SuperTasas
- Company typePrivate
- Founded2004
- HeadquartersMonterrey, Mexico
- Headcount11–50
- GTM typeB2C
- OfferingServices
What SuperTasas does
SuperTasas is the retail investment product brand of Crediclub S.A. de C.V. S.F.P., a regulated Sociedad Financiera Popular (SOFIPO) headquartered in Monterrey, Nuevo León, Mexico. Crediclub was founded in 2004 and has accumulated over 20 years of experience developing digital financial tools in Mexico; SuperTasas itself was launched or significantly enhanced as a branded investment platform in 2024. The platform serves 80,000+ individual Mexican savers and has captured $3,600 million MXN in cumulative deposits while distributing $360 million MXN in returns to investors.
The product suite consists of three account tiers (Cuenta Básica, Cuenta Avanzada, and Cuenta Máxima) with escalating KYC requirements, deposit and withdrawal limits, and maximum balance thresholds reaching $3,000,000 MXN at the top tier. Investment terms range from demand deposits (a la vista) to fixed-term placements of 28, 91, 182, and 364 days, with GAT nominal yields from 6.30% to 8.60%. Account opening is conducted 100% digitally through the Crediclub mobile application, with real-time portfolio monitoring and a self-serve onboarding flow. The broader Crediclub ecosystem includes a group lending product (Crediclub Crédito), financial wellness content (Crediclub Salud Integral), and a content hub (Crediclub Café).
The business model operates on a net interest spread: as a SOFIPO, Crediclub accepts retail deposits via SuperTasas and lends out the proceeds, capturing the gap between deposit rates paid to investors and loan rates charged to borrowers. Distribution is exclusively digital and product-led, supported by a referral program offering $500 gift cards to ambassadors and referees on qualifying investments. Regulatory oversight comes from CNBV with CONDUSEF supervision, and the entity holds CASIFIM registration 27-047. Credit ratings of A+.mx (Moody's) and HR A+ (HR Ratings) position Crediclub among the best-valued SOFIPOs in Mexico, with retail deposits protected by the Fondo de Protección up to 25,000 UDIs per customer. The company employs 1,700+ staff across its broader operations.
SuperTasas firmographics
Firmographics- Name
- SuperTasas
- Legal name
- Crediclub S.A. de C.V. S.F.P.
- Website
- https://supertasas.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SuperTasas industry classification
Industry- Product category
- Retail Savings & Term Deposits
- NAICS
- Savings Institutions and Other Depository Credit Intermediation (52218)
- SIC
- Savings Institutions, Not Federally Chartered (6036)
- akta.pro primary industry
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)
- akta.pro secondary industry
- Retail-focused Neobanks (Mass Market) (FSABAFAA)
Keywords
Where SuperTasas is headquartered
LocationHeadquarters
- HQ city
- Monterrey
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
SuperTasas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Interest Rate Spread: As a SOFIPO (Sociedad Financiera Popular), Crediclub generates revenue through the spread between interest rates charged on loans and rates paid to investors on SuperTasas investment products
- Savings Deposits: Accepts savings deposits from retail customers through demand deposits (a la vista) and term deposits with varying maturities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Plazo 364 días - Highest yield at 8.60% GAT nominal (4.47% real) |
| Subscription | Monthly | Plazo 364 días intereses cada 28 días - 7.90% GAT nominal |
| Subscription | Multi-year contract | Plazo 182 días - 7.70% GAT nominal |
| Subscription | Pay-as-you-go | Plazo 91 días - 6.60% GAT nominal |
| Subscription | Pay-as-you-go | Plazo 28 días - 6.40% GAT nominal |
| Usage-based | Monthly | Inversión a la vista - 6.30% GAT nominal |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
SuperTasas product offering
Product offeringCore offering
SuperTasas offers digital savings and term deposit products to individual Mexican investors via the Crediclub mobile application, with competitive yields of 6.30% to 8.60% GAT nominal across demand deposits and fixed terms of 28, 91, 182, and 364 days. The platform operates through three account tiers (Cuenta Básica, Cuenta Avanzada, Cuenta Máxima) with escalating investment limits and onboarding requirements, all managed through 100% digital account opening and real-time performance monitoring.
Product overview
SuperTasas is a digital investment platform and brand operated by Crediclub S.A. de C.V. S.F.P., a SOFIPO regulated by CNBV and supervised by CONDUSEF. The platform offers a unified investment experience with three account tiers (Cuenta Básica, Cuenta Avanzada, and Cuenta Máxima) that provide escalating investment limits and interest rates ranging from 6.30% to 8.60% annual GAT across various term lengths (28, 91, 182, and 364 days). Access is provided through a mobile application enabling fully digital account onboarding and real-time portfolio management.
