OPA
OPA is a bootstrapped, profitable Mumbai-based managed marketplace connecting Indian brands with 500,000+ nano and micro-influencers on Instagram and YouTube, using a proprietary tech-stack to automate vetting, compliance, product dispatch, and sales ROI tracking across beauty, fashion, fitness, and FMCG verticals.
- Company typePrivate
- Founded2019
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What OPA does
OPA Marketing Tech Pvt Ltd (operating as OPA) is a managed marketplace platform that connects brands with nano and micro-influencers (1K-50K followers) across Instagram and YouTube, primarily in India. Founded in 2019 and headquartered in Mumbai, the company serves brand-side clients through a web console (console.opa.marketing) and supplies influencer participants through iOS and Android mobile apps, having accumulated over 500 brand customers, 500,000 registered influencers, and 400,000+ lifetime collaborations as of the latest disclosure.
The platform's core technology is a proprietary stack that automates influencer vetting using 30+ metrics drawn from 400K+ historical collaborations, runs real-time compliance monitoring with multi-channel notifications (in-app, email, WhatsApp, IVR), and dispatches physical products from in-house warehouses within hours of campaign acceptance. Brands access live dashboards with social metrics, guideline compliance, and sales ROI tracked through native Shopify and WooCommerce integrations. A gamification engine ranks influencers based on delivered performance, providing quality control on the supply side. The company does not disclose public APIs, SDKs, or AI/ML components beyond data-driven analytics.
OPA monetizes via per-influencer transaction fees with volume-tiered pricing (Rs. 700-1,500 per Instagram/YouTube influencer; Rs. 250-400 per product trial influencer), supplemented by shipping surcharges for products over 1kg. Its customer base is heavily skewed toward Beauty & Cosmetics (Nykaa, Sugar, Plum, Purplle, Colorbar, Blue Heaven, Sanfe, HUL) with additional presence in Personal Care (Livon, Veet, WOW Skin Science), Fashion (Vero Moda, Lavie, Bewakoof), Food & Beverage (Country Bean, St Dalfour), and Retail (Decathlon). The company is self-described as bootstrapped and profitable, operating exclusively in India with no external institutional funding disclosed.
OPA firmographics
Firmographics- Name
- OPA
- Legal name
- OPA Marketing Tech Pvt Ltd
- Website
- https://opa.marketing
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OPA is a bootstrapped, profitable Mumbai-based managed marketplace connecting Indian brands with 500,000+ nano and micro-influencers on Instagram and YouTube, using a proprietary tech-stack to automate vetting, compliance, product dispatch, and sales ROI tracking across beauty, fashion, fitness, and FMCG verticals.
- Ownership category
- akta.pro rank
OPA industry classification
Industry- Product category
- Influencer Marketing Platform
- NAICS
- Advertising Agencies (541810), Advertising Material Distribution Services (541870)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
- akta.pro secondary industries
- Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI), Influencer Gifting, Seeding & Sampling Platforms (MPACAGAL)
Keywords
Where OPA is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
OPA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Platform Fees per Influencer Campaign: OPA charges brands per influencer engaged in campaigns. Pricing tiers are based on volume (100-500, 500-1000, 1000-2500, 2500+ influencers) with different rates for Instagram nano-influencers (Rs. 700-1000), YouTube influencers (Rs. 1000-1500), and product trial campaigns (Rs. 250-400). Additional shipping fees apply for products over 1kg.
- Influencer Network Management: OPA maintains a network of 500K+ registered influencers who receive free products and compensation from brands through the platform, with OPA taking a margin on campaign execution fees
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Instagram Nano Influencer Campaign (100-500 influencers) |
| Unit Pricing | Pay-as-you-go | YouTube Influencer Campaign |
| Unit Pricing | Pay-as-you-go | Product Trial Campaign |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
OPA product offering
Product offeringCore offering
OPA operates a managed marketplace platform that connects brands with nano and micro-influencers (1K-50K followers) across beauty, fashion, lifestyle, fitness, food, and travel categories. Brands access the platform through console.opa.marketing to discover influencers, launch campaigns, and track performance, while influencers join via mobile apps. The platform handles end-to-end campaign execution including influencer vetting, product dispatch from OPA's warehouse, automated compliance monitoring, and content evaluation.
Product overview
OPA is a managed marketplace platform connecting brands with nano and micro-influencers for large-scale social media marketing campaigns. The platform consists of the OPA Platform (main web platform for brands), the OPA Console (brand dashboard at console.opa.marketing), and the OPA App (mobile app for influencers available on iOS and Android). Key features include an Influencer Discovery & Vetting system that leverages 30+ metrics and historical collaboration data, Campaign Execution & Product Fulfillment with automated warehouse dispatch and compliance monitoring, and Live Performance Reporting with real-time social metrics and sales ROI tracking for Shopify and WooCommerce. The platform specializes in nano (1K-50K followers) and micro-influencer campaigns, enabling brands like Nykaa, Sugar, and HUL to run campaigns with thousands of influencers simultaneously.
