JRNY
JRNY is a Dutch digital agency founded in 2005 in Roermond, Netherlands, delivering ERP-integrated webshops, websites, digital marketing and process optimization services primarily to SMB and mid-market clients in the Benelux region, with a ~20-year preferred-partner integration with KING Software.
- Company typePrivate
- Founded2005
- HeadquartersRoermond, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What JRNY does
Digital JRNY (trading as JRNY) is a Dutch digital agency founded in 2005 and headquartered in Roermond, Netherlands. The company was formed through the merger of web agency Syveon and online marketing agency Blue Duck, and operates as an integrated full-service agency organised around four pillars: Webshops & E-commerce, Websites, Digital Marketing, and Procesoptimalisatie. Its core technical offering is a proprietary web development and e-commerce platform tightly coupled to ERP systems — most notably a ~20-year preferred-partner integration with KING Software covering nearly 100 live deployments, alongside couplings to Order-Direct and Exact Online — and extended with marketplace integrations via EffectConnect (Bol.com, Amazon, eBay, Marktplaats, Fonq, Wehkamp, Leenbakker), proprietary tooling such as JRNY Insights and a B2B Klantportaal ('Mijn' omgeving), and RMA-portals. The service portfolio also includes SEO, SEA (Google Premier Partner 2024), social advertising, affiliate marketing, content marketing, marketplace ads, data & analytics, and conversion-rate optimisation.
JRNY serves primarily SMB and mid-market clients in the Netherlands with a strong concentration in Limburg, plus selected Benelux and DACH engagements; its customer base spans B2C retail, B2B wholesale and manufacturing, automotive dealers, healthcare, and non-profit verticals, with several anchor relationships (Beek & Bos, Kersten Group, Vincent Depaul, Proud, Boonen Communicatie) spanning 10–20 years. The business model blends project-based professional services (website, webshop, B2B portal builds) with recurring digital-marketing retainers, ERP/marketplace-integration managed services, and continuous CRO engagements. Distribution is sales-led and partner-ecosystem-led: direct sales from the Roermond office plus a deep co-delivery network of KING Software dealers (Van Zutphen, Vooruit/MCC), design/branding agencies (Proud, Boonen Communicatie, Mannen van 80), and technology partners (EffectConnect, Sooqr, Order-Direct, Exact Online, Leadinfo, Trengo, Autotelex).
JRNY firmographics
Firmographics- Name
- JRNY
- Legal name
- Digital JRNY
- Website
- https://jrny.nl
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- JRNY is a Dutch digital agency founded in 2005 in Roermond, Netherlands, delivering ERP-integrated webshops, websites, digital marketing and process optimization services primarily to SMB and mid-market clients in the Benelux region, with a ~20-year preferred-partner integration with KING Software.
- Ownership category
- akta.pro rank
Where JRNY is headquartered
LocationHeadquarters
- HQ city
- Roermond
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
JRNY business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional services — webdevelopment & e-commerce projects: Project-based revenue from building bespoke websites, B2B/B2C webshops, B2B klantportalen (e.g. MijnOmgeving), careers/werken-bij websites, RMA portals and webapps — typically delivered as one-off or phased engagements with ongoing maintenance/support.
- Digital marketing retainers (SEA, SEO, Social, Affiliate, Content): Recurring management fees for ongoing digital marketing campaigns across Google Ads, SEO, social advertising (Facebook/Instagram/LinkedIn), affiliate marketing (Daisycon/Tradetracker/Awin), contentmarketing and marketplace advertising on Bol.com/Amazon/eBay/Marktplaats.
- Data & Analytics + CRO consulting: Recurring/conversion-based revenue from setting up and maintaining Google Analytics, Tag Manager, conversion tracking, dashboards and continuous conversion-rate-optimisation engagements.
- ERP- & marketplace-integration / SaaS-style koppelingen: Revenue from implementing and maintaining integrations between JRNY webshops and ERP packages (KING Software, Order-Direct, Exact Online) and marketplace hubs (EffectConnect) — often part of multi-year managed-service relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Custom / quote-based pricing for webshops, websites, digital marketing and procesoptimalisatie projects |
| Other | — | Internal salary band disclosed in vacancy: Customer Care & Support Specialist €2,500–€3,600 (24–32 uur, Roermond) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels10 records
JRNY product offering
Product offeringCore offering
JRNY is a Dutch digital agency that designs, builds, and maintains custom e-commerce webshops, B2B klantportalen, and corporate websites, coupled to ERP systems (KING Software, Order-Direct, Exact Online) and to marketplaces via EffectConnect. It also runs ongoing digital marketing campaigns (SEA, SEO, social, affiliate, content, marketplace ads) and provides data/analytics and conversion-rate optimization. The firm operates its own CMS/Insights tooling and delivers services end-to-end for SMB and mid-market clients in the Netherlands.
Product overview
Digital JRNY is a Dutch digital agency, active since 2005, that delivers an integrated, end-to-end offering built on four pillars: Webshops & E-commerce, Websites, Digital Marketing, and Procesoptimalisatie. Under the Webshops & E-commerce pillar, JRNY builds and maintains its own e-commerce platform (used for B2C and B2B storefronts, B2B Klantportaal 'Mijn' omgevingen, and the JRNY Insights tooling), coupled to leading ERPs (KING Software, Order-Direct, Exact Online) and extended with Marketplace Koppelingen via EffectConnect (Bol.com, Amazon, eBay, Marktplaats, Fonq, Wehkamp, Leenbakker) and integrations such as Lightspeed, Sooqr, Leadinfo, Trengo, and Autotelex. The Websites pillar covers Concept en Strategie, Digital Design, Development, and the dedicated Werken-bij website module used for employer branding. The Digital Marketing pillar spans Strategie, SEA (Google Ads — JRNY is a Google Premier Partner), SEO, Affiliate Marketing (Daisycon, Tradetracker, Awin), Marketplace Ads, Contentmarketing, Social Advertising (Facebook, Instagram, LinkedIn), Data & Analytics (Google Analytics / Tag Manager), and Conversion Optimization. Procesoptimalisatie ties these together by automating workflows around the webshop and ERP, including RMA-portals and Insights dashboards. The merger of predecessor web agency Syveon and online marketing agency Blue Duck into the current JRNY brand brought web development, marketing, and process optimization under one roof.
Differentiator
Problem solved
Functional benefit
Products and services
- Webshops & E-commerce Design, build, and run B2B and B2C e-commerce webshops coupled to ERP systems (KING Software, Order-Direct, Exact Online), with proprietary back-end content/article management and JRNY Insights tooling, for Dutch SMB and mid-market retailers, wholesalers, and manufacturers.
- Websites Corporate website design, development, and content management including concept and strategy, digital design, front-end and back-end development, and dedicated 'werken-bij' employer-branding websites, for Dutch organizations across care, automotive, and B2B sectors.
- Digital Marketing Data-driven online marketing service spanning strategy, Google Ads (SEA), SEO, affiliate marketing, marketplace ads, content marketing, social advertising (Facebook, Instagram, LinkedIn), data & analytics, and conversion optimization, delivered as ongoing retainers for Dutch SMB and mid-market clients.
- Procesoptimalisatie (Process Optimization) Workflow and process optimization through ERP integrations, RMA/return portals, B2B klantportalen, marketplace integration, and Insights dashboards, tying webshops and ERPs together for automated article, order, and certificate handling.
- B2B Klantportaal ('Mijn' omgeving) Wholesale/dealer portal that extends a JRNY webshop, giving B2B customers 24/7 insight into prices, stock, open orders, back-orders, and invoices, coupled to ERP systems such as KING, Order-Direct, and Exact Online.
- KING Software Webshopkoppeling Preferred-partner integration linking KING ERP to JRNY-built webshops, syncing articles (with images, attachments, magnifications), prices, price agreements, customers, orders, and new customers between KING and the webshop.
- Marketplace Koppelingen (via EffectConnect) Integration service that connects ERP and webshop to marketplaces such as Bol.com, eBay, Amazon, Marktplaats, Fonq, Wehkamp, and Leenbakker via EffectConnect, with centralized article data, near real-time stock sync, and orders delivered back into the ERP.
- JRNY Insights JRNY's proprietary tool that surfaces order insights and order statuses to client customer-service teams, referenced in cases such as Heijnen Planten and Cohose (used to generate per-product certificates from KING production data).
- JRNY Support / Online hulpcentrum Customer-facing support portal and help center for JRNY clients, including a ticketing system, remote support, and self-service knowledge articles.
Quantifiable outcome
- Bijna 20 jaar preferred KING Software partner; bijna 100 live webshops, e-commerce toepassingen en B2B-klantportalen op de KING-koppeling
- +5 more outcomes
Companies that use JRNY
Customer profileNamed customers31 records
Segments6 records
Ideal customer profiles4 records
JRNY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
Feature7 records
JRNY partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship / strategic, core and minor.
- KING Softwareflagship / strategicBijna 20-jaar preferred partner van KING Software. JRNY koppelt webshops, B2B-portalen en marketplace-integraties aan het KING ERP-pakket; tientallen tot bijna 100 live deployments. Co-development met het KING maatwerkteam (Insights, offertemodules, RMA-portaal). Strategische basis voor het hele B2B-segment.
- Vooruit (voorheen MCC)coreEén van de KING Expert Centers voor groothandels en e-commerce. Co-delivery-partner voor klanten als Bopita, Animal Food Express en Kiezebrink; fungeert als collega-team bij integratieprojecten. 'Ruim 30 jaar ervaring' aan de zijde van Vooruit.
- Van Zutphen AutomatiseringcoreKING-dealer en ERP-implementatiepartner die samen met JRNY KING-implementaties, Insights-aansluitingen en offertemodules levert voor o.a. B&M Techniek, OKDV Grooming Products, Sigma Benelux, Van Verre, TKO Europe. JRNY noemt hen 'een echte aanvulling'.
- Proud Grafisch OntwerpburocoreRuim 12-15 jaar designpartner. Samen ontwerpen en bouwen JRNY en Proud maatwerk websites voor o.a. Vekoma, Kersten Group, Draper Tools Europe, Beek & Bos, Kalorama, Malderburch. Proud levert identity-, print- en digital design; JRNY de techniek en online marketing.
- Boonen CommunicatiecorePartner sinds 2006. Gespecialiseerd in communicatieadvies voor zorg, overheid en MKB; Suzanne Boonen is projectmanager, tekstschrijver en klantaanspreekpunt in trajecten voor Kalorama, Malderburch, Beek & Bos, Zorgcentrum Vincent Depaul.
- Mannen van 80coreStrategie- en vormgevingspartner voor merkidentiteit en positionering. Samen opgeleverd: LEVANTOgroep, Volvo Rutten Groep, Missiemuseum. Mannen van 80 levert ontwerp en strategie, JRNY de techniek en online marketing.
- EffectConnectcoreMarketplace Integratie Platform. Samen met EffectConnect levert JRNY een robuuste koppeling tussen marketplaces (Bol, eBay, Amazon, Marktplaats) en KING ERP — realtime voorraad- en prijssynchronisatie, automatische orderverwerking, track & trace-terugkoppeling. Gebruikt voor o.a. Bopita en Heijnen Planten.
- Order-DirectcoreERP-pakket waar JRNY al ruim 19 jaar aan koppelt. Naadloze integratie voor B2C/B2B-webshops inclusief menu-items, artikelen, prijsafspraken, orders en voorraadgegevens. Ingezet voor THO Kantoormeubelen en Kussensopmaatkopen.nl.
