Sun Sports Cycle & Watercraft

Name

Sun Sports Cycle & Watercraft

Legal name

Sun Sports Cycle & Watercraft Inc.

Website

https://sunsportscycle.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Powersports Dealership

NAICS

Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Boat Dealers (441222), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

akta.pro primary industry

Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)

akta.pro secondary industry

Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)

Keywords

• Powersports vehicle sales
• Motorcycle dealership
• Personal watercraft sales
• ATV and UTV retail
• Marine vehicle dealer

Headquarters

HQ city

Fort Myers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new powersports vehicles including motorcycles, ATVs, side x sides, and watercraft from multiple brand manufacturers
2. Used Vehicle Sales: Pre-owned powersports inventory sales
3. Parts & Accessories: OEM parts and accessories sales through OEMpartfinder system
4. Service & Maintenance: Service department providing maintenance and repairs for powersports vehicles
5. Financing: Financing services through Revvable platform for vehicle purchases

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sun Sports Cycle & Watercraft is a full-service multi-brand powersports and marine dealership in Fort Myers, FL, selling new and pre-owned motorcycles, ATVs, side-by-sides (UTVs), personal watercraft, scooters, dirt bikes, and pontoon boats from more than ten manufacturers including Can-Am, Honda, Kawasaki, Polaris, Sea-Doo, Yamaha, Suzuki, Slingshot, KTM, and SSR Motorsports. The dealership also provides OEM parts, maintenance/repair services, trade-in valuation, and financing through an integrated Revvable platform.

Product overview

Sun Sports Cycle & Watercraft is a full-service powersports and marine dealership in Fort Myers, FL, operating from a 17,500 square foot facility. The company was established in 1997 when it acquired Ft. Myers Cycle and expanded its operations. As a multi-brand dealer, it offers a diverse portfolio of new and pre-owned vehicles across ten major manufacturers: Can-Am (3-wheel motorcycles, ATVs, Side x Sides), Honda (ATVs, Cruisers, Dirt Bikes, Scooters, Side x Sides, Street Bikes), Kawasaki (ATVs, Cruisers, Dirt Bikes, Electric Balance Bikes, Jet Ski PWC, Side x Sides, Street Bikes), Sea-Doo (personal watercraft), Polaris (ATVs, Commercial vehicles, Side x Sides including RANGER and RZR lines), Slingshot (3-wheel motorcycles), KTM (Dirt Bikes, Street Bikes), Suzuki (ATVs, Cruisers, Dirt Bikes, Scooters, Street Bikes), Yamaha (ATVs, Cruisers, Dirt Bikes, PWC, Scooters, Side x Sides, Street Bikes, Utility), and SSR Motorsports. Beyond vehicle sales, the dealership provides financing, service/maintenance, and OEM parts. The product portfolio spans Motorcycles (street, cruiser, sport, touring, adventure, 3-wheel), ATVs, Side x Sides/UTVs, Personal Watercraft (Sea-Doo, Yamaha PWC, Kawasaki Jet Ski), Scooters, Dirt Bikes, and Pontoon Boats. Currently lists 647 new powersports vehicles in inventory with approximately 30 employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Can-Am Powersports Vehicles BRP-owned brand line carried by the dealership, including 3-wheel motorcycles (Ryker, Spyder F3, Spyder RT, Adventure), ATVs (DS, Outlander, Outlander PRO, Renegade), and Side x Sides (Commander, Defender, Maverick R, Maverick Sport, Maverick Trail, Maverick X3). Sold to individual consumers for recreational and utility use.
• Honda Powersports Vehicles Honda-branded lineup including ATVs (Rec/Utility, Sport, Work & Play), Cruiser/V-Twin motorcycles, Dirt Bikes (Competition, Trail), Scooters, Side x Sides (Rec/Utility, Sport), and Street Bikes (Adventure, Dual Sport, Sport, Supersport, Touring). Sold to individual consumers.
• Kawasaki Powersports Vehicles Kawasaki lineup including ATVs (Sport Utility, Utility, Youth), Cruiser/V-Twin motorcycles (Cruisers, Eliminator), Dirt Bikes (Dual-Sport, Motocross), Electric Balance Bikes, Jet Ski personal watercraft, Side x Sides (MULE, Teryx, Ridge, Sport), and Street Bikes (Ninja, Z, Versys, Vulcan). Sold to individual consumers.
• Sea-Doo Personal Watercraft BRP-owned brand specializing in personal watercraft (PWC) across multiple categories including Adventure, Performance, Rec Lite, Recreation, Sport Fishing, Touring, and Tow Sports. Sold to individual consumers for water-based recreation.
• Polaris Off-Road Vehicles Polaris lineup including ATVs (2-Up & Utility, Mud & Sport, Touring, Youth), Commercial vehicles (PRO XD), and Side x Sides (GENERAL, RANGER Full-Size, RANGER Mid-Size, RANGER Crew, RZR 4-Seat, RZR Trail & Sport, RZR Wide Open, XPEDITION, Youth). Featured brand on the homepage.
• Slingshot Three-Wheel Motorcycles Polaris-owned three-wheel motorcycle brand featuring the Roadster, standard Slingshot, and The Ultimate Package models. Sold to individual consumers seeking an open-air three-wheel riding experience.
• KTM Motorcycles Austrian off-road and street motorcycle brand featuring Dirt Bikes (Adventure, Cross Country, Enduro, MX) and Street Bikes (Adventure, BRABUS, Dual Sport, Naked, Supermoto, Supersport, Travel). Sold to individual consumers.
• Suzuki Powersports Vehicles Suzuki lineup including ATVs (Sport, Utility Sport), Cruiser/V-Twin motorcycles, Dirt Bikes (Motocross, Off Road), Scooters, and Street Bikes (Adventure, DualSport, Sportbike, Standard, Street). Sold to individual consumers.
• Yamaha Powersports Vehicles Yamaha lineup including ATVs (Sport, Utility), Cruiser/V-Twin (Sport Heritage), Dirt Bikes, PWC (Freestyle, Luxury, Performance Race Series, Rec-Lite, Recreation), Scooters, Side x Sides (Pure Sport, Recreation, Utility), Street Bikes, and Utility/Commercial vehicles. Sold to individual consumers.
• Pontoon Boats Pontoon boats available for sale, expanding the dealership's marine/watercraft offerings beyond personal watercraft. Sold to individual consumers for on-water recreation.
• Dealership Services (Sales, Finance, Service, Parts) Full-service powersports dealership offerings including new and pre-owned vehicle sales, financing through the Revvable platform, maintenance/repair services, and OEM parts. Services extend to surrounding areas including Cape Coral, Estero, Port Charlotte, and Bonita Springs.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• HondacoreChannel Partner/ Reseller/ Distributor · 1 January 1997Honda Powersports dealer since 1997 when Sun Sports acquired Ft. Myers Cycle, which was originally a Honda, Suzuki, and Yamaha dealership. Honda products include ATVs, motorcycles, side x sides, and scooters.
• SuzukicoreChannel Partner/ Reseller/ Distributor · 1 January 1997Suzuki powersports dealer since 1997 original Ft. Myers Cycle acquisition. Products include ATVs, cruisers, dirt bikes, scooters, and street bikes.
• YamahacoreChannel Partner/ Reseller/ Distributor · 1 January 1997Yamaha powersports dealer since 1997 original acquisition. Products include ATVs, dirt bikes, PWC, scooters, side x sides, street bikes, and utility vehicles.
• Can-AmcoreChannel Partner/ Reseller/ Distributor · 1 January 1997Can-Am dealer for 3-wheel motorcycles (Ryker, Spyder), ATVs, and side x sides (Defender, Maverick). Added during 1997 expansion.
• KawasakicoreChannel Partner/ Reseller/ DistributorKawasaki dealer for ATVs, cruisers, dirt bikes, Jet Ski PWC, side x sides (MULE, Teryx), and street bikes.
• PolariscoreChannel Partner/ Reseller/ DistributorPolaris dealer for ATVs, commercial vehicles, and side x sides (GENERAL, Ranger, RZR). Featured brand on homepage.
• Sea-DoocoreChannel Partner/ Reseller/ DistributorSea-Doo PWC (personal watercraft) dealer with various models including Adventure, Performance, Rec Lite, Recreation, Sport Fishing, Touring, and Tow Sports categories.
• SlingshotcoreChannel Partner/ Reseller/ DistributorPolaris Slingshot 3-wheel motorcycle dealer featuring Roadster, Slingshot, and Ultimate Package models.
• KTMminorChannel Partner/ Reseller/ DistributorKTM dealer for dirt bikes and street bikes including Adventure, Cross Country, Enduro, MX, Naked, Supermoto, and Supersport models.
• SSR MotorsportsminorChannel Partner/ Reseller/ DistributorSSR Motorsports dealer (budget-friendly dirt bikes and ATVs).

