SendView
SendView is a bootstrapped SaaS platform that lets email marketers subscribe to competitor emails via tracking addresses and analyze them through dashboards, timelines, trend reports, and an AI-powered query feature, serving individual marketers, in-house teams, and email agencies.
- Company typePrivate
- Founded2016
- HeadquartersEden, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SendView does
SendView is a SaaS platform that lets email marketers subscribe to competitor emails via SendView-managed tracking addresses and have those messages automatically parsed, categorized, and analyzed through dashboards, timelines, trend reports, alerts, and saved collections. The platform can identify 119 distinct Email Service Providers (ESPs) through proprietary parsing logic built over years, runs SpamAssassin-based spam scoring, and surfaces DKIM/SPF signing, send timing, volume, and tech-stack metadata for every captured campaign. A free tools suite (ESP Finder, Email Tech Tracker, UTM Builder, Gmail Annotation Builder, and others) sits in front of the paid product as an SEO and content-led acquisition layer.
The company sells tiered subscriptions ranging from $69/month (Standard, 10 companies) to $169/month (Ultimate, 50 companies) plus a $249/month fully managed service and customizable agency pricing with white-label, volume discounting, and centralized billing. Distribution is entirely digital: a self-serve, product-led growth motion with 10-day free trials and a 30-day money-back guarantee, supplemented by a dedicated agency channel. Pricing and packaging are consumption-based around the number of competitor companies tracked, with no contractual lock-in.
SendView was founded in 2016 by Gregg Blanchard and Patrick Sande, who both hold day jobs at Inntopia (a resort and hotel email marketing platform) while running SendView on the side. The legal entity PeakFeed LLC is domiciled in Minnesota with no disclosed office, minimal headcount (1-10), and zero venture capital — the company states it has been 100% user-funded for 8+ years beyond a token in-kind angel contribution from the founders' spouses (Kim and Kate Capital, 2018). As of the latest disclosure the platform has analyzed more than 3 million emails and 2 million campaigns, and the founders added an AI-powered natural-language query feature called 'Ask' in June 2026.
SendView firmographics
Firmographics- Name
- SendView
- Legal name
- PeakFeed LLC
- Website
- https://sendview.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SendView is a bootstrapped SaaS platform that lets email marketers subscribe to competitor emails via tracking addresses and analyze them through dashboards, timelines, trend reports, and an AI-powered query feature, serving individual marketers, in-house teams, and email agencies.
- Ownership category
- akta.pro rank
SendView industry classification
Industry- Product category
- Email Marketing Analytics Software
- NAICS
- Advertising, Public Relations, and Related Services (5418), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB)
- akta.pro secondary industry
- Email Marketing Services (Campaign Strategy, Design, Deliverability) (MPAAAIAA)
Keywords
Where SendView is headquartered
LocationHeadquarters
- HQ city
- Eden
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SendView business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- Subscription SaaS: Tiered monthly and annual subscription plans for email marketers tracking competitor email campaigns. Plans range from Standard ($69/mo) tracking 10 companies to Ultimate ($169/mo) tracking 50 companies. Annual billing offers ~14% savings. All plans come with a 30-day money-back guarantee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard: Track 10 companies for $69/month or $700/year |
| Subscription | Monthly | Pro: Track 25 companies for $99/month |
| Subscription | Monthly | Ultimate: Track 50 companies, 5 users for $169/month |
| Subscription | Monthly | Managed: Full-service tracking for $249/month |
| Subscription | Annual | Annual Subscription Plans: 14% savings on annual billing |
| Subscription | Multi-year contract | Agencies: Customizable, usage-based pricing for agencies |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
SendView product offering
Product offeringCore offering
SendView is a SaaS platform that allows email marketers to subscribe to competitor emails through SendView-controlled tracking addresses, after which every incoming email is parsed, categorized, and broken down into dashboards, timelines, trends, stats, and automated monthly PDF reports. The platform identifies 119 different Email Service Providers (ESPs), tracks send times, days, volumes, DKIM/SPF signing, and spam scores, and offers an AI-powered "Ask" feature that answers natural language questions about competitor email tactics.
Product overview
SendView is a competitor email monitoring and tracking SaaS platform designed for email marketers. The core offering consists of the SendView platform which enables users to create tracking email addresses to subscribe to competitors' emails, which are then stored in a database and analyzed. The platform provides multiple analysis tools including Dashboards for individual competitor analysis, Trends for aggregate cross-competitor analysis, Timelines for campaign sequence visualization, Reports for automated monthly PDF summaries, Favorites/Collections for inspiration board functionality, and Alerts for automated tactic change notifications. A newly launched AI feature called 'Ask' enables natural language querying of competitor email data. SendView also offers a specialized Agency tier with white-label capabilities, and maintains a suite of free marketing tools including ESP Finder, Email Tech Tracker, UTM Link Builder, and various email utilities. The product is self-funded by its two co-founders and has analyzed over 3 million emails.
Differentiator
Problem solved
Functional benefit
Products and services
- SendView Platform Subscription SaaS platform for email marketers and agencies that tracks competitor email campaigns by routing subscriptions through SendView tracking addresses, then parses, categorizes, and analyzes every incoming email into dashboards, timelines, trends, stats, alerts, automated monthly reports, and an AI-powered natural language query tool.
