Seekda

What Seekda does

Seekda is an Austrian hospitality technology company founded in 2007 and headquartered in Vienna, operating as a subsidiary of Valsoft Corporation. The company delivers a modular, cloud-based all-in-one platform for hotels combining an Internet Booking Engine (KUBE), Channel Manager for real-time OTA distribution across 50+ channels, a Property Management System (Seekda Sphere), and an integrated payment solution (SeekdaPay). Its platform is distinguished by direct connectivity to major OTAs — including Booking.com Premier Connectivity Partner status (2025) and Expedia Group Preferred Connectivity Partner status (2026) — and serves more than 4,000 hotels globally with an estimated 40% market share in Austria, anchored in the Alpine/DACH region.

In 2024–2026 the company layered AI capabilities onto its distribution platform, launching SeekdaAI for content generation and translation, Seekda Stay for 24/7 AI voice guest communication, and the Agentic Booking Engine for omnichannel conversational booking. The voice technology is powered by Sadie, a sister Valsoft portfolio company, creating cross-portfolio integration leverage. Revenue is generated through tiered annual subscriptions (Light at €67/month, Pro at €92/month, Premium at €125/month) on two-year minimum contracts, supplemented by add-on modules for PMS, metasearch, payment, and API connectivity. The go-to-market combines direct sales with a 30+ partner network of marketing agencies, web agencies, and hospitality consultants across DACH and beyond.

Customer concentration is distributed across thousands of independent hotels and small-to-mid-market groups, with select enterprise accounts including the VAYA Group (26 properties), Bio- und Wellnessresort Stanglwirt, and Hotel Trofana Royal. The company holds GDPR, PCI DSS, and PSD2 compliance certifications and is compliant with Austrian Registrierkassa and German KassenSichV fiscal regulations — a regional requirement that doubles as a market-entry barrier. In March 2026, Gilmar Barretella joined as Managing Director with prior Google travel-sector experience, signaling a strategic shift toward accelerated product innovation and international expansion beyond the Alpine core market.

Name

Seekda

Legal name

Seekda Hospitality Solutions GmbH

Website

https://seekda.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Seekda is an Austrian cloud-based hospitality technology platform providing booking engine, channel management, PMS, payment processing, and AI guest communication tools to over 4,000 hotels globally, with dominant share in the Alpine/DACH region and operations as a Valsoft Corporation subsidiary.

Ownership category

akta.pro rank

Product category

Hotel Property Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

akta.pro primary industry

Revenue Management Consulting Tools & Managed RM Services (THALAOAN)

Keywords

• Hotel management software
• Booking engine platform
• Channel management solutions
• Property management systems
• Hospitality distribution technology

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Licensing: Annual subscription model with tiered pricing based on hotel size and feature requirements. Three tiers: Light (€67/month), Pro (€92/month), and Premium (€125/month). Minimum contract term of 2 years with annual billing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Seekda provides an all-in-one hotel management and distribution SaaS platform that unifies a property management system (PMS), booking engine, channel manager, payment processing, and AI-powered guest communication tools for hotels and hotel groups. The platform enables real-time inventory and rate distribution across OTAs, metasearch engines, and the hotel's own website, and supports 16 languages across 12 nationalities.

Product overview

Seekda is an all-in-one hotel management and distribution platform combining a modular product portfolio. The core platform includes Seekda Sphere PMS (property management), Hotel Manager (central sales control hub), KUBE Booking Engine (direct booking engine), Channel Manager (OTA distribution), and Seekda*Pay* (payment processing). AI-powered offerings comprise Seekda Stay (24/7 voice assistant for phone calls), Agentic Booking Engine (omnichannel AI booking chatbot), and SeekdaAI (content translation and generation). Additional modules include Circles (targeted booking engines), Metasearch management (Google, Trivago, TripAdvisor), API Connectivity (JSON endpoints for custom integrations), PMS Connectivity (2-way integration with 40+ PMS providers), and Account Manager & Support. Pricing is tiered at Light (€67/month), Pro (€92/month), and Premium (€125/month), with Seekda Sphere as an add-on. The platform serves over 4,000 hotels globally with a 40% market share in Austria.

Differentiator

Problem solved

Functional benefit

Brands

• KUBE: Internet Booking Engine for hotels designed to drive direct bookings and revenue growth.
• Seekda Sphere
• SeekdaPay
• Seekda Stay
• SeekdaAI
• Channel Manager
• Circles
• Metasuche

Products and services

• KUBE Booking Engine
• Seekda Sphere PMS
• Channel Manager
• SeekdaPay
• Seekda Stay (AI)
• Agentic Booking Engine
• Metasearch
• API Connectivity

Quantifiable outcome

• 60%+ direct booking share in online distribution mix
• +5 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration32 records

AI capability11 records

Feature10 records

Partnerships

19 partnerships are on record, tiered core, major and minor.

