Aqipa
Aqipa is an Austria-based, privately held B2B distributor and marketing services provider for premium consumer electronics and lifestyle brands, operating across 17 European countries plus Australia and New Zealand through automated warehouse infrastructure and regional field sales teams serving retailers, online merchants, and service centers.
- Company typePrivate
- Founded1994
- HeadquartersLiesfeld, Austria
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Aqipa does
Aqipa GmbH is an Austria-headquartered, privately held B2B distributor and marketing services provider specializing in premium consumer electronics and lifestyle equipment. Founded in 1994 as a distributor of phone cases and laptop bags in Germany and Austria, the company has scaled into an 'international growth accelerator' that operates across 17 European countries plus Australia and New Zealand through wholly-owned subsidiaries in France, Italy, Spain, the Netherlands, the United Kingdom, and Australia. Aqipa serves retailers including computer shops, technical superstores, large key accounts, online merchants and Amazon vendors, and authorized service centers, supplying brands such as GoPro, Marshall, Braun Audio, TEAC, Pure, Polaroid, Skullcandy, Minelab, JLab, HoverAir, Blueair, Ultrahuman, and Ledger.
The company's core operating assets are a highly automated Autostore warehouse capable of more than 43,000 picks per day, an integrated Product Information Management and B2B e-commerce engine with quick-order, advanced search, CSV bulk import, and quote request functionality, an Assisted Service Mode for partner ordering, and an SAP-integrated back office for customer, supplier, billing, and financial operations. Field sales teams in Europe and Australia provide enterprise coverage alongside the self-service portal.
Aqipa generates revenue primarily by purchasing inventory from brand partners and reselling it through its B2B distribution network at wholesale, earning margin on the spread between acquisition cost and retailer pricing. Pricing is private and quote-based behind a registered B2B login; first orders are paid via advance payment (Vorkasse) with subsequent orders eligible for invoice terms. Beyond pure distribution, the company layers value-added services including demand planning, logistics, merchandising, channel marketing, brand development, e-commerce, and social media management, positioning itself as a full-service partner to brand owners rather than a transactional wholesaler.
Aqipa firmographics
Firmographics- Name
- Aqipa
- Legal name
- Aqipa GmbH
- Website
- https://aqipa.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Aqipa is an Austria-based, privately held B2B distributor and marketing services provider for premium consumer electronics and lifestyle brands, operating across 17 European countries plus Australia and New Zealand through automated warehouse infrastructure and regional field sales teams serving retailers, online merchants, and service centers.
- Ownership category
- akta.pro rank
Aqipa industry classification
Industry- Product category
- Consumer Electronics Distribution
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industries
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF), Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC)
Keywords
Where Aqipa is headquartered
LocationHeadquarters
- HQ city
- Liesfeld
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Aqipa business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Distribution and Resale: Aqipa acts as an international growth accelerator and distributor for premium lifestyle equipment brands. The company purchases products from brand partners and resells to retailers through its B2B distribution network, earning margin on the markup between wholesale acquisition and retail distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | B2B wholesale pricing for authorized partners |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Aqipa product offering
Product offeringCore offering
Aqipa is an international growth accelerator and distributor for premium lifestyle and consumer electronics brands, purchasing products from brand partners and reselling them to retailers across Europe and Australia. The company offers end-to-end B2B services including demand planning, logistics, distribution, merchandising, channel marketing, brand development, e-commerce, and social media management, supported by a highly automated Autostore warehouse and an integrated B2B e-commerce platform.
Product overview
Aqipa is an international growth accelerator and distributor for premium lifestyle equipment, operating a B2B e-commerce platform backed by a highly automated Autostore warehouse (43,000+ picks/day) and integrated PIM/e-commerce engine. The company distributes 30+ premium brands across Europe and Australia including GoPro, Braun Audio, Marshall, TEAC, Pure, Polaroid, JLab, Skullcandy, Minelab, HoverAir, Blueair, Cuisinart, Ultrahuman, Ledger, Valerion, Esoteric, and Véritable. Their product portfolio spans audio & HiFi (headphones, speakers, radios, turntables, DJ equipment), cameras & drones, computer accessories, smart home & household, kitchen appliances, and indoor gardens. Beyond distribution, Aqipa provides a comprehensive suite of B2B services including demand planning, logistics, channel marketing, brand building, e-commerce management, and social media support, with field sales teams across Europe and Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Distribution and Channel Services End-to-end B2B services for premium consumer electronics brand partners covering demand planning, logistics, distribution, merchandising, channel marketing, brand development, e-commerce management, and social media management, delivered through field sales teams across Europe and Australia.
- Aqipa B2B E-Commerce Platform
Companies that use Aqipa
Customer profileSegments3 records
Ideal customer profiles3 records
Aqipa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
Aqipa partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core.
- GoProcoreAqipa serves as the primary European and Australian distributor for GoPro action cameras and accessories, supporting the brand's market penetration across the region.
- MarshallcoreAqipa distributes Marshall audio products including speakers and headphones across their European and Australian markets.
- Braun AudiocoreAqipa distributes Braun Audio products across European markets, supporting the brand's revival in premium audio.
- TEACcoreAqipa distributes TEAC hi-fi components including CD players, turntables, and amplifiers across their distribution network.
- PurecoreAqipa distributes Pure radios and audio products, handling service and support inquiries for the brand across their markets.
- PolaroidcoreAqipa distributes Polaroid instant cameras and film products across their European and Australian distribution network.
- SkullcandycoreAqipa distributes Skullcandy headphones across their markets, promoting products as featuring 'hearable sound' with notable marketing placement on their website homepage.
- MinelabcoreAqipa distributes Minelab metal detectors featuring advanced detection technology across their distribution network.
