What Mellion Orthodontics does

Mellion Orthodontics is a family-owned orthodontic practice founded in 1980 by Dr. Joseph T. Mellion and headquartered in Fairlawn, Ohio. The practice operates two clinical locations — Fairlawn and Medina — staffed by three board-certified orthodontists (Dr. Joe, Dr. Zach since 2006, and Dr. Alex since 2013) and approximately 24 employees. The legal entity, Drs. Mellion - North, LLC, operates as a private professional services firm delivering orthodontic care to consumers in Northeast Ohio, with a service mix centered on Invisalign clear aligner therapy alongside traditional braces and adjunct procedures including surgical orthodontics and cleft lip/palate treatment.

The practice's clinical technology stack includes iTero intraoral scanners, CBCT 3D imaging, an on-site 3D printing lab for in-house appliance fabrication, and the DentalMonitoring / DMEngage remote patient monitoring platform. This digital infrastructure supports both in-office care and virtual consultations, allowing prospective patients to begin the intake process remotely. The practice has treated more than 3,000 Invisalign patients cumulatively, holds Blue Diamond Plus (Top 1% worldwide) Invisalign provider status, and maintains 500+ five-star Google reviews.

Revenue is generated on a fee-for-service basis per orthodontic case, with Invisalign as the primary growth driver and traditional braces as the secondary modality. Patient acquisition relies on community presence, school sponsorships, word-of-mouth, and digital channels including virtual consultations. The business model is consistent with a small-group professional services practice: revenue scales with case starts and average production value per case rather than recurring software or subscription contracts, with multi-month treatment cycles providing natural switching-cost stickiness during the active care period.

Name

Mellion Orthodontics

Legal name

Drs. Mellion - North, LLC

Website

https://mellionortho.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Mellion Orthodontics is a family-owned orthodontic practice in Northeast Ohio with three board-certified orthodontists across two locations, delivering Invisalign and braces treatment to consumer patients using a digital clinical stack including 3D printing and AI-assisted remote monitoring.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Adult Orthodontics (HLABABAC), Interceptive/Phase I Pediatric Orthodontics (HLABAGAG), Orthodontic Group Practices (HLABAKAC)

Keywords

• Orthodontic treatment services
• Invisalign clear aligners
• Metal and ceramic braces
• Dentofacial orthopedics
• Orthodontic retainers and appliances

Headquarters

HQ city

Akron

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Orthodontic Treatment Services: Full-service orthodontic practice providing braces (metal and ceramic) and Invisalign clear aligner treatment. Treatment investment is based on length of time in treatment and complexity of case. Cost is the same whether using braces or Invisalign. Includes complimentary initial consultation, dental imaging (photos, 3D cone beam x-ray, digital scan), and personalized treatment planning.
2. In-Office Financing and Payment Plans: Interest-free, in-office financing with no credit checks. Monthly payment plans with automatic withdrawals on either the 5th or 19th of each month. Courtesy discounts available for pay-in-full and family care (additional family members in treatment).
3. Insurance Processing: Out-of-network insurance benefit accepted (may equal in-network benefits). Accepts assignment of benefits from most major insurance companies and submits claims on behalf of patients. Works with insurance providers including Delta Dental, Anthem, Principal, Guardian, and MetLife.
4. Retainers and Orthodontic Appliances: Post-treatment retainers including Vivera clear retainers (Invisalign), Hawley retainers, and bonded retainers. Space maintainers and other orthodontic appliances for younger patients. On-site lab at Medina location fabricates retainers and appliances.
5. Virtual Consultation Services: Complimentary virtual smile consultations powered by DMEngage/DentalMonitoring. Patients submit information and photos, then have a 30-minute virtual consultation with Treatment Coordinators and doctors to review treatment options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Mellion Orthodontics is a multi-location orthodontic practice that provides teeth-straightening and dentofacial orthopedic services to children, adolescents, and adults. Its core services include Invisalign clear aligner treatment, traditional metal braces, clear ceramic braces, early/interceptive treatment for children, adult and surgical orthodontic treatment, retainers, and removable orthodontic appliances, delivered through in-office visits and complimentary virtual consultations.