- dotGOminorCo-bouwer voor de TKO Europe-traject; dotGO nam bewaking en content op zich, JRNY de techniek en webbouw, in samenwerking met Van Zutphen.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
JRNY competitors and assessment
Company assessmentDirect peers
- Lab Digital: Dutch digital agency specializing in content-driven e-commerce platforms and bespoke CMS implementations. Comparable to JRNY in the custom-webshop, content-marketing, and PIM/data-integration space for Dutch brands.
- Greenberry: Dutch digital agency with an e-commerce and platform-development focus serving mid-market clients. Comparable in offering custom webshop builds, ERP/integration work and digital marketing under one roof.
- Hoppinger: Dutch digital agency of comparable size headquartered in Rotterdam offering end-to-end e-commerce, web development, and digital marketing services. Closely comparable to JRNY in scope (build + market + integrate) and in mid-market Dutch client base.
- Adwise: Dutch digital marketing agency offering performance marketing, SEO, SEA and analytics. Comparable to JRNY's Digital Marketing pillar, with similar mid-market Dutch client profile and data-driven approach.
- Tam Tam: Dutch digital agency providing strategy, design and technology services with a strong e-commerce and CMS focus. Comparable in being a full-service Dutch agency serving mid-market and enterprise clients with custom web and shop builds.
- The Valley: Dutch digital agency combining strategy, creativity and technology, with e-commerce platform implementations as a core service. Comparable to JRNY in full-service web + e-commerce + marketing delivery for Dutch SMBs and mid-market.
Broad incumbents
- iO: Large European full-service digital agency with end-to-end strategy, creation and technology services including e-commerce platforms. Comparable in service mix but operates at a much larger scale than JRNY across multiple European markets.
- Mirum: Global digital agency network with strong e-commerce, platform and marketing capabilities. Overlaps with JRNY's full-service offering but at much larger scale and with broader geographic reach.
- Dept: Large Dutch-origin global digital agency covering strategy, design, engineering, data and marketing at scale. Overlaps with JRNY across e-commerce, web development and digital marketing, but operates at much larger scale and serves enterprise clients globally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
JRNY social profiles
Digital presenceJRNY compliance and trust
Trust signalCompliance3 records
JRNY financial estimates
Financial estimateRevenue estimate
Valuation estimate
JRNY leadership team
Management profileNumber of profiles
Profiles10 records
JRNY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JRNY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JRNY
What does JRNY do?
JRNY is a Dutch digital agency that designs, builds, and maintains custom e-commerce webshops, B2B klantportalen, and corporate websites, coupled to ERP systems (KING Software, Order-Direct, Exact Online) and to marketplaces via EffectConnect. It also runs ongoing digital marketing campaigns (SEA, SEO, social, affiliate, content, marketplace ads) and provides data/analytics and conversion-rate optimization. The firm operates its own CMS/Insights tooling and delivers services end-to-end for SMB and mid-market clients in the Netherlands.
Is JRNY a public or private company?
JRNY is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was JRNY founded?
JRNY was founded in 2005. It employs 11 to 50 people.
Where is JRNY based?
JRNY is headquartered in Roermond, Netherlands, in the Europe region.
How does JRNY make money?
Four revenue lines are on record. Professional services — webdevelopment & e-commerce projects are the primary driver. The others are digital marketing retainers (SEA, SEO, Social, Affiliate, Content), data & Analytics + CRO consulting and ERP- & marketplace-integration / SaaS-style koppelingen.
Who are JRNY's main competitors?
Direct peers on record are Lab Digital, Greenberry, Hoppinger, Adwise, Tam Tam and The Valley. Broad incumbents are iO, Mirum and Dept.
Does JRNY have an API?
Yes. JRNY offers API-based integration between its e-commerce platform and third-party systems. The Draper Tools Europe case references JRNY's 'e-commerce API' which allows customers to submit orders to Delta International in an automated, simple, and fast way. The Heijnen Planten case references 'JRNY Insights', a tool providing customer service with order insights and order statuses. No public developer documentation, SDK, or sandbox is mentioned in the source material; the API is referenced as part of JRNY's integration offering for ERP and e-commerce coupling.