Store & Supply
Store & Supply is a Paris-based e-commerce agency serving 50+ European fashion, beauty, and lifestyle brands, centralizing acquisition (SEO, paid ads), conversion (Shopify Plus), and marketplace distribution across 50+ European platforms.
- Company typePrivate
- Founded2014
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Store & Supply does
Store & Supply is a Paris-based (Levallois-Perret) private e-commerce agency founded in 2014 that serves fashion, footwear, leather goods, jewelry, eyewear, and cosmetics brands across Europe. The company centralizes three e-commerce growth levers — acquisition (SEO, Google Ads, Meta Ads), conversion (Shopify platform optimization, including Shopify Plus for enterprise clients), and marketplace distribution (integration to 50+ European platforms including Zalando, YOOX, La Redoute, Kiabi, Tradeinn, Place des Tendances, and INNO). It operates under an official Shopify Plus partnership and serves an enterprise client base of more than 50 brands including Chevignon, Lee Cooper, Redskins, Mephisto, Emmanuelle Khanh, Rexaline, and Stokomani.
The company's underlying technology stack combines third-party platform integration (Shopify Plus as primary storefront, Mirakl for marketplace operations on La Redoute and Place des Tendances, Stripe for payments) with a proprietary dashboard called "Plateforme" (store-and-supply.online) that provides centralized performance tracking, stock synchronization, catalog management, and activity piloting. Store & Supply has also developed internal tooling including an SEO Content Generation Tool, and discloses an in-development proprietary e-commerce platform focused on centralization and transparency.
The business operates as a professional services agency on a remuneration basis (per the company description), with revenue generated through multi-pillar engagements spanning paid media, organic optimization, Shopify store build/management, and multi-marketplace onboarding and operations. Customer acquisition is driven by content marketing, SEO, case studies, LinkedIn presence, and a free e-commerce audit lead-generation offer. The company is bootstrapped (no disclosed funding rounds), operates with 11–50 employees, and is founder-operated based on available information.
Store & Supply firmographics
Firmographics- Name
- Store & Supply
- Legal name
- Store and Supply
- Website
- https://store-and-supply.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Store & Supply is a Paris-based e-commerce agency serving 50+ European fashion, beauty, and lifestyle brands, centralizing acquisition (SEO, paid ads), conversion (Shopify Plus), and marketplace distribution across 50+ European platforms.
- Ownership category
- akta.pro rank
Store & Supply industry classification
Industry- Product category
- E-commerce Agency Services
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
- akta.pro secondary industry
- General Merchandise Online Retailers (CRAFADAA)
Keywords
Where Store & Supply is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Store & Supply business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- E-commerce Agency Services: Full-service e-commerce agency offering acquisition strategy (SEO, Google Ads, Meta Ads), conversion optimization (Shopify platform improvement), and marketplace integration services to fashion, lifestyle, and cosmetic brands
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Store & Supply product offering
Product offeringCore offering
Store & Supply is a French e-commerce agency that supports fashion, lifestyle, and cosmetic brands in accelerating their online growth. Its offering is organized around three pillars: Acquisition (SEO strategy, Google Ads, Meta Ads campaigns), Conversion (Shopify and Shopify Plus platform optimization), and Marketplaces (integration with 50+ European platforms such as Zalando, YOOX, Tradeinn, Kiabi, La Redoute, INNO, and Place des Tendances). A proprietary Plateforme dashboard enables centralized performance tracking, stock synchronization, catalog management, and cross-channel activity piloting for clients.
Product overview
Store & Supply is an e-commerce solutions provider (agence) serving fashion, lifestyle, and cosmetic brands with three integrated service pillars — Acquisition (SEO, Google Ads, Meta Ads), Conversion (Shopify platform optimization), and Marketplaces (integration to 50+ European platforms). Its proprietary Plateforme dashboard serves as the centralized hub for real-time performance tracking, inventory synchronization, and activity management across all client channels. The company also develops proprietary tools including an SEO content generation engine and an upcoming e-commerce platform focused on data centralization and transparency. Together, these offerings form a unified growth system combining paid media, organic optimization, Shopify store management, and multi-marketplace distribution.
Differentiator
Problem solved
Functional benefit
Brands
- store-and-supply.online: Internal platform/dashboard for e-commerce management and performance tracking
Products and services
- E-commerce Acquisition Services Strategy development and execution of customer acquisition for fashion, lifestyle, and cosmetic brands across SEO, Google Ads, and Meta Ads channels.
- E-commerce Conversion Services Continuous improvement of clients' Shopify and Shopify Plus storefronts to optimize conversion rates, UX, and on-site merchandising for fashion, lifestyle, and cosmetic brands.
- Marketplace Integration Services Operational and commercial integration of brand catalogs onto 50+ European marketplaces including Zalando, YOOX, Tradeinn, Kiabi, La Redoute, INNO, Place des Tendances, and Amazon, including catalog synchronization, pricing, order management, and after-sales.
- Plateforme Dashboard Store & Supply's proprietary command platform providing centralized dashboard access for real-time performance tracking, stock synchronization, catalog management, and activity piloting across all client e-commerce channels.
Quantifiable outcome
- Some clients in children's fashion generate 35% of their marketplace revenue through Kiabi
Companies that use Store & Supply
Customer profileNamed customers23 records
Segments5 records
Ideal customer profiles2 records
Store & Supply technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature3 records
Store & Supply partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- KiabicoreMarketplace partnership integrating client products onto Kiabi's platform. Some clients generate 35% of their marketplace revenue exclusively through this channel.
