ControlPortals

Name

ControlPortals

Legal name

ControlPortals

Website

https://controlportals.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

ControlPortals is an Eindhoven-based product studio building IoT-enabled solutions, including the proprietary ControlThings connectivity platform, e-Gro cultivation monitoring tools for plant growers, and Auping Connect smart-bed control co-developed with Auping.

Ownership category

akta.pro rank

Product category

IoT Platform & Connected Product Development

NAICS

Relay and Industrial Control Manufacturing (335314)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Auto Controls For Regulating Residential & Comml Environments (3822), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Industrial Controls Networking & IIoT (Industrial Ethernet, Fieldbus) (EDAOAHAI)

Keywords

• IoT platform development
• Product prototyping services
• Concept development services
• Smart cultivation tools
• Connected product design

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Product Development & Licensing: Development of proprietary IoT and smart product solutions (ControlThings, e-Gro, Auping Connect) potentially licensed or sold to partners
2. Web Services & Prototyping: Concept development, prototyping, and web services for external clients

Go-to-market motion1 record

Core offering

ControlPortals is a concept development, prototyping, and web services company that designs and builds IoT-enabled products. Its portfolio includes the proprietary ControlThings IoT platform for connecting products to the internet, e-Gro cultivation monitoring tools for plant growers, and Auping Connect for smartphone/tablet control of adjustable Auping beds. The company delivers products through iterative, user-centered design combined with the latest technologies.

Differentiator

Problem solved

Functional benefit

Brands

• e-Gro: Innovative cultivation aids for plant growers and cultivators, enabling optimal monitoring and control of root environment during all cultivation phases.
• ControlThings

Products and services

• e-Gro Innovative cultivation support tools that help plant growers and cultivators optimally monitor and control the root environment during every phase of the cultivation cycle. Designed for professional plant growers and horticultural cultivators.
• ControlThings A proprietary Internet of Things platform developed in-house by ControlPortals that enables products to be rapidly and simply connected to the internet. Targeted at manufacturers seeking IoT integration for their products.
• Auping Connect A smart home innovation that allows users to control an adjustable Auping bed via smartphone or tablet, eliminating the inconvenience of getting out of bed on the wrong side. Developed in partnership with Auping for their connected bed offering.
• Concept Development Services External design and concept development services using iterative, user-centered design methodology combined with the latest technologies. Targeted at businesses seeking innovative product development support.
• Prototyping Services Prototyping services offered to external clients to develop and test product concepts, leveraging the in-house design and development team.
• Web Services Web development and services offered to external clients, complementing the company's product development and IoT integration capabilities.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• AupingcoreStrategic or Co-development PartnerControlPortals developed Auping Connect, an innovation allowing smartphone and tablet control of adjustable Auping beds. This represents a product development partnership where ControlPortals provides the technology and development expertise for Auping's connected bed solution.

Direct peers

• Losant: Losant is an enterprise IoT platform providing device management, workflows, and visualizations for connected products — a like-for-like competitor to ControlThings in B2B IoT enablement.
• Ubidots: Ubidots offers an IoT application enablement platform with sensor monitoring, dashboards, and device management for industrial and commercial deployments. It overlaps directly with ControlThings on IoT data ingestion and visualization.
• Particle Industries: Particle provides an IoT platform (hardware modules, device cloud, developer tools) for connecting products to the internet. It is the most direct horizontal peer to ControlPortals' ControlThings offering, targeting product manufacturers needing turnkey connectivity.
• Blynk: Blynk is an IoT platform that enables rapid connection of devices to the cloud with mobile app tooling, closely mirroring ControlPortals' stated value proposition of quickly and simply connecting products to the internet.

Emerging players

• Helium (Nova Labs): Helium operates a decentralized wireless network for IoT devices. It is an emerging enabling layer in the IoT connectivity stack that complements or competes with platforms like ControlThings depending on deployment.
• Aranet: Aranet manufactures wireless environmental sensors (temperature, humidity, CO2, soil moisture) used in greenhouses and agriculture — directly adjacent to e-Gro's root-environment sensing proposition.
• 30MHz: 30MHz provides a horticultural IoT sensor and dashboard platform for greenhouse and vertical farming operations. It overlaps with e-Gro's root/cultivation environment monitoring use case.

Broad incumbents

• Signify (Philips Hue / WiZ): Signify operates broad connected-lighting and smart-home product lines with proprietary IoT connectivity stacks. It is a broad incumbent demonstrating the scale of consumer smart-product IoT deployments that ControlPortals targets via partners like Auping.
• Priva: Priva is a leading Dutch horticulture automation company providing climate, irrigation, and process control for greenhouses. It is a directly comparable incumbent in the cultivation-environment monitoring space that e-Gro addresses.
• Sleep Number: Sleep Number sells smart adjustable beds with proprietary mobile-app control and biometrics. It represents the consumer smart-bed category that Auping Connect addresses, validating the broader smart-bed IoT opportunity.

Market position

Customer concentration

• LinkedInlinkedin.com/company/controlportals

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ControlPortals