Differentiator
Problem solved
Functional benefit
Brands
- SuperTasas: Investment platform offering high-yield savings accounts and fixed-term investments with rates up to 8.60% annually. Part of Crediclub's product suite.
Products and services
- SuperTasas Investment Platform Digital investment platform offering competitive interest rates on Mexican peso savings with multiple term lengths (28 to 364 days) and on-demand (a la vista) deposits, targeting Mexican savers seeking higher returns than traditional banks.
- Cuenta Básica Entry-level SuperTasas investment account requiring minimal documentation (contact details, CURP, address) with monthly deposit limits of $25,200 MXN, daily withdrawal limits of $12,600 MXN, and a maximum balance of $3,000,000 MXN. Designed for first-time digital savers.
- Cuenta Avanzada
- Cuenta Máxima
- Crediclub Mobile App
Quantifiable outcome
- Returns of up to 8.60% GAT nominal (4.47% GAT real) on 364-day investments
- +2 more outcomes
Companies that use SuperTasas
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
SuperTasas technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SuperTasas partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
SuperTasas competitors and assessment
Company assessmentEmerging players
- Mercado Pago: Mexican digital wallet/payments platform with money-market and deposit-like investment features embedded in the Mercado Libre ecosystem; competing for retail savings balances alongside SuperTasas.
- Spin by OXXO: OXXO's digital banking offering with deposit accounts targeted at mass-market Mexican consumers; comparable mass-market deposit acquisition through retail distribution.
- Stori: Mexican fintech offering credit cards to underserved consumers; adjacent comparable in the Mexican fintech ecosystem that may expand into deposit products over time.
Direct peers
- Nu Mexico: Mexican neobank offering high-yield deposit accounts and savings products directly competing for the same retail savers as SuperTasas. Both pursue digital-first, mobile-led deposit acquisition in Mexico.
- Klar: Mexican digital bank providing deposit and investment products to retail customers via a mobile app, competing directly with SuperTasas on yield and digital onboarding.
- Kubo Financiero: Mexican SOFIPO offering digital savings and investment products to retail customers; closest regulatory peer to Crediclub as a non-bank deposit-taking institution.
- Hey Banco: Digital retail bank owned by Banregio offering savings and investment products to Mexican consumers through a mobile platform; comparable digital deposit competition to SuperTasas.
- Albo: Mexican neobank offering deposit accounts and savings products with a mobile-first experience; directly competes with SuperTasas for Mexican retail investors seeking digital yields.
Regional players
- Covalto: Mexican digital bank (formerly Consubanco) serving SMEs and individuals with deposit and credit products; relevant comparable for Mexican SOFIPO/neobank competition.
Broad incumbents
- NuBank: Latin America's largest neobank and parent of Nu Mexico; provides the broader incumbent benchmark for digital deposit and investment products in the region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
SuperTasas social profiles
Digital presenceSuperTasas compliance and trust
Trust signalCompliance6 records
SuperTasas financial estimates
Financial estimateRevenue estimate
Valuation estimate
SuperTasas leadership team
Management profileNumber of profiles
Profiles1 record
SuperTasas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SuperTasas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SuperTasas
What does SuperTasas do?
SuperTasas offers digital savings and term deposit products to individual Mexican investors via the Crediclub mobile application, with competitive yields of 6.30% to 8.60% GAT nominal across demand deposits and fixed terms of 28, 91, 182, and 364 days. The platform operates through three account tiers (Cuenta Básica, Cuenta Avanzada, Cuenta Máxima) with escalating investment limits and onboarding requirements, all managed through 100% digital account opening and real-time performance monitoring.
Is SuperTasas a public or private company?
SuperTasas is a private company. It is classified as unknown and is currently operating.
When was SuperTasas founded?
SuperTasas was founded in 2004. It employs 11 to 50 people.
Where is SuperTasas based?
SuperTasas is headquartered in Monterrey, Mexico, in the Latin America region.
How does SuperTasas make money?
Two revenue lines are on record. Interest Rate Spread is the primary driver. The others are savings Deposits.
Who are SuperTasas's main competitors?
Emerging players on record are Mercado Pago, Spin by OXXO and Stori. Direct peers are Nu Mexico, Klar, Kubo Financiero, Hey Banco and Albo. Covalto is listed as a regional player. NuBank is listed as a broad incumbent.
Does SuperTasas have an API?
No public API is recorded for SuperTasas.
What industry is SuperTasas in?
SuperTasas's product category is Retail Savings & Term Deposits. Its primary akta.pro industry code is FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings), with a secondary code of FSABAFAA, Retail-focused Neobanks (Mass Market). Its NAICS code is 52218 and its SIC code is 6036.