• Sadie (Valsoft)coreTechnology or IntegrationSadie provides the AI voice technology powering Seekda Stay. Both Seekda and Sadie are portfolio companies of Valsoft Corporation, enabling deep technology integration for AI-powered hospitality solutions.
• Booking.comcoreChannel Partner/ Reseller/ DistributorBooking.com is a major OTA channel partner with Seekda holding Premier Connectivity Partner status. Seekda provides real-time inventory and pricing distribution to Booking.com's platform.
• Expedia GroupcoreChannel Partner/ Reseller/ DistributorExpedia Group is a key OTA partner with Seekda recognized as 2026 Preferred Connectivity Partner. Seekda distributes hotel inventory across Expedia's family of travel sites.
• AirbnbmajorChannel Partner/ Reseller/ DistributorAirbnb is included in Seekda's OTA distribution network for connecting hotels to the short-term rental platform.
• AgodamajorChannel Partner/ Reseller/ DistributorAgoda is part of Seekda's OTA integration network covering Asian and international markets.
• Trip.commajorChannel Partner/ Reseller/ DistributorTrip.com is integrated into Seekda's channel distribution network for Chinese and international market coverage.
• Google Hotel AdsmajorChannel Partner/ Reseller/ DistributorSeekda was the first integration partner for Google Hotel Ads in Europe and continues to provide metasearch connectivity through Google's hotel advertising platform.
• TrivagomajorChannel Partner/ Reseller/ DistributorTrivago is included in Seekda's metasearch management with support for Trivago Express and TripAdvisor Instant Booking formats.
• TripAdvisormajorChannel Partner/ Reseller/ DistributorTripAdvisor is part of Seekda's metasearch integration with instant booking support.
• MEWSmajorTechnology or IntegrationMEWS is one of the PMS systems with 2-way integration to Seekda's platform for seamless data synchronization.
• Opera (Oracle)majorTechnology or IntegrationOpera PMS is integrated with Seekda through 2-way interface for real-time availability and booking synchronization.
• protelmajorTechnology or Integrationprotel is one of the PMS providers with 2-way integration to Seekda's distribution platform.
• AdyenmajorTechnology or IntegrationAdyen is referenced as a payment technology partner supporting SeekdaPay's payment processing infrastructure.
• WebslinemajorChannel Partner/ Reseller/ DistributorWebsline is a long-standing technology partner providing booking and correspondence systems integrated with Seekda Channel Manager and Metasearch.
• mts-onlinemajorChannel Partner/ Reseller/ Distributormts-online has partnered with Seekda since 2007 to provide online visibility, distribution, and marketing services for hotels in South Tyrol.
• HotelPac (Booking-valais)majorChannel Partner/ Reseller/ DistributorHotelPac supports hundreds of hotels in Valais with Seekda's 2-way PMS interface for availability, pricing, and reservation synchronization.
• Booking UnitedminorChannel Partner/ Reseller/ DistributorBooking United specializes in digital hotel marketing and uses Seekda to help hotels increase direct bookings through optimized strategies.
• brandnamicminorChannel Partner/ Reseller/ DistributorMarketing agency partner integrating Seekda booking solutions for hotel clients.
• alps-adria-guideminorChannel Partner/ Reseller/ DistributorRegional tourism portal in the Alps-Adria region using Seekda's high-quality data for hotel presentation and booking.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Booking.com: Booking.com is the world's largest OTA and a core distribution partner for Seekda's Channel Manager. As a broad incumbent, it offers overlapping accommodation distribution capabilities but at a different layer (B2C demand rather than hotel-side SaaS).
• Expedia Group: Expedia Group operates a global portfolio of OTAs including Expedia, Hotels.com, and Vrbo, and is a Premier Connectivity Partner of Seekda. As a broad incumbent, it provides demand-side distribution that complements but does not directly replicate Seekda's hotel-side technology.

Emerging players

• Atomize: Atomize is an AI-powered revenue management solution for hotels. Seekda integrates with Atomize-adjacent tools like RoomPriceGenie and Smartpricing, and the overlap in dynamic pricing capability makes Atomize a relevant emerging competitor in Seekda's AI-driven product roadmap.

Direct peers

• HotelRunner: HotelRunner offers a unified hotel management platform with booking engine, channel manager, and PMS, serving independent hotels globally. It competes with Seekda for the same independent-hotel segment with comparable all-in-one positioning.
• Little Hotelier: Little Hotelier is an all-in-one hotel management platform designed for small properties, bed & breakfasts, and independent hotels. It competes directly with Seekda's Light tier targeting small hotels with simplified booking and channel management.
• eZee Absolute: eZee Absolute is a cloud-based hotel management software suite including PMS, booking engine, channel manager, and restaurant POS. It targets hotels and hostels globally, overlapping directly with Seekda's all-in-one hospitality stack.
• Cloudbeds: Cloudbeds provides an all-in-one hotel management platform combining PMS, channel manager, and booking engine, targeting independent hotels and groups — closely mirroring Seekda's integrated platform approach and customer base.
• Guestline: Guestline provides cloud-based PMS, booking engine, and distribution software for hotels, groups, and serviced apartments, primarily in the UK and Europe. It competes with Seekda in European independent and group hotel segments with comparable property management functionality.
• SiteMinder: SiteMinder is a publicly-listed hotel commerce platform offering channel management, booking engine, and PMS solutions to hotels globally. It is directly comparable to Seekda in serving independent hotels with integrated distribution and direct booking technology.
• Mews: Mews is a cloud-native PMS for hotels and hospitality groups with strong European presence. Seekda has bidirectional PMS integration with Mews, positioning it as both a partner and direct competitor in the European hotel technology stack.

Market position

Strengths2 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/seekda
• Xx.com/seekda_GmbH
• Facebookfacebook.com/seekda.travel

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seekda