Northwind
Northwind is a Boise, Idaho-based managed IT services provider (founded 1997) offering 24/7 monitoring, Microsoft 365, Okta identity management, Veeam/Axcient backups, repairs, and IT consulting to SMBs and non-profits in the Treasure Valley region.
- Company typePrivate
- Founded1997
- HeadquartersBoise, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Northwind does
Northwind Computers, Inc. is a privately held managed IT services provider (MSP) founded in 1997 (homepage references "since 1996") and headquartered at 1821 W Washington St, Boise, Idaho. The company serves small and medium-sized businesses across the Boise/Treasure Valley region with a portfolio that includes: 24/7 managed IT services with proactive monitoring and patch management; Microsoft 365 migration and administration; Okta-based identity and access management (SSO, MFA, user provisioning); on-premise and cloud backup via Veeam and Axcient (including x360Recover for cloud server spin-up and Axcient Cloud for SaaS backup); computer and device repair with a 48-hour turnaround; network cabling; on-site IT support; project-based IT consulting; non-profit-focused IT services at reduced monthly fees; and web development operated through a related entity (webdesignboise.us). Cybersecurity work is funneled through a referral partnership with North Cove Cybersecurity (northcove.us). The underlying technology stack is built entirely on third-party enterprise platforms (Okta, Microsoft 365, Veeam, Axcient, ScreenConnect for remote sessions) with no proprietary platform of meaningful scale disclosed.
The business operates on a hybrid revenue model combining monthly recurring managed service contracts (unlimited-support and hours-based subscriptions), one-time project and repair work, and hardware/software reselling with leasing options. Pricing is quote-based and not publicly disclosed; the company relies on no-obligation IT assessments, free consultations, and word-of-mouth/referral marketing rather than transparent list pricing. Distribution is direct-to-business only, combining remote support and on-site field service for clients in a single regional geography. Customer segments are diversified across non-profits (Idaho Conservation League, World Wildlife Fund, Western Fisheries Foundation), small professional services (Quality Art since 2001, McCall Industrial Supply since 2007, Cybero since 2015, The Modern Hotel & Bar), with marketing materials also targeting law firms, medical offices, accounting/finance firms, real estate, and small-business startups. The firm is owner-operated by David Kading, supported by a small team of approximately 4-5 technical consultants, one accountant, and administrative staff, with no external investment, no parent company, and no subsidiaries disclosed.
Northwind firmographics
Firmographics- Name
- Northwind
- Legal name
- Northwind Computers, Inc.
- Website
- https://northwind.us
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Northwind is a Boise, Idaho-based managed IT services provider (founded 1997) offering 24/7 monitoring, Microsoft 365, Okta identity management, Veeam/Axcient backups, repairs, and IT consulting to SMBs and non-profits in the Treasure Valley region.
- Ownership category
- akta.pro rank
Northwind industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Business Service Centers (56143), Facilities Support Services (5612)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Helpdesk & End-User Support Services (BPAEABAB)
- akta.pro secondary industries
- Workplace Service Desk & Onsite Support (Deskside/Field Services, VIP Support) (BPAEAIAJ), Cloud & Infrastructure Support (Servers, Storage, Virtualization) (BPAAACAE)
Keywords
Where Northwind is headquartered
LocationHeadquarters
- HQ city
- Boise
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Northwind business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Managed IT Services: Monthly recurring managed services contracts providing unlimited IT support, proactive monitoring, maintenance, and 24/7 technical assistance. Predictable monthly fees replace unpredictable IT costs.
- Hours-Based IT Support: Fixed monthly hours allocation for IT support, troubleshooting, maintenance, and project work. Flexible and scalable model where clients pay only for hours used.
- Computer and Device Repair Services: One-time repair services for hardware and software issues with 48-hour turnaround on most repairs.
- Virus Removal and Security Services: One-time virus clean service with thorough scanning, threat removal, and performance optimization.
- IT Consulting: Project-based consulting for cloud migration, network design, cybersecurity strategy, compliance, and disaster recovery planning.
- Web Development Services: Custom website development using non-proprietary, open-source code. Separate service offered through webdesignboise.us.
