Seventh Sense
Seventh Sense (Telepath Data, Inc.) is an Arlington, Virginia-based SaaS company that builds an AI-powered email performance optimization platform exclusively for HubSpot and Marketo marketing automation customers. It serves marketing operators from small teams to Fortune 500 enterprises with per-person send-time optimization, audience recycling, campaign orchestration, and inbox-provider analytics.
- Company typePrivate
- Founded2014
- HeadquartersArlington, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Seventh Sense does
Seventh Sense (legally Telepath Data, Inc., headquartered in Arlington, Virginia) builds an AI-powered email performance optimization platform that operates exclusively as an intelligence layer on top of HubSpot and Marketo marketing automation. Founded in 2013-2014 by Mike Donnelly (CEO) and Erik LaBianca (CTO), the company has spent 12 years developing per-person send-time AI that learns each recipient's daily engagement rhythm from billions of historical signals and triggers each send at that individual's optimal attention window. The platform has expanded into five integrated AI capabilities: per-inbox-provider performance insights, cross-campaign orchestration with frequency caps and blackout windows, automated audience recycling that suppresses low-engagement contacts to protect domain reputation, the core send-time optimization, and a beta recommendations engine trained on cross-customer email program patterns.
The business is monetized through annual subscriptions. The Business tier is priced at $0.192 per contact per year ($400/month billed annually for 25,000 contacts), with no per-seat or volume overage fees; the Enterprise tier offers custom pricing starting at 150,000 contacts and adds SSO, 24x7 priority support, a dedicated CSM, and custom MSA/DPA/SLA agreements. Go-to-market combines product-led growth (10-day free trial with no credit card, 5-minute HubSpot install, synthetic-data evaluation option) with an enterprise field-sales motion and a 50+ agency partner program that resells Seventh Sense into HubSpot and Marketo clients. The platform is SOC 2 Type II, GDPR, CCPA, and EU-U.S. Data Privacy Framework compliant, with EU/regional data residency planned for H2 2026.
Seventh Sense serves marketing operators ranging from five-person teams to Fortune 500 organizations, with disclosed customers spanning SAP, Greenpeace, Demandbase, Carahsoft, Educative, Databox, Natera, Rocketreach, and RedPanda across B2B SaaS, healthcare, agency, nonprofit, technology, and demand-generation verticals. The company remains privately held and founder-owned with a 1-10 person team, no disclosed external venture funding beyond two small pre-2015 rounds totaling approximately $281,000, and no recent M&A activity. Distribution is restricted to HubSpot and Marketo ecosystems, which both constrains total addressable market and reinforces the platform's depth advantage where it does operate.
Seventh Sense firmographics
Firmographics- Name
- Seventh Sense
- Legal name
- Telepath Data, Inc.
- Website
- https://theseventhsense.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Seventh Sense (Telepath Data, Inc.) is an Arlington, Virginia-based SaaS company that builds an AI-powered email performance optimization platform exclusively for HubSpot and Marketo marketing automation customers. It serves marketing operators from small teams to Fortune 500 enterprises with per-person send-time optimization, audience recycling, campaign orchestration, and inbox-provider analytics.
- Ownership category
- akta.pro rank
Seventh Sense industry classification
Industry- Product category
- Email Marketing and Marketing Automation Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- E-commerce & Retail Recommendation Engines (HDAAAGAA)
Keywords
Where Seventh Sense is headquartered
LocationHeadquarters
- HQ city
- Arlington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Seventh Sense business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Business Tier: Annual subscription priced per contact at $0.192/contact/year for the Business tier ($400/mo billed annually for 25,000 contacts). Includes all four AI capabilities: orchestration, send-time optimization, audience recycling, and AI-surfaced insights. Unlimited users and email volume.
- Subscription - Enterprise Tier: Custom pricing starting at 150K marketing contacts for large lists and complex stacks. Includes everything in Business plus SSO, phone and 24x7 priority support, dedicated customer success manager, and custom legal agreements.
