The Golf of the Alps

What The Golf of the Alps does

Golf des Alpes is a privately-held French golf club operator (Société anonyme) headquartered in Giez, near Annecy in Haute-Savoie, operating two courses on a 75-hectare Alpine site: Le Chamois (18-hole, par 72) and Les Castors (9-hole, par 33). The club runs a diversified direct-to-consumer revenue model spanning green fees, annual cotisations, equipment rental, on-site F&B (Le Resto des Alpes restaurant and Les Castors food truck), event hosting, and a Trackman-powered club-fitting service.

The retail and fitting arm (Golf Connection Epagny) is operated as a partnership within the Eurogolf consortium and is co-located in a separate commercial zone near Annecy. The practice facility is equipped with 20 Top Tracer Range stations, and the broader technology stack integrates Réservations-Golf.fr for tee-time booking, FFG/Ranking 125/Challonge for federation play, and Golfy card discounts for reciprocal play.

The customer base spans individual recreational golfers, families and youth (with discounted under-20/under-30 tiers), regional visitors, and a corporate membership program (Club Entreprise) serving 84 entrepreneurs across three tiers (Découverte, Classic, Premium) with multi-year contracts. Annual event programming — Pract'Chill summer evenings, Golf de Nuit, and Sous les étoiles — is positioned to drive evening and shoulder-season utilization, while event/seminar hosting targets corporate off-sites, weddings, and team-building.

Name

The Golf of the Alps

Legal name

GOLF DES ALPES

Website

https://legolfdesalpes.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Golf des Alpes operates a two-course Alpine golf club near Annecy (18-hole Le Chamois and 9-hole Les Castors), serving individual golfers, families, corporate members via its 84-member Club Entreprise program, and event clients through on-site F&B, retail, and Top Tracer Range technology.

Ownership category

akta.pro rank

Product category

Golf Club & Resort Operations

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf course operations
• Golf memberships
• Corporate golf events
• Golf retail sales
• Golf instruction services

Headquarters

HQ city

Giez

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Green Fee Revenue: Visitors pay green fees to play the 18-hole Chamois course or the 9-hole Castors course. Pricing varies by season (mid-season vs. high season), day of week (weekday vs. weekend/holidays), and player category (adult, student, junior).Carnet bundles (10-round packages) are also available.
2. Annual Memberships: Annual memberships (cotisations) provide unlimited access to the 9-hole Castors course or combined access to both 18-hole Chamois and 9-hole Castors. Memberships are tiered by age (individual, couple, under 20, under 30, under 50, weekly), with special rates for new golfers (carte verte holders). The Club Entreprise corporate membership adds networking and events benefits.
3. Pro Shop / Golf Connection Retail: Golf Connection boutique at Epagny sells equipment, apparel, shoes, and accessories, and offers custom club fitting services. A 10% discount on textile, equipment and clubs is provided to members.
4. Restaurant & Catering: Le Resto des Alpes restaurant generates revenue from lunch service (Thursday through Sunday) and dinner on Friday and Saturday evenings. Custom catering is offered for private and corporate events.
5. Equipment Rental: Golf carts (2-seater for 18 or 9 holes), manual trolleys, electric trolleys, full club sets, and half-sets are available for rent.
6. Practice Balls: Practice balls sold by the bucket (1, 5, or 10 buckets) at Les Castors practice area.
7. Pract'Chill Events: Summer evening events at the Castors practice area charge 20 euros per adult and 12 euros per child, including unlimited balls, animations, and a barbecue.
8. Golf de Nuit Events: Night golf events on 6 holes held every other Saturday, priced at 35 euros for members and 49 euros for non-members, including warm-up balls, BBQ, and green fee.
9. Sous les étoiles Dinners: Monthly dinner events on hole #4 of the course, priced at 65 euros per person all-inclusive, offered from June to September.
10. Event Hosting & Seminars: Custom event hosting including seminars, team buildings, initiations, weddings, and private competitions. Revenue is generated through room/seminar space rental, catering services, and event-specific pricing.
11. Fitting Services: Custom club fitting sessions using Trackman technology and simulators, priced at 75 euros per hour at Golf Connection Epagny.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Golf des Alpes operates a dual-course golf club near Annecy in the French Alps, comprising an 18-hole par 72 course (Le Chamois) and a 9-hole par 33 course (Les Castors) across 75 hectares of preserved mountain nature. The club sells green fees, annual and corporate memberships, on-site dining (Le Resto des Alpes), equipment retail through Golf Connection Epagny, club fitting, golf instruction, and a calendar of themed events (Pract'Chill, Golf de Nuit, Sous les étoiles). A Top Tracer Range practice facility with 20 bays supports training, fitting, and social events.