- SendView for Agencies Customizable, usage-based agency offering that lets marketing agencies create and manage client accounts, apply whitelabel branding (logo, colors), use centralized billing, offer volume discounts, and share access across team members for delivering white-label competitor email monitoring services to clients.
- ESP Finder Free standalone tool that analyzes email headers and sending patterns to identify which of 119 supported Email Service Providers sent any given email.
- Email Tech Tracker Free standalone tool for monitoring adoption of email marketing technology trends and tactics across the industry.
- Social Share Link Generator Free standalone tool for generating shareable links optimized for social media platforms including Facebook, Twitter, and other networks.
- Email Insights Free standalone tool providing simple email marketing insights for top brands and competitors.
- Online EML Viewer Free standalone tool for viewing the contents of EML email files directly in the browser.
Companies that use SendView
Customer profileNamed customers5 records
Segments3 records
SendView technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature15 records
SendView partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- InntopiaminorInntopia is a resort and hotel email marketing and ecommerce platform. Both SendView co-founders work at Inntopia as their primary employment. The product originated from their work and needs in the email marketing industry. This is not a formal investment or commercial partnership.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
SendView competitors and assessment
Company assessmentBroad incumbents
- Campaign Monitor: Campaign Monitor is a broader email marketing platform for creating and sending email campaigns. It targets the same email marketer buyer but as a sending/automation platform, not a competitive intelligence tool — overlapping with SendView only at the buyer level.
- Litmus: Litmus is a broader email marketing technology platform offering email testing, analytics, and personalization. It serves the same email marketer buyer but as part of a wider portfolio (testing, preview, personalization) rather than competitor intelligence.
- Validity (ReturnPath): Validity (which acquired ReturnPath) is an enterprise-focused email deliverability, security, and data platform serving large senders and ESPs. It overlaps with SendView's ESP identification and authentication features but at enterprise scale, not SMB competitive intelligence.
Direct peers
- MailCharts: MailCharts is a direct competitor offering competitive email tracking, campaign monitoring, and inspirational email libraries for marketers. It targets the same primary use case (tracking competitor email strategy) and is explicitly named in SendView's own SEO 'alternatives' content, confirming head-to-head competition.
- Really Good Emails: Really Good Emails is a curated collection of email designs and campaigns across brands, used by email marketers for inspiration and competitive reference. It overlaps meaningfully with SendView's Favorites/Collections and content-library aspects of competitive email research.
- Panoramata: Panoramata is a direct competitor providing email and social media competitive intelligence for brands and agencies. Like SendView, it focuses on tracking competitors' email campaigns and is named in SendView's 'Panoramata Alternatives' SEO pages, indicating directly comparable functionality.
- Owletter: Owletter (by Littledata) tracks competitor newsletters and stores them in a separate inbox for benchmarking, with reporting and analytics features. It directly overlaps SendView's core value proposition of intercepting competitor emails without inbox clutter and surfacing strategic patterns.
- EmailAnalytics: EmailAnalytics provides email productivity and analytics insights for sales/marketing professionals who receive large volumes of email. It has partial overlap with SendView's inbox-based analytics for marketers who track heavy email correspondence with competitors.
Others
- Parcel: Parcel is an email HTML design and testing tool directly integrated with SendView (one-click push of competitor HTML into Parcel). It serves the adjacent workflow of acting on insights, making it an enabling channel partner rather than a competitor.
- Seventh Sense: Seventh Sense is an email send-time optimization tool for marketers, and its co-founder Mike Donnelly is a public SendView customer. It serves an adjacent email-marketing workflow (when to send) rather than competitor monitoring, making it an ecosystem partner rather than direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
SendView social profiles
Digital presenceSendView financial estimates
Financial estimateRevenue estimate
Valuation estimate
SendView leadership team
Management profileNumber of profiles
SendView funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SendView M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SendView
What does SendView do?
SendView is a SaaS platform that allows email marketers to subscribe to competitor emails through SendView-controlled tracking addresses, after which every incoming email is parsed, categorized, and broken down into dashboards, timelines, trends, stats, and automated monthly PDF reports. The platform identifies 119 different Email Service Providers (ESPs), tracks send times, days, volumes, DKIM/SPF signing, and spam scores, and offers an AI-powered "Ask" feature that answers natural language questions about competitor email tactics.
Is SendView a public or private company?
SendView is a private company. It is currently operating.
When was SendView founded?
SendView was founded in 2016. It employs 1 to 10 people.
Where is SendView based?
SendView is headquartered in Eden, United States, in the North America region.
How does SendView make money?
One revenue line is on record: subscription SaaS.
Who are SendView's main competitors?
Broad incumbents on record are Campaign Monitor, Litmus and Validity (ReturnPath). Direct peers are MailCharts, Really Good Emails, Panoramata, Owletter and EmailAnalytics. Others are Parcel and Seventh Sense.
Does SendView have an API?
No public API is recorded for SendView.
What industry is SendView in?
SendView's product category is Email Marketing Analytics Software. Its primary akta.pro industry code is BPAFAKAB, Email Marketing Services (Campaigns, Deliverability, Lifecycle), with a secondary code of MPAAAIAA, Email Marketing Services (Campaign Strategy, Design, Deliverability). Its NAICS code is 5418 and its SIC code is 7372.