MotionPro
MotionPro AG is a privately held Swiss video production agency founded in 2013, producing 2D animations, explainer videos, motion graphics, voice recordings, and supporting design and text services. The Basel-headquartered firm serves SMB, mid-market, and enterprise clients across DACH and the Nordics.
- Company typePrivate
- Founded2013
- HeadquartersPfaffnau, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingServices
MotionPro firmographics
Firmographics- Name
- MotionPro
- Legal name
- MotionPro AG
- Website
- https://motionpro.ch
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MotionPro AG is a privately held Swiss video production agency founded in 2013, producing 2D animations, explainer videos, motion graphics, voice recordings, and supporting design and text services. The Basel-headquartered firm serves SMB, mid-market, and enterprise clients across DACH and the Nordics.
- Ownership category
- akta.pro rank
MotionPro industry classification
Industry- Product category
- Video Production Services
- NAICS
- Motion Picture and Video Production (512110), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Animation Production (2D/3D/Stop-Motion) (MPAAAMAD)
- akta.pro secondary industries
- VFX & Motion Graphics (CGI, Compositing, 2D/3D) (MPAAAMAC), Motion Graphics & Animation (BPAFAIAD)
Keywords
Where MotionPro is headquartered
LocationHeadquarters
- HQ city
- Pfaffnau
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
MotionPro business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Video Production Services: Project-based professional services for creating 2D animations, explainer videos, cinema spots, short films, and advertising content. Revenue generated through custom project work with individual client pricing.
- Voice Recording Services: Professional voice recordings, e-book narration, and telephone announcements in multiple languages
- Design and Text Services: Graphic design, copywriting, SEO texts, social media content, brochures, newsletters, logos, infographics, and document editing services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
MotionPro product offering
Product offeringCore offering
MotionPro AG is a Swiss video production agency that creates 2D animated videos, explainer videos, interactive videos, cinema spots, and short films for marketing campaigns. The agency complements video production with professional voice recordings in over 30 languages, copywriting and SEO text services, and graphic design work for digital and print media. Clients commission individual services or comprehensive multimedia campaigns through quote-based project engagements.
Product overview
MotionPro AG is a Swiss video production agency offering a comprehensive suite of motion graphics and video production services. The core offering centers on 2D animation videos and explainer videos, supplemented by advertising services (Facebook video ads, YouTube ads, cinema spots), text services (SEO copywriting, social media content, translations), graphic design (infographics, logos, brochures), and voice recordings. The company operates with over 50 staff members across Switzerland and Finland, serving clients including major brands such as Nivea, Ford, Roche, Coca-Cola, and Swisscom. The product portfolio is structured as a service-based model where clients can commission individual services or comprehensive multimedia campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- 2D Animation Videos Professional 2D animated videos for marketing campaigns, including explainer videos, cartoons, banners, short films and cinema spots, produced with over 12 years of experience.
- Explainer Videos 60 to 120-second explainer videos that present products, services, or ideas in an easily understandable format for businesses.
- Interactive Videos Videos that allow viewers to interact with the content, influencing the storyline and directing the video narrative.
- Cinema Spots Advertising spots for cinema screens across the DACH region, designed to captivate target audiences on large cinema screens.
- Short Films Short film production for marketing and advertising purposes.
- Voice Recordings Professional voice recordings for various media, including e-book narration and telephone greetings in over 30 languages.
- Graphic Design Services Custom graphic design services including infographics, brochures, flyers, newsletters, logos, business cards, email signatures, and PDF books.
- Copywriting and Text Services
Quantifiable outcome
- Over 4000 video productions completed since 2013
- +3 more outcomes
Companies that use MotionPro
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
MotionPro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MotionPro partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights4 records
MotionPro competitors and assessment
Company assessmentBroad incumbents
- MediaMonks (S4 Capital): Global digital content production network offering motion graphics, video, and creative production as part of a much broader portfolio. Comparable to MotionPro on video/animation production for enterprise marketing, but at vastly larger scale and with a full-stack agency offering.