- Equipment Sales and Leasing: Hardware and software sales with leasing options for businesses requiring equipment procurement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Unlimited IT Support contract with comprehensive managed services coverage |
| Subscription | Monthly | Hours-Based IT Support with fixed monthly hours allocation |
| Unit Pricing | Pay-as-you-go | Computer Repair with 48-hour turnaround |
| Subscription | Monthly | Non-Profit IT Services with discounted rates |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Northwind product offering
Product offeringCore offering
Northwind provides managed IT services to small and medium-sized businesses in Boise and the Treasure Valley, Idaho, including 24/7 monitoring, patch management, helpdesk support, cloud consulting, computer repair, network cabling, identity and access management, and Microsoft 365 migrations. Services are delivered through recurring managed services contracts, fixed monthly hours-based support blocks, project-based IT consulting, and one-time repair engagements, supplemented by hardware/software sales and leasing.
Product overview
Northwind is a Managed Services Provider (MSP) offering a comprehensive portfolio of IT services for businesses in the Boise and Treasure Valley, Idaho area. The company's core offering centers on Managed IT Services—a unified platform providing 24/7 monitoring, maintenance, and support. This core service is complemented by specialized offerings including Data Backup Solutions (comprising SaaS Backup, Server Backup via Veeam and Axcient platforms, and Workstation Backup), Computer Services (virus removal, repairs), Identity and Access Management (Okta-based SSO implementations), Microsoft Office 365 services, Network Cabling, Onsite Service, Web Development, IT Consulting, and Non-Profit IT Services. The product portfolio is organized as a unified managed services model supplemented by modular add-on solutions for specific needs like backup and identity management.
Differentiator
Problem solved
Functional benefit
Products and services
- Managed IT Services Comprehensive managed IT services platform providing 24/7 remote monitoring, patch management, proactive maintenance, and user support as a replacement for expensive on-premise IT costs, targeted at small and medium-sized businesses in the Boise and Treasure Valley area.
- Data Backup Solutions Unified backup solutions package covering SaaS backup, server backup, and workstation backup to protect business-critical data from loss due to cyberattacks, hardware failures, or disasters, targeted at SMB clients of the managed IT services practice.
- Computer Services Computer repair services including virus removal, hardware repairs, operating system reloads, and software troubleshooting with a 48-hour turnaround on most repairs, offered to local business clients and on an as-needed basis.
- Identity and Access Management Single sign-on-based identity management services using Okta implementations, providing user provisioning, multi-factor authentication, authorization, and access control for SMB environments with a focus on minimal downtime.
- Microsoft Office 365 Microsoft 365 productivity suite services including email, document management, and communication tools, with specialization in migrations and ongoing management delivered without interruptions or email downtime.
- Network Cabling Expert network cabling services including structured cabling installation, network cleanup, and infrastructure optimization for optimal performance and reliability, delivered with a customer-led migration and implementation model.
- Onsite Service Onsite IT support for hardware installation, software troubleshooting, network setup, and in-person assistance for complex issues requiring physical presence, also supporting remote companies with distributed workforces.
- Web Development Custom website development using non-proprietary, open-source code designed for growth, adaptability, and integration with other applications, creating scalable and versatile web platforms for Northwind's business clients.
- Non-Profit IT Services Specialized IT services for non-profit organizations offering lower monthly fees, secure networks, data backup, hardware and software selection, and remote work assistance to support mission-driven operations on constrained budgets.
- IT Consulting Expert IT consulting covering cloud migration, network design, cybersecurity strategy, IT governance, compliance, and disaster recovery planning delivered as discrete projects for clients.
Quantifiable outcome
- 43% of companies that experience data loss go out of business within one year; 50% of small businesses without disaster recovery plans; 91% of companies that suffer data loss for more than 10 days file for bankruptcy within two years
- +3 more outcomes
Companies that use Northwind
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles3 records
Northwind technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Northwind partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- OktacoreOkta is the primary identity and access management platform implemented by Northwind. Services include single sign-on (SSO), multi-factor authentication, user provisioning, and access control. Integrates with Microsoft Office 365, Salesforce, AWS, and other enterprise applications. Northwind specializes in Okta implementations with focus on minimal downtime for end users.
- AxcientcoreAxcient provides cloud-based backup solutions including Axcient Cloud for SaaS backup (protecting email, files, contacts, calendar) and x360Recover platform for server backup with encrypted data protection and cloud server spin-up capabilities. Northwind offers these as managed backup solutions to clients.
- VeeamcoreVeeam Backup and Replication is offered as an onsite backup solution ensuring business resilience and eliminating data loss and downtime. Northwind provides implementation and management of Veeam solutions as part of data protection services.