- Free Tools/Resources: Free single-purpose HubSpot tools including deliverability audit and split-test automation. Designed to drive trial conversions to the full paid platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Business tier - All four AI capabilities for growing marketing teams |
| Subscription | Annual | Enterprise tier - Custom pricing for large organizations |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Seventh Sense product offering
Product offeringCore offering
Seventh Sense sells an AI-powered email performance optimization platform that sits on top of HubSpot and Marketo, delivering per-person send-time optimization, automated audience recycling, cross-campaign orchestration, per-inbox-provider analytics, and AI-driven recommendations. The platform is sold as tiered annual subscriptions (Business tier at $0.192/contact/year and custom Enterprise tier from 150K contacts) and is complemented by free single-purpose HubSpot tools (Deliverability Audit and Split Test Automation) that drive trial conversions.
Product overview
Seventh Sense offers a unified AI email performance platform with five integrated capabilities (Insights, Orchestration, Recycling, Send-Time Optimization, and Recommendations) that work natively inside HubSpot and Marketo. The platform is available in three tiers: Business (starting at $400/month for 25,000 contacts), Enterprise (custom pricing for 150K+ contacts), and Free tier (limited tools). The core platform requires HubSpot or Marketo and enhances them with AI-driven scheduling, audience management, and analytics rather than replacing them.
Differentiator
Problem solved
Functional benefit
Products and services
- Seventh Sense Platform AI-powered email performance optimization platform for HubSpot and Marketo customers. Bundles five AI capabilities (Insights, Orchestration, Audience Recycling, Send-Time Optimization, and Recommendations) and is sold as tiered annual subscriptions (Business and Enterprise) to marketing teams and agencies.
- Deliverability Audit (Free Tool) Free single-purpose HubSpot tool that slices email reporting by inbox provider (Gmail, Outlook, Yahoo, Verizon Media, business domains) and provides per-provider open/click rate segmentation, separating B2C from business mail.
- Split Test Automation (Free Tool) Free HubSpot workflow action enabling A/B/C/D/E tests (up to 5 variations) inside workflows, eliminating spreadsheets, manual list randomization, and rebuilds between tests. Tests content, send time, paths, frequency, or any variable.
Quantifiable outcome
- +44% engaged audience growth in year one
- +4 more outcomes
Companies that use Seventh Sense
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
Seventh Sense technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature6 records
Seventh Sense partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- HubSpotcoreSeventh Sense is built exclusively for HubSpot since 2014. Deep native integration with 5-minute install, native workflow steps, engagement profiles inside HubSpot CRM, and Lookalike scheduling. Rated 5.0 stars on HubSpot Marketplace with HubSpot Impact Award winner twice.
- Marketo (Adobe)coreSeventh Sense is built exclusively for Marketo since 2014. Adobe Exchange Partner with 12-minute setup, scales to 5M+ contacts, automatic API throttling, and per-inbox-provider performance reporting unavailable natively in Marketo.
- Imagine Business DevelopmentminorHubSpot agency partner that used Seventh Sense to nearly double conversion rates (+97%) for their clients' email marketing programs. Case study partner demonstrating agency use case.
- Prism Global MarketingminorAgency partner that drove over $2.4 million in growth for a large B2C healthcare client's email program using Seventh Sense. Case study partner.
- Avidly HubSpot SolutionsminorHubSpot Solutions Partner using Seventh Sense for client email marketing. Reports massive help taking clients' email marketing strategies up a notch.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Seventh Sense competitors and assessment
Company assessmentDirect peers
- Iterable: Iterable is a cross-channel marketing platform with AI-driven send-time optimization, frequency capping, and audience optimization. Comparable AI capabilities for email engagement and orchestration, targeting similar mid-market and enterprise B2C marketers.
