comparable product surface (POS + online ordering) but part of a much broader commerce/payments portfolio rather than a gastronomy specialist.
• Delivery Hero: Global food-delivery marketplace operator with DACH (Foodora, Lieferando) presence; competitive threat via proprietary ordering solutions that reduce restaurants' reliance on independent shop-system providers.
• Lieferando / Just Eat Takeaway: Major European food delivery marketplace increasingly offering first-party ordering tools for restaurants; adjacent competitor whose bundled ordering solutions can substitute for App smart's independent-shop positioning.

Others

• Choco: Berlin-based B2B food ordering platform connecting restaurants with suppliers; adjacent ecosystem participant leveraging the Metro wholesale relationship in a comparable way to App smart's restaurant-tech thesis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about App smart