Pulpkey
Pulpkey is a Bangalore-based, remote-first influencer marketing agency that runs end-to-end managed influencer campaigns across Instagram, YouTube, LinkedIn, and meme communities for Fortune 500 multinationals and leading Indian brands, leveraging a curated network of over 3,00,000 creators.
- Company typePrivate
- Founded2017
- HeadquartersBangalore, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Pulpkey does
Pulpkey Mediatech Private Limited, operating as Pulpkey, is a Bangalore-headquartered, remote-first influencer marketing agency founded in 2017. The company delivers end-to-end managed influencer marketing campaigns across three service lines: Classic Influencer Marketing on Instagram and YouTube, LinkedIn Influencer Marketing targeting professional audiences, and a Creative, Meme and Amplification Network spanning 6,000+ meme pages and creators. Internally, Pulpkey maintains a human-curated network of over 3,00,000 creators across micro, macro, mega, and celebrity tiers and explicitly differentiates from algorithmic platforms on this point. On the commercial side, Pulpkey generates revenue through professional-service campaign fees with disclosed minimum engagement thresholds of ₹10L for Classic, ₹4L for LinkedIn, and ₹5L for Meme services, structured predominantly as multi-year retainer engagements. Customer concentration is anchored in Fortune 500 multinationals — Amazon, Facebook, Google, Instagram, PayPal, Zara, Wendy's, Dove, Taco Bell — and leading Indian enterprises including ITC, Swiggy, Flipkart, Godrej, Urban Company, and Behrouz Biryani, totaling 250+ brands served since 2018. Pulpkey is privately held, founder-owned, and bootstrapped, with no disclosed institutional funding rounds, M&A activity, or subsidiary structures in the source material.
Pulpkey firmographics
Firmographics- Name
- Pulpkey
- Legal name
- Pulpkey Mediatech Private Limited
- Website
- https://pulpkey.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pulpkey is a Bangalore-based, remote-first influencer marketing agency that runs end-to-end managed influencer campaigns across Instagram, YouTube, LinkedIn, and meme communities for Fortune 500 multinationals and leading Indian brands, leveraging a curated network of over 3,00,000 creators.
- Ownership category
- akta.pro rank
Pulpkey industry classification
Industry- Product category
- Influencer Marketing Services
- NAICS
- Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer Marketing Agencies (BPAFAHAA)
- akta.pro secondary industries
- Influencer Campaign Operations & Managed Services (BPAFAHAF), Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
Keywords
Where Pulpkey is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Pulpkey business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Managed Influencer Marketing Campaigns: End-to-end managed campaigns from strategy and creative to influencer sourcing, execution, and reporting. Services include Classic Influencer Marketing (Instagram/YouTube), LinkedIn Influencer Marketing, and Meme/Creative Amplification. Revenue generated through campaign fees based on service scope and budget.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Classic Influencer Marketing (Instagram + YouTube) |
| Unit Pricing | Multi-year contract | LinkedIn Influencer Marketing |
| Unit Pricing | Multi-year contract | Creative, Meme and Amplification Network |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Pulpkey product offering
Product offeringCore offering
Pulpkey is a full-service managed influencer marketing agency that runs end-to-end campaigns for brands across Instagram, YouTube, LinkedIn, and Twitter/X. It sources creators from a human-curated network of 3,00,000+ influencers, handles creative strategy, influencer contracting, compliance, execution, and performance reporting. It serves Fortune 500 brands and leading Indian companies through retainer-based managed engagements.
Product overview
Pulpkey is a full-service influencer marketing company operating as a unified platform with three core service offerings. The primary products are Classic Influencer Marketing (covering Instagram and YouTube with full campaign management from strategy through reporting), LinkedIn Influencer Marketing (targeting professionals and HNI audiences for brand amplification), and the Creative, Meme and Amplification Network (leveraging meme culture for viral brand campaigns). Additionally, Pulpkey Originals produces snackable infotainment content about the creator economy. All services are managed end-to-end by an in-house team, supported by a network of over 3,00,000 content creators and influencers across categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Classic Influencer Marketing Full-service managed influencer marketing on Instagram and YouTube generating Reels, Stories, and product reviews/integrations at scale, covering creative strategy, influencer sourcing, compliance, budgeting, and reporting for micro, macro, mega, and celebrity creators.