Differentiator
Problem solved
Functional benefit
Products and services
- OPA Platform A managed marketplace platform connecting brands with influencers for large-scale social media marketing campaigns. Brands can discover vetted influencers, execute campaigns, and monitor performance through a centralized dashboard.
- OPA Console (Brand Dashboard) Brand-facing web dashboard for managing influencer marketing campaigns, monitoring real-time social metrics, tracking engagement, and measuring sales ROI from Shopify and WooCommerce integrations.
- OPA App (Influencer App) Mobile application for influencers to receive brand collaboration requests, track product shipments, receive content feedback, and get instant payouts. Available on iOS and Android.
Quantifiable outcome
- 88% customer retention rate
- +3 more outcomes
Companies that use OPA
Customer profileNamed customers19 records
Segments5 records
Ideal customer profiles4 records
OPA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
Feature5 records
OPA partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Instagram (Meta)coreOPA integrates with Instagram and Facebook API services to verify influencer account ownership and access profile data. Influencers authenticate their Instagram handles through OAuth to participate in campaigns.
- YouTube (Google)coreOPA uses YouTube API to verify influencer channel ownership and subscriber metrics. Integration enables YouTube influencer discovery and campaign management.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
OPA competitors and assessment
Company assessmentBroad incumbents
- Aspire (formerly AspireIQ): Global influencer marketing platform serving brands with creator discovery, campaign management, and affiliate/ROI tracking — comparable in core platform functionality (discovery → execution → measurement) but operating at broader scale across US/EMEA markets.
- CreatorIQ: Global enterprise influencer marketing platform with CRM, discovery, workflow, and analytics capabilities for global brands — overlaps with OPA's enterprise focus and creator discovery/CRM functionality, though operating at significantly larger scale and outside India.
- Klear: Established influencer marketing platform providing creator discovery, analytics, and campaign management to enterprise brands — overlapping on the tech-platform side of OPA's offering, though Klear's strengths are global tier-1 brand use cases.
Direct peers
- Influencer.in (The Viral Board): India-based influencer marketing agency and platform combining agency services with platform tooling for brands running creator-led campaigns — directly comparable in geography, customer profile, and offering.
- Plixxo (by POPxo): India-based influencer marketing platform that connects brands with creators and provides campaign management, content tracking, and analytics — directly comparable to OPA's managed marketplace offering and core India enterprise customer base.
- Winkl: India-focused influencer marketing platform offering creator discovery, campaign execution, and performance analytics to brands across categories including beauty, fashion, and lifestyle — the most direct comparator to OPA's nano/micro-creator focus.
- One Impression: India-based influencer marketing platform connecting brands with creators and offering campaign management, analytics, and a creator marketplace — directly competitive on geography, target customer (Indian brands and agencies), and creator-side model.
- Chtrbox (now Qoruz): Influencer marketing platform founded in India with creator marketplace, analytics, and brand campaign tools serving similar enterprise customers as OPA across fashion, beauty, and lifestyle categories.
Emerging players
- Pulpkey: India-based influencer marketing and product-seeding platform focused on gifting, sampling, and small-creator campaigns — overlapping with OPA's product trial tier (Rs. 250-400 price point) and gifting use cases.
Others
- IZEA: Public influencer marketing technology and services company operating a managed marketplace plus software — comparable marketplace/managed services model to OPA, though primarily serving US enterprise buyers and operating at materially larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
OPA social profiles
Digital presenceOPA financial estimates
Financial estimateRevenue estimate
Valuation estimate
OPA leadership team
Management profileNumber of profiles
OPA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OPA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OPA
What does OPA do?
OPA operates a managed marketplace platform that connects brands with nano and micro-influencers (1K-50K followers) across beauty, fashion, lifestyle, fitness, food, and travel categories. Brands access the platform through console.opa.marketing to discover influencers, launch campaigns, and track performance, while influencers join via mobile apps. The platform handles end-to-end campaign execution including influencer vetting, product dispatch from OPA's warehouse, automated compliance monitoring, and content evaluation.
Is OPA a public or private company?
OPA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OPA founded?
OPA was founded in 2019. It employs 11 to 50 people.
Where is OPA based?
OPA is headquartered in Mumbai, India, in the Asia region.
How does OPA make money?
Two revenue lines are on record. Platform Fees per Influencer Campaign is the primary driver. The others are influencer Network Management.
Who are OPA's main competitors?
Broad incumbents on record are Aspire (formerly AspireIQ), CreatorIQ and Klear. Direct peers are Influencer.in (The Viral Board), Plixxo (by POPxo), Winkl, One Impression and Chtrbox (now Qoruz). Pulpkey is listed as an emerging player. IZEA is listed as an others.
Does OPA have an API?
No public API is recorded for OPA.
What industry is OPA in?
OPA's product category is Influencer Marketing Platform. Its primary akta.pro industry code is MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM), with a secondary code of MPACABAI, Influencer/Creator Marketplaces & Brand Deal Platforms. Its NAICS code is 541810 and its SIC code is 7310.