Louder Influencers

What Louder Influencers does

Louder Influencers, legally MYLOUDER PUBLICIDADE, PROPAGANDA E MARKETING LTDA., is a private Brazilian digital-marketing agency founded in 2011 and headquartered in Vila Mariana, São Paulo, with a secondary office in McKinney, Texas. The company describes itself as a 4-in-1 agency combining creative strategy, ongoing influencer relationship management, a proprietary technology platform, and campaign-data analytics. Its flagship offering is a 'Social Rewards' model of micro-influencer marketing in which participants accumulate redeemable points through social-media engagement, paired with full-service social media management and proprietary point-of-sale influencer activations.

The company's product surface includes Gestão de Redes Sociais (full social media management with content production, performance analysis, and SAC 3.0 customer service), Marketing de Influência (gamified campaign management with micro-influencers), Influência no PDV (in-store influencer activations), and the Proprietary Louder Platform — an internal system that handles campaign execution, multi-channel influencer communication (SMS, email, push), hashtag-based content authorization, dedicated micro-influencer landing pages, and per-influencer performance reporting. The platform integrates with Meta technologies (Facebook Login, Meta Pixel) and the firm is formally compliant with LGPD, GDPR, and the Marco Civil da Internet.

Louder generates revenue through managed-service and professional-services engagements (campaign management, social media management, and point-of-sale activations), with pricing conducted privately via consultation meetings rather than publicly disclosed rate cards. The company operates a sales-led go-to-market targeting enterprise consumer-brand marketing teams, and its disclosed customer base includes Brazilian food, beverage, and consumer-goods brands such as Nissin, Minuano, Roma, ASSIM, Kolene, Francis, Albany, Matinset, and Neutrox. Ownership remains concentrated with founding partner Raphael Moynier da Costa Monteclaro Cesar, with no institutional investors or parent entities disclosed in the source material.

Name

Louder Influencers

Legal name

MYLOUDER PUBLICIDADE, PROPAGANDA E MARKETING LTDA.

Website

https://mylouder.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Louder Influencers is a Brazilian digital-marketing agency, founded in 2011, that runs gamified micro-influencer campaigns, social-media management, and point-of-sale activations for enterprise consumer brands via its proprietary Social Rewards platform.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Media Representatives (541840)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industries

Influencer Campaign Operations & Managed Services (BPAFAHAF), Influencer Marketing & Creator Marketplaces (BPAMALAG), Influencer Operations & Payments (Workflow/Invoicing/Payouts) (MPAAAHAO)

Keywords

• Influencer marketing services
• Social media management
• Gamified influencer campaigns
• Micro-influencer activation
• Point-of-sale influencer marketing

Headquarters

HQ city

Vila Mariana

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Influencer Marketing Campaign Management: Full-service management of gamified micro-influencer campaigns including platform access, influencer relationship management, creative planning, and campaign execution. Uses the proprietary Social Rewards model where influencers earn points through engagement that can be exchanged for prizes and experiences.
2. Social Media Management: Complete social media management including content production, performance analysis, metrics tracking, and customer service (SAC 3.0).
3. Point-of-Sale Influence Campaigns: Proprietary influencer team actions at retail locations, campaign execution, and brand activations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Louder Influencers is a 4-in-1 digital marketing agency that combines creative intelligence and technology to run gamified micro-influencer marketing campaigns for brands. It sells managed influencer marketing services, social media management, and point-of-sale influencer activations, all supported by a proprietary Social Rewards platform where influencers earn redeemable points through engagement.

Product overview

Louder Influencers is a 4-in-1 digital marketing agency offering an integrated portfolio combining social media management (Gestão de Redes Sociais), influence marketing campaigns (Marketing de Influência), and point-of-sale influence (Influência no PDV), all powered by a proprietary technology platform. The core offering centers on gamified influencer marketing campaigns where micro-influencers earn points through engagement that can be redeemed for prizes ('Social Rewards' model). The platform provides campaign execution tools, influencer relationship management, performance metrics and analytics, dedicated landing pages, and multi-channel communication (SMS, Email, Push) with influencers. Services include content authorization monitoring by hashtag, performance reporting, content galleries, and gamification mechanics to engage micro-influencers.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Management (Gestão de Redes Sociais)
• Influencer Marketing (Marketing de Influência)
• Point-of-Sale Influence (Influência no PDV)

Named customers9 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Upfluence: All-in-one influencer marketing platform combining a creator database, campaign management, and affiliate tools. Direct competitor to Louder's managed campaign workflow with comparable mid-market consumer brand positioning.
• Aspire (formerly AspireIQ): Influencer marketing platform providing creator marketplace, workflow, and analytics for consumer brands. Comparable to Louder in targeting mid-market and enterprise consumer brand clients with managed services plus software.
• Traackr: Enterprise influencer marketing platform offering discovery, campaign management, and analytics. Direct competitor to Louder in the managed influencer marketing space, though Traackr is software-led and serves larger global enterprise accounts.
• CreatorIQ: Cloud-based influencer marketing platform used by enterprise brands for creator discovery, relationship management, and performance reporting. Competes with Louder for the same brand marketing budgets but at a larger enterprise software scale.
• LTK (formerly rewardStyle): Creator-driven shopping and influencer marketing network connecting brands with influencers for performance-driven campaigns. Comparable to Louder in monetizing influencer engagement, though LTK operates at significantly larger scale globally.
• Influencity: Influencer marketing platform offering discovery, CRM, campaign management, and analytics. Competes with Louder for brand marketing budgets with similar self-serve plus managed service delivery models.
• Grin: Influencer marketing software focused on ecommerce and DTC brands, offering creator management, gifting workflows, and ROI tracking. Overlaps with Louder's mid-market consumer goods client base and managed service orientation.

Regional players

• WMcCann: Major Brazilian advertising agency offering integrated marketing and influencer campaigns to enterprise brands. Comparable to Louder in serving Brazilian F&B and consumer goods clients, though operating at larger scale within a traditional agency model.
• Influency.me: Brazilian influencer marketing platform focused on connecting brands with local creators. Most direct regional competitor to Louder within the Brazilian market, sharing similar SMB/mid-market positioning and Portuguese-language creator ecosystem.

Broad incumbents

• Ogilvy Brazil: Brazilian arm of global advertising network Ogilvy offering full-service creative, media, and digital marketing including influencer activation. Competes for the same Brazilian brand marketing budgets as Louder but with a much broader service portfolio and global enterprise reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/contatolouder
• Facebookfacebook.com/mylouder
• LinkedInlinkedin.com/company/louder-influencers

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Louder Influencers