- LinkedIn Influencer Marketing Managed influencer marketing targeting professionals and high-net-worth individuals on LinkedIn, enabling brands to amplify TVCs, raise brand awareness, and promote billboard campaigns through top LinkedIn influencers and industry leaders.
- Creative, Meme and Amplification Network Meme marketing and culture-first content amplification service leveraging 6,000+ meme pages and creators to drive viral reach, brand awareness, and organic conversations across digital communities.
Quantifiable outcome
- 20.5M views, 6.29M reach, 546K+ likes for Behrouz Biryani celebrity campaign
- +3 more outcomes
Companies that use Pulpkey
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles4 records
Pulpkey technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Pulpkey partnerships and signals
Strategic signalScale indicators8 records
Recent moves5 records
Expansion highlights5 records
Pulpkey competitors and assessment
Company assessmentDirect peers
- Hobo.Video: India-focused influencer marketing platform with managed services and creator network — closely matches Pulpkey's managed-campaign approach and India-only focus.
- Influencer.in (Plixxo by POPxo): India-based influencer marketing platform and agency network serving brands with end-to-end campaign management and a creator marketplace — directly comparable in geography, service mix, and customer base to Pulpkey.
- One Impression: India-focused influencer marketing platform and agency connecting brands with creators across categories — competes head-to-head with Pulpkey for Indian brand budgets and creator relationships.
- Winkl: Mumbai-based influencer marketing agency and SaaS platform offering end-to-end campaign management to Indian brands — directly comparable operating model and Indian enterprise client overlap.
- ClanConnect.ai: AI-enabled influencer marketing platform serving Indian brands with discovery, campaign management, and analytics — competes with Pulpkey in the same India agency/tech hybrid category.
- Buzzoka: India-based digital and influencer marketing agency working with brands on content-led campaigns — comparable managed-services agency model and enterprise brand clientele.
Broad incumbents
- CreatorIQ: Global enterprise SaaS platform for influencer marketing with CRM, discovery, and analytics — broader and more capitalized than Pulpkey, but competes for the same enterprise brand budgets (e.g., Amazon, Google).
- Aspire (AspireIQ): US-based influencer marketing platform serving enterprise brands globally — overlapping with Pulpkey's enterprise client base and increasingly expanding into India/APAC.
- GroupM India: India arm of WPP's media investment group offering influencer and digital services at scale — competes for the same Fortune 500 brand marketing budgets that Pulpkey serves.
Regional players
- GoKool: India-based influencer marketing and digital agency — comparable boutique agency model and Indian enterprise brand focus, serving as a regional peer in the same managed-services segment.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pulpkey social profiles
Digital presencePulpkey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pulpkey leadership team
Management profileNumber of profiles
Profiles1 record
Pulpkey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pulpkey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pulpkey
What does Pulpkey do?
Pulpkey is a full-service managed influencer marketing agency that runs end-to-end campaigns for brands across Instagram, YouTube, LinkedIn, and Twitter/X. It sources creators from a human-curated network of 3,00,000+ influencers, handles creative strategy, influencer contracting, compliance, execution, and performance reporting. It serves Fortune 500 brands and leading Indian companies through retainer-based managed engagements.
Is Pulpkey a public or private company?
Pulpkey is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pulpkey founded?
Pulpkey was founded in 2017. It employs 11 to 50 people.
Where is Pulpkey based?
Pulpkey is headquartered in Bangalore, India, in the Asia region.
How does Pulpkey make money?
One revenue line is on record: managed Influencer Marketing Campaigns.
Who are Pulpkey's main competitors?
Direct peers on record are Hobo.Video, Influencer.in (Plixxo by POPxo), One Impression, Winkl, ClanConnect.ai and Buzzoka. Broad incumbents are CreatorIQ, Aspire (AspireIQ) and GroupM India. GoKool is listed as a regional player.
Does Pulpkey have an API?
No public API is recorded for Pulpkey.
What industry is Pulpkey in?
Pulpkey's product category is Influencer Marketing Services. Its primary akta.pro industry code is BPAFAHAA, Influencer Marketing Agencies, with a secondary code of BPAFAHAF, Influencer Campaign Operations & Managed Services. Its NAICS code is 54183 and its SIC code is 7311.