Product overview

Mellion Orthodontics is a family-owned orthodontic practice offering comprehensive orthodontic care through two main treatment methods: Invisalign clear aligners (for which they are Blue Diamond Plus providers in the Top 1% worldwide, treating over 3,000 patients) and traditional braces (available in metal and clear ceramic options). The practice serves patients of all ages from children (with early interceptive treatment starting at age 7) through adults, and coordinates surgical orthodontic treatment for complex cases. Technology offerings include 3D cone beam imaging, iTero digital scanning, DentalMonitoring smartphone app for remote progress tracking, and an on-site lab for fabricating retainers and appliances. The practice operates two locations (Fairlawn and Medina, Ohio) and offers virtual consultations powered by DMEngage.

Differentiator

Problem solved

Functional benefit

Products and services

• Invisalign Clear Aligners

Quantifiable outcome

• 46 years of experience serving Fairlawn and Medina since 1980
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature5 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• DMEngagecoreTechnology or IntegrationDMEngage powers the virtual consultation platform used by Mellion Orthodontics, enabling patients to submit information and photos for remote orthodontic evaluations and treatment consultations.
• DentalMonitoringcoreTechnology or IntegrationDentalMonitoring smartphone app allows patients to take weekly scans from home, acting as virtual appointments to ensure treatment stays on track with less frequent office visits (every 18 weeks vs traditional 8-12 week intervals).
• iTero (Align Technology)coreTechnology or IntegrationiTero digital scanners at each location capture thousands of images to create digital impressions and virtual models of the mouth without messy traditional impressions.
• Align Technology (Invisalign)coreTechnology or IntegrationPrimary clear aligner technology provider; Drs. Zach, Alex, and Joe Mellion are among the Top 1% of all Invisalign providers worldwide (Diamond Plus status) and have treated over 3,000 patients using the system.
• Delta Dental, Anthem, Principal, Guardian, MetLife (and other major insurers)supportingChannel Partner/ Reseller/ DistributorInsurance providers for which Mellion Orthodontics accepts out-of-network assignment of benefits and submits claims on behalf of patients.

Scale indicators7 records

Recent moves2 records

Expansion highlights5 records

Others

• Align Technology: Manufacturer of Invisalign clear aligners and iTero scanners — both core to Mellion's service offering. Functions as primary supplier/technology partner rather than direct competitor, but exerts significant pricing and channel power over Mellion's economics.

Emerging players

• Candid: DTC clear aligner brand competing for the same direct-to-consumer orthodontic patient. Comparable in targeting the consultation funnel that Mellion's no-referral model depends on.
• SmileDirectClub: Pioneer direct-to-consumer clear aligner brand that disrupted traditional orthodontic acquisition funnels. Competes for the same direct-consultation patient pathway Mellion relies on; relevant as a structural competitive threat to consumer-direct orthodontic economics.
• Byte: Direct-to-consumer clear aligner company targeting mild-to-moderate orthodontic cases. Overlaps with Mellion's adult patient segment and same self-directed acquisition motion.

Direct peers

• Image Orthodontics: Multi-location orthodontic group practice with a similar braces + Invisalign service offering. Directly comparable business model, though operating at broader geographic scale than Mellion.
• U.S. Orthodontics Partners: Orthodontic-specific DSO partnering with established practices. Overlaps directly with Mellion in orthodontic specialty and Invisalign-centric treatment mix; relevant as a comparable scale model or potential partner for expansion.
• Smile Doctors: Largest orthodontic-focused DSO in the U.S., operating a multi-location orthodontic group practice model. Directly comparable to Mellion in core service (braces + Invisalign) and target patient segments (children, teens, adults), but at vastly greater scale.
• Corus Orthodontists: Orthodontic partnership network acquiring high-quality orthodontic practices. Comparable to Mellion in clinical focus and patient mix; relevant as a potential acquirer or roll-up peer given Mellion's family practice profile and Invisalign Diamond Plus status.

Broad incumbents

• Heartland Dental: Largest dental support organization in the U.S., supporting general and multi-specialty dental practices. Comparable as a scaled clinical operations platform, though broader than Mellion's orthodontic-only focus.
• Aspen Dental: Large multi-location dental practice network with general dentistry and orthodontic service lines. Operates in adjacent clinical space with overlapping patient demographics but at broader scale and generalist scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCmz1R-Hj00-1gIpfeOgUKCA
• Facebookfacebook.com/mellionsmiles
• LinkedInlinkedin.com/company/mellionsmiles
• Instagraminstagram.com/mellionsmiles
• TikToktiktok.com/@mellionsmiles

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mellion Orthodontics