Infodec

What Infodec does

Infodec SAS is a privately held Colombian business and technology consulting firm founded in 2010 and headquartered in Cali, with a regional office in Mexico City serving the broader Colombia and Central America market. The company's foundational technology is MaxGP, a proprietary low-code application development platform that enables rapid development of transactional web applications with minimal programming knowledge, supporting multiple database engines (Oracle, MySQL, SQL Server, SQLite, Progress) and built-in tools for omnichannel communication, workflow definition, and configurable security.

Built on MaxGP, Infodec offers a portfolio of 14+ core products and industry-specific solutions spanning CRM (CustomerGP), sales performance and commission management (PerformanceGP), field mobility (MobilityGP), payment integration (PaymentGP) and a registered payment gateway (FlexiPay), business intelligence and predictive analytics (AnalyticsGP), innovation management (InnovationGP), customer service point management (AttentionGP), and talent management (TalentGP), as well as pre-configured vertical solutions for education (EducationGP), pharmaceutical (PharmaGP), retail (RetailGP), and government (GovermentGP).

The company generates revenue through a combination of software licensing and platform subscriptions (with RetailGP offered under a monthly model), professional services and consulting engagements, and FlexiPay transaction-based payment processing fees. It operates a sales-led, direct enterprise go-to-market targeting mid-market and enterprise clients across diverse verticals including pharma, telecom, government, education, financial services, and manufacturing, with named reference customers such as Wyeth, Claro, SuperGiros, DirecTV-Colombia, Tecnoquimicas, and SIESA. Integration with enterprise systems (SAP, SIESA ERP, Epicor) and BI tools (Qlik, Tableau) positions MaxGP as a configurable layer within clients' broader enterprise technology stacks.

Name

Infodec

Legal name

INFODEC SAS

Website

https://infodeclat.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Infodec SAS is a privately held Colombian IT consulting firm that develops and licenses the MaxGP low-code platform, offering CRM, sales performance, mobility, payments, and analytics solutions to enterprise and government clients across Colombia and Central America.

Ownership category

akta.pro rank

Product category

Enterprise Software (CRM and Low-Code Application Platform)

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Low-Code/No-Code Application Platforms (HDAEAKAA)

akta.pro secondary industries

Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL), Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

Keywords

• Low-code platform
• CRM software
• Business intelligence
• Payment gateway
• Field sales mobility

Headquarters

HQ city

Cali

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D

Revenue model

1. Software Licensing and Platform Access: Infodec generates revenue through licensing its MaxGP platform and associated industry solutions (CustomerGP, PerformanceGP, PaymentGP, MobilityGP, InnovationGP, EducationGP, RetailGP, PharmaGP, GovermentGP). RetailGP is explicitly offered under a monthly payment model. Solutions are described as pre-configured and quick to implement.
2. Professional Services and Consulting: As a business and technology consulting firm, Infodec generates revenue from implementation services, customization, and strategic consulting engagements. They position themselves as strategic allies in building satisfactory experiences that generate well-being and value for clients' customers and collaborators.
3. FlexiPay Payment Processing: FlexiPay operates as a gateway payment solution, potentially generating transaction-based revenue from payment processing services for merchants. The platform supports mass collection campaigns and various payment methods including credit cards, prepaid cards, and electronic wallets.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Infodec develops and licenses the proprietary MaxGP low-code platform and a suite of pre-configured business applications built on it, including CRM (CustomerGP), sales performance management (PerformanceGP), payment integration (PaymentGP/FlexiPay), field mobility (MobilityGP), business intelligence (AnalyticsGP), innovation management (InnovationGP), and customer service (AttentionGP), along with vertical-specific solutions for education (EducationGP), pharmaceutical (PharmaGP), retail/mass consumption (RetailGP), and government (GovermentGP) sectors. The company delivers these as licensed software with implementation, customization, and consulting services to enterprise and mid-market clients in Colombia and Central America.

Product overview

Infodec is a business and technology consulting firm that develops software solutions primarily for the Colombian and Central American markets. The company's product portfolio is built around the MaxGP platform, a core application development engine that powers all business solutions. The platform enables rapid development of transactional web applications with minimal programming knowledge. Built on this platform are multiple core products: CustomerGP (CRM), PerformanceGP (sales performance and commission management), PaymentGP (payment integration), MobilityGP (field sales mobile solution), AnalyticsGP (business intelligence), FlexiPay (payment gateway), InnovationGP (open innovation), AttentionGP (customer service point management), and TalentGP (training management). The company also offers four industry-specific solutions: EducationGP for educational institutions, PharmaGP for pharmaceutical companies, RetailGP for retail/distribution companies, and GovermentGP for government entities. The solutions address areas including customer relationship management, sales force automation, business intelligence, payment processing, field mobility, and enterprise innovation management.

