Asertec
Asertec is an Ecuadorian insurance brokerage founded in 1989, headquartered in Quito with a Guayaquil office, acting as exclusive Willis Towers Watson correspondent to connect individual, corporate, and PYMES clients with eight major insurers including Chubb, Zurich, Mapfre, and Saludsa.
- Company typePrivate
- Founded1989
- HeadquartersQuito, Ecuador
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Asertec does
Asertec S.A. Agencia Asesora Productora de Seguros is an Ecuadorian insurance brokerage founded in April 1989 and headquartered in Quito, with a second office in Guayaquil. The company operates as an intermediary (Agencia Asesora Productora de Seguros) connecting individual and corporate clients with a panel of major insurance providers including Chubb, Zurich, Coface, AIG, Confianza, Bluecard, Mapfre, and Saludsa, and holds exclusive correspondent status with Willis Towers Watson in Ecuador since 1999. Its core product offerings span Corporate Insurance (person, patrimonial, and mass coverage), Individual Insurance (health, life, auto, home, travel), and Supplementary Insurance (major medical expenses, international health).
Asertec runs a sales-led distribution model through a network of trained insurance advisors and a multi-channel contact center supporting phone, WhatsApp, email, and web forms, supplemented by three distinct referral programs for Individual, Corporate, and PYMES segments. The firm has built a technology ecosystem comprising the Asertec Plus mobile application (iOS/Android), a web-based portal (portal.asertec.cloud), and an online store (Tienda en Línea), enabling self-service policy management, claims processing, telemedicine access, and traffic fine payments. The company reports +300 corporate clients insured nationally, +150,000 insured individuals, and +$89M in premium placement, and ranks among the top 3 insurance advisors in Ecuador with 22% of the country's largest economic groups as clients.
Asertec generates revenue through insurance brokerage commissions earned on policy placement between carriers and clients; premiums themselves are set by the underlying insurance providers. The firm holds ISO 9001 certification, complies with Ecuadorian data protection regulations, and employs 101-250 staff. There is no disclosed funding history, no institutional investors, no parent company, and no M&A activity in the available data.
Asertec firmographics
Firmographics- Name
- Asertec
- Legal name
- ASERTEC S.A. AGENCIA ASESORA PRODUCTORA DE SEGUROS
- Website
- https://asertec.com.ec
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Asertec is an Ecuadorian insurance brokerage founded in 1989, headquartered in Quito with a Guayaquil office, acting as exclusive Willis Towers Watson correspondent to connect individual, corporate, and PYMES clients with eight major insurers including Chubb, Zurich, Mapfre, and Saludsa.
- Ownership category
- akta.pro rank
Where Asertec is headquartered
LocationHeadquarters
- HQ city
- Quito
- HQ country
- Ecuador
- HQ region
- Latin America
Offices2 records
Markets served
Asertec business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Intermediation and Placement: Asertec acts as an insurance broker (Agencia Asesora Productora de Seguros), earning commissions from insurance companies for placing policies. The company facilitates the quotation, acquisition, purchase, and management of insurance policies between providers and customers.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Asertec product offering
Product offeringCore offering
Asertec operates as a licensed insurance brokerage (Agencia Asesora Productora de Seguros) that intermediates between major insurance providers and customers in Ecuador. The company quotes, places, and manages Corporate Insurance (person, patrimonial, mass) and Individual Insurance (health, life, auto, home, travel), along with Supplementary Insurance such as major medical expenses and international health. Services are delivered through the Asertec Plus mobile app, web portal, online store, and a multi-channel contact center supported by a network of trained advisors.
Product overview
Asertec is an insurance brokerage company operating as a technology-enabled multi-channel platform. The core offering consists of Asertec Plus (mobile app), Contact Center, Web Platform, and Online Store — integrated channels enabling users to quote, purchase, and manage insurance policies. The product portfolio spans Corporate Insurance (person, patrimonial, and mass coverage), Individual Insurance (health, life, auto, home, travel), and Supplementary Insurance (major medical expenses, international health). Asertec serves as an intermediary connecting users with insurance providers including Chubb, Zurich, Coface, AIG, Confianza, Bluecard, Mapfre, and Saludsa. The company holds exclusive correspondent status with Willis Towers Watson.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Insurance (Seguros Corporativos) Corporate insurance brokerage spanning Person Insurance (life, personal accidents), Patrimonial Insurance (fire, business interruption, vehicles, transport, maritime, aviation, theft, agricultural, technical risks, civil liability, fidelity, bonds, credit), and Mass Insurance (multi-risk, special risks) for large enterprises and economic groups in Ecuador.
