What MyMenu does

MyMenu Sp. z o.o. is a Warsaw-based B2B SaaS company that builds technology infrastructure for the recipe content industry, founded in 2017 and operating with 1-10 employees. Its core product is a Recipe Creator Tool with an integrated content management system that converts recipe text into structured data points — ingredient IDs, nutritional values, and SEO tags — drawn from a database that combines USDA entries with EU-specific products. This data layer powers a suite of modules including a shopping-list feature, weekly meal planner with calorie tracking, nutritional calculator, cooking mode, and a personal recommendation engine based on user interaction history.

The company's commercial logic is to monetize recipe content beyond display advertising by embedding it into e-commerce checkout flows. Its flagship 'Kup teraz' (Buy Now) button lets recipe visitors purchase ingredients directly via connected grocery platforms, generating commission revenue settled monthly. A strategic partnership with Polish e-grocery Frisco.pl, announced in April 2022, places MyMenu-curated recipes on Frisco's homepage and creates an embedded two-sided network between food bloggers, recipe platforms, and grocery retailers. Revenue is earned through e-commerce commissions on completed baskets, technology licensing or subscription to recipe platforms, and content optimization services; the Buy Now button is offered on a free-trial basis. Customers include food bloggers and recipe platforms as the primary segments, with FMCG companies, media publishers, and grocery retailers identified as secondary segments.

Name

MyMenu

Legal name

MyMenu Sp. z o.o.

Website

https://mymenu.pl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

MyMenu is a Warsaw-based B2B SaaS company that provides a recipe CMS and data platform, converting recipe content into structured data with nutritional, SEO, and e-commerce integration. It connects food bloggers and recipe platforms with grocery retailers like Frisco.pl to monetize recipes via shoppable shopping lists and commissions.

Ownership category

akta.pro rank

Product category

Recipe Management Software

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD)

Keywords

• Recipe management software
• Shoppable recipes platform
• Recipe CMS tool
• Food content monetization
• Recipe e-commerce integration

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. E-commerce Commission: MyMenu earns commission on shopping carts completed through recipe-to-shop lists on partner e-commerce platforms. Bloggers receive commission based on the total basket value, not just recipe ingredients. Commission is settled at the end of each month.
2. Platform Subscription/Tech Licensing: Provides recipe tool CMS, recommendation systems, and analytics tools to recipe platforms and food bloggers as a technology solution.
3. Content Monetization Services: Helps recipe platforms optimize content for SEO and engagement, with measurable outcomes like 700% SEO traffic growth and 33% engagement increase.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

MyMenu provides a B2B recipe technology platform centered on a Recipe Creator Tool with built-in CMS that transforms recipes from plain text into structured data. It enables automatic nutritional calculation, SEO tagging, meal planning, personalized recommendations, and e-commerce integration via a 'Kup teraz' (Buy Now) button that connects recipe pages with online grocery platforms. The platform helps food bloggers, recipe websites, FMCG firms, and retailers monetize recipe content and drive grocery sales.

Product overview

MyMenu is a B2B SaaS platform providing technology solutions for recipe content monetization. The core product is the Recipe Creator Tool with integrated CMS that transforms recipes from plain text into structured data points. This foundation enables multiple modules: shopping list creation, weekly meal planner, cooking mode, personal recommendation system, nutritional calculator, and the 'Kup teraz' e-commerce button. The platform connects recipe websites with online grocery partners (e.g., Frisco.pl) to generate commission-based revenue from ingredient sales. Analytics dashboards help clients optimize content performance.

Differentiator

Problem solved

Functional benefit

Products and services

• Recipe Creator Tool (Kreator przepisów) A recipe creation tool with built-in CMS that structures recipes as data points instead of plain text, enabling automatic nutritional calculations, SEO tagging, and e-commerce integration. Used by food bloggers, recipe platforms, FMCG companies, and retailers.
• Kup teraz (Buy Now) Button E-commerce integration button enabling users to purchase all recipe ingredients directly from online grocery platforms, with commission revenue for recipe creators.
• Personal Recommendation System AI-powered recommendation engine generating unique recipe selections for each returning user based on their previous interactions and engagement patterns, using hybrid machine learning algorithms.
• Weekly Meal Planner Meal planning feature allowing users to create weekly meal plans from website recipes, with built-in calorie calculator and nutritional tracking. Available at planer.mymenu.pl.
• Recipe Analytics Dashboard Custom analytics dashboard for tracking recipe performance metrics including engagement rates, shopping list additions, and user behavior patterns.

Quantifiable outcome

• 100x conversion improvement (0.1% to 10%) for recipe-to-shoplist journey
• +6 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Frisco.plcoreStrategic or Co-development Partner · 14 April 2022MyMenu partnered with Frisco.pl, a Polish e-grocery platform, to integrate recipe content directly into the shopping experience. Users can now find recipes from MyMenu's partner food bloggers on Frisco's homepage, select a dish, and add ingredients directly to their shopping cart. This partnership enables recipe creators to earn commissions on completed purchases.
• Kuchnia BrenicoreChannel Partner/ Reseller/ Distributor · 14 April 2022Food blogger partner whose recipes are featured on Frisco.pl through the MyMenu integration. Represents one of the first content creators in the MyMenu network.
• MgotujecoreChannel Partner/ Reseller/ Distributor · 14 April 2022Food blogger partner whose recipes are featured on Frisco.pl through the MyMenu integration. Represents one of the first content creators in the MyMenu network.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Samsung Food (formerly Whisk): Recipe and meal-planning technology platform that powers shoppable recipes, grocery list generation, and food personalization for retailers, publishers, and brands globally. Closest direct analog to MyMenu's B2B recipe tech offering.
• Chicory: Shoppable recipe technology provider that turns recipe content into e-commerce transactions for grocery retailers and CPG brands. Highly comparable B2B monetization layer for recipe publishers.

Regional players

• KptnCook: European (DACH-focused) meal-planning and recipe app with curated daily recipes and grocery integrations. Comparable as a European recipe/meal-planning platform, though primarily D2C rather than B2B infrastructure.

Broad incumbents

• Cookpad: Global recipe-sharing platform with strong presence across Europe and Latin America. Operates a broader user-facing recipe community plus services for publishers and FMCG brands.
• Allrecipes: One of the largest recipe platforms globally, owned by Dotdash Meredith. Comparable as a high-traffic recipe destination exploring shoppable content and grocery integrations.
• Yummly: Large consumer recipe and meal-planning platform (owned by Whirlpool) with smart appliance integrations and grocery partnerships. A broader incumbent offering recipe search, planning, and shopping features.

Emerging players

• Mealime: Meal-planning app that generates grocery lists and integrates with grocery delivery partners. Comparable business model of bridging personalized meal plans to grocery purchase intent.
• Plan to Eat: Recipe organizer and meal planner with automatic shopping list generation. Comparable focus on recipe-to-shopping-list workflow, though without major e-grocery transaction integration.
• Sidechef: Interactive recipe platform offering step-by-step cooking guidance and shoppable recipe integrations with grocery retailers. Comparable shoppable-recipe and meal-planning offering.

Others

• Instacart: Online grocery platform with recipe content and shoppable recipe features built into its shopping experience. Adjacent/comparable as a grocery-delivery ecosystem player that competes for the recipe-to-cart journey.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mymenupl
• LinkedInlinkedin.com/company/mymenupl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyMenu