What PayOnline does

PayOnline is a Russian independent payment processing center founded in January 2009 in Moscow, operating as a subsidiary of NASDAQ-listed Net Element (NETE) since 2015. The company provides internet acquiring (online card payment acceptance) with commission rates starting from 0.3% per transaction, serving more than 3,000 e-commerce clients ranging from individual entrepreneurs to mid-market and enterprise merchants including SMEG Russia, Megaplan, and Pomogatel.ru. PayOnline holds PCI DSS Level 1 certification (version 4.0.1 as of August 2025) and is an accredited service provider for Visa, MasterCard, and Russia's Mir payment system, allowing it to process more than 20 million transactions annually.

The company's core platform combines a payment gateway with the proprietary DETECTA adaptive anti-fraud system (claimed 0.02% fraud rate and 99.7% successful payment identification), adaptive 3D-Secure authentication, one-click tokenized payments, and recurring/autopayment functionality. Distribution is enabled through pre-built modules for 25+ CMS platforms (1C-Bitrix, WordPress/WooCommerce, PrestaShop, Magento, Tilda, OpenCart, Joomla components) and a partner network of web studios, complemented by integrations with major Russian banks (Sberbank, Tinkoff, VTB, Russian Standard, Moscow Credit Bank) and global GDS systems (Amadeus, Galileo) for the travel vertical.

Beyond core acquiring, PayOnline generates revenue through complementary products: online cash register rentals compliant with Federal Law 54-FZ (1,826 rubles/month), merchant cash advances up to 3,000,000 rubles, a chatbot builder operating across Telegram/Viber/WhatsApp/VKontakte/Odnoklassniki/Facebook, business registration services, SBP QR-code acquiring, and a 2020-launched franchise program (1.3M rubles license fee plus 48K monthly royalty). The business model is predominantly transaction-fee based, supplemented by subscription and referral revenue.

Name

PayOnline

Legal name

ООО «ПэйОнлайн Систем»

Website

https://payonline.ru

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

PayOnline is a Moscow-based Russian internet-acquiring payment processor (founded 2009, subsidiary of Net Element/NASDAQ:NETE) serving 3,000+ e-commerce merchants with card acquiring from 0.3%, the proprietary DETECTA anti-fraud system, 25+ CMS integrations, and complementary products including online cash registers, merchant cash advances, and SBP payments.

Ownership category

akta.pro rank

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Internet Acquiring / Payment Processing: PayOnline charges commission fees for processing online payments. Base commission starts from 0.3% per transaction. This is the primary revenue stream for the company, serving e-commerce businesses of all sizes across Russia.
2. Online Cash Register (KKM) Services: Rental of online cash registers compliant with Federal Law 54-FZ. Includes fiscal data operators (OFD) services, setup and integration with payment services, and 24/7 support. Priced at 1826 rubles/month.
3. Business Advance / Working Capital Financing: Provides working capital loans secured against acquiring turnover. Clients receive up to 3,000,000 rubles. Repayment occurs automatically through small deductions from card payments.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

PayOnline is a Russian independent payment processing center providing internet acquiring services that allow merchants to accept online payments by bank cards, e-wallets, SBP (System of Fast Payments), and mobile payment systems. The core offering includes a payment gateway with fraud protection (DETECTA), 3D-Secure authentication, and integration via CMS modules, SDK, and APIs. Complementary services include online cash registers (54-FZ compliant), merchant cash advance financing, business registration, and franchise programs.

Product overview

PayOnline is a Russian independent payment processing center offering a comprehensive online payment acceptance platform. The core offering is internet acquiring with commission from 0.3%, supported by fraud protection (DETECTA), 3D-Secure authentication, and one-click payment capabilities. The platform integrates with over 25 CMS platforms via pre-built modules and also offers complementary services including online cash registers (54-FZ compliant), merchant cash advance financing, business registration services, franchise opportunities, and a referral program. Additional products include QR code payments via SBP, mobile payments (Apple Pay, Google Pay, Yandex Pay), recurring payment automation, and customizable payment forms. The company serves both small businesses and large enterprises including Smeg Russia, Megaplan, and Pomogatel.ru.

Differentiator

Problem solved

Functional benefit

Products and services

• Internet Acquiring Core online payment acceptance service for merchants enabling acceptance of bank cards, e-wallets, and the Russian System of Fast Payments (SBP) on websites, with commission starting from 0.3% per transaction. Includes fraud protection, 3D-Secure authentication, and same-day fund transfers. Targeted at e-commerce businesses of all sizes in Russia.
• SBP for Business (System of Fast Payments) QR code-based payment acceptance service for Russian merchants leveraging the System of Fast Payments (SBP), allowing customers to make instant payments via mobile banking apps without entering card details. Operated as a separate service with its own website (payonline-sbp.ru) and is targeted at online stores and marketplaces across Russia.
• Online Cash Register (KKM / 54-FZ) Cloud-based online cash register (KKT) rental service compliant with Russian Federal Law 54-FZ, bundled with fiscal data operator (OFD) services, integration setup with payment services, and 24/7 support. Priced at 1,826 rubles/month with terms from 6 months to 1 year. Targeted at Russian online merchants needing fiscal compliance.
• Merchant Cash Advance (Авансирование) Working capital financing product providing up to 3,000,000 rubles to merchants within 24 hours, secured against acquiring turnover. Repaid automatically through deductions from incoming card payments, with no fixed payment schedule, no loan issuance commission, and 0.2% cashback on acquiring. Targeted at SMB and mid-market Russian e-commerce merchants needing short-term liquidity.
• Business Advocate (Бизнес-Адвокат) Service that negotiates lower acquiring commission rates on behalf of merchants from their existing payment service providers (such as Yandex.Kassa, Sberbank, Robokassa, and others). Average reported commission reduction of 0.34%, up to 0.81% in individual cases. Targeted at Russian merchants seeking to reduce payment processing costs without switching providers.
• Business Turnkey (Бизнес под ключ) End-to-end business registration service for Russian entrepreneurs offering free IP or OOO registration without state duty, opening of a bank account, and connection of PayOnline internet acquiring. All procedures are conducted online without visiting a tax office. Targeted at new merchants starting e-commerce businesses in Russia.
• PayOnline Franchise (Франшиза) Franchise program enabling regional partners to start their own payment processing business under the PayOnline brand in Russia. Includes one-time license fee of 1,300,000 rubles plus a monthly royalty of 48,000 rubles, 200 guaranteed leads per month, a training program, personal mentor, and 24/7 support. Targeted at entrepreneurs wanting to enter the Russian payment processing market regionally.
• CMS SDK / Payment Gateway API Developer-facing payment gateway integration toolkit including ready-made modules for 25+ CMS platforms (1C-Bitrix, WordPress/WooCommerce, Tilda, PrestaShop, OpenCart, Magento, Joomla, Drupal, MODx, hybris, InSales, CS-CART, RetailCRM, NetCat, Amiro CMS, and others), SDK libraries, and comprehensive API documentation. Enables developers and web studios to embed PayOnline payments into websites and applications.
• SoftPos (Digital Trade Acquiring) Digital soft-POS product allowing merchants to accept card payments using a mobile device as a point-of-sale terminal, eliminating the need for a physical hardware terminal. Launched in 2022 as part of PayOnline's expansion into contactless and mobile-first merchant acquiring.

Quantifiable outcome

• Payment conversion rate: 99.8%
• +6 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration34 records

AI capability2 records

Feature8 records

Partnerships

17 partnerships are on record, tiered minor and core.