- Place des TendancesmajorPartnership with Printemps-owned marketplace launched in 2023, integrating fashion, home, and beauty brands
- YOOXcorePartnership with YOOX Marketplace (owned by Richemont group) offering access to luxury fashion distribution across 30 European countries
- Shopify PluscoreOfficial Shopify Plus partner, providing enterprise-level e-commerce platform implementation and optimization services for clients like Stokomani
- TradeinncorePartnership with Tradeinn marketplace (1.5M+ references, 5,000+ brands, 20M+ customers globally) to integrate fashion brand clients through Dressinn vertical
- INNO (Belgium)majorPartnership with Belgian retailer INNO's new marketplace (200+ brands at launch) covering Belgium and Netherlands markets
- La RedoutemajorMarketplace integration through Mirakl platform for French fashion and home brands
- ZalandocoreLong-standing marketplace partnership with Zalando covering European distribution with options for Own Logistics, ZFS (Fulfillment), and ZSS (Shipping Solutions)
- MiraklcorePlatform provider for marketplace operations, used for La Redoute and Place des Tendances integrations
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Store & Supply competitors and assessment
Company assessmentDirect peers
- Octopeek: French e-commerce and digital-agency offering acquisition, conversion, and platform-integration services to fashion and luxury brands. Closely comparable on the integrated e-commerce-agency model and the European fashion-vertical focus.
- Feedonomics: Feed management and marketplace integration platform that optimizes product data syndication across Google Shopping, Amazon, Meta, and hundreds of marketplaces. Closely comparable to the catalog-synchronization and feed-management layer of Store & Supply's service stack.
- Neteven: French marketplace-management platform enabling brands to list, syndicate, and manage product data across European marketplaces including Zalando, La Redoute, and Mirakl-based channels. Overlaps directly with Store & Supply on the multi-marketplace integration proposition for fashion and lifestyle brands.
- Eskimoz: French digital marketing agency specializing in SEO, SEA, and performance for e-commerce brands. Overlaps directly with Store & Supply's Google Ads, Meta Ads, and SEO acquisition pillar for fashion, lifestyle, and retail brands across France and Europe.
- Lengow: French SaaS platform that helps brands and retailers synchronize catalogs and orders across 1,800+ marketplaces and channels. Directly comparable to Store & Supply on marketplace-integration services for fashion/retail brands and shares a French-headquartered, European-focus profile.
- Keyade: French digital performance-marketing agency focused on retail and e-commerce clients, with strong Google Ads, SEO, and data capabilities. Overlaps with Store & Supply's acquisition pillar and serves a similar brand-retail client base across European markets.
- ChannelEngine: Dutch-headquartered marketplace integration platform used by brands and retailers to list, sell, and fulfill across 700+ marketplaces globally. Closely matches Store & Supply's marketplace integration and catalog orchestration services, particularly for European fashion brands.
Broad incumbents
- ChannelAdvisor: Long-established, publicly listed (now commerceIQ-owned) e-commerce platform enabling brands and retailers to manage listings, ads, and fulfillment across marketplaces and DTC channels. Larger incumbent serving the same brand-onboarding-and-marketplace-distribution problem Store & Supply targets, though less fashion-verticalized.
- Mirakl: French-founded enterprise marketplace-platform vendor that powers La Redoute, Place des Tendances, and other European marketplaces. Indirect adjacency: Store & Supply onboards brands as sellers on Mirakl-hosted platforms, so Mirakl is also an infrastructure ecosystem participant.
- Digitas Commerce (Publicis): Global commerce agency within Publicis Groupe serving fashion, beauty, and lifestyle brands with end-to-end e-commerce, marketplace, and platform services. Comparable offering for the same enterprise fashion brands Store & Supply targets, but at significantly larger scale and as part of a holding company.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Store & Supply social profiles
Digital presenceStore & Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Store & Supply leadership team
Management profileNumber of profiles
Store & Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Store & Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Store & Supply
What does Store & Supply do?
Store & Supply is a French e-commerce agency that supports fashion, lifestyle, and cosmetic brands in accelerating their online growth. Its offering is organized around three pillars: Acquisition (SEO strategy, Google Ads, Meta Ads campaigns), Conversion (Shopify and Shopify Plus platform optimization), and Marketplaces (integration with 50+ European platforms such as Zalando, YOOX, Tradeinn, Kiabi, La Redoute, INNO, and Place des Tendances). A proprietary Plateforme dashboard enables centralized performance tracking, stock synchronization, catalog management, and cross-channel activity piloting for clients.
Is Store & Supply a public or private company?
Store & Supply is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Store & Supply founded?
Store & Supply was founded in 2014. It employs 11 to 50 people.
Where is Store & Supply based?
Store & Supply is headquartered in Paris, France, in the Europe region.
How does Store & Supply make money?
One revenue line is on record: E-commerce Agency Services.
Who are Store & Supply's main competitors?
Direct peers on record are Octopeek, Feedonomics, Neteven, Eskimoz, Lengow, Keyade and ChannelEngine. Broad incumbents are ChannelAdvisor, Mirakl and Digitas Commerce (Publicis).
Does Store & Supply have an API?
No public API is recorded for Store & Supply.
What industry is Store & Supply in?
Store & Supply's product category is E-commerce Agency Services. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms, with a secondary code of CRAFADAA, General Merchandise Online Retailers. Its NAICS code is 455 and its SIC code is 5940.