- Litmus: Litmus is an email optimization platform focused on deliverability, inbox rendering, and engagement analytics. Closely comparable to Seventh Sense's Insights and audience-recycling capabilities, especially around per-inbox-provider performance reporting.
- Validity (Return Path): Validity is an enterprise email data and deliverability platform offering inbox placement monitoring, reputation management, and engagement analytics. Comparable to Seventh Sense on deliverability, sender reputation, and inbox-provider-level insights.
- Customer.io: Customer.io is a messaging automation platform with AI-powered send-time optimization, deliverability tooling, and behavioral triggers. Comparable SaaS model with usage-based pricing and a focus on optimizing email engagement for product and marketing teams.
- ActiveCampaign: ActiveCampaign is an email marketing automation platform serving SMB and mid-market customers with machine-learning send-time optimization and predictive sending. Highly comparable to Seventh Sense in targeting marketing operators seeking AI-driven email performance gains.
- Klaviyo: Klaviyo is a B2B email and SMS marketing automation platform with AI-driven send-time optimization and segmentation. Both companies sell AI-powered email engagement optimization to mid-market and enterprise marketers with usage-based pricing tied to contact list size.
Broad incumbents
- Mailchimp: Mailchimp is a mass-market email marketing platform that has added AI send-time optimization, segmentation, and analytics. As a broad incumbent in the same category, it overlaps Seventh Sense's value proposition but is not built specifically on HubSpot/Marketo integrations.
- Braze: Braze is a large cross-channel customer engagement platform with AI-driven send-time optimization, orchestration, and frequency capping. Comparable AI capabilities to Seventh Sense but at much larger scale and across email, push, SMS, and in-app channels.
Emerging players
- Persado: Persado applies AI to email subject lines, body copy, and CTAs to maximize engagement. Comparable in using AI to drive email performance but focuses on content generation rather than send-time and audience optimization, making it an adjacent rather than directly overlapping peer.
Others
- 6sense: 6sense is an AI-driven B2B revenue platform that includes email prioritization and send-time signals inside its ABM orchestration. Related in using AI to time and personalize marketing touches but addresses the broader demand-gen funnel rather than email-specific deliverability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Seventh Sense social profiles
Digital presenceSeventh Sense compliance and trust
Trust signalCompliance4 records
Seventh Sense financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seventh Sense leadership team
Management profileNumber of profiles
Profiles3 records
Seventh Sense funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seventh Sense M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seventh Sense
What does Seventh Sense do?
Seventh Sense sells an AI-powered email performance optimization platform that sits on top of HubSpot and Marketo, delivering per-person send-time optimization, automated audience recycling, cross-campaign orchestration, per-inbox-provider analytics, and AI-driven recommendations. The platform is sold as tiered annual subscriptions (Business tier at $0.192/contact/year and custom Enterprise tier from 150K contacts) and is complemented by free single-purpose HubSpot tools (Deliverability Audit and Split Test Automation) that drive trial conversions.
Is Seventh Sense a public or private company?
Seventh Sense is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Seventh Sense founded?
Seventh Sense was founded in 2014. It employs 1 to 10 people.
Where is Seventh Sense based?
Seventh Sense is headquartered in Arlington, United States, in the North America region.
How does Seventh Sense make money?
Three revenue lines are on record. Subscription - Business Tier is the primary driver. The others are subscription - Enterprise Tier and free Tools/Resources.
Who are Seventh Sense's main competitors?
Direct peers on record are Iterable, Litmus, Validity (Return Path), Customer.io, ActiveCampaign and Klaviyo. Broad incumbents are Mailchimp and Braze. Persado is listed as an emerging player. 6sense is listed as an others.
Does Seventh Sense have an API?
No public API is recorded for Seventh Sense.
What industry is Seventh Sense in?
Seventh Sense's product category is Email Marketing and Marketing Automation Software. Its primary akta.pro industry code is HDAAAGAA, E-commerce & Retail Recommendation Engines. Its NAICS code is 5132 and its SIC code is 7371.