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Camping World: Largest U.S. recreational vehicle (RV) dealer and related parts, service, and financing provider. Broadly comparable recreational-vehicle retail and full-service dealership model, though oriented toward RVs rather than motorcycles/ATVs/PWCs.
• MarineMax: Largest U.S. recreational boat and marine dealer, including PWCs from Sea-Doo and Yamaha. Comparable in retail of boats and PWCs but at national scale and without the on-road powersports vehicle mix.
• Cycle Gear: Largest U.S. specialty retailer of powersports parts, accessories, and apparel with both physical stores and online channels. Adjacent to Sun Sports' parts/accessories and apparel exposure, but does not sell new vehicles.

Emerging players

• RevZilla: Online-first powersports retailer specializing in motorcycle gear, parts, and accessories. Comparable channel and category overlap for the parts/accessories business, but operates purely online rather than via a physical dealership.

Direct peers

• Mad Dog Motorsports: Florida-based powersports dealer offering motorcycles, ATVs, side-by-sides, and personal watercraft from multiple OEMs. Operates in the same regional and product market as Sun Sports in the state of Florida.
• RideNow Powersports: Multi-brand powersports dealer group operating across multiple U.S. states, selling new and used motorcycles, ATVs, UTVs, and PWCs alongside parts, service, and financing. Highly comparable business model to Sun Sports, just at multi-store scale.
• Motorsports Nation: Multi-brand powersports retailer offering new and pre-owned motorcycles, ATVs, and UTVs with parts and service. Comparable independent multi-line dealership format.
• A&S Powersports: Multi-brand powersports dealership carrying motorcycles, ATVs, side-by-sides, and PWCs from major OEMs with full-service parts and repair operations. Closely comparable in store-level offering mix to Sun Sports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCzd2OWgpRB4EezbRgpZO_Hw
• Facebookfacebook.com/sunsports.cycle.1/?ref=page_internal
• Instagraminstagram.com/sunsportscycleftmyers
• LinkedInlinkedin.com/company/sun-sports-cycle-and-watercraft-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sun Sports Cycle & Watercraft