Product overview

The Golf des Alpes is a dual-course golf resort located in Giez, near Annecy, France, offering two distinct golf experiences: Le Chamois (18-hole par 72 championship course) and Les Castors (9-hole par 33 homologated course), spanning 75 hectares of mountain scenery. The resort operates on a platform-plus-services model, combining its core golf courses with technology-enhanced practice facilities (Top Tracer Range with 20 bays), on-site dining (Le Resto des Alpes), retail operations (Golf Connection Epagny), and a comprehensive event program including Pract'Chill summer evenings, Golf de Nuit, and 'Sous les étoiles' dining experiences. The Club Entreprise membership provides corporate networking features. The Fitting Center uses Trackman technology for custom club fitting. Equipment demos are offered through Golf Connection partnership.

Differentiator

Problem solved

Functional benefit

Brands

• Pract'chill: Summer evening events with unlimited golf practice balls, barbecue, music, and animations held every Thursday from June to September.
• Le Resto des Alpes
• Golf Connection
• Sous les étoiles du Golf des Alpes
• Golf de Nuit

Products and services

• Le Chamois 18-hole par 72 championship golf course set on 75 hectares of preserved mountain nature near Annecy, France; serves golfers from beginners to confirmed players with green fee and membership access.
• Les Castors 9-hole par 33 homologated golf course suitable for beginners and intermediate players; also houses the practice area, Top Tracer Range, and Pract'Chill event programming.
• Le Resto des Alpes On-site restaurant at the golf club offering seasonal gourmet cuisine for lunch Thursday-Sunday and dinner Friday-Saturday, plus private event and wedding catering.
• Golf Connection Epagny Golf equipment retail store and custom fitting boutique in ZAC du Grand Epagny near Annecy; offers Trackman-based club fitting, demo days, apparel, shoes, accessories, and a mezzanine space for seminars and team building. Member of Eurogolf group.
• Club Entreprise Corporate golf membership program designed for entrepreneurs and business leaders, with three tiers (Découverte, Classic, Premium) offering unlimited course access, networking events, private competitions, and client entertainment opportunities.
• Pract'Chill Summer evening social events held every Thursday June-September at the Castors practice area, featuring unlimited practice balls, BBQ, music, games, and themed nights; priced at 20 euros adults and 12 euros children.
• Golf de Nuit Night golf experience held every other Saturday evening, including warm-up balls, BBQ dinner at Les Castors, and a 6-hole nocturnal round; priced at 35 euros for members and 49 euros for non-members.
• Sous les étoiles du Golf des Alpes Monthly dinner experience on hole #4 of the golf course, June to September, offering mountain views and all-inclusive dining at 65 euros per person.
• Classification Tests Weekly ranking competitions held at Les Castors (Mondays/Saturdays) and Belvédère/Chamois (Wednesdays/Sundays), allowing players to improve their official handicap index through classified competition play; 3-6 euros for AS members, 6-10 euros for non-AS members.
• Club Fitting Center Custom club fitting sessions using Trackman radar technology at Golf Connection Epagny, analyzing swing performance to identify optimal club specifications; 75 euros per hour.
• Foodtruck des Castors Mobile food service at Les Castors offering hot dogs, paninis, sandwiches, cheese/charcuterie boards, salads, croques, fries, ice cream, and beverages; open 7 days per week, 11h-18h.
• Event Spaces & Seminars Customizable event venue service including seminar rooms, simulators at Golf Connection Epagny, practice area privatization (20 Top Tracer bays), and full course/9-hole privatization for competitions, team building, seminars, weddings, and private events.

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

44 partnerships are on record, tiered minor and core.