- JLabcoreAqipa distributes JLab audio products including headphones and earbuds across their markets.
- HoverAircoreAqipa distributes HoverAir camera drones including the HoverAir Aqua model designed for water-based action capture.
- VéritablecoreAqipa distributes Véritable indoor garden products manufactured in France, featuring autonomous indoor gardening systems with Lingot technology.
- BlueaircoreAqipa distributes Blueair air purifiers across their distribution network.
- CuisinartcoreAqipa distributes Cuisinart kitchen appliances including ice cream makers and other small kitchen appliances.
- UltrahumancoreAqipa distributes Ultrahuman wearable technology products including smart rings across their markets.
- LedgercoreAqipa distributes Ledger hardware cryptocurrency wallets for secure digital asset storage.
- eMeetcoreAqipa distributes eMeet communication and conferencing products as part of their lifestyle electronics portfolio.
- PioneercoreAqipa distributes Pioneer audio and DJ equipment products.
- OnkyocoreAqipa distributes Onkyo audio products including receivers and home theater equipment.
- ValerioncoreAqipa distributes Valerion laser projectors including the VisionMaster Max model.
- EsotericcoreAqipa distributes Esoteric high-end audio components including SACD players and amplifiers.
- Premium Audio CompanycorePremium Audio Company is the official service partner for Pure products in EMEA, handling service, repair, warranty and technical inquiries. Aqipa directs service-related queries to this partner.
- We Are RewindcoreAqipa distributes We Are Rewind portable Bluetooth speakers across their markets.
- AWOL VisioncoreAqipa distributes AWOL Vision home cinema projectors including triple laser models.
- MomcozycoreAqipa distributes Momcozy breastfeeding and parenting products including breast pumps.
- myFirstcoreAqipa distributes myFirst technology products for children including smart watches and educational devices.
- PerifitcoreAqipa distributes Perifit health and wellness products across their markets.
- DangbeicoreAqipa distributes Dangbei projectors across their distribution network.
- SteamerycoreAqipa distributes Steamery garment care products including steamers across their markets.
Scale indicators3 records
Recent moves5 records
Expansion highlights7 records
Aqipa competitors and assessment
Company assessmentDirect peers
- ALSO Group: European IT and consumer electronics distributor headquartered in Switzerland, serving resellers and retailers across multiple countries. Closely comparable to Aqipa in B2B distribution model, geographic breadth and value-added services.
- Midwich Group: UK-listed specialist AV and consumer electronics distributor serving resellers and integrators across Europe. Comparable to Aqipa in premium audio/visual brand distribution and specialist channel focus.
- Westcoast: UK-based B2B distributor of IT, mobile and consumer electronics serving resellers and retailers. Comparable to Aqipa in wholesale distribution model and UK/European footprint.
- Esprinet: Italian-listed B2B distributor of IT, consumer electronics and lifestyle products across Southern Europe. Comparable to Aqipa in wholesale B2B model, retail reseller focus and Southern European presence via Aqipa Italia.
- Copaco: Dutch B2B distributor of consumer electronics, IT and lifestyle products serving resellers across Benelux and Europe. Highly comparable to Aqipa in customer base and premium-brand distribution.
- Maverick AV: UK and European specialist AV and consumer electronics distributor serving independent retailers. Comparable to Aqipa in premium audio/visual brand representation and specialist channel support.
- Exertis (DCC Technology): Pan-European B2B distributor of consumer electronics, audio, mobile and lifestyle products to retailers and resellers. Highly comparable to Aqipa in customer base, brand-led distribution model and geographic reach across Europe.
Regional players
- Redington: Global distribution platform headquartered in India with strong EMEA presence in mobility, IT and lifestyle distribution. Comparable business model to Aqipa but primarily serves different geographies, particularly South Asia and the Middle East.
Broad incumbents
- TD SYNNEX: Global IT distribution major formed by the merger of Tech Data and SYNNEX. Comparable to Aqipa in B2B channel distribution of consumer electronics but operates at significantly larger scale and broader category scope.
- Ingram Micro: Global IT and consumer electronics distribution giant offering much broader category and geographic coverage than Aqipa. Overlaps on B2B distribution of consumer electronics and lifestyle products to retailers and resellers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Aqipa social profiles
Digital presenceAqipa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aqipa leadership team
Management profileNumber of profiles
Profiles2 records
Aqipa subsidiaries and ownership
Company hierarchySubsidiaries6 records
Aqipa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aqipa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aqipa
What does Aqipa do?
Aqipa is an international growth accelerator and distributor for premium lifestyle and consumer electronics brands, purchasing products from brand partners and reselling them to retailers across Europe and Australia. The company offers end-to-end B2B services including demand planning, logistics, distribution, merchandising, channel marketing, brand development, e-commerce, and social media management, supported by a highly automated Autostore warehouse and an integrated B2B e-commerce platform.
Is Aqipa a public or private company?
Aqipa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aqipa founded?
Aqipa was founded in 1994. It employs 251 to 500 people.
Where is Aqipa based?
Aqipa is headquartered in Liesfeld, Austria, in the Europe region.
How does Aqipa make money?
One revenue line is on record: distribution and Resale.
Who are Aqipa's main competitors?
Direct peers on record are ALSO Group, Midwich Group, Westcoast, Esprinet, Copaco, Maverick AV and Exertis (DCC Technology). Redington is listed as a regional player. Broad incumbents are TD SYNNEX and Ingram Micro.
Does Aqipa have an API?
No public API is recorded for Aqipa.
What industry is Aqipa in?
Aqipa's product category is Consumer Electronics Distribution. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of CRAFAAAF, Wholesale/B2B Generalist Marketplaces. Its SIC code is 5040.