What PreProduct does

PreProduct is a London-based, bootstrapped software company that builds pre-order infrastructure for ecommerce merchants operating on Shopify, Shopify Plus, BigCommerce, and WooCommerce. Its core product enables merchants to take pre-orders using three payment modes — charge upfront, charge later, and deposit-based — leveraging vaulted card technology to bypass the standard seven-day Shopify authorization window, and uses Shopify Functions for checkout-level enforcement of variant max limits and customer caps. The platform is distributed via the Shopify App Store, BigCommerce App Marketplace, and WooCommerce plugin directory as 5-star listings, and integrates with four ERPs (NetSuite, SAP Business One, Brightpearl, CIN7), four 3PLs (ShipStation, Shippo, ShipBob, FedEx Logistics), and adjacent tools including Klaviyo, Gorgias, Loop Returns, and Shopify POS.

The product portfolio includes a core pre-order app, a Shopify Plus module with B2B catalogues and checkout extensibility, a BigCommerce module, a WooCommerce plugin, a Headless Commerce offering, and a Shopify Deposits App, plus free companion tools (Payment Link Generator, Crowdfunding Progress Bar Generator, Pre-order Policy Generator). Pricing is hybrid: a free Starter tier with a 5% commission on paid pre-order revenue, a $59.99/month Scale tier, a $259.99/month Scale Plus tier with zero commission, and a $29.99/month Growth tier for WooCommerce. Through Q1 2025 the platform has processed over 1.67 million pre-orders generating more than $85 million in merchant GMV across at least nine verticals including fashion, apparel, beauty, wellness, home, food, footwear, hobby, and jewelry, with named customers spanning enterprise (Olaplex, Molekule, Tefal, PATBO) down to SMB merchants.

PreProduct monetizes via recurring subscriptions layered with transaction-based commissions on pre-order GMV, supported by a product-led go-to-market relying on marketplace listings, content marketing through a blog, YouTube channel, and the One Million Pre-orders Report, plus free tool-led top-of-funnel acquisition. The company is led by founder Oli Woods, operates without disclosed outside investment, and has expanded its footprint across the US, UK, Germany, Canada, Australia, Spain, and Mexico with multi-language support.

Name

PreProduct

Legal name

PreProduct

Website

https://preproduct.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

PreProduct is a London-based SaaS platform that enables ecommerce merchants on Shopify, BigCommerce, and WooCommerce to take pre-orders with flexible payment timing, vaulted card technology, and native checkout integration, serving hundreds of brands across nine verticals.

Ownership category

akta.pro rank

Product category

Pre-order management software for ecommerce

NAICS

Sales Financing (52222)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Prepay Metering & Customer Payment Solutions (EUADAFAL)

Keywords

• Pre-order management software
• Shopify pre-order app
• Ecommerce pre-orders
• Vaulted card payments
• Deferred checkout payments

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Starter Plan (Shopify): Free monthly plan with 5% commission on paid pre-order revenue. Merchants pay only when they process revenue through the platform.
2. Scale Plan (Shopify): $59.99/month flat fee plus 0.5% commission on paid pre-order revenue up to $5k monthly, then 0.5% afterwards. Includes all Growth features plus Listing Manager automation, API access, 15x Shopify Flow actions, 10+ Klaviyo events, and priority support.
3. Scale Plus Plan (Shopify): $259.99/month flat fee with 0% commission. Top-tier plan with all features including 15+ Shopify Flow triggers and developer support.
4. Growth Plan (WooCommerce): $29.99/month plus 0.5% of paid pre-order revenue. Includes access to Listing Manager automation.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

PreProduct is a pre-order management software application that enables ecommerce merchants to take pre-orders for products before inventory arrives, with flexible payment options including charge upfront, charge later, or deposit-based payments using vaulted card technology. The platform integrates natively with Shopify, Shopify Plus, BigCommerce, WooCommerce, and headless storefronts, providing overselling controls, customer portals, email campaigns, and ERP/3PL order routing.