Differentiator

Problem solved

Functional benefit

Brands

• MaxGP: Core platform that empowers all business solutions, enabling development of transactional operating applications in a web environment
• MobilityGP
• AnalyticsGP
• FlexiPAY
• CustomerGP
• PerformanceGP
• PaymentGP
• InnovationGP
• TalentGP
• AttentionGP
• EducationGP
• PharmaGP
• RetailGP
• GovermentGP
• Infoverses

Products and services

• MaxGP Proprietary low-code application development platform that powers all Infodec business solutions, enabling users to build transactional operating web applications with minimal programming knowledge, supporting multiple relational database engines (Oracle, MySQL, SQL Server, SQLite, Progress) with built-in omnichannel integration, role-based security, and end-user reporting. Targeted at enterprise and mid-market organizations seeking rapid deployment of custom business applications.
• CustomerGP CRM solution delivering a 360-degree view of the customer from a single platform, integrating marketing management, commercial management, and customer service (PQR) management with omnichannel communication channels (telephony, chat, email, WhatsApp, social networks). Targeted at enterprise and mid-market organizations seeking unified customer engagement across marketing, sales, and service.
• PerformanceGP Sales force performance management solution that automates commission calculation, incentives, and variable salaries, integrating transactions from corporate systems (ERP, CRM, HR) to prevent data alteration. PerformanceGP reportedly reduces commission processing time to one-third and HR hours by up to 80% for compensation management. Targeted at enterprises seeking to streamline variable compensation and sales performance operations.
• PaymentGP Payment integration solution that connects different collection channels with business back-office systems, enabling online and batch payment transactions with clearing, reconciliation, and automatic debit processes. Integrates with payment gateways via APIs, web checkout and web services, banks and collectors, and e-commerce stores. Targeted at enterprises seeking unified sales and collection channel management.
• MobilityGP Mobile solution for optimizing pre-sales, field sales, price checking, exhibition control, and distribution processes, with or without internet access, including geopositioning for field execution. Targeted at consumer goods, distribution, and field-sales-driven enterprises needing offline-capable mobile sales force tooling.
• AnalyticsGP Technological consulting service for business intelligence and analytics solutions, including descriptive analytics via Qlikview, Qliksense, and Tableau, predictive analytics via Python, R, and Rapidminer, and ERP/external system integration via Talend and Microsoft Integration Services. Targeted at enterprises needing to transform existing data into strategic knowledge for decision-making.
• FlexiPay Gateway payment solution (Infodec's registered FlexiPay trademark) operating under the GATEWAY model for online transfer of collections to merchant bank accounts. Supports payment links, QR codes, massive collection campaigns, payment buttons for e-commerce integration, and payment methods including credit cards, prepaid cards, and electronic wallets. Targeted at merchants and enterprises requiring online and batch payment collection.
• InnovationGP Innovation management solution enabling companies to leverage creative intelligence from internal members (employees) and external allies (suppliers, customers, academics), unifying efforts around solving critical problems, identifying opportunities, and developing new businesses through an innovation funnel. Targeted at enterprises seeking to operationalize open innovation programs.
• AttentionGP Customer service point management solution for maximizing and optimizing commercial opportunities by intelligently managing customer contact points, designed for managing guidelines and communications in waiting areas of offices, receptions, clinics, and service points. Targeted at enterprises with high-traffic customer service locations.
• TalentGP Solution for managing, defining, planning, recording, and developing employee training and development plans focused on company production processes, with training measurement and progress reporting capabilities. Targeted at enterprises seeking to formalize and track employee learning and development.
• EducationGP Pre-configured CRM solution for educational institutions (universities, colleges, university foundations, and institutes) integrating profiles of all interest groups (applicants, students, graduates, allies, companies) to design institutional marketing strategies, manage admissions, support academic interventions, and improve student retention. Targeted at higher education institutions seeking a turnkey CRM for the student lifecycle.
• PharmaGP Industry solution aligned to the pharmaceutical sector providing laboratories with tools to increase sales, minimize service and marketing costs, and raise reputation among patients, the medical community, and clients, covering patient support services, medical event tracking, adverse event handling, and government tender management. Targeted at pharmaceutical laboratories.
• RetailGP Industry solution for mass consumption companies that need to track product rotation, prices, geographic coverage of distributors, and number of customers reached, solving consolidation and approval difficulties across various information sources and offering centralized access to analytical models for distributor information under an attractive monthly payment model. Targeted at retail and consumer goods distributors.
• GovermentGP Industry solution for the government sector covering citizen service management, strategic municipal campaigns, call center services, virtual service, shift management, and collection processes with payment gateway and banking integration. Targeted at municipal and government institutions seeking to centralize citizen information and standardize service delivery.

