iFuel Interactive

What iFuel Interactive does

iFuel Interactive is a New York-based full-service digital advertising and ecommerce agency that designs, develops, and markets brands across omni-channel touchpoints. The company builds and operates ecommerce storefronts on the three major enterprise platforms — Magento (Adobe), BigCommerce, and Shopify — with platform-certified expertise and integrations into ERP (Oracle NetSuite), CRM, CMS (WordPress, Drupal), ESP (Oracle Bronto, Klaviyo), order management, tax (Avalara, TaxJar), payments (Square, PayPal, Authorize.Net), fraud (SignifyD), and reviews/loyalty (YOTPO). Notable technical capabilities include headless ecommerce architectures combining BigCommerce with WordPress, Magento 1-to-2 migration services, and a Sovos ShipCompliant-powered Alcohol-to-Consumer (A2C) compliance platform that enables regulated direct-to-consumer alcohol shipping on BigCommerce.

The firm serves primarily enterprise brand clients across D2C and B2B segments, with a pronounced specialization in alcohol brands (wine, spirits, beer) supported by 15+ years of category experience. Named customers include Voss Water, Roscato Wine, Color Wow, Amazon, Unilever, Lowe's, Lennar, PVH, Penguin Random House, Cavit, Bottega Vinaia, and Ito En. Service lines span brand strategy and identity, creative and packaging design, digital and traditional advertising, ecommerce implementation and migration, and ongoing optimization under multi-year retainer and project arrangements. Pricing is custom and quote-based with no published rates.

iFuel generates revenue through professional services fees, retainers, and media-buying markups across its service lines, distributed via direct consultative sales and inbound referrals from platform partner programs. Since December 2021, iFuel has operated as a wholly-owned subsidiary of Amsive, a data-led growth agency, gaining cross-sell access to Amsive's digital media, direct mail, SEO, social, data analytics, and creative capabilities while retaining the iFuel brand for ecommerce and alcohol-marketing work.

Name

iFuel Interactive

Legal name

iFuel Interactive

Website

https://www.ifuelinteractive.com/

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Services

akta.pro primary industry

Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH)

Keywords

• Ecommerce development services
• Digital advertising agency
• Alcohol brand marketing
• Platform implementation services
• Brand strategy consulting

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Advertising Services: Full-service digital advertising including strategy, creative, media planning and buying across digital and traditional channels. Revenue generated through project fees, retainers, and media buying markups.
2. Ecommerce Development: Platform implementation, customization, and development services for Magento, BigCommerce, and Shopify. Project-based and retainer arrangements for ongoing support and optimization.
3. Branding and Creative Services: Brand strategy, logo creation, brand identity, traditional and digital advertising creative, web/mobile/UX design, point-of-sale materials, and packaging design services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

iFuel Interactive is a full-service digital and advertising agency that designs, develops, and markets ecommerce platforms for brands. The agency specializes in platform implementations across Magento, BigCommerce, and Shopify, alongside branding, digital advertising, website development, and dedicated alcohol brand marketing with direct-to-consumer compliance expertise.

Product overview

iFuel Interactive is a full-service digital and advertising agency that was acquired by Amsive in December 2021. The company operates as a service-based agency rather than a product company, offering a comprehensive suite of digital marketing and ecommerce development services. Their core offerings include ecommerce platform development and consulting (specializing in Magento, BigCommerce, and Shopify), digital advertising, branding, website development, and specialty alcohol marketing services. The agency is platform-agnostic, providing certified expertise across multiple ecommerce platforms to recommend the best solution for each client's business needs rather than promoting a single platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Ecommerce Development Services
• Digital Advertising
• Branding Services
• Website Design and Development
• Alcohol Marketing Services
• Magento Development
• BigCommerce Development
• Headless Ecommerce Solutions

Quantifiable outcome

• Voss Water achieved 20% sales increase in target markets within 3 months
• +5 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration28 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• BigCommercecoreTechnology or IntegrationiFuel is a Certified BigCommerce Partner with Agency Partner, Certified Partner, and Technology Partner designations. They leverage BigCommerce SaaS platform for ecommerce backend development and have integrated with Square for streamlined online selling processes. The partnership enables clients to get up and running in as little as two weeks with development credits available.
• Magento (Adobe)coreTechnology or IntegrationOfficial Magento Partner and Certified Developer with over 10 years of partnership history dating back to early Varien days. iFuel has been one of the first ecommerce agencies to work with Magento and continues as a certified implementation partner for Magento 1 and 2, including Magento Cloud and business intelligence tools.
• ShopifycoreTechnology or IntegrationOfficial Shopify Partner for ecommerce development, enabling straightforward ecommerce solutions for clients with simpler business requirements.
• Sovos ShipCompliantcoreTechnology or IntegrationIntegration via iFuel enabling alcohol merchants to sell directly to consumers on BigCommerce with compliance for alcohol shipping regulations across the US.
• AmsiveflagshipStrategic or Co-development PartneriFuel was acquired by Amsive in December 2021 and now operates as part of the Amsive family. Amsive is a data-led growth agency providing digital media, direct mail, SEO, social, creative, data analytics, and technology platform services. iFuel serves as the ecommerce and alcohol marketing expertise within the broader Amsive portfolio.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Razorfish: Global digital agency within a major holding company offering branding, ecommerce, advertising and customer experience services — an incumbent competitor for the same enterprise brand budgets iFuel targets.
• Bounteous: Large commerce and digital agency offering ecommerce platform implementations (including Magento), digital media and analytics at greater scale — overlapping capability set with iFuel but operating at significantly broader scope.
• Tinuiti: Large independent performance marketing agency offering paid media, SEO, CRM and ecommerce services — a scaled competitor in the same digital marketing and commerce services category as iFuel.

Direct peers

• Wpromote: Performance marketing and SEO agency of similar scale offering integrated digital advertising, SEO and ecommerce services to mid-market and enterprise brands — directly overlapping iFuel's full-service digital agency positioning.
• Blue Fountain Media: NYC-based digital agency providing branding, web development and digital marketing services to enterprise brands, with similar scope and target client profile to iFuel.
• SmartSites: Full-service digital agency offering web design, SEO, PPC and ecommerce development, directly comparable to iFuel's full-service digital and ecommerce offering for SMB and mid-market brands.
• Lounge Lizard: New York-based full-service digital agency offering branding, web design and digital marketing — a directly comparable NYC-headquartered agency competing for the same enterprise brand clients as iFuel.
• T3: Digital marketing and CRM agency offering integrated strategy, creative and media services to enterprise brands — closely comparable to iFuel's full-service, sales-led agency model.
• Guidance: Commerce-focused digital agency specializing in ecommerce platform implementations and digital marketing — directly comparable to iFuel's Magento/BigCommerce/Shopify ecommerce development practice.
• Coalition Technologies: Ecommerce design and development agency with strong Magento/Shopify/BigCommerce credentials and digital marketing services — direct competition in the same ecommerce implementation niche as iFuel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/iFuel
• Facebookfacebook.com/iFuelInteractive
• LinkedInlinkedin.com/company/ifuel-interactive
• Instagraminstagram.com/ifuelinteractive

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iFuel Interactive