Product overview

PreProduct is a specialized pre-order platform for growing ecommerce brands, consisting of a core Shopify pre-order application plus platform-specific modules for Shopify Plus, BigCommerce, WooCommerce, and headless commerce storefronts. The core product enables charge upfront, charge later, and deposit-based pre-orders with full overselling controls (max limits, mixed/isolated carts, checkout validation via Shopify Functions). Supporting modules include the Shopify Deposits App and Pre-sell Online capabilities. The platform offers native integrations with major ERPs (NetSuite, SAP Business One, Brightpearl, CIN7) and 3PLs (ShipStation, Shippo, ShipBob, FedEx Logistics), plus automation via Shopify Flow, Klaviyo, Gorgias, and a REST API. Free companion tools include a Payment Link Generator, Crowdfunding Progress Bar Generator, and Pre-order Policy Generator. Pricing tiers include Starter (5% commission), Growth ($29.99 + 0.5%), Scale ($59.99), and Scale Plus ($259.99 flat). The company has processed over 1.67 million pre-orders generating $85.3M+ in revenue.

Differentiator

Problem solved

Functional benefit

Products and services

• PreProduct for Shopify The core Shopify pre-order application enabling merchants to take pre-orders with flexible payment options (charge upfront, charge later, deposit-based), manage overselling with max limits and checkout validation, communicate with customers via portals and email campaigns, and automate workflows via Shopify Flow and API.
• PreProduct for Shopify Plus Enterprise-grade pre-order solution for Shopify Plus merchants with B2B catalogues, Markets support, multi-store roll-up reporting, checkout extensibility (UI extensions, Functions, branded checkouts), and 15 custom Flow actions plus 16+ Flow triggers.
• PreProduct for BigCommerce Pre-order solution for BigCommerce stores with seamless control panel sync, orders held externally until released, BigCommerce webhooks integration, and automation for listing management and charge triggering.
• PreProduct for WooCommerce WordPress/WooCommerce pre-order plugin enabling flexible charging, customer communication via portals and email campaigns, and automation via WooCommerce hooks and REST API integration.
• PreProduct for Headless Commerce Pre-order solution for headless Shopify storefronts with dedicated integration assistance for custom frontend implementations, supporting additional integration beyond standard Shopify.

Quantifiable outcome

• 1,674,117+ pre-orders processed
• +4 more outcomes

Named customers15 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature10 records

Partnerships

Twelve partnerships are on record, tiered primary and secondary.

• ShopifyprimaryTechnology or IntegrationDeep native integration with Shopify and Shopify Plus. Pre-orders flow through native Shopify checkout using Shopify Function checkout validation. Supports 15 Shopify Flow actions and 16+ triggers. Merchants can auto-install via Shopify App Store. Shopify Plus implementations include B2B catalogues, Markets, and checkout extensibility support.
• BigCommerceprimaryTechnology or IntegrationNative integration with BigCommerce platform. Pre-orders sync with BigCommerce control panel and use BigCommerce webhooks for automation. Orders held in PreProduct until released, then pushed to BigCommerce for fulfillment. 5-star rating in BigCommerce App Marketplace.
• WooCommerceprimaryTechnology or IntegrationWooCommerce plugin (woo-preproduct) enables pre-order functionality for WordPress merchants. Requires Stripe payment provider. Orders pushed to WooCommerce only when charges/fulfillment triggered from PreProduct.
• NetSuitesecondaryTechnology or IntegrationPreProduct supports managing pre-orders on NetSuite through negative inventory settings, Shopify 'On Hold' status mapping (via connector), and custom workflows using order tags, line-item properties, and metafields. SuiteFlow automation supported for pre-order order tagging.
• SAP Business OnesecondaryTechnology or IntegrationSAP Business One integration via native (v10.0+) or third-party connectors. Supports negative inventory for pre-orders, custom workflows using BPM tools and Shopify tags/metafields, partial fulfillment through multiple deliveries.
• BrightpearlsecondaryTechnology or IntegrationBrightpearl integration syncs SKUs, prices, and inventory with Shopify. Uses virtual warehouses for pre-orders instead of negative inventory. Supports partial fulfillment and automation engine for pre-order workflows.
• CIN7secondaryTechnology or IntegrationCIN7 integration supports negative inventory for pre-orders, backorder workflows, automated notifications, and inventory allocation. Supports custom workflows via Shopify tags and metafields. Partial fulfillment through order splitting.
• ShipBobsecondaryTechnology or IntegrationShipBob integration provides real-time product sync, order import, and respects Shopify 'On Hold' status preventing premature fulfillment. Supports partial order fulfillment via auto-split rules and real-time inventory updates. Does not support negative inventory.
• ShipStationsecondaryTechnology or IntegrationShipStation integration pulls orders for fulfillment and sends tracking updates. No native product catalog sync or inventory tracking. Supports order holds via automation rules or manual 'Hold Until' feature. Split orders supported for partial fulfillment.
• KlaviyoprimaryTechnology or IntegrationKlaviyo integration pushes 10+ pre-order events automatically for lifecycle marketing and customer segmentation. Enables pre-order-specific email flows and customer communication campaigns.
• GorgiassecondaryTechnology or IntegrationGorgias integration surfaces pre-order data and controls inside the customer support platform, enabling support teams to manage pre-order inquiries without app switching.
• Shopify POSsecondaryTechnology or IntegrationShopify POS integration allows pre-orders to be taken at physical retail locations, extending pre-order capability beyond online store.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• UpOrder — Pre-orders & Restock Alerts: UpOrder is a Shopify pre-order and restock-alert app with partial payments and customizable buttons. It directly overlaps with PreProduct on Shopify-native pre-order workflows and merchant personas.
• PreOrder Manager (by ShopPad): PreOrder Manager is one of the longest-running pre-order apps on the Shopify App Store, offering partial payment, deposits, and mixed-cart pre-order functionality. It is the closest direct competitor to PreProduct within Shopify's pre-order app category.
• Kite: Back in Stock & PreOrder: Kite bundles pre-order and back-in-stock notification functionality for Shopify merchants. It competes directly with PreProduct in pre-order use cases, particularly for sold-out and coming-soon scenarios, and overlaps on customer communication flows.
• Spur: Pre-orders & Coming Soon: Spur is a Shopify-focused pre-order app offering charge-upfront, partial payment, and coming-soon modes. It targets the same merchant pain points as PreProduct (sold-out items, made-to-order, limited drops) with similar core functionality.

Emerging players

• ShopAgain: ShopAgain focuses on back-in-stock and restock notifications for Shopify, with partial overlap into pre-order use cases. It is a relevant adjacent competitor in sold-out and pre-launch conversion scenarios.
• Notify Me! Back in Stock: Notify Me! is a Shopify app specializing in back-in-stock alerts and pre-order notifications. It addresses a related but narrower use case than PreProduct and competes at the SMB end of the merchant spectrum.

Others

• Gorgias: Gorgias is a Shopify-centric customer support platform and a PreProduct integration partner. It is comparable as a peer Shopify-ecosystem SaaS with a comparable merchant base and PLG orientation.
• Klaviyo: Klaviyo is a leading Shopify-native lifecycle marketing platform and a primary integration partner for PreProduct (10+ pre-order events pushed). It is comparable as a peer Shopify-ecosystem SaaS at a similar/slightly later growth stage, useful for ecosystem-level benchmarking.

Broad incumbents

• Yotpo: Yotpo is a broad DTC commerce platform covering reviews, subscriptions, and loyalty for Shopify merchants. While not a direct pre-order competitor, it competes for the same Shopify app-stack wallet share that PreProduct targets.
• Bold Commerce: Bold Commerce is a large Shopify-app suite (subscriptions, discounts, pre-orders) with broader commerce tooling. Its Bold Pre-orders product competes with PreProduct but as part of a wider portfolio serving larger merchants and brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@preproduct5237
• LinkedInlinkedin.com/company/preproduct

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PreProduct