• OT Sources du Lac AnnecyminorOthersLocal tourism partner. Referenced on the Golf des Alpes partners page with logo display, indicating a mutual support relationship for regional tourism promotion.
• SGF (Société du Golf Français)minorOthersGolf course management/support partner referenced on the partners page with logo display.
• ICR ConstructionminorOthersConstruction partner referenced on the partners page with logo display.
• Perillat TPminorOthersCivil engineering and construction partner referenced on the partners page with logo display.
• FANUCminorOthersIndustrial automation partner referenced on the partners page with logo display.
• Carrosserie Saint-FéminorOthersLocal automotive bodywork business partner referenced on the partners page with logo display.
• EurogolfcoreChannel Partner/ Reseller/ DistributorGolf Connection boutique is a member of Eurogolf, the first group of golf stores in France. This membership provides access to a network of expertise, ongoing staff training, and shared brand credibility. Eurogolf membership is leveraged as a key selling point for the retail operation.
• Golf Connection (Epagny boutique)coreStrategic or Co-development PartnerGolf Connection operates its retail and fitting boutique within the Golf des Alpes ecosystem, providing equipment, custom fitting, and demo days every Wednesday, Thursday, and Friday at the club (9h–18h). The Pract'Chill X Golf Connection collaboration represents a co-branded event combining retail experience with social golf entertainment. Golf Connection also provides simulators for team building and corporate events at their Epagny location.
• Spa Timeless (Aix-les-Bains)minorGTM or Marketing PartnerWellness spa partner for the Timeless Summer Series competition. Spa Timeless provides prize draw dotations for the weekly Sunday competitions from 19 July to 23 August 2026. Represents a mutual marketing relationship between golf sport and wellness leisure.
• Savoie HygièneminorOthersSponsor of the Trophée Savoie Hygiène competition held on 5 July 2026. A professional hygiene and cleanliness solutions provider in Savoie that supports the club's competitive events. Cocktail and prize ceremony follow the Scramble format competition.
• Lions Club AlbertvilleminorGTM or Marketing PartnerCharitable organization that organizes the Challenge de l'Espoir competition on 21 June 2026, a Scramble format charity event benefiting Lions Club Albertville's local social and humanitarian projects. The golf club hosts the event, and Lions Club provides volunteers and fundraising activities on the course.
• AJ-ICminorOthersClub Entreprise member company logo displayed on the Club Entreprise page.
• As de ComminorOthersClub Entreprise member company logo displayed on the Club Entreprise page.
• AXA (Annecy agency)minorOthersClub Entreprise member company logo displayed on the Club Entreprise page.
• Boichard ImmobilierminorOthersClub Entreprise member company logo displayed on the Club Entreprise page.
• Le Boutik HôtelminorOthersClub Entreprise member company logo displayed on the Club Entreprise page.
• Brunier BoisminorOthersClub Entreprise member company logo displayed on the Club Entreprise page.
• Candide Pottier (Avocat)minorOthersClub Entreprise member company logo displayed on the Club Entreprise page.
• CofidestminorOthersClub Entreprise member company logo displayed on the Club Entreprise page.
• EnrobalpminorOthersClub Entreprise member company logo displayed on the Club Entreprise page.
• EPC GroupeminorOthersClub Entreprise member company logo displayed on the Club Entreprise page.
• Excen NotairesminorOthersClub Entreprise member company logo displayed on the Club Entreprise page.
• ID-Pro DesignminorOthersClub Entreprise member company logo displayed on the Club Entreprise page.
• Immobilière AnnecienneminorOthersClub Entreprise member company logo displayed on the Club Entreprise page.
• IP ConnexeminorOthersClub Entreprise member company logo displayed on the Club Entreprise page.
• Le ClocherminorOthersClub Entreprise member company logo displayed on the Club Entreprise page.
• MobilisminorOthersClub Entreprise member company logo displayed on the Club Entreprise page.
• NicodexminorOthersClub Entreprise member company logo displayed on the Club Entreprise page.
• OnikaminorOthersClub Entreprise member company logo displayed on the Club Entreprise page.
• Pic Façades RideauxminorOthersClub Entreprise member company logo displayed on the Club Entreprise page.
• Premium TelecomminorOthersClub Entreprise member company logo displayed on the Club Entreprise page.
• Pringy Poids LourdsminorOthersClub Entreprise member company logo displayed on the Club Entreprise page.
• QualitechminorOthersClub Entreprise member company logo displayed on the Club Entreprise page.
• Réactis EmploiminorOthersClub Entreprise member company logo displayed on the Club Entreprise page.
• Saint-Fé CarrosserieminorOthersClub Entreprise member company logo displayed on the Club Entreprise page.
• Sainte-Fé Centre AutominorOthersClub Entreprise member company logo displayed on the Club Entreprise page.
• Sublim PeintureminorOthersClub Entreprise member company logo displayed on the Club Entreprise page.
• PGNminorOthersClub Entreprise member company logo displayed on the Club Entreprise page.
• PhidaminorOthersClub Entreprise member company logo displayed on the Club Entreprise page.
• Under ArmourminorOthersClub Entreprise member company logo displayed on the Club Entreprise page.
• YcennaminorOthersClub Entreprise member company logo displayed on the Club Entreprise page.
• Golfy (Platine and Indigo cards)coreGTM or Marketing PartnerGolfy is a golf membership card program that provides discounted green fees at partner clubs. Golf des Alpes offers preferential rates to Golfy Platine and Indigo card holders on both Chamois and Castors courses, and provides Golfy Indigo cards free to new members. This drives visitor traffic from the Golfy member network.
• Infomaniak Network SAminorOthersWebsite hosting provider. Listed in legal notices as the web hosting company for legolfdesalpes.com, based in Geneva, Switzerland.
• Inter-club Golf Partners (Aix les Bains, Bossey, Bresson, Chamonix, Charmeil, Esery, Gonville, La Sorelle, Les Arcs, Megève, Talloires, Courchevel, La Manchette)minorOthersAffiliated golf clubs participating in the Amicale Féminine's inter-club program. The Amicale Féminine organizes regular inter-club matches with these partner clubs, with green fee + meal packages priced between 55€ and 70€.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bluegreen: Major French golf course operator with a national network of owned/managed courses and integrated resort offerings. Broad incumbent representing the larger competitive landscape Golf des Alpes operates within.
• UGolf: Leading French golf management group operating a portfolio of public-access and resort courses nationwide. Broad incumbent with overlapping capabilities (memberships, lessons, retail) but no specialist focus on a single Alpine site like Golf des Alpes.

