What MTS online does

MTS online (mtsonline Srl) is an Italian digital marketing and online distribution software provider focused on the hospitality and tourism sectors, headquartered in Vandoies (Vintl), South Tyrol, with a second office in Bruneck. Founded in 2007 and founder-owned by Tobias Fischnaller, the company targets primarily hotels, camping sites, and vacation apartments across the Alpine/DACH region, with a concentration in South Tyrol.

The company's core technology is a modular booking and channel management platform anchored by the proprietary booking + mts software, which connects to clients' existing Property Management Systems (PMS), revenue management, and correspondence systems via interfaces. This single-source data architecture dynamically transports room details, prices, availability, and restrictions to client websites, reducing error rates and eliminating duplicate backend updates. The platform is extended through approximately 17 add-on modules — including channel manager, live price calculator, smart response (automated guest inquiry management), iiQ check (review management), last available room, voucher, fast check in, camping, parking, tours, and the 2024-launched smart response AI (an NLP-driven chatbot with live availability for direct bookings) — and a suite of professional marketing services (Google Ads, newsletters, 3D rendering, photo shoots, social media marketing, analytics).

MTS online operates a hybrid revenue model combining multi-year recurring subscriptions for its software platform (minimum two-year contracts with silent renewal) and professional services for website development and digital marketing. Go-to-market is sales-led with direct enterprise field sales targeting hospitality operators, augmented by channel partners (PMS vendors, OTAs, industry associations such as Hogast and Gastropool), trade fair presence (including Alles für den Gast in Salzburg), and a demo-led conversion funnel. Pricing is quote-based and modular, with no publicly disclosed list prices, and customers span hotels (e.g., Hotel Laitlhof, Hotel Granbaita, Hotel Miramonti), tourism/camping sites, and vacation rental operators primarily in the Alpine region.

Name

MTS online

Legal name

MTS online Srl

Website

https://mts-online.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

MTS online provides modular booking, channel management, and digital marketing software for hospitality and tourism businesses, primarily hotels, camping sites, and vacation apartments across the Alpine/DACH region, with a strong base in South Tyrol, Italy.

Ownership category

akta.pro rank

Product category

Hotel Booking and Distribution Software

akta.pro primary industry

Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE)

akta.pro secondary industry

B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO)

Keywords

• Hotel booking software
• Channel management system
• Guest communication automation
• Hospitality digital marketing
• Online distribution platform

Headquarters

HQ city

Vandoies Di Sopra

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Licensing and Subscription: Core revenue from booking + mts software platform with various add-on modules. The platform operates on a modular principle where clients select base products and customize with additional modules. Contracts have minimum 2-year terms with automatic renewal.
2. Website Development Services: Full website packages and one-pager solutions including design, programming, migration, content management, domain registration, and hosting services.
3. Digital Marketing Services: Marketing services including Google Ads management, online analytics, newsletter campaigns, 3D rendering, photo shoots, and social media marketing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

MTS online provides a modular booking and distribution software platform (booking + mts) for the hospitality and tourism industry, connecting existing Property Management Systems, revenue management, and correspondence systems to client-facing websites through interface middleware. The company also delivers professional services including full website creation, channel management, and digital marketing campaigns (Google Ads, newsletters, social media, 3D rendering, photo shoots) to maximize online visibility, direct bookings, and revenue for hotels, camping sites, and vacation apartments primarily in the Alpine/DACH region.

Product overview

MTS online offers a modular product architecture centered on booking + mts and booking + mts light as the core booking and distribution software, supplemented by approximately 17 add-on modules and a suite of digital marketing services. The platform provides a complete solution for the hospitality industry, including website creation, booking engines, channel management, guest communication automation (including AI-powered smart response), guest review management, and online marketing services. The modular approach allows clients to customize their package by selecting from various modules that add functionality to the core booking system, while marketing services complete the offering for digital presence and customer engagement.

Differentiator

Problem solved

Functional benefit

Brands

• booking + mts: Core software connecting to PMS, revenue, and correspondence systems, enabling dynamic information display on websites for accommodation providers (hotels, camping, vacation rentals).
• booking + mts light
• smart response
• smart response AI