• Microsoft BizSparkminorStrategic or Co-development Partner · 1 January 2011PayOnline has been a partner of Microsoft global startup assistance program since June 2011. Provides startups with free connection to processing center, consulting on internet payments, and free participation in webinars. Received Microsoft BizSpark Awards 2011.
• MasterCard WorldwidecoreTechnology or Integration · 1 January 2009PayOnline is an accredited official service provider of MasterCard Worldwide since 2009. Participates in MasterCard Site Data Protection Program with MasterCard DataStorage Entity status. Partnership enables processing of MasterCard cards issued by Russian banks.
• Visa InternationalcoreTechnology or Integration · 1 January 2009PayOnline is an accredited official service provider of Visa International since 2009. Member of Visa Account Information Security Program with Visa Third Party Processor status. Enables processing of Visa cards issued by Russian banks.
• VTB Bank (ПАО)coreTechnology or IntegrationOne of the largest participants in Russian banking services market. Part of international financial group VTB. Ranks in TOP 100 banks worldwide by capital volume.
• Moscow Credit Bank (ПАО «МКБ»)coreTechnology or IntegrationRussian commercial bank operating in 19 regions of Central and Northwestern Federal Districts.
• Russian Standard Bank (Банк Русский Стандарт)coreTechnology or IntegrationFounded in 1999, one of the largest national financial institutions of federal significance. Adheres to high corporate governance standards.
• Sberbank Russia (ПАО Сбербанк)coreTechnology or IntegrationLargest universal bank in Russia and Eastern Europe. 107.2 million active private clients and 3.1 million active corporate clients as of H1 2023. Ranked in sixth dozen of largest banks worldwide by assets per S&P Global.
• Tinkoff BankcoreTechnology or IntegrationLargest private bank in Russia by assets (6,141,402 million rubles as of February 2022). Largest online bank in the world by number of clients (as of August 2019).
• Bank Otkritie (ПАО Банк «Финансовая корпорация Открытие»)coreTechnology or IntegrationOne of the largest credit institutions in Russia, included in Bank of Russia's list of systemically important credit organizations. Part of VTB Group since 2022.
• YuMoney (ЮMoney)coreTechnology or IntegrationPayment system allowing instant purchases without commissions. Accepted by thousands of Russian and foreign online stores.
• WebMoneycoreTechnology or IntegrationUniversal online payment system used by millions worldwide. Provides electronic wallet and money transfer services.
• System of Fast Payments (SBP)coreTechnology or IntegrationPayOnline provides SBP connection services for online stores and marketplaces. Implemented in 2022.
• YandexcoreTechnology or IntegrationRussian multinational IT company. Partnership includes Yandex Pay implementation as Russian alternative to Apple Pay and Google Pay (connected in 2021).
• 3DaVinciminorImplementation/ SI/ Consulting PartnerWeb studio offering online business tools including corporate websites on NetCat CMS, online stores, and MySklad service. Developed PayOnline payment module for NetCat.
• Lionborn StudiosminorImplementation/ SI/ Consulting PartnerYoung, successful and fast-growing web development company specializing in IT and Digital. Provides website creation and promotion services.
• Galileo (Travelport)coreTechnology or IntegrationLargest GDS (Global Distribution System) offering airline, hotel, and car rental booking services. Processes about 197 million queries per day. Over 50,000 travel agencies in 140 countries are clients.
• AmadeuscoreTechnology or IntegrationLeading IT solutions provider for global tourism and airline industry. Developer of global booking system with information on 468 airlines, 83,000 hotels, and 25 car rental companies.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• YooMoney (formerly Yandex.Kassa): YooMoney is Russia's largest independent internet acquirer and the most direct competitor to PayOnline. Both serve SMB and enterprise e-commerce merchants with card acquiring, wallets, and SBP acceptance, with similar product breadth and CMS integrations.
• Robokassa: Robokassa is a Russian payment aggregator serving SMB e-commerce with multi-method acceptance (cards, wallets, mobile, SBP). It competes head-to-head with PayOnline in the same Russian SMB acquiring segment with comparable commission-based pricing.
• Uniteller: Uniteller is a Russian payment service provider offering internet acquiring, processing, and cash register services. It overlaps directly with PayOnline in the SMB and enterprise e-commerce acquiring segment across Russian banks and Mir/Visa/MasterCard.
• Wallet One (WOOP): Wallet One is a Russian payment service offering e-wallet and merchant acquiring. It overlaps with PayOnline in multi-method online payment acceptance and serves similar Russian e-commerce merchants.
• CloudPayments: CloudPayments is a Russian payment gateway providing internet acquiring, recurring billing, and one-click payments for online merchants. It is a near-direct technical competitor to PayOnline with comparable API-first positioning and CMS integrations.
• Assist: Assist is a long-standing Russian payment gateway (operating since 1998) processing card payments for online merchants. It competes with PayOnline in the Russian internet acquiring market with similar bank partnership structure.

Broad incumbents

• Alfa-Bank Acquiring: Alfa-Bank offers internet acquiring to Russian merchants as part of its universal banking services. As a Top-5 Russian bank, it competes with PayOnline on bank-direct merchant acquiring with bundled banking products.
• Sberbank Acquiring (SberBusinessPay): Sberbank is Russia's largest universal bank (107.2M retail clients) and offers merchant acquiring at scale. As a bank-backed acquirer, it competes with PayOnline by bundling acquiring with banking products for merchants.
• Tinkoff Payments (T-Bank acquiring): Tinkoff Bank operates acquiring services as part of its broader neobank offering. PayOnline lists Tinkoff as a banking partner, but Tinkoff also competes for merchant acquiring, leveraging its 6.1 trillion RUB asset base.

Emerging players

• Best2Pay: Best2Pay is a Russian payment gateway providing internet acquiring and processing services for online merchants. It competes with PayOnline in the SMB acquiring segment, often with bank sponsorship from regional Russian banks.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ipsppayonline1166/featured

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PayOnline