- Microsoft 365 / Office 365coreNorthwind is an Office 365 specialist with extensive migration experience. Has migrated hundreds of domains and thousands of mailboxes to Microsoft 365 without interruptions or email downtime. Provides ongoing support and management for Microsoft 365 environments.
- Web Design Boise (webdesignboise.us)minorSeparate but related web development service operated by Devin Bowermaster. Northwind refers web development work to this entity. Websites developed using non-proprietary, open-source code that is designed for growth, adaptability, and integration.
- North Cove Cybersecurity (northcove.us)minorCybersecurity services provided by Colby Dillon at northcove.us. Northwind refers cybersecurity work to this partner. Website footer credits them for cybersecurity services.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Northwind competitors and assessment
Company assessmentBroad incumbents
- SHI International: Large IT solutions provider offering managed services, hardware procurement, and cloud services to organizations of all sizes; comparable breadth of offerings but at vastly larger scale than Northwind.
- ConnectWise: Dominant platform vendor for MSPs providing RMM, PSA, and security tooling; indirectly comparable as the software backbone that competing managed service providers (including Northwind and its peers) use to operate.
- Kaseya: Large, private-equity-backed provider of IT management and security software for MSPs; broader-scope incumbent that competes with and enables managed service providers like Northwind.
- Converge Technology Solutions: Larger, publicly listed IT solutions provider offering managed services, cloud, cybersecurity, and infrastructure across North America; overlaps Northwind's SMB-focused managed IT offerings as part of a broader portfolio.
- Insight Enterprises: Global IT solutions integrator providing managed services, cloud, and modern workplace solutions to SMB through enterprise; competes in adjacent managed services and Microsoft 365 deployment space.
Direct peers
- Marco Technologies: Regional managed IT services and document solutions provider serving SMB and mid-market businesses with managed services, cloud, and cybersecurity offerings comparable to Northwind's portfolio.
- Dataprise: Mid-market managed IT services provider offering 24/7 monitoring, backup, cybersecurity, and cloud services to SMB and mid-market clients, similar in core service model and customer profile to Northwind.
- Custom Computer Specialists: Managed IT services provider focused on small and mid-sized organizations offering helpdesk support, managed services, cybersecurity, and cloud solutions with a comparable geographic and customer model.
- Computex Technology Group: Mid-sized managed IT services and consulting firm delivering managed services, cloud, backup, and cybersecurity to SMB and enterprise customers across multiple U.S. regions, comparable service mix to Northwind.
Emerging players
- Peak 10 + ViaWest (now Flexential): IT infrastructure and managed services provider focused on cloud, colocation, and managed hosting, partially overlapping with Northwind's cloud migration and managed IT services for SMBs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Northwind social profiles
Digital presenceNorthwind financial estimates
Financial estimateRevenue estimate
Valuation estimate
Northwind leadership team
Management profileNumber of profiles
Profiles7 records
Northwind funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Northwind M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Northwind
What does Northwind do?
Northwind provides managed IT services to small and medium-sized businesses in Boise and the Treasure Valley, Idaho, including 24/7 monitoring, patch management, helpdesk support, cloud consulting, computer repair, network cabling, identity and access management, and Microsoft 365 migrations. Services are delivered through recurring managed services contracts, fixed monthly hours-based support blocks, project-based IT consulting, and one-time repair engagements, supplemented by hardware/software sales and leasing.
Is Northwind a public or private company?
Northwind is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Northwind founded?
Northwind was founded in 1997. It employs 11 to 50 people.
Where is Northwind based?
Northwind is headquartered in Boise, United States, in the North America region.
How does Northwind make money?
Seven revenue lines are on record. Managed IT Services are the primary driver. The others are hours-Based IT Support, computer and Device Repair Services, virus Removal and Security Services, IT Consulting, web Development Services and equipment Sales and Leasing.
Who are Northwind's main competitors?
Broad incumbents on record are SHI International, ConnectWise, Kaseya, Converge Technology Solutions and Insight Enterprises. Direct peers are Marco Technologies, Dataprise, Custom Computer Specialists and Computex Technology Group. Peak 10 + ViaWest (now Flexential) is listed as an emerging player.
Does Northwind have an API?
No public API is recorded for Northwind.
What industry is Northwind in?
Northwind's product category is Managed IT Services. Its primary akta.pro industry code is BPAEABAB, Helpdesk & End-User Support Services, with a secondary code of BPAEAIAJ, Workplace Service Desk & Onsite Support (Deskside/Field Services, VIP Support). Its NAICS code is 518 and its SIC code is 7370.