Products and services

• booking + mts The foundational booking and distribution software that connects to existing Property Management Systems (PMS), revenue management, and correspondence systems via interfaces. Dynamically transmits room details, offers, prices, availability, and restrictions to all levels of a client's website from a single central data entry point, reducing errors. Usable for all accommodation types including hotels, camping, and vacation rentals.
• booking + mts light A lighter version of the booking + mts bestseller, maintaining compatibility and versatility. Features a live price calculator used only in room details or globally. Offered at a more affordable price point while remaining compatible with all add-ons.
• website A complete website package customized to client specifications, including all subpages, booking flow, multilingual web texts, programming, migration, domain registration, hosting, and content management services.
• website light A one-page website solution suitable for smaller establishments. Created from pre-designed templates with texts adapted from an existing website, including the booking + mts slider with rooms and offers, booking flow, hosting, domain, and cookie tool.
• smart response Automated guest inquiry management tool that answers guest questions automatically while maintaining personalization. Various parameters like room alternatives and alternative time periods can be configured individually. Also answers inquiries received through tourism portals via various interfaces.
• smart response AI AI-powered chatbot with live availability for direct bookings. Combines with smart response to provide automated guest communication with real-time room availability and booking assistance, reducing reception workload.
• last available room Intelligent last-minute availability module that maximizes hotel occupancy by promoting the last available rooms to potential guests, ensuring maximum utilization of accommodation inventory.
• live price calculator Real-time price calculator that considers current availability and offers, selected rooms, occupancy, and catering options, providing guests with an up-to-date cost overview at each step of the booking process.
• room comparison Tool that allows guests to compare up to three room categories side-by-side in detail, facilitating booking decisions and accelerating the booking completion process.
• channel manager Revenue-enhancing channel management function that enables easy control and synchronization of prices and availability across the client's website and all OTA and meta channels, with optimal interface to common PMS systems.
• voucher Versatile module for selling additional services such as value vouchers, service vouchers, restaurant vouchers, or appointment bookings. Includes direct payment connections to existing accounts and PMS systems.
• booking engine Intelligent and intuitive booking flow that guides guests through the booking process in an appealing and user-friendly manner, individually adapted to the website design.
• iiQ check Digital, automated guest review management system that consolidates all reviews in one place, generates new genuine reviews via questionnaires, shows competitor comparison, and enables direct guest responses.
• camping Module for campground operators to display availability and make sites fully bookable online, including listing and description of individual camping equipment features and personalized booking confirmation.
• Google Ads Online advertising service that reaches users at the exact moment they are engaging with the client's hospitality business. Includes campaign planning, ad design, budget coordination, and performance analysis.
• online analytics Website performance analysis using access statistics and sales key figures, correlating results with marketing investments for future marketing decisions.
• newsletter Storytelling in newsletter format for increased visibility and stronger customer loyalty. Customized, flexible, multilingual newsletter campaigns with optional registration widget.
• 3D rendering 3D visualization service for construction projects, marketing, and PR purposes. Creates detailed visualizations for interiors, exteriors, new buildings, extensions, and pre-opening sales.
• photo shoot Corporate branding photo shoot service professionally presenting the client and establishment. Includes planning, concept creation, post-production, and additional purchasable extras.
• social media marketing Social media advertising on Facebook and Instagram reaching high user numbers with direct feedback. Includes marketing campaigns on multiple channels at relatively low cost.

Quantifiable outcome

• Reduced error rates through single central data entry eliminating backend website updates
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• HogastcoreTechnology or IntegrationPartner integration for hospitality procurement and member services network. Hogast is a purchasing association for hotels and hospitality businesses.
• ProtelcoreTechnology or IntegrationIntegration with Protel Property Management System, enabling seamless data exchange between PMS and MTS booking solutions.
• Oracle Opera (Micros)coreTechnology or IntegrationIntegration with Oracle Opera/Micros Property Management System for major hotel operations.
• SeekdacoreTechnology or IntegrationIntegration partner for booking engine and channel management solutions.
• Booking.comcoreTechnology or IntegrationChannel partnership for OTA distribution and booking integration.
• GastrodatcoreTechnology or IntegrationChannel management and data integration for hospitality operations.
• SudTirol BookingminorChannel Partner/ Reseller/ DistributorRegional OTA partner for South Tyrol destination marketing.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HotelRunner: Online booking engine and channel manager for hotels, B&Bs, and vacation rentals with strong presence in Southern Europe and Turkey. Directly comparable product and target-customer profile to MTS online.
• Cloudbeds: All-in-one hospitality management suite combining PMS, channel manager, and booking engine. Comparable to MTS online's integrated stack of booking engine, channel manager, and PMS integrations.
• Little Hotelier: Booking engine and channel manager purpose-built for small hotels, B&Bs, and vacation rentals. Closely mirrors MTS online's focus on smaller accommodation providers needing lightweight direct-booking tools.
• Sirvoy: Booking system and channel manager for small hotels, hostels, and B&Bs. Competes in the same lightweight, modular booking-engine segment MTS online targets.
• Seekda: Central booking engine and channel management for hotels, integrated with major PMS systems and OTAs. Listed as both an integration partner and a comparable booking-engine vendor to MTS online.
• ResNexus: Reservation and booking engine platform for hotels, B&Bs, and campgrounds with channel distribution. Comparable modular booking and channel-management offering for small accommodation providers.
• eZee Absolute: Cloud-based hotel PMS with integrated booking engine and channel manager serving independent hotels and small chains globally. Comparable modular SaaS stack to MTS online.
• SiteMinder: Global hotel commerce platform offering a channel manager, booking engine, and website builder for hotels and accommodation providers. Directly competes with MTS online's booking + mts and channel manager modules for hotel direct-booking and distribution workflows.

Broad incumbents

• BookingSuite (Booking.com): Booking.com's B2B arm offering websites, channel managers, and booking engines to accommodation providers at low or zero entry cost. Represents the bundled-incumbent threat to MTS online's direct-booking positioning.

Regional players

• Feratel: Austrian/Alpine tourism technology provider offering destination management, booking, and distribution platforms. Overlaps with MTS online's Alpine geographic focus and partner ecosystem (Feratel is also an MTS integration partner).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mts.online.distribution
• LinkedInlinkedin.com/company/mts-online-gmbh
• Instagraminstagram.com/_mtsonline

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MTS online