What hrmasia does

HRM Asia Pte. Ltd. is a Singapore-incorporated, privately held media and events company founded in 2012 that serves the Asia-Pacific HR professional community. The company operates a multi-platform portfolio anchored by digital content properties — a website, weekly newsletter distributed to 60,000+ HR professionals, a digital magazine, and on-demand webinars — alongside a flagship events business including the HR Tech Asia conference (150+ exhibitors), the CHRO Series of by-invitation CHRO gatherings across Southeast Asia, and two annual awards programs (HR Tech Asia Awards and Reader's Choice Awards).

The company's core technology is a digital media platform with event management capabilities and a newsletter distribution system; no proprietary AI/ML, API, or SDK infrastructure is disclosed. Product surface area includes the HRM Asia Magazine, weekly newsletter, HR Tech Asia, CHRO Series, HR Tech Asia Awards, Reader's Choice Awards, Learning & Education Technology Asia event track, webinars/HRM TV, and a steady cadence of published articles covering HR technology, leadership, DE&I, and workplace transformation.

HRM Asia's revenue model is a hybrid of event sponsorships and exhibitions (the primary stream), advertising and brand partnerships across digital properties, newsletter/content subscriptions, and curated executive roundtable programs sold to enterprise sponsors. Pricing is quote-based and not publicly disclosed. The customer base is dual-sided: senior HR leaders and CHROs are the audience and event attendees, while HR technology vendors and service providers (SAP, Workday, Microsoft, ADP, Culture Amp, Qualtrics, and others) are the paying sponsors and exhibitors. The company operates with a small team of 11-50 employees, serves markets across Singapore, Malaysia, Indonesia, Philippines, Vietnam, Thailand, Hong Kong, and Australia, and is independently owned with no disclosed external funding or parent company.

Name

hrmasia

Legal name

HRM Asia Pte. Ltd

Website

https://hrmasia.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

HRM Asia is a Singapore-based media and events company serving the Asia-Pacific HR community through digital content, newsletters, awards programs, and flagship events including HR Tech Asia and the CHRO Series. It monetizes via event sponsorships, advertising, and executive roundtable programs aimed at HR technology vendors.

Ownership category

akta.pro rank

Product category

HR Media and Events

NAICS

Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG)

akta.pro secondary industry

HR Service Delivery, Case Management & Employee Self-Service (BPACAPAL)

Keywords

• HR media platform
• HR industry events
• HR professional content
• HR technology conferences
• Executive networking events

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Sponsorships and Exhibitions: Primary revenue stream from HR Tech Asia event sponsorships, exhibition booth sales, and branded engagement opportunities at conferences and roundtables
2. Advertising and Brand Partnerships: Digital advertising placements, sponsored content, and brand partnership opportunities across the website, newsletters, and digital magazine
3. Newsletter and Content Subscriptions: Weekly newsletter distribution to 60,000+ HR professionals with curated insights and event updates
4. Executive Roundtable Programs: Curated executive roundtable events where sponsors engage with nominated key accounts through thought leadership presentations and facilitated discussions

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

HRM Asia operates a multi-platform media and events business serving the Asia-Pacific HR professional community. It produces digital content (HRM Asia Magazine, weekly newsletter, articles, webinars/HRM TV) and runs flagship events including HR Tech Asia (Asia's largest HR technology showcase), the CHRO Series (invitation-only regional events for senior HR leaders), and awards programs (HR Tech Asia Awards, Reader's Choice Awards). The company monetizes primarily through event sponsorships, exhibition sales, advertising, and executive roundtable programs.

Product overview

HRM Asia is a multi-platform media and events company serving the Asia-Pacific HR community. The company operates a portfolio of digital content products (HRM Asia Magazine, Weekly Newsletter, Articles, Webinars) and major events (HR Tech Asia, CHRO Series, Learning & Education Technology Asia), alongside two awards programs (HR Tech Asia Awards, Readers' Choice Awards). The digital content and events platforms work together to deliver insights, networking, and recognition to over 60,000 HR professionals across the region.

Differentiator

Problem solved

Functional benefit

Brands

• HR Tech Asia: Asia's largest showcase of HR technology and solutions event with 150+ exhibitors.
• CHRO Series
• HR Tech Asia Awards
• Reader's Choice Awards

Products and services

• HRM Asia Magazine A digital magazine providing HR leaders and business professionals in Asia-Pacific with valuable insights, industry analysis, and feature content covering HR technology, leadership, employee experience, and diversity and inclusion.
• Weekly Newsletter A weekly email newsletter delivering the latest HR insights, exclusive first looks at magazine issues, and updates on events including the CHRO Series and HR Tech Asia to a community of over 60,000 HR professionals.
• HR Tech Asia Asia's largest showcase of HR technology and solutions event featuring 150+ exhibitors, masterclasses, conference sessions, site tours, and power talks. Held annually in Singapore.
• CHRO Series The most influential annual event series designed for CHROs and HR leaders across Southeast Asia, including Malaysia, Indonesia, Singapore, Philippines, Vietnam, Thailand, and Hong Kong. Offers platforms for learning and networking on digital age challenges.
• HR Tech Asia Awards Awards celebrating outstanding achievements of the region's top HR leaders, companies, and teams at the HR Tech Asia event.
• Readers' Choice Awards Awards recognizing Asia's best HR partners and solution providers, voted on by HRM Asia's readership community.
• Learning & Education Technology Asia An event track focused on learning technologies and education innovation within the HR tech ecosystem in Asia.
• Webinars / HRM TV Digital webinar and video content featuring industry experts discussing HR trends, technology adoption, and workforce transformation topics.