- Individual Insurance (Seguros Individuales) Individual insurance brokerage covering Health Insurance, Life Insurance, Auto Insurance, Home Insurance, and Travel Insurance for individual consumers in Ecuador, accessible through the Asertec Plus app, web portal, contact center, and insurance advisor network.
- Supplementary Insurance (Seguros Complementarios) Supplementary insurance brokerage covering Major Medical Expenses Insurance and International Health Insurance, expanding individual coverage beyond standard health and life lines for individual and corporate clients.
- PYMES (SMB) Insurance Program
Companies that use Asertec
Customer profileSegments3 records
Ideal customer profiles3 records
Asertec technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Asertec partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Willis Towers Watson (WTW)coreAsertec is the exclusive correspondent (corresponsales exclusivos) of Willis Towers Watson in Ecuador. WTW is one of the world's largest insurance brokers. The partnership involves collaboration on talent management, risk management, and capital for helping leading companies advance.
- ChubbcoreMajor international insurance company partner. Chubb provides property and casualty insurance products through Asertec's distribution network.
- Zurich SeguroscoreGlobal insurance provider partner offering various insurance products through Asertec's channels.
- CofacecoreCredit insurance and bonding solutions provider partner.
- AIGcoreAmerican international insurance corporation partner providing various insurance solutions.
- ConfianzacoreEcuadorian insurance company partner offering local insurance products.
- BluecardminorInsurance solutions provider partner.
- MapfrecoreSpanish insurance multinational partner offering comprehensive insurance products.
- SaludsacoreEcuadorian health insurance provider specializing in prepaid health and medical services.
Scale indicators8 records
Recent moves9 records
Expansion highlights5 records
Asertec competitors and assessment
Company assessmentBroad incumbents
- Lockton: World's largest independent insurance brokerage, operating globally across commercial, personal, and specialty lines. Comparable to Asertec in pure-play brokerage focus and enterprise client orientation, and a potential competitor in cross-border placements involving Ecuadorian corporates.
- Hub International: North American insurance brokerage platform serving commercial, personal, and employee benefits clients. Comparable to Asertec in commission-based multi-line brokerage model and in combining a digital/contact-center layer with traditional advisor-led distribution.
- Willis Towers Watson (WTW): One of the world's largest insurance brokers and Asertec's exclusive correspondent partner since 1999. WTW is a global incumbent operating the same commission-based brokerage model at massive scale; through the partnership, WTW effectively extends its reach into Ecuador via Asertec.
- Brown & Brown: Diversified U.S. insurance brokerage and risk management firm with national and growing international footprint. Comparable to Asertec in retail brokerage model across multiple lines and customer sizes, with similar reliance on carrier relationships for commission revenue.
- Arthur J. Gallagher (AJG): Large global insurance brokerage and risk management services firm with broad P&C, life, and specialty capabilities. Comparable to Asertec in core brokerage model and target customer segments (mid-market and large commercial clients), operating at significantly larger scale.
Direct peers
- Aon: Global insurance and reinsurance brokerage with deep Latin American presence. Directly comparable to Asertec as a multi-line retail broker serving corporate and individual clients, and a direct competitor for large enterprise placements and cross-border risk programs in Ecuador.
- Marsh (Marsh McLennan): Global insurance brokerage and risk advisory firm with established operations across Latin America, including Ecuador. Directly comparable to Asertec in business model (commission-based intermediation across corporate and individual lines) and serves many of the same multinational clients that Asertec accesses through its WTW relationship.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Asertec social profiles
Digital presenceAsertec compliance and trust
Trust signalCompliance1 record
Asertec financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asertec leadership team
Management profileNumber of profiles
Asertec funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asertec M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asertec
What does Asertec do?
Asertec operates as a licensed insurance brokerage (Agencia Asesora Productora de Seguros) that intermediates between major insurance providers and customers in Ecuador. The company quotes, places, and manages Corporate Insurance (person, patrimonial, mass) and Individual Insurance (health, life, auto, home, travel), along with Supplementary Insurance such as major medical expenses and international health. Services are delivered through the Asertec Plus mobile app, web portal, online store, and a multi-channel contact center supported by a network of trained advisors.
Is Asertec a public or private company?
Asertec is a private company. It is classified as unknown and is currently operating.
When was Asertec founded?
Asertec was founded in 1989. It employs 101 to 250 people.
Where is Asertec based?
Asertec is headquartered in Quito, Ecuador, in the Latin America region.
How does Asertec make money?
One revenue line is on record: insurance Intermediation and Placement.
Who are Asertec's main competitors?
Broad incumbents on record are Lockton, Hub International, Willis Towers Watson (WTW), Brown & Brown and Arthur J. Gallagher (AJG). Direct peers are Aon and Marsh (Marsh McLennan).
Does Asertec have an API?
No public API is recorded for Asertec.