Direct peers

• Golf de Charmeil: Regional French course in the Annecy-Savoie competitive set, an inter-club partner. Operates a similar member/visitor Alpine golf model and competes for the same regional membership base.
• Golf de Courchevel: Alpine golf offering attached to a world-famous ski resort. Comparable as a dual-season mountain leisure venue with premium pricing and corporate event capabilities in the same regional competitive set.
• Golf d'Aix-les-Bains: Historic 18-hole course on Lake Bourget in Savoie, listed as an inter-club partner. Operates a similar member/visitor Alpine golf model and competes for the same Savoie tourism and corporate spend.
• Golf de Talloires: 18-hole course on the eastern shore of Lake Annecy, the closest geographic peer to Golf des Alpes. Operates a similar member/visitor model with seasonal pricing and competes directly for Annecy-area golfers and corporate clients.
• Golf de Chamonix: Mountain 18-hole course in the Chamonix valley serving a similar dual ski-season and golf-season tourist base. Competes for the same seasonal visitor flow and corporate event budgets in the Haute-Savoie Alps.
• Golf de Bossey: Course near the Swiss border (Greater Geneva area), listed as an inter-club partner. Comparable as a small regional club catering to cross-border golfers and competing for Geneva-area members.
• Golf de Megève: Alpine 18-hole course in a premium ski-resort town. Comparable in combining mountain scenery, tourist play, and corporate entertainment, but with stronger international brand recognition and pricing power.
• Golf d'Esery: Nearby 18-hole course in Haute-Savoie, an inter-club partner. Directly comparable in scale and offer (18 holes, restaurant, memberships) and competes for the same Annecy-Geneva commuter golfer pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/90614363
• Instagraminstagram.com/legolfdesalpes

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Golf of the Alps