Quantifiable outcome

• HR Tech Asia attracts 150+ exhibitors as Asia's largest HR technology showcase
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered flagship, core and minor.

• SAPflagshipGTM or Marketing PartnerEnterprise HR technology provider and major sponsor exhibiting at HR Tech Asia events, representing core vendor ecosystem participant
• WorkdayflagshipGTM or Marketing PartnerEnterprise cloud HR and finance solutions provider and event sponsor, part of HR Tech Asia exhibitor ecosystem
• MicrosoftcoreGTM or Marketing PartnerTechnology platform partner participating in HRM Asia events and ecosystem, supporting HR technology marketplace
• ADPcoreGTM or Marketing PartnerPayroll and HR technology solutions provider, exhibiting sponsor at HR Tech Asia events
• Culture AmpcoreGTM or Marketing PartnerEmployee experience and engagement platform partner in the HR technology ecosystem
• QualtricscoreGTM or Marketing PartnerExperience management and employee survey platform partner in the ecosystem
• Coursera for BusinesscoreGTM or Marketing PartnerCorporate learning platform partner collaborating on HR technology and workforce development content
• DarwinboxcoreGTM or Marketing PartnerHR technology platform partner from Asia, exhibiting at regional HR events
• Cornerstone OnDemandcoreGTM or Marketing PartnerLearning and talent management platform sponsor at HRM Asia events
• VisiercoreGTM or Marketing PartnerPeople analytics platform partner in the HR technology sponsor ecosystem
• Workvivo by ZoomminorGTM or Marketing PartnerEmployee experience platform partner, part of the HR technology vendor ecosystem
• DeelminorGTM or Marketing PartnerGlobal HR and payroll platform partner in the ecosystem
• SkillsoftminorGTM or Marketing PartnerCorporate learning solutions provider partner in the ecosystem
• WhatfixminorGTM or Marketing PartnerDigital adoption platform partner in the HR technology ecosystem
• RamcominorGTM or Marketing PartnerHR and payroll software provider partner in the regional ecosystem
• DayforcecoreGTM or Marketing PartnerHuman capital management platform partner (Ceridian), major sponsor at events
• IndeedcoreGTM or Marketing PartnerJob posting and talent acquisition platform sponsor and content collaborator
• JobstreetcoreGTM or Marketing PartnerRegional job platform partner covering Southeast Asia markets

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Personnel Today: Personnel Today is a UK-based HR media outlet publishing news, analysis, and features for HR professionals. It is a comparable HR-focused media brand but serves the UK market rather than Asia-Pacific and does not compete directly with HRM Asia geographically.
• HR Magazine (CIPD): HR Magazine is published by the Chartered Institute of Personnel and Development (CIPD) for UK HR professionals. It is comparable as a trusted HR media brand serving a professional HR audience but operates in the UK rather than Asia-Pacific.
• ChinaHR.com: ChinaHR.com is a Chinese HR media and recruitment platform serving HR professionals and employers in mainland China. It is comparable in function to HRM Asia as an HR media and community platform but operates exclusively in a different geographic market.

Broad incumbents

• SHRM (Society for Human Resource Management): SHRM is the world's largest HR professional association, with a media arm (SHRM.org, HR Magazine), flagship annual conference, and learning products. As a broad incumbent, it operates globally with much larger resources than HRM Asia and serves overlapping HR leadership audiences.
• Workforce Magazine: Workforce Magazine (formerly Workforce Management) is a US HR media outlet covering workforce strategy, talent management, and HR technology. It serves the same HR leadership audience as HRM Asia but is media-only without significant proprietary events.
• HR Executive: HR Executive is a US-focused HR media outlet with print magazine and online content targeting senior HR leaders and CHROs. It serves a similar function to HRM Asia's digital content platforms but is geographically concentrated in North America and does not run proprietary events.

Emerging players

• Reworked: Reworked (formerly CMSWire) is a digital media platform covering digital workplace, employee experience, and HR technology. It targets overlapping HR technology buyer audiences with HRM Asia's vendor ecosystem but is digital-only and does not run events.

Direct peers

• Key Media (HRD Asia / HC Media): Key Media is a B2B media company that publishes HRD (Human Resources Director) magazines across APAC and runs HRD events in multiple regions. It is the most directly comparable competitor to HRM Asia, serving the same HR leadership audience with content, events, and awards across overlapping geographies.
• People Matters: People Matters is a media, events, and research platform serving HR leaders in India and increasingly across Asia. It operates a similar multi-platform model with conferences (TechHR), digital content, and community engagement — directly comparable in business model and target audience to HRM Asia.

Others

• HRO Today: HRO Today is a media brand covering HR outsourcing, HR technology, and the HR services buyer community. It serves an adjacent audience of HR decision-makers and HR technology buyers, overlapping with HRM Asia's vendor and buyer ecosystem in the HR technology space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hrm_asia
• LinkedInlinkedin.com/company/hrm-asia
• Facebookfacebook.com/hrmasiamag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hrmasia