Quantifiable outcome

• Commission calculation processes reduced to one-third of previously required time
• +1 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability2 records

Feature9 records

Partnerships

Eight partnerships are on record, tiered core.

• SAPcoreTechnology or IntegrationSAP is referenced as a key ERP system that Infodec integrates with through Talend and Microsoft Integration Services tools. This integration capability enables clients to connect AnalyticsGP and other solutions with SAP-based enterprise environments.
• Qlik (Qlikview, Qliksense)coreTechnology or IntegrationQlik analytics tools (Qlikview and Qliksense) are referenced as key technologies used by Infodec's AnalyticsGP service for developing management data collection projects and business intelligence dashboards.
• TableaucoreTechnology or IntegrationTableau is referenced as a key technology used by Infodec's AnalyticsGP service for descriptive analytics and management data visualization projects.
• SIESA ERPcoreTechnology or IntegrationSIESA ERP is listed as one of the ERP systems that Infodec integrates with, enabling clients to connect their enterprise resource planning systems with Infodec solutions. SIESA also appears as a customer logo on the Infodec website.
• EpicorcoreTechnology or IntegrationEpicor is referenced as an ERP system that Infodec integrates with through standard tools and methodologies, enabling connectivity for clients using Epicor-based enterprise environments.
• Python, R, RapidminercoreTechnology or IntegrationThese open-source and commercial data science tools are used by Infodec's AnalyticsGP service for predictive analytics and data mining projects using supervised and unsupervised techniques.
• Talend, Microsoft Integration ServicescoreTechnology or IntegrationTalend and Microsoft Integration Services are the primary integration tools used by Infodec to connect solutions with external ERP systems including SAP, SIESA ERP, Epicor, and EDI systems.
• Oracle, MySQL, SQL Server, SQLite, ProgresscoreTechnology or IntegrationThese database engines are supported by Infodec's MaxGP platform, enabling clients to deploy solutions on their preferred database infrastructure.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pipedrive: Sales-focused CRM used by SMBs and mid-market companies for pipeline management. Comparable in targeting the same mid-market segment for CRM replacement opportunities where CustomerGP and PerformanceGP compete.
• Appian: Low-code platform focused on process automation and case management with embedded CRM capabilities. Closely parallels MaxGP's process and case management orientation and targets regulated industries similar to PharmaGP and GovermentGP.
• Creatio: Creatio combines a low-code platform with CRM, sales, and service applications - the exact same architectural pattern as Infodec's MaxGP and CustomerGP. Both target mid-market digital transformation with vertical workflows and rapid configuration, making Creatio the closest comparable peer.
• Insightly: CRM platform with project management and marketing automation features. Targets the same mid-market digital transformation buyer as Infodec, with similar focus on customization without heavy PS engagements.

Regional players

• Siigo: Colombian-founded cloud business software for accounting, invoicing, and SMB management across LATAM. While more accounting-centric, Siigo competes in the same regional mid-market for digitizing operations that Infodec serves with CRM and vertical suites.
• Pipefy: Brazilian-rooted low-code workflow and CRM platform with strong LATAM presence. Overlaps with MaxGP's low-code building blocks and CustomerGP-style process automation, operating in adjacent regional markets like Infodec.

Broad incumbents

• Zoho: Comprehensive suite of business apps including CRM, finance, HR, and a low-code builder (Zoho Creator). Competes with CustomerGP and PerformanceGP while offering a much wider application catalog at SMB-friendly price points.
• Salesforce: Global CRM leader with Sales, Service, Marketing clouds plus low-code (Lightning, Salesforce Platform). Competes with CustomerGP and EducationGP for enterprise CRMs in LATAM; substantially broader portfolio but less regional customization.
• HubSpot: All-in-one CRM platform with marketing, sales, service, and operations hubs targeting mid-market. Overlaps with CustomerGP across funnel management; broader marketing automation but lighter industry-specific depth than Infodec's vertical suites.
• Microsoft Dynamics 365: Enterprise CRM/ERP suite with Power Platform low-code extensibility. Directly overlaps with CustomerGP and integration-heavy offerings; broader reach and integrations (including with SAP via Dataverse) but heavier implementation footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/infodecsas
• LinkedInlinkedin.com/company/infodec-s-a-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infodec