Boomtown Coffee

What Boomtown Coffee does

Boomtown Coffee is a Houston-based small-batch specialty coffee roaster and retailer founded in 2011-2012, operating two to three retail locations in the Houston metro area (Heights neighborhood, Understory food hall in Bank of America Tower downtown, and a previously referenced Main Street location). The company roasts coffee in approximately 19-pound batches with 10-12 minute roast times using drum roasting equipment reaching up to 500 degrees, and uses Cropster software to log cupping scores and maintain quality calibration, with products typically scoring 83-87 points on the SCA cupping scale. Its core product line consists of six offerings: Spindletop (house espresso blend), Beachside (cold brew blend), Streetcar (dark blend), Sundown (Swiss Water Process decaf), Sonora (single origin Costa Rican), and Journey (specialty instant coffee in partnership with Swift Coffee). The company also sells MiiR branded drinkware as merchandise.

Boomtown operates a multi-channel distribution model combining direct-to-consumer retail at its cafés, e-commerce through a Squarespace storefront, a subscription service (weekly, every-other-week, every-three-weeks, or monthly delivery) for select blends, and a wholesale program serving coffee shops, offices, places of worship, schools, and other businesses. Wholesale customers include Kolache Shoppe and LeiLow. The company offers comprehensive B2B support including roastery tours, coffee tastings, staff training, custom branding, and ongoing program maintenance. Pricing ranges from $17-$22 per bag of whole bean coffee, $18-$22 per subscription delivery, and $33-$35 for MiiR drinkware.

The business is independently owned with no disclosed institutional investment or parent company. Leadership includes Andrew Loreman as CEO and Matthew Toomey as Founder/owner, with Dean Borgerding as roaster and Chris Porto as Arts and Crafts Manager. The company has built a recognized Houston brand through press coverage in Condé Nast Traveler, Bon Appétit, Eater Houston, NPR/Houston Public Media, Sprudge, and Houston Press, and through partnerships including 1% for the Planet (committing 1% of roasted coffee sales to environmental causes including World Coffee Research), Yoli Coffee (Ethiopian sourcing for Spindletop and Beachside blends), and Cafe Imports (green coffee sourcing).

Name

Boomtown Coffee

Legal name

Boomtown Coffee

Website

https://boomtowncoffee.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Boomtown Coffee is a Houston-based small-batch specialty coffee roaster and retailer operating cafés in the Heights neighborhood and downtown Understory food hall, selling whole-bean coffee, subscriptions, and merchandise via e-commerce, and distributing wholesale to local businesses.

Ownership category

akta.pro rank

Product category

Specialty Coffee

NAICS

Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Instant Coffee & Coffee Extract Manufacturing (AFAFADAD)

Keywords

• Specialty coffee roasting
• Coffee retail
• Wholesale coffee distribution
• Coffee subscription service
• Cafe operations

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Coffee Shop Sales: In-store beverage sales at two Houston locations (Heights and Understory), offering espresso drinks, pour-overs, cold brew, and food items.
2. Coffee Subscriptions: Recurring subscription service for whole bean roasted coffee delivered on weekly, every-other-week, every-three-weeks, or monthly schedules. Available for Spindletop and Streetcar blends.
3. Wholesale Coffee Distribution: Bulk coffee sales to wholesale partners including coffee shops, offices, schools, and places of worship. Includes comprehensive support services such as training, custom branding, and program maintenance.
4. E-commerce Retail: Direct online sales of roasted coffee beans, brewing equipment (Pourigami, Kalita drippers), and merchandise (MiiR bottles and mugs) through their Squarespace storefront.
5. Merchandise Sales: Sale of branded merchandise including MiiR travel tumblers, bottles, and camp mugs featuring Boomtown logo designs. Proceeds from MiiR products fund trackable giving projects.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Boomtown Coffee is a Houston-based small-batch specialty coffee roaster and retailer. The company sources green coffee beans and roasts them in approximately 19-pound batches, then sells whole bean and instant coffee, branded merchandise, and brewing equipment through its e-commerce site, two cafe locations in Houston, and recurring coffee subscriptions. It also distributes coffee wholesale to other businesses such as coffee shops, offices, schools, and places of worship, supported by staff training, tastings, and custom branding services.