- Buck: Design and motion graphics studio producing animated brand films and motion content for enterprise and agency clients. Comparable on motion graphics craft and enterprise-grade animated video, but with a stronger brand-strategy and design pedigree and broader media mix.
Direct peers
- Demo Duck: Animated explainer and brand video production company serving B2B and enterprise clients in North America. Closely comparable to MotionPro on animated video services for enterprise marketing, with similar reliance on storytelling-driven explainer output.
- Switch Video: Canadian animated and live-action explainer video agency serving enterprise and nonprofit clients. Directly comparable to MotionPro on animated explainer production, custom storytelling, and project-based professional services for marketing teams.
- Ydraw: US-based explainer video agency producing 2D animated and whiteboard videos for enterprise and SMB marketing teams. Most directly comparable to MotionPro on product format (animated explainers) and customer type, though geographically North America-focused.
- Explainify: US animated explainer video studio focused on B2B SaaS and tech enterprise customers. Comparable to MotionPro on animated explainer output, project-based delivery, and enterprise client base, though concentrated in the technology vertical.
- Wyzowl: UK-based video marketing and animated explainer video agency with a strong SMB/mid-market book of business. Comparable to MotionPro as a similarly sized agency producing 2D explainer and animated marketing videos for cross-industry clients.
- Epipheo: Cincinnati-based animated explainer video studio serving enterprise marketing and internal communications buyers. Highly comparable to MotionPro on service offering (animated explainers), customer mix, and project-based professional services model.
- Grumo Media: Animated explainer video production studio with a portfolio of SMB and mid-market clients. Comparable to MotionPro on animated 2D explainers, project-based delivery, and a focus on conversion-oriented short-form marketing video.
Emerging players
- Synthesia: AI video generation platform that produces avatar-driven explainer and corporate videos at a fraction of traditional agency cost. Threatens MotionPro's core 2D animation/explainer offering by lowering the production cost curve, but does not match MotionPro's hand-crafted 2D animation or full-service creative depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
MotionPro social profiles
Digital presenceMotionPro financial estimates
Financial estimateRevenue estimate
Valuation estimate
MotionPro leadership team
Management profileNumber of profiles
Profiles1 record
MotionPro subsidiaries and ownership
Company hierarchySubsidiaries1 record
MotionPro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MotionPro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MotionPro
What does MotionPro do?
MotionPro AG is a Swiss video production agency that creates 2D animated videos, explainer videos, interactive videos, cinema spots, and short films for marketing campaigns. The agency complements video production with professional voice recordings in over 30 languages, copywriting and SEO text services, and graphic design work for digital and print media. Clients commission individual services or comprehensive multimedia campaigns through quote-based project engagements.
Is MotionPro a public or private company?
MotionPro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MotionPro founded?
MotionPro was founded in 2013. It employs 11 to 50 people.
Where is MotionPro based?
MotionPro is headquartered in Pfaffnau, Switzerland, in the Europe region.
How does MotionPro make money?
Three revenue lines are on record. Video Production Services are the primary driver. The others are voice Recording Services and design and Text Services.
Who are MotionPro's main competitors?
Broad incumbents on record are MediaMonks (S4 Capital) and Buck. Direct peers are Demo Duck, Switch Video, Ydraw, Explainify, Wyzowl, Epipheo and Grumo Media. Synthesia is listed as an emerging player.
Does MotionPro have an API?
No public API is recorded for MotionPro.
What industry is MotionPro in?
MotionPro's product category is Video Production Services. Its primary akta.pro industry code is MPAAAMAD, Animation Production (2D/3D/Stop-Motion), with a secondary code of MPAAAMAC, VFX & Motion Graphics (CGI, Compositing, 2D/3D). Its NAICS code is 512110 and its SIC code is 7812.