Product overview

Boomtown Coffee is a small-batch specialty coffee roaster based in Houston, Texas, offering a focused portfolio of roasted coffee products and café services. The core product lineup consists of six distinct whole bean coffee offerings: Spindletop (house espresso blend), Beachside (cold brew blend), Streetcar (dark blend), Sundown (Swiss Water Process decaf), Sonora (single origin Costa Rican), and Journey (instant coffee). These are available through online ordering with subscription options, at three physical café locations (Heights, Understory, and Downtown Main Street), and via wholesale partnerships. The company also offers merchandise including Miir branded drinkware (bottles, camp mugs, and travel tumblers), with each Miir product funding trackable giving projects. The business model combines direct-to-consumer retail with wholesale distribution to other coffee shops, offices, and businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Spindletop House Blend Boomtown's flagship espresso blend and house coffee, described as 'The espresso that started the Boom.' Origin: Nicaragua, Mexico, Ethiopia. Tasting notes: Nutty, Milk Chocolate, Dark Fruit. Available in 12oz, 1kg, and 5lb bags, and via subscription from $22.00 per month.
• Beachside Cold Brew Blend Cold brew blend designed for warm weather, brewed cold and served over ice. Origin: Mexico, Ethiopia. Tasting notes: Brown Sugar, Dark Chocolate, Caramel. Available via subscription from $18.00 per month.
• Streetcar Dark Blend Dark roast blend homage to Houston's streetcar history. Origin: Mexico, Nicaragua. Tasting notes: Nutty, Dark Chocolate, Molasses. 10oz bag priced at $18.00. Also available via subscription.
• Sundown SWP Decaf Decaffeinated coffee using Swiss Water Process. Origin: Oromia, Ethiopia. Tasting notes: Chocolate-orange, Sweet Apple, Dark Stonefruit. 10oz whole bean bag priced at $20.00.
• Sonora Honeyed Costa Rican Single origin whole bean coffee from Costa Rica using honey processing method. Origin: Central Valley, Costa Rica. Tasting notes: Chocolate, Toffee, Citrus. 10oz whole bean priced at $22.00.
• Journey Instant Coffee Specialty-quality instant coffee created in partnership with Swift Coffee. Each box contains six 5g packs. Medium roast of Latin American coffee. Priced at $17.00.
• MiiR Bottle Double-walled vacuum sealed mug with Boomtown logo design. Premium materials, cup holder compatible with textured matte white finish. Priced at $33.00. Every bottle sold funds a trackable giving project through MiiR.
• MiiR Camp Mug Double-walled vacuum sealed camp mug with coffee supply chain design. Premium materials with textured matte white finish. Priced at $35.00. Every bottle sold funds a trackable giving project through MiiR.
• MiiR 12oz Travel Tumbler 12 oz. double-walled vacuum sealed bottle with Houston skyline design. Premium materials, cup holder compatible with textured matte white finish. Every bottle sold funds a trackable giving project through MiiR.
• Coffee Subscription Service Recurring whole bean coffee delivery for Spindletop and Streetcar blends on weekly, every-other-week, every-three-weeks, or monthly schedules. Pricing ranges from $18-22 per delivery depending on blend and frequency.
• Wholesale Coffee Program Bulk coffee distribution to wholesale partners including coffee shops, offices, schools, and places of worship. Includes comprehensive support services such as roastery tours, coffee tastings, staff training, custom branding, and ongoing program maintenance.
• Cafe Services at Houston Locations In-store coffee shop services at two Houston locations (Heights at 242 W. 19th St. and Understory at 800 Capitol St.), offering espresso drinks, pour-overs, cold brew, and food items in a neighborhood gathering space with online ordering for pickup via Square.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• 1% for the PlanetcoreStrategic or Co-development Partner · 1 April 2021As a 1% for the Planet Partner, Boomtown has committed to donating 1% of all roasted coffee sales to charities in the 1% network. WCR is mentioned as a recipient of these donations.
• Swift CoffeecoreStrategic or Co-development PartnerPartnership with Swift Coffee to create Journey instant coffee - a specialty-quality instant coffee product that Boomtown is proud to put their name on. Each box contains six 5g packs for convenient anywhere coffee preparation.
• World Coffee ResearchcoreStrategic or Co-development PartnerWorld Coffee Research focuses on driving resilience and growth in the coffee industry through the Innovea Global Breeding Network, coordinating with 9 countries to breed coffee trees faster to help farmers adapt to climate change.
• MiirminorChannel Partner/ Reseller/ DistributorPartnership to sell branded merchandise (travel tumblers, bottles, camp mugs). Every MiiR product sold funds a trackable giving project through MiiR's corporate social responsibility program.
• Kolache ShoppeminorChannel Partner/ Reseller/ DistributorWholesale coffee partner serving their customers with Boomtown coffee products.
• LeiLowminorChannel Partner/ Reseller/ DistributorWholesale coffee partner serving their customers with Boomtown coffee products.

Scale indicators4 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Verve Coffee Roasters: Specialty coffee roaster with multiple cafes, subscription service, and DTC e-commerce; very similar multi-channel structure and small-batch roasting focus.
• Stumptown Coffee Roasters: Specialty coffee roaster with cafes, wholesale, and DTC subscription channels; operates small-batch roasting of single-origin and blends directly comparable to Boomtown's product model.
• Counter Culture Coffee: Specialty coffee roaster with retail cafes and nationwide wholesale distribution; uses Cup of Excellence sourcing and sustainability partnerships comparable to Boomtown's 1% for the Planet and World Coffee Research alignment.
• Blue Bottle Coffee: Specialty third-wave roaster with cafe locations, subscription service, and wholesale; very similar small-batch roasting approach and direct-to-consumer e-commerce with branded merchandise.
• Intelligentsia Coffee: Specialty roaster with Direct Trade sourcing, cafes, and wholesale programs; comparable product portfolio of single-origin and seasonal blends plus cupping-based quality control.
• Heart Coffee Roasters: Specialty roaster with small cafes, subscription program, and DTC e-commerce; comparable size and similar Portland-style third-wave approach.
• Onyx Coffee Lab: Specialty third-wave roaster recognized for competition-winning roasting and quality scoring; operates cafe, subscription, and wholesale channels comparable to Boomtown's structure.

Regional players

• Siphon Coffee: Houston-area specialty coffee roaster with cafes and wholesale; competes for the same Houston coffee enthusiasts and B2B accounts as Boomtown.
• Blacksmith Coffee Lab: Houston-based specialty roaster with multiple cafes and local wholesale; most direct geographic competitor operating in the same Houston market.

Broad incumbents

• Peet's Coffee: Large specialty-adjacent coffee roaster and cafe operator with broader retail/wholesale reach; competes for the same end customers but at much larger scale and via grocery distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/boomtowncoffee
• Facebookfacebook.com/boomtowncoffeehtx
• LinkedInlinkedin.com/company/boomtown-coffee

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boomtown Coffee